The best quotes from Steve Jobs. Steve Jobs Quotes and Sayings Steve Jobs Success Quotes

Steve Jobs (Steve Jobs, full name Steven Paul Jobs, English Steven Paul Jobs; February 24, 1955 - October 5, 2011) is one of the founding fathers of Apple Corporation and the world-famous Pixar film studio. Also an American personal computer revolutionary, inventor, designer and successful businessman. The man who changed the world by inventing the iPad, iPod and iPhone.

1. There were times when I didn't have my own room. I slept on the floor with friends, and in order to buy food, I handed over bottles of Coca-Cola. Every Sunday I walked 10 kilometers in order to have a normal meal once a week at a charity dinner in the Hare Krishna temple. And you know what? It was a great time!

2. It is impossible to create a good product based on surveys of people or using focus groups. People don't know what they want until you show it to them.

3. The main reason why people will buy a computer at home is the opportunity to be connected to the national communications network. Now everything is just beginning, but it will be a real breakthrough. About like a phone.

4. Do you want to dedicate your life to selling sweet water or do you want to come with me and really change the world?

5. I wish Bill Gates all the best, really. I just think that he and Microsoft are too narrow-minded. His views would have been much broader if he had indulged in acid in his youth or lived with hermits in India.

6. Modern Apple products suck. They are not sexy.

7. Steve Jobs on Mac OS X: "We made the icons on the screen look so pretty you'll want to lick them."

8. Steve Jobs on Google's Android operating system: We don't search, but they decided to do phones. Make no mistake, they want to destroy the iPhone. We won't let them.

9. I don't want to be the richest person in the cemetery.

10. Often people come up to me on the street. They beg or just want to pat me on the back and tell me how much they love Apple products. If I'm tired, I usually just piercingly, without blinking, look into their eyes. They linger a little, and then quickly cross to the other side of the street.

12. Yes, I smoked marijuana and tried LSD. And I have nothing to be embarrassed about.

13. Satisfaction with life and its meaning brings only the presence of a goal. It is she who helps to improve health, longevity, and also inspires you in difficult times.

14. If I were now presented with a choice - what to keep in my possession - Apple or Pixar - I would probably want to arrange everything so that I own both, without such a choice.

15. Remember that you will die - this is a great tool with which I managed to make all the fateful decisions in life. The thought of imminent death is the best way to lose all illusions that you have something to lose. You are already naked, you have no reason not to follow your heart. Death is the best invention of life.

16. I have had many different women, but my own wives have always been the best.

17. TV makes you stupid and kills a lot of time. Turn it off and you save some gray matter. But be careful - you can go dumb on an Apple computer.

18. I would trade all my technology in one day with Socrates.

19. There was a time when I slept on the floor in my friends rooms and rented bottles to buy a veggie burger. Now, after receiving shares and property worth several billion dollars, my everyday life has changed somewhat, but, I swear, not myself.

20. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We eat food that other people have learned to grow. Now the time has come for us to become useful to mankind.

21. I am sure that the brightest days and innovative inventions of Apple are yet to come.

22. If you spend every day you live like the last one, someday you will be right.

23. Steve Jobs on the popularity of iTunes among Windows users: "It's like a glass of ice water in hell."

24. When you are young and you see what is being broadcast on TV, it seems to you that television companies are in cahoots and want to make humanity stupid. But then, having matured, an understanding of the truth comes: people themselves desire this. The conspiracy is not so terrible. You can always shoot the bastards, start a revolution! But in reality, there is no collusion, the TV companies just meet the demand. Sorry, but it's true.

25. Stay hungry, stay reckless.

26. If you look at the history of those events, I can say that the dismissal from Apple was the best event that happened in my life. I regained the lightness and doubts of a beginner and got rid of the label of "successful person." This gave me freedom and opened the beginning of my new creative period.

27. I have a plan to save Apple. The perfect products and the perfect strategy to fit the company. But no one there will listen to me.

