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How to open a courier delivery service from scratch. Courier business

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Courier service - exactly to the customer!

The courier service is a business that has recently been rapidly developing for the delivery of correspondence or goods in the shortest possible time - "door to door" or from the customer's door to the city of destination.

Two unconditional pluses of creating a courier service ( courier company), which are able to attract start-up entrepreneurs to this business, is a low level of initial start-up investments and a fairly wide field of activity. The choice of courier services is small, and the cost of delivery remains high. In addition, many commercial structures prefer not to use the services of the Russian postal service - the most powerful delivery player - because of the slowness and unreliability.

Even despite the fact that today large transnational companies are represented in this market, small courier companies, due to their mobility, low prices and a more attentive attitude to each client and small orders, are able to compete with them adequately, providing even faster delivery of important documents, small parcels and even flowers. Large courier services, as a rule, guarantee next day delivery, small courier companies, due to their flexibility, usually work within one business day.

This means that all shipped shipments will be delivered on the day of dispatch. But it is precisely the timely delivery and careful processing of parcels that is the main key to success in the courier business.

How to start a courier business?

There are several key points that should be decided at the very beginning.

First, small towns and rural areas are not very suitable for this type of business.

Secondly, decide on the specifics of the cargo you are going to work with. It is clear that the delivery of documents and the transportation of, say, medicines are somewhat different topics.

Thirdly, decide whether you need a car for courier delivery, if so, which one. It is clear that for the delivery of documents within a small settlement, it is quite possible to get by with a pedestrian courier, but the delivery of large-sized heavy parcels clearly implies that your courier company has at least one car. In addition to the actual purchase of transport, you will have to resolve the issue with the driver and payment of operating costs and parking. Although such an option is also possible here, such as concluding a long-term contract with a taxi service or hiring a courier driver with a personal car.

An important point in organizing a courier service is the presence of a dispatcher who must be available to the client around the clock. Despite the fact that the bulk of courier deliveries are carried out during normal daytime hours (from 9 am to 6 pm), delivery, at the request of the customer, can be made at any time of the day. This can be the feature that will make your courier company stand out from the competition.

Basically, start a courier business you can have one. At first, you will be able to combine the functions of a dispatcher, a courier, and a business owner in one person. But once the business is up and running, you will need help. Usually the staff of a courier company consists of a dispatcher, couriers, drivers, a secretary and an accountant. If your courier company will have a fleet of several cars, you should also think about your own mechanic who can serve your fleet. And if your courier service delivers heavy bulky items, then you definitely cannot do without movers.

As for the actual couriers, this work can be performed by people with relatively low qualifications or without it at all, the main thing is diligence and accuracy. So there is a clear savings in wages.

Naturally, all staff must be able to competently work with documentation, and drivers and couriers must be able to navigate freely in the city (a GPS navigator can greatly help in solving this problem).

Additional costs may arise when insuring the transported goods and obtaining a certificate for the transport of dangerous goods (in the event that you intend to do this).

Courier service. And who are the clients?

In general, there are no special problems with clients. Even in the days of faxes and e-mails, no one canceled paper documents. Banks, law firms, various organizations that send documents to clients and partners are all your clients. Manufacturing businesses that need express delivery, as well as other types of businesses that need fast courier delivery - and these are your customers. There are courier services that specialize only in the delivery of goods from domestic online stores or in the delivery of invoices of organizations. The main thing here is to convince them to use the services of your courier service.

Another idea that we have already talked about is lunch delivery to the office. You can offer your services for the delivery of meals to catering enterprises. True, according to the current legislation, in order to provide such a service, your couriers or drivers will need to have sanitary books, transport - a sanitary passport, and the dishes themselves - a safety certificate.

You can conclude agreements with ordinary stores that deliver goods to your home (this service, by the way, is gaining popularity in many cities today).

Have you heard of FedEx, DHL, UPS? If so, then, for sure, you or your friends used their services. Would you like to open your own courier service?

