How to hit cerebral palsy with blogging, or the financial success of five-year-old Nastya Like.

At birth, Nastya was diagnosed with a severe form of cerebral palsy (ICP) - the doctors said that the girl would not walk or talk. Parents threw all their strength into treatment, and after a few years the signs of the disease disappeared. One of the methods of therapy was to work on camera: this is how Nastya's parents taught Nastya to interact with the outside world. Today the total number of subscribers of Nastya's five channels exceeds 87 million people, her videos are watched in Russian, English, Arabic and Spanish. Simple videos about how a girl is going to school (in the USA you can start training from the age of 5), eats, rejoices in new clothes, is naughty and jumps on a trampoline, bring hundreds of thousands of dollars a month to the young actress. In an interview with Forbes, Nastya's parents told how a Russian child in three years became richer than the heads of many international corporations.

Treat with love

Future Internet millionaires 34-year-old Anna and 42-year-old Yuri Radzinsky began dating through a dating site. For several months they talked at a distance, and then Anna moved from her hometown of Tuapse in the Krasnodar Territory to Greece, where Yuri then lived. Back in the late 90s, he moved to the island of Naxos with his parents, where he developed several small businesses (“here and there, nothing concrete”), and Anna arranged a vacation for herself in honor of the successful graduation from the institute. “I swam and sunbathed for a year,” the girl recalls.

In 2008, the couple decided to return to Russia to start a family business. Anna and Yuri moved to Tuapse, got married and opened a construction tool rental company. Soon this business grew into a construction company: Yuri led a team that completed orders on a contract basis. Anna launched her own holiday organization project, and then also a wedding salon. Each business brought in several million rubles in revenue per year, the spouses felt stable.

At the birth of little Nastya, a severe form of cerebral palsy was diagnosed-doctors said that the girl would not walk and talk

In 2014, their daughter Nastya was born. Doctors made a terrible diagnosis - a severe form of cerebral palsy, which arose due to intrauterine trauma. “We were told that Nastya would not walk and talk,” Anna recalls. Together with her husband, they threw all their strength into the treatment of their daughter - they drove to the doctors, talked with the child around the clock. By the age of two, it became clear that the girl was developing normally. “Either the treatment and our love helped, or the doctors made a mistake with the diagnosis,” Radzinskaya shrugs.

To consolidate the result, the parents decided to develop acting skills in Nastya. “We looked at what YouTube has for children, saw that videos about how a child unpacks gifts are very popular, and decided to try to shoot Nastyusha,” says Anna. According to her, "there was absolutely no information on the Internet - nowhere did they write who a blogger is and how to make money on it." We decided to act on intuition: we bought several toys for Nastya, took a hand-held camera that was at home, and began to film the girl's reaction. The video was posted on a channel called Like Nastya. Two-year-old Nastya did not even think to be embarrassed: she laughed and was sincerely surprised at the contents of the boxes. “We didn’t even tell her what to do: we just filmed the child as he is. Children are cute, ”says Radzinskaya.

By 2016, the children's segment of YouTube was already quite well developed - only in Russia there were more than a dozen channels on which boys and girls unwrapped gifts.“Children's segment on YouTube is a huge area with a large loyal audience. Especially for the children's audience, we launched a separate YouTube Kids app,” says Elizaveta Lykhina, Head of YouTube Partner Relations in Russia and the CIS. “We were not the first, but very quickly began to gain popularity. I think it helped that Nastya always behaved naturally in the frame. This is a child who is fully involved in the process, which sincerely enjoys. It was nice to look at her,” says Anna. The audience was mostly children who watched videos about Nastya's life instead of boring cartoons.

“Nastya began to be recognized on the streets: children from Thailand, Malaysia, Indonesia pointed to their daughter and said: “Oh, you are from YouTube!”