28. It was as if they had given me a breath and knocked my soul out of me. I'm still young, I'm only 30 and I want to keep creating great things. I know that I can create at least one more great invention. But Apple won't give me that chance.

29. The computer does very simple things - takes a number, adds it to another number, compares the result with a third number. But it all happens at a speed of 1,000,000 operations per second. And at a speed of 1,000,000 operations per second, the result already seems like magic.

30. If for some reason we stumble, make some fatal mistakes and lose the competition to Microsoft and IBM ... Then dark times will come for the entire computer industry.

31. I can fire a person, and then call him to discuss a project or re-hire him. I don't care about the past, only the present matters.

32. There are no successful people who have never stumbled or made mistakes in their lives. There are only successful people who made mistakes but then changed their plans based on past failures. I'm just one of those guys.

33. The only problem with Microsoft is they have no taste. Absolutely. I don't mean small things, but big things. They don't have their own ideas, there is no culture in their products.

34. You cannot connect the dots of your destiny if you look ahead; they can only be connected retrospectively. So you have to believe that these dots will somehow connect in the future. You have to believe in something - in your courage, destiny, karma, whatever. This principle has never failed me and changed my whole life.

35. My business model is the Beatles. Four guys controlled each other's negative manifestations. They balanced each other, and the total was greater than the sum of the individual parts. This is how I look at business: big things are not done by one person, they are done by a team.

36. People pay us for integration, they don't have time all day long to think about what connects to what.

37. You can't just ask customers what they need, because by the time you do that, they will want something new.

38. I believe that the qualities of a person are determined by his environment, and not by heredity.

39. Be honest with yourself and with people, always do everything on time, never give up, go to your goals, even if everything is bad.

40. Half of what separates successful entrepreneurs from unsuccessful ones is perseverance.

41. To avoid mistakes means to live an inferior life.

42. We will never survive if we do not go a little crazy ...

43. Creativity is just making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, they just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This is because they have experienced and seen more than others, or because they think about it more.

44. Better to be a pirate than to serve in the Navy.

45. Computers are like a bicycle. Only for our consciousness.

46. ​​Design is not about how an object looks, but how it works.

47. If I had the opportunity to go back in time and give advice to myself at 25, I would say: “Do not settle for idiotic interviews - you have no time for philosophical nonsense! »

48. I can fire a person, and then call him to discuss some project or re-hire him. I don't care about the past, only the present matters.

49. Microsoft has spent many millions of dollars on the development and development of their own products, but for some reason they all look like copies of Apple products. When I want to cheer myself up, I immediately remember this fact.

50. There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes but then changed their plans based on those very mistakes. I'm just one of those guys.

51. Only the presence of a goal brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a modicum of optimism during difficult times.

52. If you're in a dying industry, quit quickly before you lose your job.

53. You need to talk to others more often about what you have done. Of course, don't force it, be complacent or fanatic about yourself - it will only scare people away. And yet, do not be shy to tell others about what you have done at the right time.

54. I have had many different women, but my own wives have always been the best.

55. Being the richest person in the cemetery is not important to me ... Going to bed and telling myself that I really did something wonderful - that's what matters!

56. For 33 years now, I look in the mirror every day and ask myself:

“If today was the last day of my life, would I want to do what I am going to do today? »

And as soon as the answer was “No” for several days in a row, I knew that something had to change.

57. When you're young and watching TV, you think that the TV companies conspired and want to make people dumb. But then you grow up and understanding comes - people themselves want this. And that's a much more frightening thought. A conspiracy is not scary, you can shoot the bastards, start a revolution. But there is no conspiracy, TV companies are just satisfying the demand, unfortunately, this is true.

58. I have always said that if the day comes when I can no longer live up to my responsibilities and expectations as CEO, I will be the first to let you know. Unfortunately, that day has come.

59. Of course, there are people for whom money is above everything. Usually these are people who will never become rich. Only he achieves wealth who is talented, lucky, and does not constantly think about money.

