The old name of the beauty salon. The name of a beauty salon that brings profit is real

For future professionals

Name, image and success - how to name a beauty salon

Initially, this article was planned to talk about the main forms of advertising promotion of beauty salons. But familiarity with their names and the correspondence of the latter to the type of activity of the salons prompted us to narrow the topic. The choice of a name or a name is always not easy, and the task must be taken seriously. But how to choose the name of the salon so that it works correctly for its image?

A bit of theory

When choosing a name for a nail salon or studio, consider general rules which will help to avoid absurdities and errors. Let's designate these rules with keywords-requirements.

• Adequacy and associativity - the name must correspond to the specialization of the company and evoke adequate associations. For the name, it is desirable to use words related to the beauty industry. You should not get carried away by pretentiousness, both in the name and design, for example, excessive contrast of colors;
• Functionality - the name will work if it is clear to the potential client.
• Vitality - the name does not have to be expressed obsolete words or neologisms that have not yet entered the everyday language.
• Sonority and ease of pronunciation - the name is successful if it is well read, easily lends itself to grammatical changes (it can be inclined, used in different combinations without losing euphony). The name should not contain a large number of hissing and whistling consonants. Vowels should evenly alternate with consonants.
• Semantic non-triviality - platitudes should be avoided, since they perform neither an advertising nor a distinctive function.

Literacy is the last, but very important requirement: the name must be selected, guided by knowledge of the norms of the language. This means that the replacement of individual letters, syllables, their rearrangement within a word (in order to achieve special expressiveness) must be highlighted graphically. Otherwise, there is a risk that a non-standard move will be perceived as a typo or spelling error.

For beauty salons, the choice of name is especially important - after all, their visitors are especially demanding. In Moscow, according to the Internet, there are about 600 beauty salons different levels: from luxury salons and VIP-studios to very small salons located in areas remote from the center. Unfortunately, not all of them have chosen a name that meets the above rules. This is all the more annoying because beauty professionals could give life to a huge number of poetic comparisons. The name is part of the image, and today the creation of the right advertising image is the main way to promote in the market.

Use of names from mythology and literature

Names can be used as titles literary heroes, historical figures, mythological characters. Such property names are effective if they:

• popular;
• easily recognizable;
• evoke a number of associations.

It is difficult to say this about such names as "Abel", "Adam and Eve", "The Little Mermaid". The Old Testament Abel, according to the Bible, died at the hands of his elder brother. The story of Adam and Eve is known to everyone, but hardly in connection with the field of beauty. It is important to take into account the hidden nuances in the use of lexical material. For example, the emotional coloring of a word should be positive, in extreme cases, neutral. The sad image of the Little Mermaid from Andersen's fairy tale is unlikely to serve as a benevolent symbol. Visitors to the salon of the same name will remember that the prince went to another. There are more successful names of this kind: "Aphrodite", "Elena the Beautiful", "Psyche". It's a shame that Russian beauties are ignored: "Vasilisa the Beautiful", "The Swan Princess".

Women's names

Perhaps, when choosing a name, salon owners underestimate the advertising potential of Russian names. In an effort to imitate Western style standards, they use foreign names: "Adele", "Julia", "Josephine", "Christy", "Kathleen", "Romero", "Minona". Although there are salons "Lyudmila", "Svetlana", "Nadezhda" in Moscow, but these are rather exceptions to the rule.

It is understandable that the owners of the salon want to see their name on the signboard, there is nothing shameful in this. However, there are not many cases where the name in the title is justified. So, for example, it is appropriate to mention a name if it has already become a brand, a trademark. famous name will attract customers.