The turning point happened six months after the blog was launched. Once a Day from YouTube to the Radzinsky account20,000 rubles came. “We realized that everything will only grow further: today 20,000 have come, tomorrow there will be even more. At such a rate, we would earn about $10,000 per month - this is a good income, ”the spouses reasoned then.

They decided that they were already on their feet enough to develop more creative formats. A trip to Asia helped to diversify the content. “It’s winter in Russia, it’s cold, the child doesn’t go to school yet, we are mobile - why not go to a warm country?” Anna explains her decision. The trip dragged on for 9 months, during which the Radzinskythe blog was completely redrawn: they began to shoot story videos about how Nastya rides rides, chooses what to wear, tries local food. The number of subscribers reached a million, and revenues began to amount to tens of thousands of dollars. “Nastya even began to be recognized on the streets: children from Thailand, Malaysia, Indonesia - wherever we were, they pointed to their daughter and said: “Oh, you are from YouTube!”, called by name, asked to be photographed, ”says Anna.

“You can come up with a script in a minute, or you can sit on it for a month”

By that time, the couple closed the wedding salon and the company for organizing holidays - the projects took a lot of time and effort, and practically did not bring profit. The construction company remained, but its management was given to the manager. The main source of income for the family was the channel of the three-year-old Nastya.

American dream

After the Asian vacation, it became clear that videos with Nastya are interesting for children from all over the world.“Children's content is multilingual. Despite the fact that the video can be filmed in Russian, children from other countries will also watch it, emotions are important for them, ”explains this phenomenon, the founder of the WildJam blogging agency Yaroslav Andreev, better known as the Elf Trader. The plot of the videos really was understandable without words, but in order to increase the loyalty of the foreign audience, the Radzinskys began to translate each video. To do this, they hired translators who dubbed the lines of Nastya and her dad Yuri - another constant hero of the scenes - and re-voiced the video. Started with English, then added Spanish to cover Latin America, and Arabic.“Currently, content export is a very important area for Russian-speaking creators. It is necessary not only to translate your content into global languages, but also to localize it, taking into account the specifics of the audience in new markets, - warns Elizaveta Lykhina from YouTube. “In particular, the focus on content quality becomes especially important: in competitive English-speaking markets, the audience is very picky about this and has very high expectations.”

From a handicraft family video, the filming process turned into a full-fledged business: the Radzinskys began to release videos every day, hire editors and special effects specialists, and look for suitable props - unusual toys, clothes, accessories, mannequins. “There are big problems with this in Russia: you can’t find anything, large sites like Amazon don’t deliver almost any goods to us,” Anna complains. Tired of the limited assortment and the Russian winter, the RadzinskyAt the end of 2017, they decided to move to America. “We also considered London, as there is a very strong education, but we don’t want to freeze. In Miami, there is no winter, no sudden changes in temperature, there is Amazon, where we buy everything. So while we are warming up and learning, ”says Nastya's mother.

Tame YouTube

“In one of the videos, Nastya jumped on a trampoline, and the edge of her underwear lit up on the video. Our lawyer immediately said that they wouldn’t let it through, we need to reshoot it.”

To survive the blocking time (a few months later, YouTube returned Like Nastya the right to work),The Radzinskys have registered several new channels. According to Anna, they practically did not feel any drawdown in views. “A small child - the main viewer of Nastya - will not go in and drive the exact name of the channel into the search bar. He can write “Nastya” or simply pick up an iPad and click on a familiar picture in the “recommended” one, says Anna.

“It just seems from the outside that blogging is easy. One has only to miss one day, the number of views immediately drops, and hence the income.

The fact that their daughter earns more than their businesses ever brought in, Radzinskydoes not surprise. “It just seems from the outside that blogging is easy. In fact, this business is a hundred times more complicated than construction and wedding, - Anna believes. - Firstly, here is the creative process - you can come up with a script in a minute, or you can sit on it for a month. Then you have to combine the work of a screenwriter, director, editor and cameraman. In addition, in any other job, you can arrange a day off for yourself, turn off the phone and go to rest, leave everything to the managers. And here you only have to miss one day, the number of views immediately drops, and hence the income.