If yes, then this article will be useful for you and tell you how to do it.

Especially for the preparation of the article, we interviewed three experts and found out How open courier delivery service. Meet our guests:

Alexey Prygin, Deputy General Director of MaxiPost. The company specializes in courier delivery of goods from online stores.
Sergey Nevzorov, founder of the service Department of Logistics.
Zhurabek Turdiev, director of the BTS Express courier service. The company specializes in express delivery of documents, correspondence, parcels up to 3 kg within Uzbekistan.

The article was written jointly with our experts and with their active participation. This made it possible to obtain detailed, more complete first-hand information about the opening of a courier service.

How to prepare for the opening?

As with opening any business, it is necessary to conduct a preliminary market analysis. The information received should include:

Target audience, demand from its side. Who is your potential client, what services does he need, what will he expect from you.
Information about competitors and their activities.
Current market conditions. What niches are still relatively free and other information.

This is the first. The second is the choice of niche and services. After studying the market, you may want to develop a courier service in a narrow specific niche. Or you prefer to specialize in the delivery of certain packages, for example, goods from online stores, food from restaurants.

Investment size

It all depends on the chosen niche and the services you are going to provide. Alexey Prygin, Deputy CEO of MaxiPost:

“Costs (start-up and monthly) are made up of the following costs:

staff recruiting;
purchase and branding of uniforms (if necessary);
process automation;
purchase of cash registers (and their further maintenance);
purchase or rental of vehicles (if necessary);
communication (mobile, city, Internet);
household and stationery goods;
banking expenses (mainly collection);
fuel (if necessary);
salaries and taxes.

The main expenditure part in the "courier" - These are wages and taxes.

The competitive struggle in the courier services market is going through the roof now and will only grow further, opening a new business in this area is worth it if you have good start-up investments, a “cushion” for the future and experience in this area.”

MaxiPost has the following format - delivery of goods from online stores. If you do not purchase vehicles, then investments will be required relatively small. But! You need to be ready for subsequent financial injections in order to stay in the market and continue to grow.

But BTS Express required significant investment to launch and grow their courier service.

Zhurabek Turdiev

Director of BTS Express

As can be seen from the two examples, the volume of investments can differ by several times. Much depends on the niche and the services provided. But both of our guests agree that the continued existence and growth of the company will require regular funding.

Step-by-step instruction

As mentioned above, the opening of a courier service begins with determining the portrait of the client, his needs, expectations. Based on this data, you need to decide on a niche and a specific list of services that your company will provide.

After finding out these key points, you can think about what the investments will go to, how to build the business further, what geography of service you will have.

Staff. Hiring, training, motivation, relationships

Our guest Aleksey Prygin, Deputy General Director of MaxiPost, talks about working with personnel:

The staff of couriers is one of the very first steps in organizing a courier service. To form it, you need:

Recruit couriers, having previously calculated their number and load based on the planned sales volume and sales schedule;

Train couriers by developing a training system in advance, including the ability to communicate, work with cash registers, follow the rules of cash discipline, etc.;

Develop a system of motivation and control of couriers: how will you pay them - fixed or piecework? How to calculate the premium part - based on the number of redeemed or delivered parcels? How will you control their work and nullify the risks of unscrupulous performers, which is especially important given that the courier is a financially responsible person?

The motivation system for couriers should be built based on the company's business goals. For example, in our company in the first place is not the quantity, but the quality of delivery, the percentage of redemption of delivered parcels. So everything is sharpened exclusively for this KP

Zhurabek Turdiev

Director of BTS Express:

When working with personnel, the main attention and efforts should be directed to couriers, because the courier:

The face of the company, and he mostly communicates with customers and package recipients.
It largely depends on him how and in what condition the parcel will be delivered.
The courier is a financially responsible person.

