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A charge of positive emotions. Remove emotional charge

Why should you, as an Internet entrepreneur, become the best writer, you ask?

Have you ever noticed the amazing ability of some writers to play with the reader's emotions?

No? But in vain. That's it for you, as an Internet entrepreneur, you should pay attention to this because the client ( attention secret secret =)) buys ONLY emotions. Neither the product nor the solution to the problem, but the emotions that he receives from the work of the seller during the sale, the absence of stress due to your product that prevented the problem, the positive emotions that the service can give, etc.

Just a few pages for real can make you experience the whole gamut of feelings: from excitement and tears to rage and the desire to throw a book across the room. This sign of great writing, proof of excellence in the craft and the yardstick by which aspiring writers evaluate their work.

Of course, the ability to take the reader on an emotional rollercoaster is important for novels and short stories. but what to do with letters, blogs, resumes, commercial offers? All of them, one way or another, are designed to influence the addressee. Their purpose to convey information, but you, as the author, are also interested so that these emotions are close to the reader and he makes the target action.

Maybe you need to impress them; make you worry or vice versa, alert; to anger or push to continue the path you have begun - here the goal can be any kind of emotion. The more feelings you evoke in the reader, the greater your influence on him and, therefore, the higher the chances of achieving your goals.

Remember: it is emotion that leads to the target action (purchase, for example), you just need not to miscalculate what emotions to evoke in the reader for a certain target action and actually become this brilliant writer who can evoke the necessary emotions.

Do you want to know how to do it?

We have good news for you: you can achieve it too. There is an easy way. Read on for what to do.

How to become a better writer in an instant? It's simple. Use powerful words.

Instead of explaining what I mean, I bring you quote great Winston Churchill:

“We are on the verge of a severe test, one of the most difficult. We have many, many long months of struggle and suffering ahead of us. What is our policy, you ask? I can answer: wage war. Land, sea and air, with all our strength and with all the strength that God can give us; a war against a monstrous tyranny that nothing in the dark, mournful history of human crimes has hitherto surpassed. Here is our policy. What is our goal, you ask? I can answer in one word: this is a victory. Victory at any cost; victory despite all the terror; victory, no matter how long and stubborn the path to it is; for without victory we cannot survive.”

Inspiring, right?

Yes, there was ground for inspiration. Under the threat of a German strike, Britain was fighting for its survival, and somehow Churchill had to find a way to inspire his compatriots and call them to the fight.

He chose words. Or, to be more precise, powerful words.

Let's look at that quote again, and this time highlight the powerful words:

“We are on the verge of a severe test, one of the most difficult. We have many, many long months of struggle and suffering ahead of us. What is our policy, you ask? I can answer: wage war. Land, sea and air, with all our strength and with all the strength that God can give us; a war against a monstrous tyranny that nothing in the dark, mournful history of human crimes has hitherto surpassed. Here is our policy. What is our goal, you ask? I can answer in one word: this is a victory. Victory at any cost; victory despite any terror; victory, no matter how long and stubborn the path to it is; for without victory we cannot survive.”

Each underlined word evokes some feeling in the audience. In this case, Churchill mixes fear-inducing words("struggle", "tyranny", "terror") with words that give hope("strength", "God", "victory"). Especially the last, positive words are repeated over and over again, causing almost a storm of emotions in the minds of the audience.

This is no coincidence. , like their speechwriters, saturate their public speeches with carefully chosen powerful words, skillfully leading the audience from one emotion to another - just like any writer or screenwriter, in fact.

Of course, they use not only this. Best Authors use many tools to evoke emotions in the addressee, and words are only one of them.

But for aspiring authors, powerful words - it is one of the easiest tools to master. Instead of many methods requiring for long years writing practice, you can start using powerful words in your texts, and you will soon notice a significant increase in the quality of your texts.

All you need is a list of such words, and of course, I prepared it for you.

257 Powerful Words You Can Start Using Right Now:

Enjoy.

1. Panic provocation

Let's do a little experiment. Take a break from this article and find a news channel. Watch it for about five minutes, listening to the words. You will most likely hear dozens of words that I list below. And that's why:

is undoubtedly the most powerful emotion for capturing and holding an audience's attention. To prevent you from changing the channel, news broadcasts overload your mind with fear-inducing words, making you worry that you will miss something important.

And it works. Of course, there is a danger of overdoing it, but in my opinion, most authors do not use these words sufficiently in their work. And they really help to find .