“The situation is the same as with child movie stars. Often this destroys their fate: a sharp fall in popularity can greatly affect how a child perceives the world.

The day of the mother of a young blogger is scheduled by the minute: getting up early, writing a script, filming, organizational issues, watching video material. “Everyone is surprised - the child does nothing and earns millions. And the child is only an actor, - says the businesswoman. “Our channel is our work from dawn to dusk, this is the work of a huge team, without which nothing would have happened.”

Mikhail Karpushin from GetBlogger warns that the desire to make money on the visual image of a child can be fraught with psychological problems for the child himself. “The situation is the same as with child movie stars. Often this destroys their fate: a sharp fall in popularity can greatly affect how they perceive the world, through what prism they look at it, - he believes. “Yes, children's YouTube is a profitable business, but for example, I would not want my children to become bloggers.” Nastya's parents are not worried about this: according to them, the girl enjoys the process and does not experience any negative consequences of her popularity. “We only make videos that our daughter wants to be in. We show her: Nastya, today we will shoot about dresses, you will change them. That’s it, she’s already running happy, she doesn’t need anything anymore, ”Anna assures. According to Nastya herself, when she grows up, she dreams of becoming "a businessman and maybe an actress."

5-year-old Nastya Radzinskaya barely had a thousand subscribers. Today, videos of a small native of Krasnodar are waiting for 34.5 million people, and all over the world. Each video in just a couple of hours collects hundreds of thousands of views. For a young blogger and her parents, shooting is a favorite hobby, which also brings a good income. But few people know that the channel was originally created for medicinal purposes.

The parents of the famous girl are Anna and Yuri. Before the birth of their daughter, the couple had a business, however, absolutely not related to shooting a video. Yuriy ran a small construction company, and Anna had an agency for organizing events and a bridal salon.

On January 27, 2014, their daughter Nastenka was born. True, in the very first months of life, doctors diagnosed a severe form of cerebral palsy in the crumbs. Doctors told the parents that the girl would not walk or talk.

Seriously alarmed, Anna and Yuri took their daughter to rehabilitation centers, constantly working with her. When Nastya was two years old, it became clear that there were no fears.

Either the treatment and our love helped, or the doctors made a mistake with the diagnosis, but everything returned to normal, the girl’s mother shared in an interview.

It was at this moment that the girl's parents decided to shoot a video in order to "fix the effect" and help her interact with the outside world. In addition, all relatives who do not have the opportunity to visit often could watch the videos.

Nastya in the park near the house. Today we will show you our amusement park, carousel, ride down the slides on the playground.

The first videos were not very popular. Mom made mostly videos about unpacking toys. Viewers saturated with such content on other family channels did not stay long.

One of the first videos on the channel - unpacking and review of the talking doll Nastenka. Congratulations to Nastya on her birthday. What have we prepared for her as a gift? Let's see a surprise in a bunch of balls. Here we are already unpacking the interactive talking big doll, playing with it and asking questions.

Then Anna decided that she needed to change tactics a bit and give her daughter the opportunity to develop her acting skills. Game story videos began to appear on the channel, where Nastya, together with her dad, dressed in a bear costume, played scenes based on the cartoon Masha and the Bear.

And later, the usual home background was replaced by colorful locations - videos appeared on the channel about how Nastya travels. Here she is in Thailand, a month later - in Malaysia, and after a while - in Bali.

In each country, the girl certainly visited amusement parks and various institutions for children, tried the local cuisine and simply shared her impressions of the new place.

The public liked these videos, and the views went up sharply. Parents could choose which country to go on vacation and have a good time with their child.

The organization of trips flew out to a pretty penny - the family spent about a million rubles a month on trips and filming, but soon the expenses began to be covered by fees from the channel.

