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original English words. Beautiful phrases in English with translation: about love, quotes from songs, useful expressions

The name of a new company is no less important than a prestigious appearance for a business person. It creates the first impression of the organization, a successful and memorable name increases the client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

Nevertheless, this issue should not be postponed or taken lightly, since this is one of the main parts of the PR image of any company, which should be handled by people of appropriate qualifications who know the rules of marketing and are not devoid of a creative approach.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of other requirements:

the mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
it is not allowed to use obscene words or any word forms that discredit any part or social group of the population, just like violating the rules of morality and ethics;
a prerequisite is uniqueness, that is, a company with such a name should not be in Rosreestr;
you can not insert the names of foreign countries;
without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of subjects of the Russian Federation, settlements, authorities, the word "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (subject to international standards) for the external market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. There is article 54 in the Civil Code, the content of which affects the name, location and legal address of the organization. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in the constituent document and in the Unified State Register legal entities(Unified State Register of Legal Entities).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may require a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
No hint of a larger organization. Many entrepreneurs sin this way by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced after Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

names (own, relatives), folded syllables from names or surnames, with and without prepositions;
surname, in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
activity/product abbreviations or made up of the first letters of various words;
geographical names (reservoir, mountains, street);
category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

Suitable for organizations different names depending on the type of services provided and the scope. Below are examples of such names that can be considered successful.

Trade. For a trading company, it is important to point out the wide choice, the quality of the product and, possibly, specific types of goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
Public catering. The widest flight of fantasy and room for experimentation is provided specifically for enterprises. Catering. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
Construction of oil and gas wells. A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
Medicine. Medical terms and words related to the industry will sound good. Example: Hippocrates Medical Center, Emergency Surgery Clinic, Vision+.
Consulting. Any firm that advises on important legal matters, should inspire confidence with one name, talk about involvement in the law and high level knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
car service. The most common prefix is "Auto". If we are talking about the tire and wheel service, the appropriate word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
Furniture. Furniture production and sale is an expensive and important business, which means that the name plays an important role. It should attract and speak of grandiosity and elitism, the use of certain styles is not excluded. Example: "Exclusive furniture", "Loft-Classic", "Sofa Empire".

For those looking for a relatively neutral and simple name, here is an alphabetical listing of some of the names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores for children's creativity regretted even two letters, calling itself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your legal entity according to Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trading or service. A brand is a high-quality product with a good reputation that is known a wide range consumers and is able to create holistic image goods in people's minds. It has a unique name and symbolism. Any goods and services can be a brand: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can interview prospective clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense to create and promote brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the company's success and prosperity in a highly competitive market. A beautiful name should be a commercial offer, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A good LLC name can save you time when you expand your business significantly.

Basic principles for choosing a name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the value of the company, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if you make efforts to unify it. For example, Marlboro - reflects the area, Coca-Cola - composition. The name should be related to the specifics of the product and focused on further development regardless of the commodity situation.

You should not give a direct description of the product - the name should highlight, not describe. To disclose the characteristics of the product, advertising, marketing are used, the repetition of information in the title will be redundant. A descriptive title will limit marketing opportunities when copies of the product appear from competitors. In the future, the trade name may turn out to be a generic product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
A successful name may not reflect the characteristics of the product at all. This highlights its uniqueness for a long time (Apple).
The name should take into account the time factor and remain unique for a long period. Unfortunate examples include Radiola, which in Latin means "warmth", but in reality this household appliance is not based on heating. Sport 2000 is a reference to a year that may look old-fashioned in the future. EuropAssitance - binding to the region, which prevents the spread to other continents. Silhouette (silhouette) began to promote yogurt for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
The name should provide perspective development in the international market. For example, the American brand CGE is often confused with rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix K °, off;
display in the part of the name of the subject of the product without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Name ideas can be found on specialized sites that generate lists of suitable names for free. You can also use the paid services of agencies - naming, which will select a creative name that brings good luck.

What name will bring good luck to LLC?

When choosing a name for a company, the reaction and emotions of potential consumers of the product are taken into account. It should be clear target audience. To make sure the name is successful, you can conduct a survey among future customers.

Naming specialists have deduced several important rules:

The names in the list should be simple, pleasant and not misleading to consumers (Vityaz florist shop, Elena Prekrasnaya restaurant are inappropriate).
It is not necessary that the name reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the auto market South America, since it literally translated "does not go."

Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
use words complex shape or with a negative connotation.
Apply templates, hackneyed phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contrary to the principles of morality and humanity.

On the use of the words Russian Federation”, “Russia” and derivative words require a special permit and an additional state duty is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). A sense of proportion is important. Hard-to-remember or pronounceable names will not bring good luck in business: Moskavtotransservis, Stroypromconsult. But a draft beer store can be safely called with the definition of product characteristics.

Directions for creating successful company names

A consonant name indicating the type of activity will become ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively affect profits and may lead to litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name must be legible in the common languages of the world. Words should at least remotely indicate the activities of the LLC - the consumer must understand what is offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Works).

Owners initials

The first option for the name is always the initials of the owners. The option is good if a person is respected and famous among others.

The names of the owners or their initials are popular companies: TM "Mersedes", "Honda", "Tinokov". We can recall the well-known company "Siemens", founded by Werner van Siemens and "Phillips" - the name of the founders of the business.

Wordplay

A good option might be a fusion of two words or an acronym from the first sounds. The Lego global company comes from the Danish phrase leg godt - "play well". Additionally, the name is translated from Latin as "collect". The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

Sports shoe manufacturer Adidas is named after the owner of the company, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often the names are boring and unattractive to customers. A creative name promotes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A striking example is "Canon" - the modified name of the Buddhist deity Kwanon. The owners of Blue Ribbon Sports have changed their name to Nike Inc in honor of the Greek goddess of victory.

On Russian market there are also firms named after famous characters- "Napoleon", "Lincoln". Many brands have turned out to be a tool of popularity for their developers. Successful brands have made their owners into legends.

Associations and the environment

The stories are known good options name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company's product. "Hyundai" is translated as "modernity", and "Samsung" - "3 stars".

This category can conditionally include the name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The last must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - "sound", and in English it sounds like sunny - "sunny". However, in Japanese sonny - loss. This was the main reason for the rejection of one letter n in the middle of the word.

Transport company name examples

A successful transport company must have beautiful name that stands out from the competition. English words can be used:

artway - art + road;
arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The name of the company should sound easy: Azimu, AvtoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique name for an LLC, you can work in the following areas:

connect prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
associations with speed, transportation, road (Trajectory, Fast transportation);
resort to metaphors or play around with words (Avis is a bird);
use derivative words from "express", "trance", "speed";
apply abbreviations (BNK - Quickly, Reliably, Qualitatively);
neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations in pronunciation, and cause pleasant visualizations.

Construction company name

The name of the construction company should form a sense of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing firms and their abbreviations should be excluded as much as possible.

The name of the LLC in this area can display the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to beat the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold & Co).

A large number of new construction companies in the network does not negate the importance of the name and the principles of its compilation.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The name should not be long, which prevents quick memorization ("Right").

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

use no more than 3 words;
the search should begin with Russian words, then Latin ones;
neologisms should be deciphered in the company's slogan to indicate the scope of activity;
the abbreviation of the name of several words should be harmonious;
avoid legal terms - trite and hackneyed;
do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism, personal values of employees and owners. Particular attention is paid to color scheme and graphic design of a unique logo.

Furniture company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, the following methods are used:

use georeferencing: Eden;
beat foreign words: glass (glass) - Sanglass;
basis "furniture": Mebelink, MebelStil;
highlighting the scope of activities: Soft lines, Interior;
emphasis on positive associations: Formula of Comfort, Residence;
add prefixes or symbols: Prima-M, Glebov and Co.;
beat the words: Furniture, Mebelius;
foreign basis: MebelStyle;
use a first or last name: Furniture from Ivanov.

Name of the accounting company

The name should indicate solidity, inspire trust and positive emotions. It is strictly forbidden to play with humorous names (AccountingConsultingAudit - BUKA). With the name, the type of activity and the seriousness of the organization should be clear: ExpertPlus, Glafbuh, guarantor, Balance, Accountant, Your accountant. It is allowed to beat foreign words: TaxOff, Account (account).

Modern names often contain abbreviations (Accounting Statements Tax Returns - BOND), parts of the names of the owners in an euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly seen in the table.