When selecting couriers, we look at the following points:

Filling out the questionnaire. Is it full to the end? If yes, then this indicates a serious attitude to the candidate's work and that he wants to work in our company.
Ability to communicate. Is the person easy to contact, not aggressive or rude.
Age and driver's license. Only young people work as couriers in our company.

We have a month of probation. During this period, we pay attention to other indicators of couriers:

How does the courier handle documents? Is everything filled out on time? Are reports submitted on time?
Compliance with set schedules.
Ability to communicate with customers and recipients of parcels.
Feedback from customers and employees. If the courier is rude, breaks the rules, customers and employees complain about him, then such a person does not stay with us.

We also have a system of training and adaptation. It allows the beginner to quickly join the business and successfully complete their tasks.

A separate conversation is motivation. We need purposeful people, and we promote them to higher positions, if, of course, the employee has a desire.

The basic principle of building relationships with couriers, and with all employees of the company, is to let them know that they are valuable and that their work is important not only for the company, but also for customers and society. And the most important thing is not just to make it clear, but to prove it in practice day after day.

At the initial stage, it is better to focus on attracting and high-quality service of the Nth number of first customers. I would recommend starting with 200 clients. This approach will allow:

identify weaknesses in your business and eliminate them,
understand the expectations and needs of your customers,
build your marketing strategy based on the feedback received.

Promotion channels may be different. You need to take into account the specifics of your niche and focus on customers.

Zhurabek Turdiev, director of BTS Express says:

In our case, SEO works well, sending commercial offers to organizations, word of mouth. We mainly use social networks to collect feedback.

In choosing a promotion channel, you need to proceed from the characteristics of customers. Namely, to know:

Through what channels of communication can they be reached.
Through which channels potential customers are already looking for information about you.

The niche and services provided by your courier service play a major role in deciding where to place your office and warehouse.

For example, food delivery from restaurants does not require a warehouse, because the parcel is delivered straight from the kitchen to the recipient. A similar situation is with the delivery of parcels within the city, because. delivery is carried out within a few hours.

But in the case of long-distance delivery, the presence of a warehouse is mandatory.

Zhurabek Turdiev

Director of BTS Express

When choosing a place, we took into account the following criteria:

Convenient location for customers, because some of our clients come to the office to send a package. Also, some recipients pick up the parcel from the office. This is an economy rate with pickup from our offices. The main thing is that it is convenient for customers to drive up to us, it is easy to find us, and that there is parking.
The proximity of the airport, because To increase the speed of delivery, we send parcels to remote cities by air.

Sufficient space for the work of all departments (reception, warehouse, administration). This applies only to the central office in Tashkent. Offices in the regions are simpler

Documentation

The courier service can be registered as an LLC or an individual entrepreneur. LLC is convenient for the following:

Investors are more willing to invest in a business, because can act as co-founders. Banks are also more willing to lend.
More trust from organizations. It matters if organizations are your potential customers.

IP has the following advantages:

Easy to register.
You can pay taxes on the "simplified". Tax reporting is easier.

The choice of legal form is at the discretion of the business owner. Company registration is one of the easiest steps when opening a courier service.

Opening checklist

Is it profitable to open

To answer this question, consider the following:

Courier service as a business is a long-term business project. There is no quick way to "make money" here. Like factories, courier services do not give a return immediately, but after a while. Starting a courier business, you need to be ready for a marathon, not a sprint.
Much depends on the chosen niche and the services provided, the situation on the market.

Alexey Prygin, Deputy General Director of MaxiPost:

Services in general are rarely a high-margin business in themselves, and in an unfavorable scenario (and now this is exactly the case), the difference between the tariff and the cost tends to zero. It is very difficult to increase this gap: to raise the price means losing customers, and it is very difficult to reduce the cost.