In addition, the little fair-haired girl began to be recognized, and all over the world.

Nastya is going to the UAE Dubai.

On vacation, they often ran up to us and asked us to take a picture, - says Anna.

When the number of subscribers on the channel exceeded one million, the spouses' business faded into the background. They began to invest all their efforts in the existing channel of their beloved daughter. Since Nastya is watched by children from all over the globe, they decided to translate all their videos, and to make it convenient for the audience, they created channels in English, Arabic and Spanish.

To constantly delight the audience, the family began to release videos every day. To do this, however, had to ask for the help of professional editors. Props were required, which the Radzinskys often could not find in Russia.

There was a poor choice. And it was not always possible to order something on the Internet. Therefore, at the end of 2017, they decided to move to America. There is no winter in Miami, no sudden changes in temperature, there is everything you need for filming, - Nastya's mother continues.

They rented a big house in Miami, where they shoot their videos, which have become like small films with a plot thought out to the smallest detail, cool special effects and bright locations. The family added useful videos for children to the channel. For example, how to swim correctly, how children should not behave. Separate issues are devoted to the rules of behavior for young viewers.

A song for children about how to swim in the pool. Nastya and dad show how to swim in the pool. They learn to swim, use sunscreen and snorkeling goggles. Subscribe to Like Nastya Vlog - https://is.gd/gdv8uX https://www.instagram.com/funnystacy/

The girl's dad became a regular partner in commercials. He also deals with finance and legal issues. And mom is responsible for the creative part. It is she who writes the script, orders props and hires designers. The creation of one video sometimes costs the family 60-80 thousand rubles, but the income from blogging is 100 times more.

Sleepy Nastya and dad are walking on the sheep farm. Nastya and papa sleeping at farm sheep Family fun trip

But still it is worth noting that maintaining the channel is a titanic work. Blogging takes up most of your time—sometimes more than any office job. But the most important thing is that shooting brings pleasure to Nastya. For her, this is her favorite pastime. Parents never put pressure on the girl - they only take off what deserves her approval.

It is too early to talk about the future of the little star - Nastya goes only to a preparatory school. True, it is already clear now that the girl has every chance of becoming an actress.

The Like Nastya channel is an entertainment channel on Youtube, where you can see the life and rest of a cheerful five-year-old girl Anastasia Radzinskaya from Krasnodar (Russia). Together with her mom and dad, she talks about her impressions of visiting amusement parks and children's leisure centers, introduces her friends and shows all her adventures.

According to December 2019 statistics channel Like Nastya has 15.1 million subscribers, which is an absolute indicator of overwhelming success on the network. The target audience of the vlog is children from 3 years old and their parents.

In parallel, Nastya and her parents have another channel - Like Nastya Vlog, where you can also see fun travels, endless entertainment, games and many, many funny episodes from the life of a girl.

Feature in uniqueness

Anastasia Radzinskaya's channel was created in January 2015 and has since won the love of subscribers.

Here you can see everything for yourself and your child:

unpacking toys;

parodies of the cartoon "Masha and the Bear";

description of the craziest amusement parks in the world;

Nastya will tell you about shopping in exotic countries, gifts for any holidays;

learn to sing fun songs together and play exciting games.

This is the unique feature of the channel in the Russian-language Youtube. To date, all the author's videos in this video blog have collected 4,889,909,543 views, and this figure is growing every day.

Traveling with the Radzinsky family

During the three years of the existence of the Like Nastya vlog, the family managed to visit many countries, including Singapore, China, the USA, Malaysia, Italy, Spain, Germany, the United Arab Emirates, the island republics of Thailand, Indonesia (Bali) and other states.

Also on this Like Nastya channel you can find a whole series of experiments for children and scientific experiments that will interest any little tracker. Nastya loves and will gladly tell you about:

animals;

Baby Born dolls;

Peppa Pig;

about the cartoon about Masha and the Bear;

Elsa from Frozen and Paw Patrol.