Here's a list to get you started:

gambling

Apocalypse

Balance

Insane

Worry

Painful

Invasion

exhausted

Disastrous

Confiding

Evaporate

extermination

maim

Catastrophe

Insidious

Attack

out of place

Abnormal

Unreasonable

stun

fool

Danger

Weakened

blinded

Beware

laughingstock

Warning

Frightening

crush

Destructive

Risky

Burnt

Fatal

Crazy

Toxic

Murder

Threatening

Terrifying

Destroy

Drowning

Vulnerable

Monstrous

2. Encouraging conversation

Let's face it. Most people don't exude energy or enthusiasm when they read. They may feel bored, maybe a little overwhelmed, and almost certainly tired. They are subconsciously looking for something that could cheer up and make them feel a little better.

Good news: your can do it. Use the following words to write an encouraging copy and give your readers some positivity:

Fearless

Grateful

Excited

Delightful

Valor

Wonderful

Breathtaking

exultant

Magical

Courage

Incredible

defiance

Implement

Stunning

Conquer

Startling

dedicated

awesome

Sensational

Strength of will

Courage

Kernel

Happy

Amusing

Amazing

Bravery

Wonderful

shocking

3. Take a page from any men's magazine (I'm serious)

Whether we like it or not, passion is one of the basic human emotions. Just take a look at the men's and women's magazines on the stalls and you'll see what I mean. Almost every cover hints directly or indirectly at sex.

And this applies not only to men's and women's magazines - it can be used everywhere. As a writer, you can use passion-driven words to make just about any text compelling.

Here is a list of words for this topic:

Immoral

Uncensored

Shameless

Hypnotic

forbidden

Breathtaking

agonizing

Naughty

Naked

Lonely

preoccupied

Provocative

Corrupt

Slutty

Scandalous

Sensual

4. Playing on greed

Legendary copywriter Gary Halbert once said, “If you want people to buy something, irritate their greed glands until they bleed.” figuratively? Yes, but still true.

Read and you will find many such powerful words. Many of them are already so beaten up that they have long turned into clichés, but this does not negate their effectiveness.

The bottom line is that almost every one of us is interested in how to make or save money. To stimulate these desires, use the following words:

For free

Greatest

blow up

dizzy

Additional

Massive

Billion

Fulminant

Cash

Inexpensive

Huge

Festive

Luxurious

Saving

Reduced

hidden treasures

discounted

quadruple

Six-digit

Saving

Economical

5. Give a sense of security

Greed is not the only emotion your readers should feel. You should also give them a sense of security.

They need to trust you and your product or service to be sure that you deliver it/her. They must believe in the result.

Of course, the creation of such trust begins with the quality of the product/service and reputation, but the words with which you are also very important. To help customers feel safe, try using these words whenever possible:

Anonymous

Anti-crisis

No questions

Without obligations

free of charge

Safety

Unconditional

Best-seller

Refund

Guaranteed

Proven

Protected

Study

Confidentiality

indestructible

No risk

Approved

Cancel at any time

Official

fortified

Authentic

Try before you buy

Verified

results

Certified

Life time

6. Offer Forbidden Fruit

Remember, as a child, you were probably forbidden to do something, and from that moment on you could not think of anything else? It was so?

Beckons us all – such is our nature. So why not use this fact to your advantage?

Whenever you need to arouse curiosity, use the following words in your texts and your readers will not be able to resist the temptation:

Outlaw

Behind the scenes

Detained

transcendent

forbidden

censored

insider

Smuggled

Confidential

Invalid

Illegal

Illegal distribution

Unauthorized

Lost

Private

confessions

cover up

Hidden

Back door

Conclusion

Yes, this is a huge list, but not all. Of course, there are a lot of powerful words, and it’s hard to fit them all in one article. But what you have read is a base, a foundation that will help you immediately evoke the emotions of your readers and / , subscription, etc.

What other words are there that carry an emotional charge?

Got 5 minutes? Read another very helpful article:

Energy and positive emotions are the basis of life happiness. You can attract them with the help of the features of each Zodiac Sign.

For each Sign of the Zodiac, the sources of energy and positive emotions are different, but the basis for obtaining well-being in life is the person himself. There are six basic rules for a happy life, thanks to which we can change our personal attitude to what is happening and get rid of negativity forever.