60. My girlfriend always laughs during sex. Regardless of what she is currently reading.

61. It makes no sense to hire smart people and then tell them what to do. We hire people to tell us what to do.

62. This phrase is from Buddhism: “Beginner's opinion. It's great to have a beginner's opinion."

63. Your time is limited, don't waste it living a different life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.

64. We are here to contribute to this world. Otherwise, why are we here?

65. I am one of the few people who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality.

66. We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people also developed it ... I think we all say this all the time. This is a great opportunity to create something that could be useful to mankind.

67. There is only one way to do a great job - to love her. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business.

68. Be the standard of quality. Some people weren't in an environment where innovation was the trump card.

69. Innovation distinguishes a leader from a follower.

70. She (Death) is the cause of change. She purifies the old to make way for the new. Now the new is you, but someday (not very long left) you will become the old and you will be cleansed. Sorry for being so dramatic, but it's true.

71.- Nobody wants to die. Even people who want to go to heaven don't want to die. And yet, death is the destination for all of us. No one has ever been able to escape it. It should be so, because Death is probably the best invention of Life.

72. - If you have not found your business yet, look for it. Do not stop. As with all things of the heart, you will know when you find it. And like any good relationship, it gets better and better with age. So seek until you find. Do not stop.

73. - You need to find what you love. And this is as true for work as it is for relationships. Your work will fill most of your life and the only way to be completely satisfied is to do what you think is a great thing. And the only way to do great things is to love what you do.

74. - I'm sure none of this would have happened if I hadn't been fired from Apple. The medicine was bitter, but it helped the patient. Sometimes life hits you in the head with a brick. Don't lose faith. I am convinced that the only thing that kept me going was that I loved my job.

75. - Not everything was so romantic. I didn't have a dorm room, so I slept on the floor in my friends' rooms, I rented 5-cent bottles of Coke to buy food, and I walked 7 miles across town every Sunday night for a proper meal at a Hare Krishna temple once a week. I liked him. And much of what I came across, following my curiosity and intuition, turned out to be invaluable later.

76. If you live each day as if it were your last, someday you will be right.

77. I will call the company "Apple" if you do not offer a better one by 5 o'clock!

78. Talented artists copy, brilliant artists steal.

79. You can't just ask customers what they need, because by the time you do that, they will want something new.

80. My job is not to make life easier for people. My job is to make them better.

81. It makes no sense to hire smart people and then tell them what to do. We hire people to tell us what to do.

82. And again, you can't connect the dots looking ahead; they can only be connected looking backwards. So you have to trust that the dots will connect in the future. You have to believe in something - life, destiny, karma... This approach has never let me lose heart, and is the reason for everything important in my life.

83. I think if you did something and it turned out to be good enough, then you need to do something else, wonderful, and not relax for a long time. To understand what to do next.

84. I am convinced that half of what separates successful entrepreneurs from failures is perseverance.

85. I don't trust a computer that I can't get up; We think Macs will sell in the millions, but we didn't build a Mac for anyone. We made it for ourselves. We were a group of people who had to decide if he was good or not. We weren't going to go and do market research. We just wanted to create the best possible.

86. I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It builds character.

Steven Paul Jobs is an American entrepreneur who is widely recognized as a pioneer of the IT era. One of the founders, chairman of the board of directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio.

In the late 1970s, Steve and his friend Steve Wozniak developed one of the first personal computers with great commercial potential. The Apple II computer was the first mass-produced Apple product created at the initiative of Steve Jobs. Jobs later saw the commercial potential of a mouse-driven GUI, leading to the Apple Lisa computers and, a year later, the Macintosh.

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a company that developed a computer platform for universities and businesses. In 1986, he acquired the computer graphics division of Lucasfilm, turning it into Pixar. He remained Pixar's CEO and majority shareholder until the studio was acquired by The Walt Disney Company in 2006, making Jobs the largest private shareholder and member of Disney's board of directors.