foreign words

As it turned out, the prejudice against Russian names is quite strong. Many salons prefer foreign words to their Russian equivalent, often without considering the taste of our audience. "Beauty", "Barber", "Kuafyur" ... This is a justified replacement for such Russian equivalents as "Beauty", "Barber", "Hairstyle". Unfortunately, this rarely happens. And although the examples given refer to the name of hairdressing salons, they are quite revealing. Speaking of nail studios, one should replace the word "nails" with foreign equivalents in their names with great care. Yes, in German English the word "nail" is written as "Nagel" and "nail", respectively, and has another basic meaning - "nail". Therefore, it is desirable to add a second word related to the beauty industry to the name of the salons - "Nail-Studio", "Nail-Beauty", "Nail-Dream". And the French and Spanish analogues of "ongle" (ongle) and "un-gi" (unghie) will look incomprehensible at all. Meanwhile, the immutable rule of advertising says: you can not force a potential consumer to be perplexed. Experts also experience similar emotions. foreign languages: names do not correspond to the field related to beauty, cosmetics, personal care. Here are a few examples: "Elephant Light" ("Light of the Elephant" or "Light Elephant", which already seems to be a complete ambiguity), "Moonline" ("Moon Line"), "Lady East" ("Lady East"). The most important rule advertising business- make the name memorable. But is it possible to keep in memory what is incomprehensible? In some cases, the answer will be yes. Customers will remember the salon precisely because of the unusualness of its name. But it may also happen that they will say - "I'll go to the" Elephant "for a manicure." And this interpretation of the name can no longer be called successful.

They confuse names that cannot be found in the dictionary, for example, "Akey". And one more important point. Maintain the name of the salon or studio, rendered on the logo (sign, business card, etc.), in uniform style. It's about not only about the uniformity of fonts, but also about the way information is presented.

place names

Linking the name of the salon with its geographic location. Names of this kind are informative, they may indicate prestige: "Beauty Studio on Ladoga", "Salon on Bronnaya", "Salon on Don", "Salon on Maroseyka", "Salon on Petrovka" will tell a lot to a city dweller. True, such names do not have a very high advertising potential, since not every place is prestigious, not all streets, for example, in Moscow, are known to non-residents.

"Beautiful words

Perhaps, choosing the name of the salon, guided only by the pleasant sound of the word, is somewhat frivolous. "Akanit", "Ansel", "De-ville", "Hanvit", "Elpan" - these names sound attractive, but they are not informative at all and, as a result, have little advertising potential. In addition, "aconite" is also a poisonous plant. It is unfortunate, but such trifles very often affect the profits of salons - as marketing research shows.

Complicated names

One more group of names needs comments. The logic of the formation of some names is not immediately guessed. Firms often choose a complicated associative array. "Light-light", "He, the master and Margarita", "Our whim", previously mentioned "Something else". There is some pretentiousness of such names, but it only reduces their advertising ability due to the difficulty of perception. Again, an unclear name is unlikely to create an attractive image.

Commercially viable titles

These include those that cause direct associations with the activities of the firm. They are built on simple, understandable images: "Dreams", "Charm", "Charm", "Style". Win-win options are considered when the name includes words denoting the status of the institution: "Beauty Salon", "Beauty Center", "Beauty Studio", "Beauty Line", "Manicure School". Indeed, there is a danger here. People are accustomed to such names, and sometimes they get lost in the mass of similar names.

A very good example of the name of the German company Gehwol. This is a world famous company that produces foot care products. IN German the verb "gehen" means "to go", and the second part of the name - "wol" can be explained in different ways. Among the options - and "wollen" - "want, desire", "need", and "Wolle" - wool (a word associated with comfort and part of the phrase meaning "to live in comfort"). In any case, for a German, this word means walking, which brings joy, the comfort of the salon and care for every client who comes there. A good name and a worthy role model...

Name is destiny

Choosing the name of the salon, you must remember that this is the formation of an image, part of an advertising campaign. In other words, future earnings. The name is the core on which almost all forms and types of advertising are strung. It must be present on all advertising media: in a shop window, in outdoor advertising, on a business card, in an advertising brochure. In conclusion, a few recommendations. To come up with the right name, you need to study the market, collect information about competitors, think about how your company differs from similar ones. It is necessary to select as many options as possible and analyze them in terms of the requirements discussed in the article. It is not bad to show the names to specialists, check the phonetics and semantics - you cannot be allowed to be accused of illiteracy. Only then can the selected title be registered.

If you decide to open your own beauty salon, then in addition to renting / buying premises, repairing, recruiting staff and compiling a list of the services you provide, you will certainly face the question: what to call the beauty salon. Today, the beauty industry is so widely developed that you need to keep an eye on all the details, otherwise you will not be competitive.

Let's think about what makes us visit this or that beauty salon? Recommendations from friends, pleasant atmosphere and design, professional workers, interesting promotions, advertising, a sign and ... a name! Yes, it is the name of a beauty salon that can both help you promote your business, and vice versa, make you an outsider. Let's think about how to name a beauty salon so that its name is attractive to potential customers?

