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Postcards. "Happy New Year!" (collection) - objects of Soviet life

And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.

And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and high professionalism artists.

The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes crowned wishes: "Let New Year success in sports will bring!

In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, the postcards “ soviet grandfather Frost actively participates in the social and industrial life of the Soviet people: he is a railroad worker at BAM, flies into space, melts metal, works on a computer, delivers mail, etc.

His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postal card than it might seem at first glance ...

1966

1968

1970

1971

1972

1973

1977

1979

1980

1981

1984

And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.

The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"

In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on postcards “Soviet Santa Claus actively participates in the social and industrial life of the Soviet people: he is a railway worker at the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.

1966

1968

1970

1971

1972

1973

1977

1979

1980

1981

1984

Postcards of the USSR, congratulating the country on the New Year, are a special layer of the fine culture of our country. Retro postcards drawn in the USSR are not only a collectible, an art object. For many, this is the memory of childhood, which is kept with us for many years. look at the Soviet New Year cards- a special pleasure, they are so beautiful, cute, creating a mood of celebration and children's happiness.

In 1935, after October revolution, again began to celebrate the New Year And small printing houses began to print greeting cards, reviving traditions pre-revolutionary Russia. However, if earlier on postcards there were often images of Christmas and religious symbols, then in new country all this fell under the ban, and postcards from the USSR also fell under it. They didn’t congratulate the New Year, it was allowed to congratulate comrades only on the first year of the October Revolution, which did not really inspire people, and such postcards were not in demand. It was possible to lull the attention of the censors only with children's stories, and even with propaganda postcards with the inscriptions: "Down with the bourgeois Christmas tree." However, very few such postcards were printed, so cards issued before 1939 are of great value to collectors.

Around 1940, the publishing house "Izogiz" began to print editions of New Year's cards with the image of the Kremlin and chimes, snow-covered Christmas trees, garlands.

New Year's cards of wartime

Wartime, of course, leaves its mark on the postcards of the USSR. They were congratulated with the help of encouraging messages, like “New Year's greetings from the front”, Santa Claus was depicted with a machine gun and a broom sweeping the Nazis, and the Snow Maiden bandaged the wounds of the fighters. But their main mission was to support the spirit of the people and show that victory is close, and the military is waiting at home.

Publishing house "Art" in 1941 produces a series of special postcards, which were intended to be sent to the front. To speed up printing, they were painted in two colors - black and red, there were many scenes with portraits of war heroes.

It is not uncommon to find imported postcards from 1945 in collectors' collections and in home archives. The Soviet military, who reached Berlin, sent and brought with them beautiful foreign Christmas cards.

Post-war 50-60s.

After the war, there was no money in the country, people could not buy New Year's gifts and pamper children. People were happy with the simplest things, so an inexpensive but touching postcard became very popular. In addition, a postcard could be sent by mail to loved ones in any corner of the vast country. The plots use symbols of victory over fascism, as well as portraits of Stalin as the father of the people. There are many images of grandfathers with grandchildren, children with mothers - all because in most families the fathers did not return from the front. main topic- world peace and victory.

In 1953, a massive one was established in the USSR. Happy New Year to congratulate friends and relatives with a postcard was considered mandatory. A lot of cards were sold, they were even used to make crafts - caskets and balls. Bright, thick cardboard was ideal for this, and other materials for creativity and crafts were difficult to obtain. Goznak printed postcards with drawings by prominent Russian artists. This period saw the heyday of the miniature genre. Expanding storylines- artists have something to draw, even despite the censorship. In addition to traditional chimes, they draw planes and trains, tall houses, depict fairytale heroes, winter landscapes, morning performances in kindergartens, children with bags of sweets, parents carrying a Christmas tree home.

In 1956, the film " Carnival Night» with L. Gurchenko. Plots from the film, the image of the actress become a symbol of the new year, they are often printed on postcards.

The sixties open with Gagarin's flight into space and, of course, this story could not fail to appear on New Year's cards. They depict astronauts in a spacesuit with gifts in their hands, space rockets and moon rovers with Christmas trees.

