Grilled chicken kiosk from 80,000 rubles. Grilled chicken business plan

• Product Description
• Marketing plan
• Staff
• Financial plan

Business plan for opening a grilled chicken kiosk on campus.

How much money do you need to start a business

According to preliminary calculations, it will be necessary to invest about 915,000 rubles to open a business:

Product Description

The trade kiosk will sell the following products:

• hot grilled chicken
• pita
• salads (carrots and cabbage in Korean)
• sauces and ketchups
• shawarma
• hot bread
• bakery
• other goods (chips, chocolate, drinks, hot tea and coffee).

The average trade margin will be 50%. The average check, according to preliminary calculations, will be equal to 250 rubles. The trade kiosk will be open seven days a week from 9:00 to 20:00.

Marketing plan

The main thing in the success of this business is the choice of location for a kiosk selling grilled chicken and shawarma. When choosing a place, we will take into account the following important points:

• The presence of high traffic of hungry people returning from work or educational institution.
• When selecting a land plot, preference will be given to places near universities, bus and railway stations, hospitals, student dormitories, and so on.
• Convenient access roads
• Not a high rental rate
• Ability to connect electricity

Currently, negotiations are underway on the lease of a land plot at the bus stop at the campus. This place has a very high traffic for both students and local residents (about 10 thousand people). As the main promotional methods will be used bright advertising on the trailer, advertising on flyers, high quality products and high level of customer service.

Step by step plan to start a business

1. Business registration
2. Renting a land plot for a shopping kiosk
3. Purchase of a kiosk and necessary equipment
4. Obtaining permission from Rospotrebnadzor
5. Hiring workers
6. Purchase of raw materials and materials
7. Enterprise launch

Which taxation system to choose for a kiosk

As an organizational form, it is planned to register individual entrepreneurship with the local tax service. The taxation system is a single tax on imputed income (UTII).

What documents are needed to open a business

• The conclusion of Rospotrebnadzor with the application of the assortment list;
• Contract for the removal of solid waste and cleaning of the territory;
• Sanitary passport and vehicle passport;
• Coordination with fire supervision;
• Registration certificate of the gas technical inspection and a contract for the maintenance of a gas-cylinder installation;
• Coordination of the object with local authorities.

The land will be leased from the municipality. Location - a large bus stop in the campus. The leased area will be 75 sq. m. The rent will be 8 thousand rubles per month.

What equipment to choose for a grilled chicken kiosk

As trading equipment, it is planned to purchase a mobile (mobile) trading trailer from KUPAVA. Trailer dimensions m: 3.9 x 2.1 x 2.1. Gross weight 1500 kg. This trailer is equipped to install a gas grill for two jobs.

The following items will be purchased for the trading trailer: an autonomous water supply system, an electrical panel, an on-board input, a gas compartment, a wardrobe locker, thermal insulation, shelving, a gas grill, a 400-liter refrigerator, a shawarma machine, an electric meter, an advertising sign with the name of the kiosk. The grill will be of the carousel type. This is a convenient device, unlike a skewer grill, since the chickens are placed in cradles, and not mounted on skewers. This saves a lot of time for the worker. The total cost of purchasing a trailer and equipment will be 630,000 rubles. Products and ingredients for cooking (shawarma and grilled chicken) will be purchased from local suppliers and agricultural enterprises (poultry farm).

Staff

Three sales assistants (with the duties of a cook) will be hired as the staff of the trade kiosk, to work in a 2/2 shift schedule. 2 people will work at the same time. Salary will be salary + percentage of daily earnings.

Financial plan

Fixed monthly expenses

• Salary + insurance contributions (3 people) - 80,000 rubles.
• Security — 10,000 rubles.
• Accounting (outsourcing) — 8,000 rubles.
• The cost of maintaining the kiosk (gas cylinders, water supply, electricity) - 45,000 rubles.
• Taxes (UTII) - 7,000 rubles.
• Other expenses - 20,000 rubles.

Total - 170,000 rubles

How much can you earn on kiosk products

The break-even point of sales at a trade margin of 50% will be equal to 510,000 rubles. With a monthly revenue of 918,000 rubles. profit will be 408,000 rubles.