Brainstorming names for a beauty salon

1. Analyze your audience?
What kind of people are your services primarily aimed at? Maybe you want to open a beauty salon designed for modern and progressive youth? Perhaps your salon is designed for older women who prefer the classics in everything? Or maybe you want to please both and your beauty studio will provide a full range of services? In any case, after analyzing your audience, you can clearly form an idea of ​​​​what your business will be like and how to name a beauty salon.

2. Use verbs related to hair and hairdressing in the title.

What hair care services do you provide? What is your thing: maybe it's hair curling, styling, coloring, model haircuts, permanent? If you have such a "chip" do not be too lazy to use it when choosing how to name the beauty salon.

3. Use rhymes in the title.

4. Use common sense.

As we wrote above, one of the problems when choosing a name for a beauty salon is that the beauty industry is very developed and you will have a lot of competition. It may even seem to you that all the bright and catchy names are already taken. But do not be tempted to choose a name for your beauty salon that is similar and consonant with the name of an already promoted salon, this will not bring you points, but only, on the contrary, will deprive you of individuality.

5. Use your chip.

And again about chips. Are there services in your salon that you provide an order of magnitude better than others? Perhaps you have an eminent stylist working for you, or do you specialize in model hair coloring? Maybe you provide services that no other salon in the city provides yet? Be sure to use this in the name of the beauty salon.

6. You can name a beauty salon after your loved one.

Why not? Perhaps your name sounds great and will be a great name. Try different variations, or pick up a rhyme.

When choosing how to name a beauty salon, try to be creative, only in this way you can be competitive and see your regular customers in your walls again and again, and you can also get new customers.

Other options

Is it still difficult for you to decide what to name a beauty salon, or after choosing several options, you just can’t decide which one is better? Perhaps the following tips will help you make your final choice:

8. Seek help from friends and acquaintances.

We will not tire of repeating that one head is good, but two is better. Perhaps if you turn to friends for help, they will not only choose best title of the ones you suggested, but also share their ideas with you. And who knows, maybe one of these ideas will hit the bull's-eye.

9. Listen to the opinions of strangers.

Have you ever wondered why all kinds of polls are so popular today? Because they cover a wide audience and help to look at familiar things differently. Create your own poll and find out which of the beauty salon names will seem the most attractive to a wide audience.

10. Logo development.

It is important not only to have a harmonious bright name, but also to make it look spectacular as a logo. Think about it, analyze what its design could be. Having your own recognizable and vibrant brand is great!

11. Flip a coin!

Do you have two great titles left but can't decide which one is better? Use the old proven way. Throw a coin and let fate or luck decide for you, as you like.

Are you still unable to decide what to name the beauty salon? Use ideas from magazines, draw inspiration from everywhere, and if you are tired, take a break for a few days, not obsessing over thoughts about the name. Or just contact iziBrand to have professionals come up with the name for you.

You will need

• - Telephone directory to find out what beauty salons are in your locality
• - Collections of myths and legends
• - Dictionary of foreign words
• - Pens and paper for brainstorming

Instruction

Great myths.
It is desirable that the name of the heroine of a myth, legend or real historical era was heard. "Cleopatra", "Aphrodite", "Athena" are the most typical. But you can open collections on the myths of Greece, Egypt, India (especially if Ayurvedic cosmetics are used in the salon, and Indian motifs are chosen in the interior design) and look for a positive heroine. Her name should be quite euphonious and short. But you have to take into account the context. If the heroine was soft, feminine, beautiful, then her name will sound. Calling the salon Medea, Lamia or Hekate is not very appropriate.

Foreign words.
common languages ​​are French or Italian. The names, by virtue of their melodiousness, fit well to the ear. This is a fairly common technique when there are no other options, and the target audience is quite wide; implies and middle class, and wealthy, and young, and ladies of elegant age. good name consists of one word, or does not break up intonationally. But here it is important not to go overboard with pathos. If the beauty salon is located in a region with a characteristic local dialect, then "La belle dame" will sound like "Labeldam", and "toujours" will turn into a "jacket".

world of high fashion.
In this semantic basket, you can put such words as "fashion", "trendy", "style". Either on: "glamour", " socialite"," high style. Raising the bar, the owner of the salon sometimes risks his reputation. Indeed, in a salon with such an elaborate name as Dolce SPA, there cannot be peeled linoleum.