Aries

The most dynamic and impulsive Sign needs continuous generation of ideas. However, it will not be enough for Aries just to come up with something for themselves and their loved ones. To saturate your inner world positively, they need to bring their plans to life. A dream that came true is able to open a second wind in them and become an impetus in finding harmony with the world.

The source of energy for Aries is vigorous activity, support of loved ones and a leadership role in their own endeavors. Truly happy representatives of this Zodiac Sign should manage an empire built only on their ideas and the admiring glances of their followers.

Taurus

Taurus can restore and increase their internal resources with the help of work. By zodiac horoscope they represent the elements of the earth, so everything related to agriculture can give them maximum pleasure. Building a plot, raising livestock, gardening, landscape design - all these are sources of positive emotions for Taurus.

But representatives of this Zodiac sign can draw energy from fine dining, expensive alcohol and from any cooked food that they will like. Many Taurus love to cook and feel happy if their work is liked by loved ones.

Twins

Gemini can bring joy to travel to another country, city, street. This zodiac sign is so saturated with volatility that its representatives are oppressed by staying in one place for more than 10 minutes. New emotions experienced by Gemini immediately become positive.

Acquaintances, whether they are pleasant or not so, are able to increase their energy through income new information. Almost all Geminis need constant nourishment with conversations, impressions, news. Having learned something new, they are saturated with strength for the next exploits and adventures. This Zodiac Sign will bring the greatest happiness traveling work or traveling around the world.

Cancer

Harmony and, as a result, happiness, the most sensual sign of the Zodiac according to the horoscope, is able to deliver comfort at home. Some Cancers are ready to make a huge amount of effort to furnish their home in the way that only they want. The main thing is that no one interferes with this, and then they will achieve balance. And when they go home after a hard day, they will draw energy and inner strength from the beautiful environment.

The source of positive emotions for Cancers is communication with loved ones, solitude and doing what they love. Any hardships in life can pass by if representatives of this Zodiac Sign spend time in the family circle. Meditation can also help them get rid of negative experiences, if, of course, Cancers do it at home.

a lion

Restore energy and vitality Lions got used to it through the attention of people, sometimes without even noticing it. Nothing is more capable of making them happy than public recognition and praise from the public. To maintain peace of mind, representatives of this Zodiac Sign do not need much - only fame, success and world domination among people.

Leos draw positive emotions from luxurious, bright and beautiful things. And the more they can afford, the greater their joy and complacency. This Zodiac Sign wants to stand out among the masses and be a guide to the world of success.

Virgo

According to the horoscope, Virgos are very careful, selective and know how to properly spend their energy. This Sign of the Zodiac differs from others in that its representatives achieve internal balance through an established regime. Virgos for all occasions have already drawn up a concept of action. And if, God forbid, something did not go according to plan, they get a plan B. Their energy flow directly depends on organization in all areas of life.

But they can be charged with positive from nature. This Sign of the Zodiac will benefit from any walk in the fresh air, a trip to the forest or a trip to the sea. Contemplating the beauty around, Virgos are delighted. And after that, they strive to paint how and on what to spend their positive emotions on the days of the week.

Scales

Libras restore their vitality to the maximum when everything around them is beautiful. Anything can delight their eyes: a chic setting, a charming child, painting, art films, landscape, animals, cute baubles. And it is not at all necessary that it belongs to them: the main thing is to see, energize and forget. But many Libras strive to surround themselves with beauty so that they don’t have to go far for internal resources.

The most romantic nature among all Zodiac Signs, Libra gets pleasant emotions from a loved one. Especially if the second half surrounds with care, has beauty and gives nice surprises. And a candlelit dinner, a rose petal bath or a great movie can cheer them up even after the hardest day.

Scorpion

Scorpions have their own unconventional ways restore internal resources. The sources of their energy are quite unusual, because this Zodiac sign tends to draw strength through communication with people. But, unlike Gemini, Scorpios feed on the energy of everyone with whom they communicate. Their natural energy vampirism delivers maximum benefits and endows them with harmony. Especially if you managed to get a person out of himself: to anger, upset, unbalance.

Contact with magic gives Scorpions positive emotions. You can talk about it, feel it, or engage in rituals. Everything that, in their opinion, is incomprehensible and unknown, charges with positive.

Sagittarius

Sagittarians know how to find sources of energy in everything related to spirituality, be it contact with religion different peoples manifestation of moral values, familiarity with the traditions of society, artistic activity. According to the horoscope, this is the most inquisitive Sign of the Zodiac, which strives for self-knowledge and self-regulation of a mature personality.