High quality shooting and editing, bright locations and creative approach of videos on channel Like Nastya- those highlights that attract the attention of Nastya's fans. All videos are shot with soul and for the soul, and sincerity, spontaneity, artistry, sense of humor and creative ideas captivate the audience.

Join the site and discover the world of entertainment and unforgettable experiences! And don't forget to subscribe to channel Like Nastya ("Like Nastya").

Nastya Like is in the top of the highest paid YouTube bloggers. According to the World Jam agency, she receives more than 1.5 million rubles every month.

What is her channel about? An evil person will answer that about nothing special.

Kids play in an inflatable pool with balls, Nastya with her mom and dad travels to children's entertainment centers and amusement parks ...

Children and cats are the kings of the Internet community. They are the ones who get a lot of views. Anna Radzinskaya decided so, and created a channel for her three-year-old daughter.

Biography of Nastya Like

Nastya was born in Krasnodar in a family of businessmen. Nastya's mother Anna is the owner of a wedding salon. My dad ran a construction company that had only 20 employees at the time of writing the blog.

In 2015, the foreign policy crisis began, and the income of the girl's parents fell sharply. Anna noticed that they no longer buy expensive dresses, weddings are arranged with less glamor, or even postponed until later, until better, non-crisis times. There were also few construction orders.

Anna began to look for a new type of business, because the family is used to living in abundance. In an interview with the RBC agency, the mother of a young blogger does not hide her income. In good times, the wedding salon brought 300,000 rubles net.

Anna does not voice the income of her husband's company. But during the crisis, the family decided to sell their shares in the business and promote the video blog of Nastya's daughter.

The young parents had no blogging experience and knew only good operators and those who could promote an Instagram account. Anna hired a cameraman and began filming the usual children's videos - unpacking toys, costume shows, and games.

At first, the blog only took Anna's personal savings. He did not bring income, there were few views. Yes, Nastya is a cute child, and her parents tried to come up with different stories, but there was no progress.

On Youtube video hosting

YouTube lives by its own laws. It is extremely difficult to promote a channel by simply ordering advertising even from popular bloggers. It is necessary that the viewer catches his eye on some kind of “trick” and stays on the channel.

What can you do with a child? Toys unpack everything, everyone plays games too, everyone does something together with mom and dad again. How to be?

Anna decided to go for broke and travel around all the popular children's amusement parks in the world with little Nastya. All the savings of the family went to this business. To shoot a video, for example, at Disneyland Paris costs at least one and a half million rubles, because you need to pay the team, fly to France, and arrange filming.

But it was this desperate idea that made the Radzinsky family very rich. Just a couple of such stories, and the number of views exceeded 2.5 million. The Nastya Like channel went to the top of YouTube, and it stays there to this day. Nastya is growing, the plots for the commercials do not end.

How much does he earn

Anna Radzinskaya does not hide the fact that she approached the creation of the channel in this way. She does not say in an interview that she “just wanted to upload a video of her cute daughter somewhere for friends and relatives to watch,” as most of these bloggers do.

It was decently invested in the business, I had to abandon the main project and work "full-time" as a video mother of a juvenile blogger.

Nastya Like today brings from 1.5 to 3 million rubles a month. This, according to Anna Radzinskaya, is twice as much as the family had before the crisis and all this story with YouTube.

• advertising places of entertainment and children's leisure;
• promotion of games and toys;
• promotion of other products related to the blog topic

Nastya Like is a developing business project, and in an interview with RBC, Anna says that the whole family is so carried away by blogging that she will only do projects in this area.

Content

Yes, kid bloggers are millionaires. But their century, according to experts, is not long. Now the first generation of YouTube heroes is growing up, and in other countries, children's blogs are losing popularity with the growth of their owner.

Old videos are reviewed, but not so actively as to support income. A teenager has a completely different target audience, and the situation when viewers grow up with a blogger is quite rare.