Difficulties developing a new operating system for the Mac led to Apple's purchase of NeXT in 1996 to use NeXTSTEP as the basis for Mac OS X. As part of the deal, Jobs was given a position as an advisor to Apple. By 1997, Jobs had regained control of Apple, heading the corporation. Under his leadership, the company was saved from bankruptcy and a year later began to make a profit. Over the next decade, Jobs led the development of the iMac, iTunes, iPod, iPhone, and iPad, as well as the development of the Apple Store, iTunes Store, App Store, and iBookstore. The success of these products and services, which provided several years of stable financial profit, allowed Apple to become the most valuable public company in the world in 2011. Many commentators call Apple's revival one of the greatest accomplishments in business history. At the same time, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors, the desire for total control over products even after they were sold to the buyer.

Jobs has received public recognition and a number of awards for his impact on the technology and music industries. He is often called a "visionary" and even "the father of the digital revolution". Jobs was a brilliant speaker and took innovative product presentations to the next level, turning them into exciting shows. His instantly recognizable figure in a black turtleneck, faded jeans and sneakers is surrounded by a cult following.

After eight years of fighting the disease, Steve Jobs died of pancreatic cancer in 2011.

Good mood to all readers of the blog. And today I continue quote great people. This time it Steve Jobs. But first, a little from his biography, although I doubt that anyone does not know him.

Born February 24, 1955 and died October 5, 2011 - American businessman, inventor and just a brilliant person. He was a true leader and revolutionary in the field of personal computers. Founder of Apple Corporation. He is also the founder of the famous CEO of the Pixar film studio.

Steve Jobs quotes:

The personal computer market is dead. Microsoft has completely taken over the market without bringing innovation to the industry. This is the end. Apple lost, the history of desktop computers entered the Middle Ages. This will continue for about 10 years.
It is impossible to create a good product based on surveys of people or using focus groups. People don't know what they want until you show it to them.
Death is the best invention of life. She is the cause of change. She purifies the old to make way for the new.
The main reason why people will buy a computer at home is the opportunity to be connected to the national communications network. Now everything is just beginning, but it will be a real breakthrough. About like a phone.

Do you want to dedicate your life to selling sweet water or do you want to come with me and really change the world?
I wish Bill Gates all the best, really. I just think that he and Microsoft are too narrow-minded. His views would have been much broader if he had indulged in acid in his youth or lived with hermits in India.
Modern Apple products suck. They are not sexy.
Steve Jobs on Mac OS X: “We made the icons on the screen look so pretty you'll want to lick them”
Steve Jobs on Google's Android operating system: We don't search, but they decided to do phones. Make no mistake, they want to destroy the iPhone. We won't let them.
I don't want to be the richest man in the graveyard.
People often come up to me on the street. They beg or just want to pat me on the back and tell me how much they love Apple products. If I'm tired, I usually just piercingly, without blinking, look into their eyes. They linger a little, and then quickly cross to the other side of the street.
Yes, I smoked marijuana and tried LSD. And I have nothing to be embarrassed about.

We wear clothes that other people have made. We speak languages ​​that were invented by other people. We eat food that other people have learned to grow. Now the time has come for us to become useful to mankind.

Satisfaction with life and its meaning brings only the presence of a goal. It is she who helps to improve health, longevity, and also inspires you in difficult times.

If I were now given the choice of keeping Apple or Pixar in my possession, I would probably want to arrange everything so that I own both, without such a choice.

Remember that you will die - this is a great tool with which I managed to make all the fateful decisions in life. The thought of imminent death is the best way to lose all illusions that you have something to lose. You are already naked, you have no reason not to follow your heart. Death is the best invention of life.

I have had many different women, but my own wives have always been the best.

TV is dull and kills a lot of time. Turn it off and you save some gray matter. But be careful - you can go dumb on an Apple computer.
I would trade all my technology in one day with Socrates.