Traveling and contemplating ancient monuments help Sagittarius to gain positive emotions, which play a major role in self-improvement. It is desirable, of course, that the stay in another place be exciting and long, so as not to plunge into the routine of days for a longer time.

Capricorn

Capricorns restore internal resources with the help of active rest especially in nature. Any outing into the forest, fishing, hunting or just hiking leads to harmony. The main thing is not to languish in the city and worries. And if it turns out that the representatives of this Zodiac sign get out into the mountains, the sea or the stormy rivers, then we can expect a surge of powerful energy, which is enough to succeed in the shortest possible time.

The source of positive is communication with loved ones, family or work colleagues. Conversations on familiar topics can improve the mood of Capricorns. And common hobbies or hobbies with your soulmate deliver positive emotions that last for a long time.

Aquarius

Representatives of this Zodiac Sign can easily restore their energy, but they can lose it just as quickly. Surprisingly, the internal resources of Aquarius are directly dependent on mood. Some insignificant trifle can upset them, and any experience immediately takes away all the accumulated strength. Therefore, astrologers advise attracting as many positive thoughts and emotions into your life as possible.

To be filled with positive feelings, Aquarians need to be in the spotlight and in one day have time to do everything a little bit. Excellent cheer up their communication with people in whom they see a reflection of themselves. Like-minded people are able to charge them with pleasant emotions, and subsequently with energy to move forward.

Fish

internal forces and Pisces draw energy when they help others. The income of a person who finds himself in a difficult situation endows them with harmony and replenishes vitality. Perhaps this is the only Sign of the Zodiac, which would go to the role of Superman. However, Pisces can also restore their resources with the help of art: of course, no one forces them to do it, it will be enough to look and feel.

1. About the benefits of positive emotions

It is known from psychology that man very much needed positive emotions . We just need for our mental and physical well-being to smile as often as possible, to be in a state of satisfaction, happiness, optimism,. The more often this happens to us, the more confident and comfortable we feel in life, the more active and creatively oriented we are, the better our relationships with others, and the more positive our worldview in general. At the same time, our physical and mental health remains strong for a long time.

Scientists have proven that positive emotions extremely positive impact on our physical health and well-being. When we rejoice, laugh, smile, amazing transformations take place in our body: all spasms, clamps, tensions relax in it, blood circulation of all tissues and organs improves, the immune system is activated, vitality arrives, inflammations and tumors resolve.

There are many known cases where positive emotions people were cured of the most severe, incurable diseases.

2. About the causes of the deficit of positive emotions in modern life

However, a person's life is too hard, difficult, sad, full of experiences and stresses, difficult circumstances, illnesses, obstacles, and he is often not at all up to joy, not to laughter, not to positive emotions . This is especially true for life. modern man. After all, the range of our stress factors has expanded: we are no longer worried only about the problems of our own and our loved ones. TV alone daily loads us with the horrors and sufferings of all mankind, "entertains" with horror films, bloody scenes and scenes of violence, social conflicts, strains us with political battles, and so on and so forth.

Well, problems with one’s own health, work, money, bosses, relatives only reinforce this whole bunch of negative experiences ...

Maybe that's why Ukrainians, Russians, residents of other CIS countries, are so bleak in their mass? Maybe that's why harsh statistics tell us every year about the rapidly declining number of our indigenous population; about the growth of crime, drug addiction, alcoholism, homelessness, the birth of children with disabilities, deaths from AIDS, cancer, cardiovascular diseases?

No, television, of course, is trying to somehow compensate for the excess of negative information and supplies us with all kinds of shows, musical concerts, performances by comedians, comedies, tries to set us up for a wave of positive emotions ... Probably, this is what helps us to somehow stay afloat ...

However, statistics on all social parameters are still bleak. It continues to show a sharp deterioration in all vital parameters of our populationcompared with Soviet period, reducing its population.

3. What is the way out?

What to do: how to return to our lives, return optimism and happiness to our families, how to stop the mortality and degeneration of the population?

Our people, as in ancient times, continues to hope for a new "good" father-king-president, takes an active part in election battles, is indignant, protests against social injustices, conflicts with the authorities and with each other, condemns some politicians, hopes for others ... Is it only in them, in politicians, in presidents, is there a way out?

