Shopping center hunting row. The history of Okhotny Ryad: From shopping malls to a shopping center

“If you had a plot on Red Square, would you sell it?” - By asking this rhetorical question, the owner of the site overlooking the Kremlin makes it clear how much he values ​​his property. Indeed, the figures are dazzling: the cost of a square meter in Tretyakovskiy Proyezd or in the first houses on Tverskaya reaches up to $30,000 per square meter. m, the rental price here can be $7,000 or $10,000 per sq. m per year.

Forbes decided to find out who owns these treasures and receives these fabulous incomes. We have selected the largest objects from those that are located at a distance of one kilometer from the Kremlin and bring money to their owners. The Kremlin in plan is a triangle, so the map turned out in the form of a heart. According to our estimates, the value of the selected 19 properties is close to $7 billion.

It is inconvenient to deploy construction around the Kremlin. The surroundings are densely built up, the territories directly near the red wall are strictly protected by the FSO, the underground space is overflowing with networks and communications, and the concentration of historical monuments here is higher than anywhere else. All this can increase the cost of construction by 20-30% compared to other districts of the center of Moscow. And despite all this tightness, Roman Abramovich, Suleiman Kerimov, Arkady Rotenberg, Dmitry Rybolovlev, Alexander Zanadvorov, Mikhail and Sait-Salam Gutseriev, Mikail Shishkhanov and many other members of the Forbes list bought here hotels, offices and shopping malls.

The list of owners could be much longer if all former members"Golden Hundred", who once owned projects near the Kremlin, but then for some reason lost them. Watching how the most attractive objects at the Kremlin changed hands, one can study the latest Russian history.

“[Hotel] Moskva is a building, Rossiya is a whole block! - in an interview given several years ago by Forbes, the developer Shalva Chigirinsky, who took part in the reconstruction of both hotels, did not hide his enthusiasm. “Russia” is a completely different perspective.” As the head of the Moscow Development Company, which was jointly owned by him and the city government, Chigirinsky developed the concept of the renovated Moskva Hotel in the early 2000s. The right to reconstruct the hotel and receive part of its space for it went to the structures of deputy Ashot Yeghiazaryan, however, Chigirinsky, who was a good friend of the wife of the capital mayor Elena Baturina (their offices were located next door in the building built by Chigirinsky in Nikitsky lane), Chigirinsky claimed that he paid for her expenses for aircraft), received a much sweeter piece from the city. Namely, the project to build a whole block of offices and hotels on the site of the demolished Rossiya Hotel - a gigantic project of 300,000-450,000 sq. m with an investment of $ 830 million. Chigirinsky's competitors promised to invest twice as much in the reconstruction of the site on the banks of the Moscow River, where the hotel stood, but the competition commission, obedient to the will of Yuri Luzhkov, was adamant.

so where new quarter in place of "Russia"? Chigirinsky only had time to dismantle the remains of the hotel, then a crisis broke out, the developer could not pay his debts, the new Moscow authorities, headed by Sergei Sobyanin, took away the site, and recently Vladimir Putin wished to see a park instead of a wasteland. Chigirinsky, like Elena Baturina, has long been abroad.

Another minion of fate of the Luzhkov era is Telman Ismailov, co-owner of the Cherkizovsky market. In the early 2000s, he bought the famous Voentorg on Vozdvizhenka from the city and minority shareholders (among them Iosif Kobzon). The building was dismantled to the ground and rebuilt, the area increased from 18,000 to 70,000 square meters. m, and before the crisis and the change of power in Moscow, the renovated shopping complex, which was desperately scolded by architectural critics, was estimated at $ 700 million. However, after the crisis, the closure of the Cherkizovsky market and the flight of Telman Ismailov abroad (newspapers wrote that he had quarreled with Vladimir Putin), the object bought by the owner of "Nafta Moskvy" Suleiman Kerimov. He, in turn, in 2011 gave this building to another oligarch - the "king of fertilizers" Dmitry Rybolovlev: "Voentorg" went to pay for the transaction to acquire a stake in the chemical giant Uralkali.

There are many such examples. Once influential, and now hiding abroad, MP Ashot Yeghiazaryan has already lost the Moskva Hotel and the site on Sofiyskaya Embankment - the first project was received by Suleiman Kerimov and Vladimir Putin's friend Arkady Rotenberg, the second - by Alfa Group. The Inteko company of Elena Baturina will not build a five-star hotel on the site of the Teply shopping arcade on Red Square, although a few years ago the matter seemed resolved.