During this period, the subject of greeting cards generally expands, they become more vivid and interesting. They depict not only fairy-tale characters and children, but also life Soviet people e.g. rich and bountiful New Year's table with champagne, tangerines, red caviar and the indispensable Olivier salad.

Postcards by V.I. Zarubina

Talking about the Soviet New Year's card, one cannot fail to mention the name outstanding artist and animator Vladimir Ivanovich Zarubin. Almost all those cute, touching hand-drawn postcards created in the USSR in the 60s and 70s. created by his hand.

The main theme of the postcards was fairy tale characters- cheerful and kind animals, Father Frost and Snow Maiden, ruddy happy children. Almost all postcards have the following plot: Santa Claus gives gifts to a boy on skis; hare reaches out with scissors to cut new year gift from the Christmas tree; Santa Claus and a boy play hockey; animals decorate the tree. Today, collectibles are these old Happy New Year postcards. The USSR produced them in large numbers, so there are a lot of them in the collections of phylocartia (this

But not only Zarubin was an outstanding Soviet postcard artist. In addition to him, many names remained in history visual arts and miniatures.

For example, Ivan Yakovlevich Dergilev, who is called a classic of modern postcards and the founder of staged postcards. He created hundreds of images printed in millions of copies. Among the New Year's cards, one can single out a 1987 postcard depicting a balalaika and Christmas decorations. This card was released in record large circulation in 55 million copies.

Evgeny Nikolaevich Gundobin, soviet artist, classic postcard miniature. His style is reminiscent of Soviet films of the 50s, kind, touching and a bit naive. There are no adults on his New Year's cards, only children on skis, decorating the Christmas tree, receiving gifts, as well as children against the backdrop of a thriving Soviet industry, flying into space on a rocket. In addition to images of children, Gundobin painted colorful panoramas of New Year's Eve Moscow, iconic architectural features - the Kremlin, the MGIMO building, a statue of a Worker and Collective Farm Woman with New Year's wishes.

Another artist who worked in a style close to Zarubin is Vladimir Ivanovich Chetverikov. His postcards were popular in the USSR and literally entered every home. He depicted cartoon animals and funny stories. For example, Santa Claus, surrounded by animals, plays the balalaika for a cobra; two Santa Clauses shaking hands when they meet.

Postcards 70-80s

In the 70s, there was a cult of sports in the country, so many cards depict people celebrating the holiday on a ski track or on a skating rink, sports cards Happy New Year. The USSR in the 80th hosts the Olympics, which gave a new impetus to the development of postcard plots. Olympians, fire, rings - all these symbols are woven into New Year's motifs.

In the 80s, the genre of photo postcards for the New Year also becomes popular. The USSR will soon cease to exist, and the arrival of a new life is felt in the work of artists. The photo replaces the hand-drawn postcard. Usually they depict Christmas tree branches, balls and garlands, glasses of champagne. Images of traditional crafts appear on postcards - Gzhel, Palekh, Khokhloma, as well as new printing technologies - foil stamping, three-dimensional drawings.

At the end Soviet period of our history, people learn about the Chinese calendar, and images of the animal symbol of the year appear on postcards. So, for example, New Year postcards from the USSR in the Year of the Dog were met with the image of this animal - photographic and drawn.

Old postcards for the New Year, so cheerful and kind, with a touch of retro, have become very fashionable in our time.

Now, few people will be surprised by a shiny animation, but old New Year's cards immediately evoke nostalgia and touch us to the core.

Do you want to call in close person born in the Soviet Union memories of a happy childhood?

Send him a Soviet postcard with new year holiday, inscribed in it the most cherished wishes.

Scanned and retouched versions of such postcards can be sent over the Internet through any messenger or email in unlimited quantities.

Here you can download Soviet New Year's cards for free.

And you can sign them by adding from yourself

Enjoy watching!

A bit of history...

Regarding the appearance of the first Soviet greeting cards there are some disagreements.

Some sources claim that they were first published for the New Year, 1942. According to another version, in December 1944, from the countries of Europe liberated from fascism, soldiers began to send hitherto unknown colorful foreign New Year cards to their relatives, and the party leadership decided that it was necessary to establish the production of their own, "ideologically consistent" products.