To determine the energy of the name, the digital names of the letters are combined until a common number is obtained. For good example Let's analyze the name "Elite":

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After a miscalculation, you can proceed to decipher the name:

UNIT - the beginning of the beginnings. It brings good luck to companies that bring new and unusual products to market. The names are suitable for innovative developments, new technologies. New brand will be easy to promote, it will win the trust and support of consumers. Star patron units consider the Sun, which symbolizes courage and power.
TWO is suitable for organizations whose mission is to take care of people ( kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscaping, gardening), hairdressing, manicure, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
TROIKA improves the well-being of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural centers, etc. Helps in the production and supply of food: cafes, pizzerias. Troika will ensure success acting studio, advertising agencies, design studios. Her patron is Jupiter, the merging of opposites, their interaction and union. Thus, the name will carry balance and perfection.
FOUR - the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have a name consonant with the four. It is ideal for design bureau, construction firms. The protector will be Uranus, stable and manageable.
FIVE has favorable energy for companies in the field of recreation and sports: fishing and sporting goods store, fitness club, SPA, baths and saunas, sanatoriums. Will contribute to the active development of tourism organizations and guides. Will bring profit to the salon of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
SIX is ideal for creative or artistic activity(artists, art-salon). Good energy for an antique shop, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be among them. Success is guaranteed to beauty salons, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

SEVEN - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual shapes recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
EIGHT - the patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and audit companies. Saturn will help, combining the ultimate materialism and infinity.
NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. The patron is Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful titles

To see the importance of the energy component, consider a few examples of successful companies:

Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
Russian Sea - 3;
Euroset - 1;
Megaphone - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is ensured, they should not be neglected. Use the recommendations above and calculate the chosen name options.

Any successful business does not function in full without a beautiful name. Its definition is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of an LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An excellent option would be an associative word.

If you can’t choose a beautiful name on your own, then you can contact agencies specializing in naming. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators that will give you a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Surely you have repeatedly asked yourself the question: why are some words in English so melodic and beautiful? And the reason is not that this language is the most popular, but that you have the opportunity to discover another world in which your opportunities will multiply. Very often people decide to learn English precisely because they like the sound of its individual words.

How beautiful is this language?

The English language is attractive to many people for a number of reasons:

Subconscious craving for euphony. There are no hissing consonants similar in sound, but there are a large number of long vowels. There are also no words that are difficult to pronounce, despite the fact that in order to pronounce some, you need to have certain articulatory abilities.

Language semantics. Most words are easy to learn because they are universal. Some of them were borrowed from other languages, for example: fantastic - fantastic, delicacy - delicacy, eternity - eternity, galaxy - galaxy, freedom - liberty. The English language can be compared to a sponge - it has absorbed valuable linguistic forms, which is why it seems very beautiful.

Incredible emotional vocabulary. These include the presence of idioms and unusual colloquial slang, as well as the use of affectionate suffixes and other techniques.

Invaluable experience of linguists

Linguists from Britain like to organize various polls. Not so long ago, they decided to create another one. Its goal is to find words that are pleasant to the ear. The survey was conducted among foreigners, since it is difficult for a native resident of Britain to determine the attractiveness of a particular word - he simply ties them to certain meanings. And, as for non-native speakers, they are often attracted to unknown words.

The first place in the survey was taken by a very melodic word mother, known by every person from birth. The rest of the results varied, depending on the age and level of the social group:

Young people prefer romantic words, as well as those associated with music.

Philosophical concepts appealed to older people.

Businessmen like tangible terms about business life.

Housewives like household words, as well as those that are often found in the field of shopping and in TV shows.

As you can see, the survey did not give definite results. This was another proof that the environment where a person lives and works affects lexical preferences. Every language has attractive words.

List of attractive English words

But still, among a million words, it was possible to distinguish between beautiful words in English that attract people and make them want to learn the language:

Blossom - to flourish.
Bumblebee - a bumblebee.
Banana - banana.
Observatory - an observatory.
Bliss is bliss.
Aqua - water.
Cosy - cozy.
Blue - blue.
Cute - cute.
Bubble - a bubble.
Galaxy - galaxy.
Destiny - destiny.
Mint - mint.
Gorgeous - magnificent.
Rainbow - rainbow.
Sentiment - feeling, mood.
Freedom - freedom.
Delicacy - a delicacy.
Cherish - to cherish.
Cosmopolitan - cosmopolitan.
Extravaganza - extravaganza.
Fantastic - fantastic.
Grace - grace.
Hope - hope.
Lullaby is a lullaby.
Moment - moment.
Pet - an animal.
Lollipop - lollipop.
Peace - peace.
Sweetheart - beloved.
Smile - smile.
Enthusiasm - enthusiasm.
Sunshine - sunlight.
Paradox - paradox.
Hilarious - cheerful.
Passion - passion.
Peekaboo is a game of hide and seek.
Kangaroo - kangaroo.
Love - love.
Emotion - emotion.
Sophisticated - sophisticated.
Twinkle - flicker.
Tranquility - calmness.
Umbrella - umbrella.
Sunflower - sunflower.

And the most beautiful words in English are these:

Bubble - a bubble.
Hope - hope.
Blue - blue.
Love - love.
Smile - smile.
Mother - mother.
Camomile - chamomile.

The secret of the beauty of words

Surely you have noticed that these words have not only a beautiful pronunciation, but also a meaning. They are positive in meaning, cause only pleasant emotions, because beauty is associated with kindness.

The survey was also conducted among marketers, designers, employees. And, in their opinion, with the help of beautiful words in English, you can attract the attention of the target audience and not only.

And, if you have a desire to learn English, we strongly recommend you the Lim English training service. Here you will not only learn many beautiful words in English with translation, but also expand your lexicon Learn how to pronounce sentences correctly and beautifully. After all, a person who knows English, owns the whole world. And it's hard to argue with that.

When simple words learned, common topics have found their place in the head, it's time to learn the words that every graduate should know.

Such vocabulary will be useful to those who are going to donate or receive. That is why today's article will be devoted to those "non-obvious" rare English words that will help you take a step towards success.

A study conducted among American students shows that, on average, out of over 5,000 students, only 21 knew the meaning of all the words in the list in this article. 166 people overcame 95% of the test, but 3254 people were able to deal with only 60% of the questions. At the end of the article, you will find out which words were recognized as the easiest and most difficult.

Abjure- refuse, renounce
Abrogate- declare invalid, cancel (synonym - nullify)
Abstemious- temperate, moderate (synonym - moderate)
Acumen- insight, ingenuity (synonym - perspicacity)
Antebellum- pre-war (meaning what happened before civil war in the USA (1861))
Auspicious- favorable (synonym - favourable)
Belie- distort; expose; slander (synonyms - misrepresent, contradict, slander)
Bellicose- militant, aggressive (synonyms - militant, hostile)
Bowdlerize- Throw out everything undesirable from the book. The term comes from the name of Professor T. Bowdler, who in 1818 published a special edition of Shakespeare's plays, where words and expressions that should not be spoken aloud in front of children were omitted.
Chicanery- prevarication, slander
Chromosome– chromosome
Churlish- rude, unfriendly (synonym - boorish, vulgar)
Circumlocution- verbosity, allegory, paraphrase.
Circumnavigate- swim around
Deciduous- shedding, deciduous, shedding leaves, for example, deciduous teeth- baby teeth.
Deleterious- harmful, dangerous (synonym - harmful)
Enervate- weaken, weaken (synonym - weaken)
Enfranchise- grant voting rights; give freedom
Epiphany- Epiphany, Baptism of the Lord; insight, illumination
Equinox- equinox
Evanescent- disappearing; fleeting
Expurgate- cross off
Facetious- playful, joyful
Fatuous- senseless, stupid (synonym - foolish, silly)
Feckless- weak, helpless (synonym - useless)
Fiduciary- guardian, guardian
filibuster- pirate, piracy
Gauche- clumsy, clumsy The word came from the French language, therefore it has an unconventional for in English pronunciation.
Gerrymander- election scams
hegemony- domination, supremacy (synonym - supremacy)
homogeneous– homogeneous
hubris- arrogance, arrogance (synonyms - arrogance, conceit)
Inculcate- inculcate, instill
Jejune- meager; monotonous, meaningless
Kowtow- earthly bow; bow low
Moiety– component, half, share

chromosome
photosynthesis
respiration
plagiarize
hemoglobin
metamorphosis
oxidize

The most difficult words were recognized unctuous- unctuous, insinuating and pecuniary- monetary, financial, the meaning of which was known by about 29% to 34% of respondents. , and let any words be on your shoulder!

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