Income

• The average check is 250 rubles.
• Trade margin — 50%
• Income from one sale - 84 rubles.
• The number of buyers per day - 130 people.
• Income per day - 10,920 rubles, per month - 327,600 rubles.

Hence the net profit: 327,600 - 170,000 = 157 600 rubles per month. Return on sales will be 16%. With such indicators, the return on investment will come in 8-10 months (taking into account the period for business promotion).

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

OKVED for a point of sale selling grilled chicken and shawarma

For this area of ​​​​commercial activity, according to the all-Russian classifier (with the latest changes), the code is suitable - OKVED 55.30 (activity of cafes and restaurants).

Every person has heard about grilled chicken, and probably every second person has tried this common dish more than once. Grilled chickens have been consistently popular for quite a long time. They can hardly be called fast food or restaurant food, so only similar outlets with this product can be competitors. How to start such an enterprise, our business plan for the sale of grilled chickens, an example of which we will give in this article, will tell.

Project Summary

Grilled chickens are most popular in large metropolitan areas and tourist cities. We are considering starting a business in a major city in Russia. To do this, we will install a kiosk or trailer with equipment in places where our potential customers gather. The target audience is so wide that it is enough to set a point in a residential area, a tourist area or just an actively passable place. The cost of the product is low, so grilled chicken is bought by both bachelors and married couples, families, youth, students, office workers and entrepreneurs. After all, grilled chicken is a special dish that almost everyone loves.

The work schedule of our kiosk will be daily from 11 am to 7 pm on weekdays, and on weekends from 9 am to 10 pm Great demand is planned in the warm months, from April to October. In the cold months of the year, you can focus on catering services, home delivery, to offices.

Our competitors are similar stalls or trailers with grilled chicken.

Main business risks:

Risk	Solution
The appearance of a competitor next to us	High quality, new sauces, garnish offer and customer loyalty system
Supply of low-quality raw materials	The choice of a supplier who can confirm the quality of the goods with certificates. Purchasing control
A sharp increase in the price of raw materials	Have at least one more reserve supplier in stock with whom you can negotiate a loyal price
Penalties or closure of a retail outlet by decision of the SES or Rospotrebnadzor	To know the norms and requirements of these authorities, to control the process of preparation and trade in food products. Employees must be aware of sanitary and epidemic standards and may be fined for violations

A business plan for the sale of grilled chickens with calculations will objectively show us all the difficulties and opportunities, as well as help us see the cost estimate and monthly expenses for organizing a business. A reserve fund should also be contributed there for the costs of fighting competitors and unforeseen fines for sanitary and epidemiological control.

Decor

To open a point of sale for the production and sale of grilled chickens in a public place, you must go through a certain procedure:

• Registration with the tax authorities.
• Obtaining a certificate.
• The choice of taxation system, OKVED.
• Obtaining a business permit from local authorities.

To conduct this business, it is enough to register an individual entrepreneur on a simplified taxation system. We indicate the OKVED code 10.89.2 "Production of perishable products", 47.22.2 "Retail trade in meat and poultry products".

The cost of paying the state duty and obtaining permits will amount to about 10 thousand rubles.

Room selection

A good location for a grilled chicken kiosk is of fundamental importance. The profitability, profitability and profitability of the project depend on where the outlet will be located and how many people will pass by.

Our kiosk with grilled chickens will be located in the area of ​​the city market, next to a public transport stop and an alley with a large flow of people. We rent the required area of ​​10 sq. m to install our kiosk. The rental estimate will be 30 thousand rubles per month. In addition, it is necessary to bring electricity to the kiosk for the process of cooking chickens. This is another + 10 thousand rubles.

It is planned to immediately pay for 2 months of rent, which is 60 thousand rubles. We will also add about 7 thousand rubles to the monthly estimate for electricity.

Purchase of equipment and raw materials

Equipment for preparing chickens must be reliable, with a guarantee of long operation and appropriate quality and characteristics. The image of the kiosk, the loyalty of customers and their number will depend on how quickly and efficiently the chicken is baked and fried. And no one wants to buy poorly fried and burnt chicken.

It is necessary to choose a grill in accordance with the technical specifications, model reviews, dimensions and warranty terms. About 16 carcasses are placed in a medium-sized grill. In accordance with this, it is necessary to draw up a sales plan and purchase raw materials.