Zhurabek Turdiev

Director of BTS Express

We were able to reach operating profit only in the fifth year of development. There is still time until full self-sufficiency. The proceeds are invested in development. Courier services are a long-term business. You need to have a fair amount of patience to raise such an enterprise.

seasonality

As in a number of industries, there is seasonality in the courier business. It is associated with the period of commercial activity of the population before significant holidays and other events:

New Year
February 23
March 8
Black Friday, etc.

Alexey Prygin

Deputy General Director MaxiPost

The courier business is subject to seasonality, which directly depends on the surge in sales in online stores. The hottest season for courier services is the New Year. Even if you live from order to order for a whole year, you won’t be bored from the end of November. Our people will never stop buying gifts for this holiday, so there is always a chance to make a good turnover in one month. December is guaranteed earnings. And then there are February 23rd, March 8th, black Fridays, Cyber Mondays, preparation for school in August and a bunch of all sorts of more or less successful seasons and sales that provide couriers with a reliable income.

Opening a courier delivery service attracts entrepreneurs because it does not require large investments and experience in this field. However, this type of business, like any other, has its pitfalls and nuances. In the business plan, we will highlight the main aspects of this type of activity.

Objective of the project: making a profit by providing courier services to businesses and the public.

The attractiveness of a courier services business is determined by the following factors:

Low barriers to market entry.
Increasing demand for this type of service.
No eligibility requirements.
Wide opportunities for business development and scaling.

The amount of initial investment is 149,000 rubles.

The break-even point is reached on the 4th month of operation.

The payback period is 7 months.

The average monthly profit of the 1st year of the project implementation is 43,726 rubles.

2. Description of the business, product or service

3. Description of the market

Every day, many organizations and people resort to the services of courier services. Before opening a delivery service, it is necessary to determine which market segment will have to be served. Potential customers of the courier service are:

online stores with delivery of goods;
flower shops;
cafes and restaurants;
publishing houses;
bookstores.

In the age of technology, online shopping is becoming more and more popular. However, not every organization offering a delivery service has its own staff of couriers. Most online stores resort to outsourcing, and they conclude contracts not with market giants, but with local small firms.

Flower shops are another large segment. Many of them are posted on social networks and offer delivery services. Not having their own courier on staff, they will gladly become your regular customers.

To date, there is not a single more or less large city that does not have a large number of pizzerias, cafes, restaurants, pancakes and other various catering establishments. Most likely, the owners of such establishments will not refuse to have additional profit from the delivery of their dishes to customers at home. Therefore, the courier service can provide their delivery services.

Almost all large organizations need couriers to deliver various packages of documents to some government services. An example would be the tax office. The courier from the delivery service will be able not only to take the necessary documents, but also to stand in line with everyone else. Thanks to such services, customers will be able to save their time, and you, as a business owner, will get additional profit.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a courier service and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Requirements for the premises of the beauty elephant:

Location: can be either the city center or a residential area;
Room area 10-15 m2;
Parking is desirable.

Registration of a legal entity.

Activities can be carried out by both an individual - an individual entrepreneur, and a legal entity - an LLC.

Opening a current account.

6. Organizational structure

Staffing schedule:

manager - 1,
couriers - 2-4,

The total number of employees is 3-5 people.

As a rule, the owner of the business acts as the manager in such a small company. The salary is set at 30,000 rubles. The salary of couriers is piecework and amounts to 30% of completed orders. In the first 2 months, it will be enough to hire 2 couriers, however, with an increase in customers, the staff will need to be expanded.

Responsible staffing needs to be taken into account. After all, only serious and diligent employees will help to get good reviews about the company as a whole. If you do not have experience in the provision of courier services, then it is all the more desirable to hire professionals in this field who will help you establish the whole process and organize the correct work with clients.

Before official employment, arrange a trial period of at least a week. This will help to understand how the future employee treats the client, whether he is able to provide the level of service you set.

Basic recruitment requirements:

Having your own car;
Competent Russian written and oral speech;
Responsibility;
sociability;
Activity;
Reliability.