Is it possible to own real estate near the Kremlin and not become a victim of another wave of redistribution of property? As experience shows, it is possible if you conduct business carefully and remain as inconspicuous as possible. The owner of the Romanov Dvor business center, where Troika Dialog's office is located and which has been leading in terms of rental rates for many years, Gagik Adibekyan began building his project back in the 1990s and gradually expanded it from 6,000 sq. m to the current 46,000 sq. M. Adibekyan amicably settled matters with partners when they wanted to do other business, and did not fight with anyone. And the share in the Baltschug Plaza business center, whose windows also overlook the Kremlin, has long been owned by the most negotiable of Russian oligarchs, Roman Abramovich.

	Address: st. Petrovka, 2. Cost: $520 million Area: 65,000 m2.
	Shopping center "Nautilus" Address: st. Nikolskaya, 25. Cost: $60 million Owner: structures of the Bank of Moscow. According to the Ministry of Internal Affairs, the beneficiaries are Andrey Borodin and Dmitry Akulinin directly. In December, by decision of the Tverskoy Court of Moscow, the shopping center was arrested. Area: 6700 m2.
	"Central Child's world on the Lubyanka Address: Theater pr., 5 Cost: $260 million Owner: Hals-Development (VTB). Area: 74,000 m2 (planned after reconstruction).
	The Ritz-Carlton Hotel Address: st. Tverskaya, 3. Cost: $500 million Owner: Bulat Utemuratov ("Verny Capital"). Tops the rating of influential businessmen according to the Kazakh Forbes. Former chief of staff of President Nursultan Nazarbayev. Area: 59,300 m2.
	National Hotel Address: st. Mokhovaya, 15/1, building 1. Cost: $155 million Owner: Sait-Salam Gutseriev (BIN group). Area: 21,530 m2.
	Moscow Hotel Address: Okhotny Ryad, 2. Cost: $1.1 billion Owner: Mikail Shishkhanov, Suleiman Kerimov, Arkady Rotenberg. Area: 185,000 m2.
	Metropol Hotel Address: Teatralny pr., 2. Cost: $280 million Owner: Alexander Klyachin (KR Properties). Area: 39,400 m2.
	Gallery of boutiques in Tretyakovsky proezd Cost: $100–160 million Owner: Mercury company (Leonid Fridlyand and Leonid Strunin). Area: about 10,000 m2.
	Shopping and office center "Nikolskaya Plaza" Address: st. Nikolskaya, 10. Cost: $250 million Owner: Rutsog Investment and Construction Holding, founder Grigoryan Ruben Tsokalovich. The holding's portfolio includes several residential buildings and the Olympic Plaza business center near the Prospekt Mira metro station. Area: 40,000 m2.
	Romanov Dvor Business Center Address: Romanov per., 4. Cost: $380 million Owner: Gagik Adibekyan, founder of RD Group. Area: 65,000 m2.
	Shopping center "Okhotny Ryad" Address: Manezhnaya sq., 1, building 2. Cost: $750 million Owner: Alexander Zanadvorov. Area: 62,300 m2.
	Address: Red Square, 3. Cost: $625 million Owner: The GUM building belongs to the state, but until 2059 it is leased from the Bosco group of Mikhail Kusnirovich. Area: 75,000 m2.
	"Voentorg" Address: st. Vozdvizhenka, 10. Cost: $350 million Owner: Dmitry Rybolovlev. Area: 70,000 m2.
	"Gostiny Dvor" Address: st. Ilyinka, 4. Cost: $320 million Owner: city of Moscow, Mikhail Khubutia (owns a share and manages Gostiny Dvor). Area: 80,000 m2.
	Hotel Baltschug Kempinski Moscow Address: st. Balchug, 1. Cost: $185 million Owner: J&T Real Estate (Slovak businessman Peter Korbachka, brother of Roman Korbachka, co-owner of Nomos Bank). Area: 23,000 m2.
	Wasteland at the site of the Rossiya Hotel Address: st. Vozdvizhenka, 10. Cost: $1.5 billion (before project cancellation). Owner: the city of Moscow, until last year, the firm of Shalva Chigirinsky. Area: 13 hectares.
	Business Center "Tsar's Garden" Address: Bolotnaya st., 10, building 1 Cost: $220–250 million Owner: Sberbank Capital Area: 72,000 m2
	Baltschug Plaza Business Center Address: Bolotnaya st., 10, building 1. Cost: $170 million Owner: Roman Abramovich, Alexander Chigirinsky. Their company "Snegiri" erected several more smaller buildings in the neighborhood. Area: 29,700 m2.
	Wasteland at the site of the future Four Seasons hotel Address: Sofiyskaya emb., vl. 4–10. Cost: $160–180 million Owner: Alfa Group. Area: 3 hectares, the area of ​​the future project is 47,000 m2.