In addition to the grill, you will need other equipment, kitchen utensils and raw materials. Detailed estimate in the table:

Name	Amount, rub.
Grill	50 000
Kitchen tools	20 000
Microwave	5 000
Electric kettle	2 000
Tabletop and chair for cook/seller	10 000
Containers (bags, tetra-packs, etc.)	5 000
Freezer	20 000
Raw materials (first purchase), 100 carcasses	150 000
Purchase of additional goods	50 000
Additional expenses	50 000
Total	362 000

It is important not to make the first purchase very large. First, you need to test the supplier and the quality of the carcasses; secondly, you should not wait for a return of 100%, so that you do not have to dispose of unsold chicken, while losing profits and personal investments.

Staff

To sell grilled chickens, you need to hire a worker who will cook and clean the kiosk. It is desirable that the person has the relevant experience to minimize the risk of poor quality products and loss of customers. An employee's salary will be tied directly to sales volume. We will set an average payment of 20 thousand rubles for the estimate of monthly expenses. The functions of the employee will also include preparing sauces and side dishes, selling drinks and packing the order.

To work seven days a week, you need 2 employees.

Range

The assortment of the kiosk will include grilled chickens and other related products and products. More details in the table:

Name	price, rub.
Grilled chicken, 1 kg	500
Grilled wings, 1 kg	600
Grilled legs, 1 kg	600
	100
Vegetable salad, 200 g	100
Cabbage salad, 200 g	100
Baked potatoes, 300 g	200
Boiled rice, 300 g	150
Baked mushrooms, 300 g	250
	100
Tomato/fruit juice, 1 l	180
Greens parsley, onion, dill, 20 g	20

Marketing and Advertising

Before opening a kiosk with grilled chickens, it is necessary to analyze competitors. It is important that there are no similar outlets nearby, otherwise the demand will be small. To attract attention, you need to install a bright, attractive sign, brand the kiosk, print a large bright menu.

In addition, to attract more regular customers, it is necessary to work out options for promotions and profitable offers. For example, for regular customers when buying 3 chickens for the current week - a discount on the next 10%, sauce or salad as a gift; when buying more than 4 chickens - a free side dish or salad as a gift.

Name	price, rub.
Signboard	10 000
Kiosk branding	10 000
Menu	3 000
Promotion flyers to order	5 000
Total	28 000

Expenses and income

From this part of the business plan, we will reduce the starting and monthly costs, calculate the potential profit, which we will set in the sales plan starting from the 2nd-3rd month of work. We will also determine the profitability of monthly investments and the payback of starting investments.

Starting costs

Monthly expenses

Income

Stable orders are expected approximately from the 2nd month of the kiosk operation. The minimum daily plan is 15-16 carcasses.

We will draw up an indicative sales plan for the positions:

Name	price, rub.	Quantity	Amount, rub.
Grilled chicken, 1 kg	500	200	100 000
Grilled wings, 1 kg	600	50	30 000
Grilled legs, 1 kg	600	50	30 000
Sauce tomato, garlic, mustard, tartar, 150 g	100	150	15 000
Vegetable salad, 200 g	100	50	5 000
Cabbage salad, 200 g	100	50	5 000
Baked potatoes, 300 g	200	30	5 000
Boiled rice, 300 g	150	30	4 500
Baked mushrooms, 300 g	250	10	2 500
Tomato/fruit juice, 0.5 l	100	100	10 000
Tomato/fruit juice, 1 l	180	80	14 400
Greens (parsley, onion, dill), 20 g	20	100	2 000
Total			223 400

Let's define the difference between income and expenses:

223,400 - 125,000 = 98,400 rubles per month.

We determine the amount of tax, taking into account 15%:

98,400 x 0.15 = 14,760 rubles

Calculate net income after taxes:

98,400 - 14,760 = 83,640 rubles.

Determine the return on investment:

(83,640 / 223,400) x 100% = 37.43%.

This profitability for the second month is quite high. With an increase in the number of sales, you can reach a figure of 50-60%.

Now let's determine the payback period for the initial investment:

465,000 / 83,640 = 5.5 months.