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Supervisor	20 000	1	20 000	32 822
Courier	9 500	4	38 000	25 528
Insurance premiums			17 400
Total payroll			75 400

7. Financial plan

8. Risk factors

Before you enter this business, you should know what dangers may lie in wait on the path to success. When opening a courier service, it is important to remember the following difficulties.

The advantage of the "messenger" business is that it does not require deep special knowledge and professional education. No significant equipment required. Although, like every business, the courier business requires knowledge of some subtleties.

You can organize a courier service on a territorial basis. You need to start with deliveries within a relatively small area. It may include a city, a defined urban area, or a rural area (up to 100 km in diameter). As experience is gained, the number of clients and couriers increases, the service area will expand. During the first year of operation, you should not go beyond 3 hours of driving.

First of all, you should be puzzled by finding useful customers. These can be considered corporate (companies, organizations, etc.) and in particular - companies that need your services daily or regularly. Servicing a large company will also help you find new customers.

Advertising is very important. The best ways to market your services are through direct marketing, advertisements, company phone calls, and in-person visits. Focus first on one relatively small geographic area and look for clients there. This will allow you to quickly declare yourself, gain fame and establish the best ways for fast and reliable delivery of the order. You must offer only quality service, reliability and speed to the market. These are the factors that will attract customers.

Invest a small amount in making attractive flyers or leaflets that colorfully describe your services. Contact your local publishing company. Potential buyers can be found in the Yellow Pages of the telephone directory or by purchasing commercial mailing lists - if a courier service already exists in your city.

Send out your information, and then call the recipients or pay a personal visit. And try to communicate with decision makers - top managers and company executives.

Most often, small business owners do not have sufficient funds to purchase additional services, and therefore personal visits should be limited to large companies. For small businesses, direct mail and media advertising work best.

Place line ads in the most popular local newspapers, and don't forget the newspaper free ads. As soon as possible - post a telephone directory.

Most companies do not have a dedicated shipping department. This task, as a rule, falls on the shoulders of employees whose main duties lie in another area. Therefore, employees are forced to engage in delivery, breaking away from their main work. Not free, of course. In addition to salary, companies are forced to pay extra to these employees from 20 to 35% of their salary. Use this factor when discussing working conditions.

Remember that the main key to the success of your courier business is the quality of service. Satisfied customers are a great source and recommendations that will ensure a reliable flow of customers. Send out a short newsletter to regular customers. This will help create a flow of orders.

Improve!

The courier business can be considered an ideal home based business. Your set of professional business tools is simple and straightforward. These are a telephone, a pager, an answering machine and a car (sometimes a motorcycle and a bicycle). Many courier services operating in large cities use bicycles in good weather. But, as a rule, a reliable car is indispensable.

It is highly desirable to use mobile communications and be sure to use paging. Installing car radios will significantly reduce your costs: they are inexpensive to maintain and may well replace cell phones.

It is extremely important to carefully develop the optimal and, most importantly, the fastest routes within the city. At the same time, it is desirable to organize notification of your couriers about the occurrence of traffic jams and congestion. This is where mobile communications help a lot.

You will have to spend a lot of time behind the wheel, which is why professional driving skills are so important. The car must be in good condition. After all, an unexpected stop can bring a lot of trouble. Then your financial losses will far exceed the cost of repairs. As a rule, limit the delivery time to a few hours.

The courier business is characterized by an extremely high rate of return - up to 90%. Payment for services depends on many factors and ranges from 5 to 50 dollars. for delivery. Give a discount to regular companies using your services daily or several days a week. After all, they are the main market for sales of courier services.

As it grows, there will be a need for independent employees working under the contract. You pay them a certain percentage of the shipping cost (up to 50%), while they are fully responsible for delivery, storage, travel expenses, etc.

In most cases, you will find that couriers work tirelessly, since their real income is in direct proportion to the speed of delivery. This will also increase your income, although the overhead will also increase. If employees use their own vehicles, ask them to purchase insurance in a persuasive and assertive manner.