Discreet and neat.
This includes female names (Alyonushka, Anastasia, Helen, Nancy), and the names of flowers (orchid, rose, lily), and definitions beautiful women(beauty, cutie, enchantress). Often salons are also called more abstract: "Visit", "Magic". Often and neutral phrases "Magic of beauty", "First lady", " Beautiful people". These are typical names for typical salons, whose owners belong to the world of small and. They sound appropriate, run-in at the hearing of the target group and do not cause rejection. From the same category, long names "Beauty Studio from ..", "Laboratory of Grace from ..." and so on.

Originality
If a beauty salon is not only three rooms, a hairdresser and a solarium, but also some interesting attraction, then you should think about a catchy and even hooligan name that focuses on the original service. Let's say the salon focuses on services. There are modern devices, medical cosmetics, you can do a pedicure with the help of fish. It is quite possible to take a chance, call the salon "Legs" and make a motto in the spirit: "We know everything about your legs"? In this case, the influx of a seasonal client is guaranteed. After all, already from the end of February, women begin to think about open summer, and therefore about foot care. In this case, going to the salon is like going to the doctor. Only nicer.

note

It is necessary to keep a balance between the name of the salon and its interior, pricing policy, professionalism and cultural level of the masters. It is equally important that the name be native to target audience. If the salon wants to increase its turnover at the expense of middle-aged officials, then calling the beauty salon "Nymphetka" is fraught.

Helpful advice

Before the owner of the salon thinks about the name, the mission of the salon must be born in him and a clear idea of ​​\u200b\u200bthe clientele should be formed. Are they housewives from the surrounding houses, women with status or young girls? If the salon bears the imprint of individuality, then a bright and juicy name will appear without much hassle.

Related article

Sources:

• names for beauty salons

Instruction

A good title is an original title. Therefore, in order to name beauty, it is better to abandon the commonly used options. Immediately discard all female names, even the most pretentious ones. Passing by the beauty called "Eloise", the client may forget that 300 meters ago she saw the beauty salon "Elvira". If you are the owner of "Elvira", you are unlikely to benefit from this.

The choice of a name for a salon-type establishment is very milestone business formation. It is the name of the beauty salon that will become its hallmark. How to choose a name for your beauty salon?

Behind recent decades the number of salons across the country is growing in geometric progression. These trendy establishments can be found on the main street of the city, and in a quiet residential area. If in the already so distant Soviet Union one could often see the standard sign "Hairdresser's No. ...", then in our dynamic time such a simple name is more likely to scare away visitors. How to choose the right name for your business?

When choosing a name for a beauty salon, you should follow certain rules. These include:

1. Adequacy - the name should emphasize the specialization of the company and evoke appropriate associations. When choosing a name, you should choose words related to the beauty industry. Do not take overly pretentious expressions.
2. The name should not be described by obsolete words that have fallen out of circulation.
3. The name will be good enough if it is easy to read. Should be avoided a large number hissing and hissing sounds.
4. Banality should be avoided when choosing. Standard names do not cause advertising associations, and also do not contribute to quick memorization.

Choosing a name for the salon

Where can you get ideas for the name of a beauty salon? Lots of options. You can take the name of a literary or historical hero.

The names of mythological characters are perfect. But it should be borne in mind that such a name for a beauty salon would be appropriate if the chosen word is popular, easily recognizable and associated with any event. You can choose as the name of the institution female name. But dwelling on this option, it is worth giving preference to well-known brand names.

A good option when choosing a name would be to use foreign word. But here you should study the dictionaries in advance.

The choice is simple beautiful word for the name of the enterprise - a rather frivolous act. The name may sound very attractive, but as an advertisement for the establishment it is completely uninformative.

Choosing a slogan

What is a slogan? In short, this is the motto of the institution. What should be the slogan of a beauty salon? Why is it necessary for a successful business?

The slogan is intended to create a positive attitude towards the salon itself and the services offered. Later, the slogan, as a rule, on a subconscious level, begins to be associated with the name of the enterprise.

When compiling a professional motto, certain rules should be observed:

• the slogan should be short, ideally no more than 8 words;
• carry a positive meaning;
• should not contain negative particles;
• should be easy to remember.

