Round table “Lingua tourism - the development of Russian educational tourism programs. An interview with the director of the Lomonosov publishing house Anatoly Petrovich Sekerin They were not taught this

Anatoly, why did you decide in times of crisis to open a publishing house that does not popular literature, not consumer goods? Why did you need it?

Five years ago, in St. Petersburg, your obedient servant attended a parent meeting and realized that it was no longer possible to live like this.

What did you see there?

I, as a learning parent, have always tried to understand how to present information in order to reveal the child with it. And here, in Once again having visited school, I realized that this is a very rigid matrix. Moreover, children are not revealed in it - they are clamped. To all my proposals as a business consultant, very soft proposals: “Let's find funding, make not just a class on computer science, where children learn educational program, but an interactive class; let's paint the cabinets so that the visualization is there, let's try something else, ”the harsh:“ No ” sounded.

What are the reasons for this reaction?

Firstly, all of our education still works according to the Soviet system, and it is very tough, authoritarian. And secondly, even in this system everything depends on the person.

And disappointed, I took an emotional step unusual for myself: I decided that, as a private person, I could announce in St. Petersburg, in a rather big city, in cultural capital, competition for best lesson among teachers. Friends who worked with the field of education dissuaded me, offered to make a project and teach one, the second, the third group of teachers how to present the material correctly. And today I myself freely operate with such concepts as “cognitive psychology”, “developmental psychology”, “management at school”, “leadership”.

In three years we have gone from discussing school problems with teachers prior to their training. I acted as a business consultant - I simply transferred the business process models to the school and told the teachers; someone worked as a psychologist.

We have grown so much that already the year before last we recruited 13 teams from 13 schools in St. Petersburg, and these are teams led by a director or head teacher, that is, such a backbone that can change something at school. Together we identified five areas where we need to make changes, and together we set goals that we want to achieve. Sometimes it came to tears: they did not understand each other that way, but finally they reached the task of working out the development of the school for a year, for two, for three (whoever wants it) in these five areas.

It looks like you had to break many stereotypes?

Yes, I am a militant parent, I have nothing to lose, and teachers have something to lose, they studied at the institute within the framework of the old approaches. But we agreed this: not everyone will reach the finish line of the classes (out of 13 teams, 10 made it).

Last year was a crisis, and I did not find funding, but the project lives on, it is called "School Tomorrow", there is a website www.shkola-zavtra.ru.

And then I, putting aside skis, skates and sleds, traveled abroad and watched how education was being built in schools in Norway, Sweden, Finland, Estonia, and Germany. And I realized that everyone has similar problems, only everyone is on different stages way.

How did you decide to publish books?

While implementing our project, we realized that what we are doing is cool, but there are no books that we could advise to read. Everything that we gave at the seminars was based on what we read in English, Swedish books. And we decided to find a publishing house where we could create the “School Tomorrow” project.

But as a business person who teaches big and fat guys how to set up factories properly, I realized that this is pointless: the management is not the same. And so he was forced to create his own publishing house. I'm not a publisher and I don't know anything about publishing, but I view it as a type of business.

Our publishing house is a year and a half old. It took some time to select key employees, and I can say that I am very tough here. Without offending anyone, I say goodbye to everyone who does not meet my internal ideas about management or functional competence. But the team seems to have picked up.

When creating a publishing house, I formulated its mission and tested it on my friends who are related to publishing: educational and educational direction. Even a year and a half ago, I understood that it could be unprofitable. So, I decided, for me it will not be a business, but a hobby. And he went for it consciously, like a belligerent parent.

And what are the areas of work for your publishing house?

The first direction in which we started working is the “School Tomorrow” project. These are both ours and translated books on cognitive psychology, school management, developmental psychology, that is, this is all that we do not see on the shelves of bookstores.

All experts confirmed my dilettante's idea: when you come to " Pedagogical book”, on the shelves you see thousands of books. But all these books can be divided into two categories: the first - allegedly popular, but useless monographs. The second is everything that I call step-by-step lesson planning: beautiful and correct manuals that teachers use with pleasure, but very often do not understand how they work. And the middle part - the one that makes you change your vision, change your worldview - is not.