There was a time when I slept on the floor in my friends rooms and turned in bottles to buy a veggie burger. Now, after receiving shares and property worth several billion dollars, my everyday life has changed somewhat, but, I swear, not myself.

I am sure that the brightest days and innovative inventions of Apple are yet to come.

If you spend every day of your life as if it were your last, one day you will be right.

For the last 33 years, I have looked in the mirror every morning and asked myself, “If today is the last day of my life, will I do what I have planned for today?”

Steve Jobs on the popularity of iTunes among Windows users: "It's like a glass of ice water in hell"

When you are young and you see what is being broadcast on TV, it seems to you that the television companies are in cahoots and want to make humanity stupid. But then, having matured, an understanding of the truth comes: people themselves desire this. The conspiracy is not so terrible. You can always shoot the bastards, start a revolution! But in reality, there is no collusion, the TV companies just meet the demand. Sorry, but it's true.

stay Hungry Stay Foolish

If you look at the history of those events, I can say that the dismissal from Apple was the best event that happened in my life. I regained the ease and doubt of a beginner and got rid of the label of “successful person”. This gave me freedom and opened the beginning of my new creative period.

I have a plan to save Apple. The perfect products and the perfect strategy to fit the company. But no one there will listen to me.

It was as if they had punched me in the gut and knocked my soul out of me. I'm still young, I'm only 30 and I want to keep creating great things. I know that I can create at least one more great invention. But Apple won't give me that chance.

The computer does very simple things - it takes a number, adds it to another number, compares the result with a third number. But it all happens at a speed of 1,000,000 operations per second. And at a speed of 1,000,000 operations per second, the result already seems like magic.

If, for some reason, we stumble, make a few irreparable mistakes and lose the competition to Microsoft and IBM... Then dark times will come for the entire computer industry.

I can fire a person and then call him to discuss some project or re-hire him. I don't care about the past, only the present matters.

There were times when I didn't have my own room. I slept on the floor with friends, and in order to buy food, I handed over bottles of Coca-Cola. Every Sunday I walked 10 kilometers in order to have a normal meal once a week at a charity dinner in the Hare Krishna temple. And you know what? It was a great time!

There are no successful people who have never stumbled or made a mistake in their life. There are only successful people who made mistakes but then changed their plans based on past failures. I'm just one of those guys.


Steven Paul Jobs was born February 24, 1955 in San Francisco, California, USA. American entrepreneur, designer, inventor. One of the founders, chairman of the board of directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio. Died October 5, 2011, Palo Alto, Santa Clara, California, USA.