Ideas may vary. Just a great option when the slogan contains the name of the salon itself. This contributes to a better memorization of the institution.

Salon advertising

Indoor advertising for your beauty salon is an important part of becoming a successful business. First of all, you should think about the design business card institutions. Ideas can be completely different, but the only thing to remember is that only the owner of the business can have a personal business card.

Good advertising - colorful booklets. Ideas for formats may be different. These information and promotional materials can be brief or contain detailed information, be of an informational nature or simply image. Ideas with the release of flyers as promotional materials are also not bad. Leaflets are quite comparable to mini-booklets. They are produced in large quantities and most often serve as an advertisement for the proposed new products.

Do not refuse to create a catalog of services and goods provided. This is a great internal advertising for the institution. The proposed ideas for the design of catalogs are quite diverse. Catalogs can be developed taking into account "home" use, or exclusively professional direction. Customers will need it if they decide to get acquainted with the additional services of the institution. You can use various photographs that demonstrate the process of the procedure.

Marketers are firmly convinced that a good hairdressing establishment must not only comply with sanitary standards, provide a wide range of services and high-class craftsmen, but also have beautiful name. After all, it is a stylish and memorable name that is the first thing that meets a client at the entrance.

You have decided to open a barbershop. The business plan is on the table, it remains to find a room, purchase equipment and invite your team of craftsmen. What is missing? Names only. In order not to get lost among the hundreds of "Aphrodite" and "Daisies" all over Moscow, read our naming instructions.

Recently, hairdressing salons working in a certain direction have been popular: family, children's, men's or economy class hairdressing salons.

If you offer services in one of these areas, reflect the specifics of the work in the naming. For example, the name "Studio Elite" would be inappropriate for a budget project. Do not think about how beautiful to name a hairdresser, choose a naming option that will bring customers.

Follow 4 simple rules. The ideal title should:

• Reflect the concept of the company
• To be recognizable
• Be associated with the services you offer
• Easy to read and remember

How to name a hairdresser for the whole family: ideas

Let the name evoke pleasant associations: "Orange", "Sunflower". Or immediately informs that the whole family is waiting here: “Family”, “Family Hairdressing Salon”.

Thinking about what you can call a barbershop, many entrepreneurs are fond of creative naming. Be careful! Do not christen your offspring in a creative impulse "Cheerful Hippopotamus" or "Yellow Parrot". The cost of a mistake may be too high.

How to name a children's hairdresser

This is a relatively new format for Russia, which is gaining popularity. We need a bright, perhaps even funny name. But! Having carried away the children's component, you risk forgetting about the type of services. This is a narrow niche and it is very easy to get lost among competitors from shops and kindergartens. For example, "Imagine" could equally well be a hairdressing salon or a center children's creativity. And "Beautiful Children" evoke associations with clothes for kids.

Avoiding ambiguity will specifics. "Hairdresser for little fashionistas", "Funny comb" or "Curly" will tell customers that here you can get children's hair done.

How to name a men's hairdresser: trends or classics

Refuse too obvious options " Handsome man”, “Gentleman” or “Apollo”. They sound fancy and cheap.

How to name a hairdressing salon so that it is successful? Simple and concise. If you are targeting trendy young people, you can play with the in-demand Lately barbershop format. He is well-known and immediately makes it clear that men are waiting here: “New man barbershop”, “Barbershop No. 1”. If the barbershop specializes in cutting and modeling beards and mustaches, immediately declare it: “Boroda”, “Moustache”, “Cut and shave”.

With potential clients of the older generation, it is better to speak their language: "Studio of men's hairstyles", "Men's hairdresser "Style"". The simpler and more informative, the better.

How to name an economy class hairdresser: options and examples

Since the format involves visiting a hairdresser by both women and men, naming choose neutral. Geographical names come in handy here. They are easy to remember and reflect the essence of the business. For example, "Barbershop on Kutuzovsky".

Avoid directly specifying the cheapness of services. The names "Save", "Economy class" are more suitable for second-hand, and not for a hairdressing salon.

The best way to come up with a name for a barbershop

We have considered in detail how to name a hairdressing salon so that it makes a profit. brought examples of successful and unsuccessful naming. Reread them, think about what services you will offer and write a few options. The best one will be the one that clearly reflects the concept of your business.