What is the biggest problem that comes up in the learning process? All teachers, as one, in the primary questionnaires answer: "Children do not want to study." And at about the tenth seminar, together with them, we come to the conclusion that children do not want to learn, because they know everything. They sit on the Internet and absorb information at a speed that is hundreds of times faster than our sequential speech. We teach them to ride a tricycle, and they ride a Porsche. We don't teach them the same way. And that's it, we are not interested in them!

They are interested in what the right hemisphere works on. I began to study the right hemisphere, and we made another branch of the "School Tomorrow" - applied psychology. The whole world is starting to talk about the right hemisphere as what is in our world today. electronic world, the digital world is taking on an increasing role. So let's use visualization, images! According to UNESCO data for 2005, the school is in third place in terms of the volume of knowledge formed in the child. Third!

And who is the first? Internet?

Yes, mass media and the Internet.

And the second?

Parents. Because Europe understands education not only as knowledge that we test at the Unified State Examination (how much has accumulated and how much has decreased, this is the left hemisphere), but also as skills and abilities. And parents are returning to education. Today it is not enough to say: “I have all fives! I'm smart". No, now you have to prove that you are smart. That is why the concept of social intelligence appears in the West, but we have not heard about it yet. Moreover, all the teachers who participated in our project answered in writing the question “In your opinion, what is student-centered education?”. The widest range of responses. There is some backbone, but everyone still understands it in their own way.

They were not taught this!

They didn't teach. I was interested in how psychology is taught in pedagogical universities. This is the psychology of the 1930s and 1950s! Guys! Physics has come a long way since the 1930s!

We don't have applied psychology at all. After all, what is pedagogy? This is not science. This is a technology for applying specific psychological knowledge for two purposes: the formation of personality and the formation of knowledge, skills and abilities. We cannot do this. I got into teaching methods and realized that we don’t have what we are proud of and what the West (for example, Vygotsky) is guided by. Sukhomlinsky is emasculated! It is not in our school. All! This is a matrix for the hard production that we had in the 60s and 80s.

What is the second area of ​​work of your publishing house connected with?

It was formed when people began to come to us with their achievements. There was an idea to produce books for the adult school population from 14 to 18 years old.

Since they think with the right hemisphere, they know everything, but they don’t read, they need to be given more images. This does not mean that you need to turn books into comics, by no means! But if text, cryptography is needed in order to create images through the left hemisphere in the right one, we need to help them visualize a little. How to visualize the school process, and visualize the book with illustrations. And we see that well-illustrated information is perceived more and better. Because if text and picture are together, they complement each other. The picture does not just illustrate the text, but together they carry the same information load on the brain. Therefore, we decided that we would make visual books on history, geography, ethnography, and now we are moving towards this. This is the second direction.

Is there a third one?

Yes, it appeared thanks to acquaintances, relationships - sometimes you don’t know where it will take you ...

I am friends with the Pushkin mountains, I love these places since 1981, when my institute friends brought me there. By chance, I became friends with the director of the museum. And I drag both St. Petersburg friends (I myself am from St. Petersburg) and Moscow friends (I have been living in Moscow for almost seven years now) there. And we have already done a lot of things there. For example, the camp of archaeologists in Trigorskoe. Today, not only archaeologists, but also well-wishers live in it - St. Petersburg, Moscow. It turned out to be a good camp, a work and rest camp from our youth.

So, in the Pushkin mountains, I somehow met Anatoly Nikolaevich Kirpitnikov, the chief archaeologist from Staraya Ladoga. He brought me to the library of the Academy of Sciences, and we started working with it - the Book Heritage project was born. It fits into our mission as an educational publishing house.

We will make books that allow historians, ethnographers, geographers, young and old, to access unique texts without a special letter from Russian Academy Sciences. Books from academic libraries will be published as an authentic reprint, reminiscent of even the feel of the original edition. It is as if a new book has stood on a shelf for 300 years, and now you have opened it for the first time. That is, and appearance should be the same, and the paper should resemble old editions.

How do you age paper?

I thought about a hand-casting factory in Pushkinskiye Gory, and I will do it. And not only for ourselves, but for those who work on old books.

The first book is already coming out, these are the decrees of Peter I. Lomonosov is a separate small project, but again in the Book Heritage. And there are several highlights that we are preparing. Together with the Russian Academy of Sciences we are doing a biographical guide about Lomonosov, there were many disparate things about him, but we are doing one.