Quotes, aphorisms, sayings, phrases - Steve Jobs

  • Better to be a pirate than to be in the Navy.
  • Innovation distinguishes a leader from a follower.
  • I don't trust a computer that I can't lift.
  • I would trade all my technology for a meeting with Socrates.
  • We'll never survive unless we go a little crazy.
  • Not making mistakes means living an inferior life.
  • Design is not about how an object looks, but how it works.
  • My job is not to make life easier for people. My job is to make them better.
  • We are here to contribute to this world. Why else are we here?
  • I believe that the qualities of a person are determined by his environment, and not by heredity.
  • If you live every day like it's your last, you'll be right someday.
  • People pay us for integration, they don't have time all day long to think about what connects to what.
  • The saying that guides me in everything? "You never know what you're looking for until you find it."
  • I am convinced that half of what separates successful entrepreneurs from failures is perseverance.
  • Picasso said: "Good artists copy, great artists steal." And we've never been shy about stealing great ideas.
  • Be honest with yourself and with people, always do everything on time, never give up, go to your goals, even if everything is bad.
  • Death is probably the best invention of Life. She is the cause of change. She purifies the old to make way for the new.
  • There is no point in hiring smart people and then telling them what to do. We hire people to tell us what to do.
  • Basically, we watch TV in order for the brain to rest and we work at the computer when we want to turn on the convolutions.
  • You can't just ask customers what they need, because by the time you do that, they'll want something new.
  • I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality.
  • It's hard to imagine a company that has $2 billion in turnover and 4,300 employees scared of six guys in jeans.
  • What drives me? I think most creative people tend to express gratitude for enjoying the fruits of work done by others before them.
  • Building a product based on focus groups is really hard. Most often, people do not understand what they really need until you show it to them yourself.
  • Being the richest man in the cemetery is not important to me. Going to bed with the thought that you have created something beautiful. that's what matters to me.
  • The name sounded funny, energetic and not scary. The word "apple" softened the serious "computer". Plus, in the phone book, we'd be in front of Atari.
  • They decided to make concessions and find me some business. It suited me. It was like I was back in my garage and running my own small team again.
  • We do not have a chance to do many things, each of which can be called great. Because this is our life. Life is short and you are dying. Do you know it?
  • It's the dumbest thing in the world to let crappy computer makers use our operating system and take a bite out of our sales.
  • If I had the opportunity to go back in time and give advice to myself at 25, then I would say: “Don’t settle for idiotic interviews - you don’t have time for philosophical nonsense!”
  • Bill Gates businessman. Winning the market was more important than making great products. As a result, Bill became the richest man in the world, and if that was his goal, he achieved it.
  • There's an old Wayne Gretzky quote that I love. "I race to where the puck will be, not where it was." And we've always tried to do that at Apple. From the very beginning. And we always will.
  • Remembering death is the best way I know of to avoid the trap into which the thought that you have something to lose drives you. You are already naked. There is no reason not to follow your heart.
  • There is only one way to do great work - to love her. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business.
  • Mike took me under his wing. Our views on the world coincided in many ways. Markkula argued that when creating a company, one should not strive to get rich, but simply do what one believes in. Only in this way can success be achieved.
  • Guys, you almost killed yourself working on this design, but we are going to change it. We're going to work nights and weekends, if you like, we can give you guns so you can shoot us right now.
  • If I hadn't gotten into calligraphy in college, the Mac wouldn't have had tons of fonts, proportional kerning, and leading. And since Windows is copied from the Mac, no personal computer would have all this at all.
  • We wanted our customers to be not only a limited group of amateurs who know where to buy a keyboard, a transformer, and assemble computers themselves. For one such connoisseur, there are a thousand people who would prefer to buy a device ready for use.
  • The burden of a successful person has been replaced by the frivolity of a beginner, less confident in anything. I freed myself and entered one of the most creative periods of my life. I'm sure none of this would have happened if I hadn't been fired from Apple. The medicine was bitter, but it helped the patient.
  • The only problem with Microsoft is that they have absolutely no taste. And not in a particular, but in a general sense: they do not strive for originality, they do not have a culture of working with the product. I'm not worried about their success, they deserve it in general. But it saddens me that they produce a third-rate product.
  • I tried to help him and will try to help people like Mark Zuckerberg. This is how I want to spend the rest of my life. I can help the next generation remember the accomplishments of great companies and continue the tradition. The valley helped me a lot once. And now I must try to repay this debt.
  • My business model is The Beatles: They were a bunch of guys who kept each other's negative tendencies in check; they balanced each other. And their total result was more than just the sum of all the parts. Great things in business are never done by one person, they are always done by a team.
  • When we showed the project to the engineers, they immediately gave 38 reasons why it could not be implemented. And I say: "No, it must be implemented." "Why is this?" they ask. "Because I'm the CEO of the company," I replied, "and I think it can be done." And they had to obey.
  • Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.

Steve Jobs was a difficult person to communicate and work with. He had a reputation for setting unrealistic deadlines, for being a design freak, for creating a culture of conflict, for crying at performances. But at its core, Jobs was an ordinary person who loved what he did.

With his passion, Jobs inspired not only the industry, but an entire generation, to think differently - to break with conformity and join the elect. To the dreamers. To entrepreneurs. For freelancers. To those who can solve any problems, but never apologize for what pisses you off.