Basically, teenagers are moving into the lifestyle genre, where the competition is the highest and the cost of advertising is the lowest. Russian-speaking lifestyle bloggers are especially unpromising financially.

In the case of Nastya, it is hardly worth fearing ruin. The girl is still small, five years old, the children's audience will be able to enjoy her adventures. Parents-businessmen during this time will find a way to multiply investments.

Popularity

Popular is not Nastya Radzinskaya herself, but her mother Anna. She is invited for an interview by leading news agencies, Anna talks about how to run a popular children's blog, about her investments in business.

The girl is quite frank. She says that the unpacking of Chinese toys filmed on a cheap camera is of no interest to anyone now. Games with children are watched only if they are really artistic children, and fun games.

Well, visiting a local pizzeria and some kind of children's entertainment center with a slide will also not collect millions of views. The blog needs a feature, a concept, some way to stand out.

Yes, Nastya Like earns millions, but a lot was also invested in the blog. First of all, the video must be shot on a professional camera. The operator is needed alive, since the child will have to be filmed in motion.

A camera on a tripod will not solve this problem. Travel costs money, so does travel. In addition, no one cancels the usual expenses of a young family.

Therefore, those who want to repeat the success of a young blogger should know that they are unlikely to succeed without a studio, equipment and a plot for videos. Blogging is becoming a business, and requires investment, like any other business of your own.

Anna Radzinskaya says that the family was able to improve their living conditions and buy a new car only with the income from the video blog. Now they are setting new goals for themselves, while children's blogs on YouTube are still in trend, and Nastya is popular. Perhaps it will be a line of children's clothing, or toys, who knows?

YouTube is the new TV, vloggers are the new stars. However, if Ivangay or Sasha Spielberg seem too young and overly popular to you, you simply don’t know the smallest bloggers of the new wave.

Photo: video Mister Max / Youtube

A little boy and a little girl spend 16.5 minutes looking for toys in an inflatable pool filled with polymer balls - in two years this video has gained about 80 million views. Mister Max, a six-year-old from Odessa, and his sister, four-year-old Miss Katy, are among the first child video bloggers on Russian-language YouTube. Their channels were created at the end of 2014, at the time of preparation of the material, more than 8.2 million people in total subscribed to them, and the videos were watched 9 billion times. For comparison: Ivangay, the most popular Russian-speaking blogger from the “adult” YouTube, has 11.6 million subscribers and 2.5 billion views. According to WildJam, an agency that works with bloggers, Max and Katya's parents earn about $200,000 a month on their children's channels.

New business

Another top children's blog, the Like Nastya channel, was created by Anna Radzinskaya, mother of three-year-old Nastya, in January 2016. By June 2017, about 2.5 million people subscribed to the channel, and the number of views of the little blogger's video exceeded 1.5 billion.

The idea to make Nastya the hero of the blog came to Anna after similar foreign projects became popular on YouTube. “It seemed to be a good opportunity to combine a pleasant pastime for the child and a chance to earn money,” she recalls.

Nastya's parents had their own small businesses: Anna had a bridal salon in Krasnodar, her husband Yuri had a construction company with about 20 employees. The salon brought an average of 300 thousand rubles. per month, Anna says, the construction business was able to bring in several times more, but it worked very unstable. In 2015, both companies were going through a crisis, and the family decided to try something new. The Radzinskys sold their shares in the businesses and created a children's YouTube channel.

Photo: video Like Nastya / Youtube

The first videos were not very popular with the audience, Anna recalls: at that time, many people were already engaged in unpacking toys on camera. I had to experiment and look for my own concept. The channel began to upload a game story video, where Nastya, together with her dad, dressed in a bear costume, played scenes based on the cartoon Masha and the Bear. True, other bloggers began to make videos of this format very soon, and the creators of Like Nastya again had to look for their chip.