And why did you even choose such an ambitious name "Lomonosov"?

And you know, when I started thinking about the name, I had two criteria. First, it should be clear to everyone that this is something educational and enlightening. And secondly, the name should sound equally good and be written in Russian and Latin. After 20 seconds, LOMONOSOV came to me, and I could no longer think about anything. And everyone tells me that the name is good.

Anatoly, are you internally trying to change something in our education system?

I'm trying! Any biological, social, technical system can be changed in two ways: either to break the machine itself (like the Luddites - they changed something), or to change something in it (I call this method the rust method). Who prevents us from changing the information field, taking advantage of the openness of the information space?

If you throw a seed, it will be a point of growth. And today there are many such points in Russia. These are thinking teachers and parents who switched to understanding the new ideology that was born new technology, new values ​​(our values ​​have changed, society has also changed). They understand the challenge of modernity, that is, they understand this changed information technology space and understand that it is necessary to reorient and act by other methods. There are many forums and sites where they communicate. It is clear that everyone speaks as he can speak, and describes the image that he has in his head. But they do exist, these points of growth, and these teachers and parents need to be somehow united, primarily in the information space. Then the system will change.

Who do you think is responsible for raising a child? School or family?

I will draw a picture that I use in seminars. Education, instilling values ​​is not teaching manners. Parents are primarily responsible for it. The school also instills values, but is primarily responsible for knowledge. Family and school overlap to some extent. Sometimes it happens that if the declared and the real diverge in the family, the child chooses some teacher as an ideal. But parents are responsible for values ​​by definition. And the school is responsible for knowledge. And they are getting more and more apart.

In the President's message to the Federal Assembly, there were words about the formation of a new person, that is, the president declared that we need to form a new person. How do you imagine this new person and what do you think it takes to shape it?

You just asked Spinoza...

We must respond to the challenge of the times...

My observation. The people who are at school today are already a new person.

I myself was a Komsomol leader, a member of the CPSU. I am also responsible for what we have today. So, three generations changed before lumpen psychology came to our country. And we have it today, including at the level of power. How many generations must pass for this lumpen psychology to be replaced by normal values? I believe that in modern systems when there is an open information space - two. The first is our children, the second is our grandchildren, they themselves will be new people. It will not work earlier: even if we sit on the kettle, it will not boil faster. We will not instill in our children values ​​that we do not have ourselves. But our children are different. They deny our open and hidden dualism, when we say one thing and do another, both in the family, and at school, and in the state. Therefore, if we talk about the new man, he himself will become, he will be born. Nothing to do. When I say that we will not change anything, I mean that we will not change anything from above. That is, you need to act by the method of rust.

Anatoly, how do you position yourself? Are you a businessman, economist, publisher, philanthropist? Who you are?

Two years ago I would have said that I am a businessman. But today... Patron - no. Although a person working in education patronizes. But a philanthropist is still the one who gave and saw how beautifully it turned out. When you participate in this yourself, and create on your tears, too, this is probably not patronage, this is a mission.

So you are a missionary?

Probably so.

Interviewed by Lyudmila Sergienko

to the magazine "Man Without Borders"

ROUND TABLE
"Lingua tourism - the development of Russian
educational tourism programs»

Round table organizers::

• Russkiy Mir Foundation;
• Association of Domestic and Inbound Tourism of Russia;
• The State Memorial Historical, Literary and Natural Landscape Museum-Reserve of A. S. Pushkin "Mikhailovskoye" (Pushkinsky Reserve);
• Literary hotel "Arina R."

Issues for discussion:

1. Possibilities of museums in organizing work on the study of the Russian language and literature.
2. Features and possibilities of museum-reserves, usually located outside the capitals and cities.
3. Experience of cooperation with universities and business in the implementation of educational programs in museums.
4. Material conditions necessary for high-quality work in the field of studying language, literature, culture, art and other disciplines.
5. The idea of ​​a lingua hotel, as one of possible forms interaction of capital, museum, science, education.