Maybe the reason for our negative emotions and experiences is not in politicians, presidents and mayors, not in the circumstances of life, but in ourselves? It is probably that we ourselves do not know how to rejoice in what we have, we do not know how, and together with them love life and her? Perhaps that is why politicians come out of our midst so unprincipled, greedy, heartless?

So maybe the way out all the same - in the restoration of public morality and morality, in the revival of Christianity, as a nationwide, nationwide religion, the bearer of enduring moral values?

Buy not things, but emotions

American scientists have proven that the brain experiences happiness from experiences, and not from the fact of owning some object. You think you're excited about your new phone, but you're actually looking forward to installing apps and taking selfies with your loved one. Exciting expectations and positive experiences are more important than material values. Go to concerts, master classes or quests in cheerful company. Dresses and gadgets can deteriorate, go out of fashion or get bored, but the impressions will remain forever.

listen to desires

Often the desire to have what you want is confused with selfishness. Since childhood, many of us have been instilled with the idea that wanting something for yourself is ugly. Desires are opposed to a sense of duty and duty. The psyche leads along the path of compromises and fears, and you again find yourself in an unloved job, in unacceptable circumstances or surrounded by unpleasant people. So you run the risk of falling into a state of neurosis. To get out of the vicious circle, you need to start wanting again. But for a long time refusing what we want, we forget how it is done. Remember what you loved to do before: play badminton, draw, sing, a cappella ... Return to these activities. The next step is to say out loud five sentences every morning that begin with, "I want to...". For example: “get a second degree”, “buy red shoes”, “go on vacation to the sea”, “have a baby”. By practicing constantly, you will understand what is really important to you. And stop thinking that your dreams are unnecessary or wrong, otherwise you will doom yourself to failure in advance. Be confident in your choice and rejoice in every small victory! Even if things get out of control, there is always room for improvement.

"Pump" the feeling of joy

It so happened that our consciousness tends to notice the negative and dangerous more often than something good. It's all about evolution. This pattern makes us see reality in dim colors, even if objectively everything is in order. Life coach Ekaterina Krasnoshchekova offers a technique for “pumping” good mood and luck. During the week, at every opportunity, exclaim: “Here is luck!”, “What happiness!” Soon you will see that changes have begun in your life: more light and positive has appeared in it. Coincidence? Not at all! Learn to trust fate and rejoice in any outcome of events. You will achieve an even greater effect by noting the positive aspects even in unpleasant situations. Husband stuck in the office? Great, you'll have time to do a manicure before he comes. Did the bus leave from under your nose? Not scary! Breathe a little longer fresh air. And keep a smile on your face will help you bitter chocolate, spicy food and perfume with notes of vanilla.

Get rid of excess

Old, unfashionable or unused things litter the apartment in particular and life in general. In her in literally there is no room for something new. The same goes for negative memories. If you often think that everything important, happy and meaningful has already happened once, you need to urgently change your attitude to the situation. Accept it as a fact: dreary thoughts, from which it becomes hard on the soul, are intangible. Most likely, no one cares about them except you. Try to come to an agreement with your memory, because it is given to us for self-development, and not in order to return to the past again and again. The more unusual impressions you get, the less you will reflect. Old habits should also be reviewed. Think about whether you really need to check email and social networks in the morning. Maybe you just did it day in and day out for recent years? By getting rid of the unnecessary, you can do what is really interesting.

Make spontaneous decisions

According to statistics, an intuitive choice often affects the fate of a person. Sometimes we are simply programmed for negative scenarios: you understand that everything is going wrong, but you continue to act out of habit. The matrix of memory about stereotyped experienced situations governs actions. “But doing the same thing, it is illogical to expect different results,” explains psychotherapist Zoya Bogdanova. - Spontaneity is nothing more than acceptance of yourself and your desires. Don't think long: a non-standard solution can turn your life in a different direction.

go in for sports

We do not suggest dropping 10 kg. Such a goal is not directly related to emotions. It's not about winning, it's about participating. It is the process that comes to the fore, so get the most out of it, advises psychologist Ksenia Ulyanova, founder of Happy Academy. It's no secret: during sports, the body produces "hormones of joy" (dopamine, serotonin), which increase mood for at least four hours. The main thing is to choose the physical activity that you like. Bicycling, dancing, or maybe even “unfeminine” boxing. Just do it because you want to, not because you have to. Maybe your muscles will get stronger from pumping iron in the gym, but if already on the second approach you start cursing everything around, it is unlikely that the training will benefit the nervous system. And we are for the perfection of not only external forms, but also internal content!

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