“One day the thought came to my mind: what if I show all the children's amusement parks in the world on a blog?” Anna says. No one has ever done this in Russian-language YouTube, she recalls. The family started their journey from Asia and in seven months traveled to Singapore, Hong Kong, Thailand, Bali, Malaysia and the United Arab Emirates. First, they invested their own savings in organizing the trip, then all the expenses for travel and filming - from 1 million to 1.5 million rubles. per month - began to be covered by income from the channel. “I was able to improve my living conditions and buy a new car,” says Anna, without giving exact figures for revenue. According to her, now the YouTube channel brings Radzinsky more than both of their businesses two years ago.

The channel's earnings come from YouTube's affiliate program, which pays popular bloggers for views, she adds. The channel can bring its owners at least 5 million rubles. per month — this estimate is given by Yaroslav Andreev, the founder of the WildJam blogging agency, with which popular YouTube bloggers Nikolai Sobolev and Dmitry Maslennikov (Ghostbuster channel) collaborate.

According to Andreev, YouTube pays about 7 thousand rubles for a video with one advertising insert in the Russian-language segment. for 1 million views. There can be three or five such inserts for a ten-minute video, which increases the cost of viewing by a multiple.

Amateurs and professionals

In the first hundred of the world's top video bloggers, several children's ones consistently fall. For example, the Ryan ToysReview channel, where a little American unpacks toys, has about 8 million subscribers. Ryan's videos have been viewed more than 13 billion times. There are also children-stars in Russia.

Photo: video Ryan ToysReview / Youtube

Not only amateurs are engaged in the development of children's blogs - there are about 150 channels of the First Project company on YouTube, which also produces cartoons. The company's children's channels in total collect about 1 billion views per month, says Vladimir Nabatov, co-founder of the First Project. One of the company's most successful cartoon projects is Leva the Truck, which has garnered 1.3 billion views on the TV Detkam channel.

Invited children are filmed on the company's channels. “We constantly conduct auditions, it is important for us that the child likes what he does in front of the camera, for him this should first of all be a game,” says Nabatov. For shooting in one video, young actors receive about 1 thousand rubles. - a purely symbolic fee, he admits. One of the company's most popular channels is Kapuki Kanuki. In the videos, the leading girl Masha, the general producer of the First Project, Maria Poddubnaya, plays with dolls, goes to toy festivals and gets into children's cartoons made by the company.

One of the formats tested on this channel eventually became a separate channel - "Like a Mom", the video of which was watched 275 million times. “The idea is that an adult presenter plays with dolls and creates game models for children that the child can repeat himself,” says Nabatov.

“Children are a grateful audience for both bloggers and advertisers: they don’t switch or skip ads, they watch videos to the end,” says Yaroslav Andreev. “And this is a very effective tool for promoting brands, because the child will shout “I want” exactly what he saw on his favorite channel. And in the end it will not be one child, there will be a million of them.

Advertising on popular children's channels costs from 200 thousand to 1 million rubles. depending on the format: a pre-roll, a commercial that is loaded before the main content, for example, costs less than advertising a product by the blogger himself in his author's video.

But now, not all children's blogs cooperate with advertisers: few large companies - manufacturers of toys and other goods for children - have already learned how to work with tools such as YouTube channels, says Nikolay Roginets, marketing director of the partner media network for YouTube bloggers AIR. Among the companies that have already paid attention to this segment in Russia is the toy manufacturer Hasbro (Marvel toys, Nerf blasters and Play-Doh clay). The Marvelous advertising agency, which promotes the company's products on the Russian market, cooperates with child bloggers, such as Vlad CrazyShow, but mostly through barter, says Bulat Ayupov, head of the Marvelous media department. Children receive free toys and use them in videos.

The largest Russian-language children's blogs

Vlad CrazyShow
3.3 million subscribers
Views per month: 492 million
Monthly income from views**: RUB 6.1 million*
Specialization: staged gaming videos with comic book characters, challenges