Be that as it may, the mass production of New Year's cards began only in the 50s.

The first Soviet New Year cards depicted happy mothers with children and the towers of the Kremlin, later they were joined by Father Frost and the Snow Maiden.

And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.

The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace.

Winter landscapes were crowned with wishes: "May the New Year bring good luck in sports!"

Postcards of past years reflected the trends of the times, achievements, changing direction from year to year.

One thing remained unchanged: the warm and sincere atmosphere created by these wonderful postcards.

Soviet-era New Year cards continue to warm people's hearts to this day, reminding them of old days and the festive, magical smell of New Year's tangerines.

Old Happy New Year cards are more than just a piece of history. These postcards delighted the Soviet people for many years, in the happiest moments of their lives.

Christmas trees, cones, happy smiles of forest characters and the snow-white beard of Santa Claus - all these are integral attributes of Soviet New Year greeting cards.

They were bought in advance in pieces of 30 and sent by mail to different cities. Our mothers and grandmothers knew the authors of the pictures and hunted for postcards with illustrations by V. Zarubin or V. Chetverikov and kept them in shoeboxes for years.

They gave the feeling of the approaching magical New Year's holiday. Today, old postcards are festive samples of Soviet design and just pleasant memories from childhood.

I bring to your attention a selection of cards "HAPPY NEW YEAR!" 50-60s.
My favorite is a postcard by the artist L. Aristov, where belated passers-by rush home. I always look at it with such pleasure!

Be careful, there are already 54 scans under the cut!

("Soviet artist", artists Yu.Prytkov, T.Sazonova)

("Izogiz", 196o, artist Yu.Prytkov, T.Sazonova)

("Leningrad artist", 1957, artists N. Stroganova, M. Alekseev)

("Soviet artist", 1958, artist V. Andrievich)

("Izogiz", 1959, artist N. Antokolskaya)

V. Arbekov, G. Renkov)

("Izogiz", 1961, artists V. Arbekov, G. Renkov)

(Publishing of the Ministry of Communications of the USSR, 1966, artist L.Aristov)

BEAR - FATHER FROST.
Bears behaved modestly, decently,
They were polite, studied well,
That's why im a forest Santa Claus
With joy I brought a Christmas tree as a gift
A. Bazhenov, poetry M. Rutter)

RECEPTION OF NEW YEAR'S TELEGRAMS.
On the edge, under a pine tree,
Telegraph knocks forest,
Bunnies send telegrams:
"Happy New Year, dads, moms!"
("Izogiz", 1957, artist A. Bazhenov, poetry M. Rutter)

("Izogiz", 1957, artist S. Byalkovskaya)

S. Byalkovskaya)

("Izogiz", 1957, artist S. Byalkovskaya)

(Cart. factory "Riga", 1957, artist E. Pikk)

(Publishing of the Ministry of Communications of the USSR, 1965, artist E. Pozdnev)

("Izogiz", 1955, artist V. Govorkov)

("Izogiz", 1960, artist N. Goltz)

("Izogiz", 1956, artist V. Gorodetsky)

("Leningrad artist", 1957, artist M. Grigoriev)

("Rosglavkniga. Philately", 1962, artist E. Gundobin)

(Publishing of the Ministry of Communications of the USSR, 1954, artist E. Gundobin)

(Publishing of the Ministry of Communications of the USSR, 1964, artist D.Denisov)

("Soviet artist", 1963, artist I. Znamensky)

I. Znamensky

(Publishing of the Ministry of Communications of the USSR, 1961, artist I. Znamensky)

(Publishing of the Ministry of Communications of the USSR, 1959, artist I. Znamensky)

("Izogiz", 1956, artist I. Znamensky)

("Soviet artist", 1961, artist K. Zotov)

New Year! New Year!
Start a round dance!
It's me, Snowman
Not a novice on the rink
I invite everyone to the ice,
To a fun round dance!
("Izogiz", 1963, artist K. Zotov, poetry Y. Postnikova)