And the shopping center opened in 1997, initially took a leading place among retail establishments, and continues to hold it for many years. Okhotny Ryad occupies three levels of the underground structure. They are the most comfortable trading places are occupied by well-known fashionable domestic and foreign manufacturers of services and goods.

Historical creation of the trade complex

The JSC " Manezhnaya Square” initiated the life of the Okhotny Ryad shopping center. The complex structure was designed by leading experts in this field. A large-scale redevelopment of the underground of Manezhnaya Square is not an easy task, because there are quite a lot of rather big engineering buildings on it. Immediately, the underground area is occupied by three metro lines.

In order to preserve the historical architecture, the appearance of cultural monuments located in the center of the capital, to move and not damage underground communications, not to make negative adjustments to the movement of underground and surface transport, the design of the structure required special attention. Only after conducting research (by special order of the government), studying the stability and strength of nearby buildings, a decision was made to build. It was carried out using innovative modern technologies. Thanks to this, everything went on highest level. This is how Okhotny Ryad was born.

What is a trade center?

Okhotny Ryad (TC) is a three-level building with a total area of ​​about 60,000 sq. m. The roof of the shopping complex is decorated in the style of the 19th century. The center is filled with high-end as well as budget stores. In total, there are more than 100 retail outlets at the facility. To get to the desired floor, it is enough to use a convenient elevator, which offers an unusual panoramic view. The shopping center has a convenient location of stores, and therefore excludes the possibility of a long search for what you need. For even greater convenience, signs for the location of departments are installed on its territory. The facility also has restaurants and cafes where you can have a great time with friends, family and loved ones. Like the shopping center "Manezh", Moscow "Okhotny Ryad" received very cordially, and already long years it receives many visitors every day. Shops get new customers, and vacation spots get regular customers.

Building design

The mall is very nice. Columns and escalators and elevators with a panoramic view of the complex give a special charm to the building. An exquisite fountain, which is located on the ground floor, modern decor and lighting create a real cosiness in a huge room.

Seven small domes flaunt on top of the building, but the main decoration is the dome-fountain "Clock of the World". This work of art will not leave anyone indifferent. The dome poured out of glass is in constant motion, during the day it rotates 360 ° C and shows exact time on all continents. For those who understand the unique dial of the dome, it is not difficult to find out the time in any of major cities peace.

The shops

Branded European and domestic stores of the Okhotny Ryad shopping center offer a wide range buyers clothes and shoes, food, perfumes, cosmetics, jewelry. There are beauty salons, chain cafes, restaurants and bars in the trade center for citizens and guests of the city, and there are also entertainment complexes to avoid boredom. Shops of the Okhotny Ryad shopping center often hold promotions with discounts up to 90%, so if you catch the moment, shopping will be a success.

From the opening day of Okhotny Ryad and until now, the first floor has been occupied by the most expensive brand stores, but due to their low attendance, the difference in prices with budget outlets is not so noticeable.

In the shopping complex, thanks to its multifunctionality, there is an opportunity to completely immerse yourself in the world of shopping and at quite affordable prices to purchase everything you need for yourself, family and friends. This saves customers time and improves their mood.

Okhotny Ryad (TC) was originally owned by the city government and Manezhnaya Ploshchad OJSC, but the current owner of the shopping center is the Dekra group of companies. She acquired the main stake.

Infrastructure

Year of construction: 1957

Square: 183,000 sq. m

What is inside: 535 rooms

Interesting Facts: in 2005 the facade of the building was completely restored and the hotel was declared a cultural monument. In 2010, after a three-year restoration, "Ukraine" was opened under the name Radisson Royal Hotel

Moscow Hotel

Who owns the building: and Yuri Khotin ( 8th place in the ranking )

Year of construction: 1935

Year of acquisition by current owner: 2015

Square: 183,000 sq. m

What is inside: hotel rooms, apartments, offices and shopping malls

Interesting Facts: In 2004, the building was demolished, in its place built new complex put into operation in 2013. Upon completion of construction, a criminal case was opened on embezzlement of $87 million

Hotel Leningradskaya

Who owns the building: (4th place in the ranking )

Year of construction: 1954

Year of acquisition by current owner: 2005

Square: 25,000 sq. m

What is inside: 243 numbers

Interesting Facts: the construction of the hotel lasted two years longer than planned. Why the architects - Leonid Polyakov and Alexander Boretsky - were deprived of the laureate titles received for the sketches of the building

Who owns the building: (30th place in the ranking )

Year of construction: 1893

Year of acquisition by current owner: has been on loan to Bosco di Ciliegi Kusnirovich since 1992

Square: 74,900 sq. m

What is inside: 155 shops, cinema, cafes and restaurants

Interesting Facts: in December 2016, the East and West group of companies, controlled by Mikhail Kusnirovich, increased its share in trading house GUM" to 97.34%