Participants of the Round Table

1. Vasilevich Georgy Nikolaevich, Ph.D., laureate State Prize Russian Federation, Member of the Council for Culture and Art under the President of the Russian Federation, Director of the Pushkinsky Reserve
2. Sekerin Anatoly Petrovich, Founder of LLC "Literary Hotels", member of the board of the Charitable Foundation "Society of Friends of Pushkinogorye"
3. Gudima Tamara Mikhailovna, Ph.D., associate professor, senior Researcher Russian Institute of Cultural Studies
4. Efimenko Sergey Vitalievich, representative of the Russian Foreign Ministry in Pskov
5. Ermolaev Yury Nikolaevich, Chairman of the Council of the Foundation for Assistance to the Restoration and Preservation of Monuments of Historical and cultural heritage"Rebirth"
6. Pchelkin Sergey Anatolievich, head of sector electronic publications Research Institute of Cultural and Natural Heritage. D. S. Likhacheva
7. Misochnik Svetlana Mikhailovna, Candidate of Philological Sciences, Director of the State Memorial Museum-Reserve of D. I. Mendeleev and A. A. Blok
8. Gritsenko Vladimir Petrovich, Director of the State military-historical and natural museum-reserve "Kulikovo field"
9. Tseplyaev Sergey Evgenievich, Head of the Department of Excursions and Tourism of the State Military-Historical and Natural Museum-Reserve "Kulikovo Field"
10. Volovshchikova Svetlana Sergeevna, And. about the head of the department of educational and cultural programs of the State Memorial and Natural Reserve "Museum-estate of L. N. Tolstoy" Yasnaya Polyana»
11. Aleshina Victoria Andreevna, Researcher at the Department of Educational and Cultural Programs of the State Memorial and Natural Reserve "Museum-estate of Leo Tolstoy" Yasnaya Polyana "
12. Belova Irina Ivanovna, Leading Specialist of the Advertising and Information Department of the State Memorial and Natural Reserve "Museum-estate of Leo Tolstoy" Yasnaya Polyana "
13. Ryzhova Tatyana Semyonovna, Candidate of Philological Sciences, Associate Professor, Head of Department in English Pskov State University
14. Kolpakova Julia Vyacheslavovna, Ph.D., Associate Professor of the Department national history and museology of the Pskov State University
15. Egorov Alexander Alexandrovich, Assistant of the Department of Literature, Pskov State University
16. Tikhonova Ludmila Pavlovna, Deputy Director for museum, scientific and excursion work of the Pushkin Reserve
17. Zhuchkov Konstantin Borisovich, Candidate of History, Associate Professor, Scientific Secretary of the Pushkin Reserve
18. Mikhailova Elena Alexandrovna, head of the service of museum-methodical and excursion work of the Pushkin Reserve
19. Boytsova Alena Evgenievna, head of service creative projects and grant work of the Pushkinsky Reserve
20. Vinogradova Natalya Viktorovna, head of the service for organizing and holding holidays and mass museum events of the Pushkin Reserve

We continue the story that we started in the last issue of the newspaper, about the press tour of the major objects of the tourism industry in the region.

It was visited by journalists from the Kaluga media, including representatives of Vesti. Readers who follow our story have already learned about the construction of the second stage of the Museum of the History of Cosmonautics, today we bring to your attention information on how the project for the preservation and reconstruction of the museum-estate "Linen Factory" is being implemented.

Here, in Polotnyany, in 1830 and 1843 Pushkin stopped for a long time. And if this had not happened, there would have been the same excitement around this estate, it’s hard to say, but one way or another it was this estate, one of the hundreds of those Kaluga that are registered with the state, it was decided to bring it into proper shape. Experts say that it is the only one in the region that has been well preserved. Practically from the ruins they were restored and in 1999 they opened with the status of "Memorial historical, cultural and natural museum-estate" Linen Factory "- a branch of the Kaluga Regional local history museum. They discovered it by linking it with the bicentenary of the sun of Russian poetry.

Exactly 15 years have passed since that time, and plans from the usual shtetl - to recreate the museum in the estate - have expanded to incredible proportions. Now there is an idea to turn the territory into a regional museum-reserve. Why not? The area is impressive, there are architectural objects, a park, all this speaks of the possibilities for the development of a tourist center.

And this is already a different status, and different opportunities, and a high responsibility, - Anatoly Sekerin, project manager of the Goncharov Dom Hotel, comments on the plans to journalists.