Not only the products developed in the Apple company he created, but also some of his quotes, applicable to different areas of our life, but primarily to work and business, received fame.

I hope that the ten statements below will inspire you to become the chosen one.

1. Focus and simplicity are my main affirmations. The simple can be more difficult than the complex; one must work diligently to purify thinking and bring thoughts to simplicity.

Have you noticed what happens when you complicate things? Undoubtedly, they noticed - and probably too often even experienced it for themselves. The result of a lack of simplicity is confusion, exhaustion, and restlessness.

Tip: Divide your time into periods when you focus on a particular topic. This allows you to focus on the most important issues, as well as weed out all the minor matters.

2. “Your time is not endless, don’t waste it living someone else’s life. Do not fall into the trap of dogmatism, which is tantamount to living the results of someone else's thoughts. Don't let the noise of other people's opinions drown out your inner voice. And more importantly, have the courage to follow your heart and intuition - they somehow know who you really want to be. Everything else is secondary."

Let's say that you can not get involved in the work and your boss has already begun to notice it. Everyone around you thinks that you are perfect for this job, why does it become simply hated by you?

Tip: Of course, it is very important to find the answer to such a serious question, but it is even more important not to get stuck on regrets.

3.“I am proud of so many things that we have not done, no less than those that we have done. Innovation is also the ability to say “no” to a lot of things.

Maybe you're used to pleasing people. You give your consent regardless of what you are asked to do. Therefore, the work accumulates and nothing is brought to the end.

Tip: Say “no” more often. If what you are asked does not meet your own goals, then this matter will distract you from the right work.

4. “I am convinced that it is persistence that most separates successful entrepreneurs from unsuccessful ones.”

Tip: Instead of seeing only obstacles, try to take smart risks and turn the risk into an opportunity.

5. “The things I love most in my life are worthless. It is clear that the most precious resource that everyone has is time.”

Do you spend most of your time in meetings? Being too busy can make you a dead weight, slowing down projects, which frustrates those who work on the same team as you.

Tip: create a weekly review that will give you an opportunity to reassess and reflect on the results of the meetings and activities that took place during the week.

6. “We do not have the opportunity to do a lot of things and we need to learn how to do our job really well. Because this is our life. Life is short, eventually you will die - you knew that, didn't you? Therefore, we ourselves choose what to do in this life.

Don't let fear paralyze you. Don't spend your days regretting the past and daydreaming about the future you might have had.

Do you want a better life? Make your contribution to it.

Tip: Ask yourself just one question: “When the time comes to die, what things will I regret not doing?” This is what is most valuable, so go do it.

7. “I met Woz when I was 13 at a friend's garage. He was 18. He was probably the first person in my life who knew more about electronics than I did. We became good friends because we were both interested in computers and we had a sense of humor. We had a lot of different tricks on our account.

There is little more than a good friend in life.

Tip: Friendship should never be taken for granted - it must be nurtured.

8. "The madmen who think they can change the world are the ones who change it."

It is very difficult to leave your mark on the world. But you can try to use the same energy to leave your mark on your world.

Tip: Instead of looking for someone to listen to you complain about problems, listen to someone else's problems and help solve them.

9. "Be hungry, be stupid."

To achieve your goals, you need to grow. To be a good parent, you need to grow in relationships. To become a good entrepreneur, you need to cultivate self-confidence. If you want to get better at anything, you need to grow.

Tip: Keep a journal of achievements, write down what you have learned in life.

10. "One more thing".

Life is an adventure. It's a tapestry of events. You can sit on your ass and hope that the calling will find you on its own, or you can follow it with all your might, step by step, even if it seems to you that this is a small step.

Tip: Take some time to reflect on your life. Does it have recurring themes? If so, then perhaps this is the very calling that is trying to say “Hello!” and get your attention.

Movie: Steve Jobs Empire of Seduction.


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