As the business grows, you will acquire specialized knowledge both about general management methods and how to manage a courier business in a specific area. Continually work to increase operational efficiency and reduce costs. The higher the efficiency of work, the higher the income. As the business expands and the number of employees increases, a separate office should also be considered.

Most of your clients, especially businesses and companies, will need a loan. This will require well-organized bookkeeping. When working with loans, the following should be taken into account: if the client has not paid the bill within 30 days after the work was completed, you should call and remind yourself. If payment is not received within 60 days, cross this company off the list and continue looking for new clients.

This is the general scheme of work in the courier business. The rest depends on your diligence, imagination and local conditions. Good luck!

The start of any business is impossible without a detailed analysis, market research and preparation of an indicative development plan, the so-called business plan.

One of the most rapidly developing areas is the courier delivery service, whose services consist in the fast and high-quality movement of goods or documents of the customer from one point to another destination.

Main advantages and disadvantages of business

Of course, like any other type of entrepreneurial activity that is quite developed, popular and, accordingly, profitable, the organization of courier delivery has many more advantages than disadvantages.

The main beneficial and advantageous indicators in relation to the owner and organizer of this type of activity include:

Sufficiently high level of profitability and profitability. In this case, it should be noted that the concentration and universalization in the face of one delivery operator can significantly save on costs that are aimed at moving cargo. It is much more profitable for both individuals and legal entities to contact a specialized company in order to receive cargo transportation services than to do it on their own, especially when it comes to small volumes. That is why various similar ones are so popular lately, which, in turn, caused a round of growth in the number of operators.
To organize a small-scale service provision relatively small capital investment required. At the first stages of its development, the enterprise can use rented warehouse premises, as well as cars or other vehicles necessary for business activities.
No special requirements for ordinary personnel(this thesis does not apply to the administrative group of employees and specialists). When recruiting, it is enough to conduct a small introductory briefing or internal training in the basics of logistics, internal procedures and methods. In this connection, a simple conclusion should be made that the cost part related to the wages of ordinary employees will be at an acceptable level for the business owner, if we talk about the average indicators of this cost item among similar enterprises and institutions.

The disadvantages include the following facts from the experience of developing and already on the “big rails” companies:

If you have your own fleet, there are high costs for its maintenance, such as current and major repairs, licensing, insurance, mandatory state payments and fees, etc.
A rather large number of small operations that require perseverance from the staff and a large share of responsibility, since we are talking about handling other people's property, often very expensive.

In order to determine all the advantages and disadvantages of this type of business, one should clearly understand the level of investment in its development, the territorial level of coverage of the serviced area and other important factors.

You can watch the conference on the opening of such an enterprise on the video:

Required permits

In accordance with the current legislation, business entities that want to provide services related to the delivery of goods, are required to obtain a license for forwarding and transportation activities. This permit is issued in case of mandatory compliance with technical and environmental standards and requirements.

The license, in accordance with the requirements put forward, is issued for a period of 5 years. Particular attention should be paid to the possible transport of dangerous goods, which is regulated on the basis of separate rules and regulations.

It should be noted that activities related to the transportation of goods through the territory of one city or region are not subject to licensing, if third-party or even public transport is used.

If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

First steps to get started

Any activity that is aimed at making a profit is recognized as entrepreneurial, respectively, it must go through all the stages and stages of state registration provided for by the norms of the current legislation:

After it was or, the main activity of which is the delivery of goods and other material assets, you should take care of branding your business, the so-called take-out to the masses. Even if at this stage the founder does not have the necessary assets (real estate, transport, personnel, automated accounting and control systems have not been established), it is necessary to start with advertising, albeit with suspensive conditions, for example: “SOON! Opening of a new courier delivery service. It should be taken into account that a bright and sonorous name will instantly stick in the head of potential consumers of these services, and the time during which the owner will be engaged in processing transactions for the sale or lease of real estate and vehicles will only play into his hands.
At the next stage, of course, you should decide on the location of the warehouse where loading and unloading operations will be carried out. This room should have the most advantageous geographical location within the city, be close to the main transport interchanges and junctions, with public transport stops nearby. As such, there are no special requirements for the premises, however, it should be noted that it must be heated, dry, electrified. Deratization work must be carried out, since the presence of rodents in a warehouse is not the best bonus for a novice entrepreneur in disputes with affected customers. Office premises for administrative staff should preferably be located in close proximity to the place where the main activity is carried out.
Rent or purchase of vehicles. Particular attention should be paid to this stage, since the quality and timely provision of services to consumers depends on it. In many ways, the choice of transport depends on the owner's plans for the development of his business. If the delivery service provides only for movement within the city, then the presence of huge trucks in the fleet is not at all advisable, and the delivery of bulky goods to the cities of the neighboring region on scooters is unrealistic.

Required personnel

Recruitment is the most important stage in the development of a high-quality, reliable and popular delivery service. The composition of the administrative staff, which acts as an auxiliary or serving the main administrative processes, must necessarily include:

director or directorate.
Chief accountant or accounting department, cashier.
Responsible for the condition of the fleet (for example, chief mechanic).
Safety engineer, since the work is associated with equipment and fixed or working capital dangerous to the life and health of personnel (cars, racks and loads on them, etc.).
Head of warehouse.

The main working personnel must have knowledge in the field of logistics. To do this, either select employees with relevant work experience, which in itself is optimal, or organize small courses for them to obtain the appropriate qualifications.

Customer acquisition and marketing campaigns

None of the modern enterprises or organizations will fully and quickly develop without a proper advertising campaign and high-quality positioning of itself in the market of services of a certain segment.

In addition to visual advertising of the opening of a new service, various marketing "traps" should be used. These include bonuses and privileges for the first certain number of customers and consumers, the introduction of a system of discount cards or the organization of a so-called customer club.

At the same time, it is important to remember that the majority of both potential and existing customers will be attracted by financial advantages - discounts or gifts.

A plastic discount card with the logo and slogan of the courier company will always be in front of consumers, and the system of discounts and accumulative terms of the affiliate program will be able to significantly increase the number of customers.

Business development options. Summary of costs and profitability

Of course, the development and direction of the functioning of the business, its volume and sphere of influence largely depend on the initial capital that the owner allocates at the stage of formation. In the case of a courier service, several types of organization of its activities are possible, depending on the territorial coverage, these are:

city service, which operates within the same city and is the most economical in terms of cost.
Service carrying out its activities throughout the state. In this case, the initial costs for its organization are many times different from the city counterpart.
International Format. Here, the company covers not only individual countries, but also continents. It is easy to conclude that the costs of organizing are incommensurable with previous analogues, and the development of any service to the level of an international one testifies to the colossal work of top management and financial injections.

Of course, in history there are many examples of the development of enterprises from small unitary to international and transcontinental concerns, all this depends on the approach to doing business, compliance with international development schemes and standards, and, importantly, the desire of the owner.

The issue of costs when establishing a delivery service is also very relative and largely depends on the capabilities of the owner, the level of expected compliance with world leaders and many other factors.

Based on the existing experience of registering and founding such startups, we can conclude that the minimum amount, which includes only the costs of acquiring the necessary fixed assets, office equipment, furniture, equipment, can start from 100,000-150,000 rubles. Payback on average can take up to several months, which depends on the right advertising campaign, geographic location, loyalty to the first customers and the quality of the services provided to them.

It is also necessary to take into account the fact that due to the expansion of the business and the increase in the total volume of services provided, the expenditure side also increases, and it is in this case that it is very important not to lose the balance and the ratio of expenditure and income, skillfully using the potential of professional administrative staff.

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