Eventually

The grilled chicken business is very profitable, especially during the warm season. The plans are to prepare for the winter period of work, equip a kiosk or rent a room for the production of grilled chickens. You can sell them through catering (at home, in the office), as well as establish cooperation with cafes and grocery stores, where you can deliver ready-made packaged grilled chickens for further sale.

The Russian Federation is considered one of the best countries for start-up entrepreneurs, and the choice in which area to open your first business is an incredible amount. For example, despite the huge variety of outlets selling all kinds of street food (hot dogs, shawarma, burritos), "grilled chicken" is still popular among the citizens of our state. This product is purchased both for dinner and in the form of lunch for work, for snacks at parties and when gathering for a picnic.

Of course, this type of fast food will keep a high bar in popularity for a long time, and all because there is no replacement for it yet. For a novice entrepreneur, this is a great way to realize oneself - the grilled chicken business plan is simple, it is quite easy to organize even with a small budget, and it allows you to implement not only your ideas in the service sector, but also subsequently organize a whole network of points of sale. Let's look at the organization of such an enterprise and all the features of this business.

To start your own fast food business, you need to maintain a certain business plan. This will not only prevent mistakes in the organization of the enterprise, but also significantly save money, plan the accompanying growth and form a budget for opening the first grilled chicken outlet. Usually, aspiring entrepreneurs adhere to the following plan:

Marketing plan

When choosing the location of a retail outlet, pay attention to the patency of the place. For example, the highest sales will be precisely near enterprises and educational institutions, where students and workers, hungry, will buy dinner or lunch for themselves. In addition, it is desirable to have multi-storey buildings or densely populated areas of the city, in the adjacent territory, this will significantly increase the number of customers. Stations, hospitals and hostels will also allow you to get more customers.

For convenience, we offer for review a table that indicates the average traffic near fast food outlets:

nearby institution	Average permeability	Profitability	Clients
Universities, student hostels	Over 1000 people	Medium	Students, teachers
New buildings, residential area	About 1000 people	High	Youth under 30, married couples
Stations	Over 1000 people	Very high	Drunk faces, passengers on long-distance trains
Hospitals	Over 1000 people	Low	Pensioners, women under 40
Factories and enterprises	About 1000 people	Very high	Men and women aged 30 to 50
Near the recreation park	About 500 people	High	Resting youth and couples

Also, when choosing a location, immediately evaluate the premises available for rent. Pay attention to the rental rate and the possibility of connecting electricity to the outlet.

When choosing a logo and company name, involve experts, or ask friends and relatives for help, maybe they will advise something unique and interesting. Do not forget that it is the logo and the name that will form the first opinion of potential customers.

Do not forget to prepare a few packages of business cards, which will certainly serve you in the future. It is best to give them to everyone you meet and be sure to each of your clients.

And when the first points of the business plan are completed and the moment of advertising comes, it is important at this moment to invest as much of your emotions and imagination as possible. Come up with an interesting project to advertise your outlet, you can hold a promotion, distribute leaflets near the point of sale, or show an advertising video on local television. There are a lot of ways to hold a promotional event, if you are afraid that you will not be able to cope, then it is best to contact the specialists in the agency.

Equipment selection

Today, most chicken grill sales points are located in specialized kiosk trailers - tonars. If you decide to place a mobile outlet, then it is important to choose the most suitable tonor for your case, both in terms of price and size. Today there is an opportunity to buy a tonar within two hundred thousand rubles.

Also decide which grill you will be using. Today there is a wide range of both electric and gas models. At the same time, it is the grill that runs on electricity that is the safest, requires less investment and will significantly save money in the future on fuel. Today, carousel grills are very popular, with the ability to cook sixteen chickens at the same time. Similar models cost around forty thousand rubles.

In addition to chicken cooking equipment, you will need the following: scales, fan, extractor hood, freezer, counter. The approximate cost of all this ranges from forty thousand rubles.

Business Profitability

In order to calculate whether the chicken-grilled business is profitable, it is necessary to calculate the expenses and income of the outlet, calculate the difference and write out all the data with calculations on paper or in an excel spreadsheet.

In any case, the initial costs depend solely on the business plan you choose. Its income will depend on the location of the point and traffic, as well as on the quality of advertising.