Anatoly Petrovich is one of the key figures in these plans, if not the main one. Imagine him: Anatoly Sekerin - business consultant, financier, founder of the Gutenberg book culture center. In 2005-2008 he organized the educational project " school tomorrow". In 2008 he created the Lomonosov publishing house. Organizer and participant charity projects in the Pushkin Museum-Reserve "Mikhailovskoe", Pskov region. He is a member of the Academic Council of the Museum-Reserve, a member of the Board of Trustees of the Svyatogorsk Holy Assumption Monastery (Pushkinskiye Gory).

So the person is experienced and knows the business. He told reporters about the history of his appearance in Polotnyanoy. It was three years ago, when the Kaluga government decided to attract private investment to restore historical objects in the Linen Factory in full compliance with the security obligation. Has been done big job, which resulted in the conclusion of a concession agreement with the investor who won the competition.

It happened on August 27, 2012. It should be noted that this is the only one in Russia concession agreement in relation to the object of cultural heritage. This is a form of public-private partnership. It implies the involvement of private business in the management of state property and the provision of services on mutually beneficial terms.

The project is as follows, explains Sekerin. - In the building of the former carriage house and the building of the (completely ruined) weaving building, make hotels. Hotels according to international classification - three stars. In one building there will be 15 rooms plus three apartments, and in the other - 40 rooms. In 2008, we opened approximately the same hotel in Mikhailovsky and today I can say with confidence that this is one of the best country hotels in the Pskov region.

Anatoly Petrovich noted that in Mikhailovskoye they built from scratch, and in Polotnyanoye, every step must be coordinated with the department involved in the protection of monuments. Here everything should correspond not only to the spirit of the time, but also to be an exact copy what has been lost over the years.

Today, building a hotel is not a problem. Tens of thousands are built every year around the world. But in our case we are talking about fitting the hotel into a museum space. According to our idea, the interiors of the corridors and lobbies will be decorated with things related to the history of the Linen Factory.

Already decorated in the same way former home groom, which is adapted for the literary cafe "Goncharov". We strived to make the person feel at home there. When the hotel is built, it will be possible to hold conferences, forums, various meetings of poets and writers.

Looking at the area around the museum with a shabby facade behind the main building, a blooming pond, the ruins of old buildings, it is still difficult to imagine what will happen here in 2-3 years. That is how much is released for the transformation of the place. But the main thing is that the team believes that the project is feasible and that this is a very promising business.

My comrades and I are not just investors, - says Anatoly Petrovich, - we are for this place to correspond to the significance that it has in the history of the country. This should be a museum-reserve that all of Russia knows about! Among other things, we want to revive the brand here " Goncharovskaya tree", so that in New Year people from all over the world came here and to visit this event was as prestigious as the Kremlin tree.

The plans include the indispensable improvement of the manor park, the revival of the temple and the creation of a museum of the history of papermaking in Russia. "Linen Factory" will become the object of "run-in" of public-private partnership at cultural heritage sites. And ideally, this experience should also be used in such traditionally revered and visited by tourists Russian territories as Yasnaya Polyana, Melikhovo and many others.

Anatoly Sekerin:

In the coming years, it is necessary to create a high-quality infrastructure here, which tourists will be able to use. This is, first of all, a three-star hotel, cafe and conference space. We have experience of this kind: we got it by developing another Pushkin site, Mikhailovskoye, which is now visited by up to 300,000 tourists a year, largely because all the sites mentioned are already there. But about 10 years ago in Mikhailovsky there was the same problem.

Pavel KONOVALOV,
Deputy Minister of Culture and Tourism, Head of the Tourism Development Department:

The area around the museum in the Linen Factory is being transformed and expanded. We want to make it interesting for tourists not only to visit one museum. Our task is to encourage people to come here for the whole day, perhaps more than one, to get acquainted with other tourist sites. For example, walk through a wonderful English park, along ecological paths. Today, the prospect and potential of this place lies in interactivity. Holidays, festivals, themed events in a well-equipped park area - all this remains to be worked on. Involving in the reconstruction of the object private business, we are striving good results: the investor and the state work as one team. Public-private partnership "shoots" here as effectively as in the example of the tourist and recreational cluster "Nikola-Lenivets".

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