When calculating expenses, include the following items:

After drawing up an expense plan, calculate the approximate profit. It depends on how much a chicken costs in your city, because on average, for grilling, the price is doubled. According to the reviews of entrepreneurs in this area, a small point of sale selling 50 kilograms of chicken per day brings a monthly revenue of 250 thousand rubles. With an average monthly expense of 180 thousand, the net profit will be about 80,000 rubles. This is with very skeptical plans for sales, if the business goes uphill, then your profit can grow significantly.

In order to launch a retail outlet, you need about 400 thousand rubles, and according to the average profit, it can be calculated that the entire enterprise will pay off in about six months.

Required Documentation

When the business plan is drawn up and all calculations are made, you can proceed to the paperwork. Please note that this should be done before opening a retail outlet and purchasing equipment, as this may take a long time. But with skillful actions and legal knowledge, using all state tools, you can complete the execution of all documentation in a short time.

The first step is to register your own individual entrepreneur, today this can be done very quickly, without unnecessary bureaucracy and with the possibility of benefits. But in addition to the document of an individual entrepreneur, other documents will also be needed, which should also be issued: a sanitary passport of the enterprise, a title for a tonar, a permit from Rospotrebnadzor and the fire department of the Russian Federation, agreements with local governments and a garbage disposal company.

Useful video

Grilled Chicken Trade Features

Of course, this type of business for aspiring individual entrepreneurs is an ideal opportunity to start their first business. With relatively low costs for opening a retail outlet and monthly expenses, the owner of the enterprise receives a fairly high profit. At the same time, in order for you to be able to open your first outlet, it is not even necessary to have an initial budget. Today, many Russian banks provide loans for start-up entrepreneurs on very favorable terms, so in fact, all that is needed to open a grilled chicken sales point is a desire.

Of course, this type of business has many advantages over other ways to start a business, but there are certain pitfalls that can bring trouble. So, for example, sales in your chosen area of ​​the city can be very low, and in this case your point will only bring losses. But in such cases, this particular type of business has another huge advantage - mobility. You can at any time move your tonar to another place, to another district of the city and even to another city, where the profit, in turn, can possibly cover all expenses, including the organization of the previous point.

As you can see, the organization of your first business in the form of an enterprise for the sale and preparation of grilled chickens is simple, has high profitability and the opportunity for growth.

Grilled chicken business plan: make money on fried chicken

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Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Who doesn't love delicious food? The answer is obvious, everyone loves delicious food, and especially if it is tasty, fragrant and hot grilled chicken.

Accordingly, a business built on this constant human need promises to be successful. But do not make hasty decisions and rush into the pool with your head.

In any business, there are pitfalls and in order not to stumble upon them, you need to carefully think through everything in advance. Any business requires a serious approach, because how you organize it will depend on its profitability, and, accordingly, your income.

To match expectations with reality, you will need a well-thought-out and calculated business plan, the presence of which already guarantees you success to some extent.

Grilled chicken business plan

In order to build your own grilled chicken business, you will need:

• register an enterprise;
• draw up all the necessary documents, namely, obtain a license, obtain permission from the sanitary and epidemiological supervision;
• rent a room, or purchase it as a property;
• purchase or rent all the necessary equipment;
• periodically purchase all the necessary raw materials;
• staff the staff;
• design and implement marketing activities.

Let's start in order, in the organization of the enterprise and the preparation of all necessary documents for the sale of food products, lawyers will be happy to help you.

Therefore, you should not delve into it with your head, but it is better to entrust this task to people who know their business. The situation is quite different with the search for premises.

Here the choice is yours, it can be a place in a grocery store, or a small stall on the street. In any case, it should be a place with a high traffic of people.

An important point in organizing a chicken business is the purchase of equipment.

The most suitable option would be to buy a carousel type grill, it is he who allows the chicken to fry evenly and so attracts the attention of passers-by.

Appetizing smells coming from the grill will also attract the attention of passers-by, so you should not save on raw materials and fragrant seasonings.

The chicken should be fresh and pleasant to look at, check the goods with each delivery. Buy goods only from trusted suppliers.

The staff in this business will be minimal, just one cook-seller is enough, or two, depending on the mode of operation, who will cook chickens and sell them directly.

An employee in this position must have a sanitary book.