Who owns the building: Leonid Friedland

Year of construction: 1908

Year of acquisition by current owner: 2013

Square: 70,000 sq. m

What is inside: luxury brand stores

Interesting Facts: In the spring of 2015, TSUM launched the "Milan Prices" campaign, reducing the cost of some goods by up to 15%. As a result, for the autumn-winter season of 2016, the shopping center's revenue increased in rubles by 30%, but net profit fell by 10-15%

National Hotel

Who owns the building: , (4th place in the ranking )

Year of construction: 1903

Year of acquisition by current owner: 2011

What is inside: 206 rooms and a restaurant

Interesting Facts: for National, the younger brother of Mikhail Gutseriev laid out 4.7 billion rubles. Prior to that, it belonged to the government of Moscow

Metropol Hotel

Who owns the building: (9th place in the ranking )

Year of construction: 1901

Year of acquisition by current owner: 2012

Square: 39,400 sq. m

What is inside: 362 rooms, 10 event rooms, 2 restaurants

Interesting Facts: the historical building went to Klyachin for 8.874 billion rubles, while the initial price of the lot was slightly less - 8.7 billion rubles

Shopping center "Okhotny Ryad"

Who owns the building: (15th place in the ranking )

Year of construction: 1997

Year of acquisition by current owner: 1997

Square: 63,000 sq. m

What is inside: mass market stores, cafes and restaurants

Interesting Facts: Okhotny Ryad was built for the 850th anniversary of Moscow. The underground mall was to house luxury brand boutiques. But most of the visitors are tourists, so the rental rates were reduced by almost 20% and the mall was filled with shops with lower prices.

Interesting Facts: The first children's department store in the USSR was under reconstruction for 6 years and reopened in 2015. The reconstruction was started by Hals-Development, but in the spring of 2009, due to debts, the billionaire sold a controlling stake in the company to VTB Bank for a symbolic 60 rubles

Alexander Zanadvorov intends to sell a 25% stake in his main asset, Manezhnaya Ploshchad OJSC, to the Dekra group. The estimated amount of the transaction, which will be completed within a year, will be $90 million, while Dekra Group, which already owns a 24.4% stake in Manezhnaya Ploshchad, will gain control over Okhotny Ryad, one of the most profitable shopping malls in the capital. ”, whose annual revenue is about 100 million dollars a year.

According to experts, the main reason for the deal was that the business on Manezhnaya Square is not efficient enough. However, the connection between the sale of shares and the advertising campaign that took place in August, the object of which was Mr. Zanadvorov, is not ruled out.

Top 3 shopping malls

"Manezhnaya Ploschad shopping center is in third place in the ranking of the most profitable shopping malls in the capital"

OJSC Manezhnaya Ploshchad was established in September 1995 to manage the Okhotny Ryad shopping mall, which was put into operation in 1997. The area of ​​the complex is 63 thousand square meters. meters. In total, 350 million dollars were invested in the project. One of the co-owners of the project was Sobinbank, which was then headed by Alexander Zanadvorov, and Moscow paid half of the construction cost, and at the time the complex was opened, the city owned 87% of the complex's shares.

By the beginning of last year, the city's share had fallen to 24.4%, which was transferred to Dekra in April of this year in exchange for a 4.6% stake in Mosenergo. As of the beginning of 2005, 28.4% of Manezhnaya Ploshchad joint-stock company was owned by Zanadvorov's Trade Centers LLC, 17% by Aspect LLC, 5.6% by Alfa-Express LLC, and the remaining 24.5% - various legal entities and individuals. According to Zanadvorov, he owned more than 25% of the shopping mall through controlled structures. TC "Okhotny Ryad" occupies 62 thousand 711 square meters. meters. The revenue of the complex is almost 100 million dollars a year.

According to experts, the shopping center "Manezhnaya Square" is in third place in the ranking of the most profitable shopping malls in the capital. The first two places are occupied by the Moscow branch of the Swedish company IKEA - IKEA Mos and the wholesale and retail center Moskva, their estimated annual income is 400 and 315 million dollars, respectively. In fourth place is the shopping and entertainment center "Atrium" (approximate annual income - 60 million dollars), the main beneficiary of which is construction company"Engeocom". The annual profitability of the Gorbushkin Dvor complex ($58 million), which in 1996 was acquired by businessman Alexander Milyavsky along with the Rubin television plant, is slightly less.

"Zanadvorov, why do you need money?"

After the conclusion of the transaction, which will take place within a year, the Dekra group will become the main owner of the shopping complex. According to the chairman of the board of directors and co-owner of Dekra, Sergei Denisov, a preliminary agreement on the acquisition of shares from Alexander Zanadvorov existed for a long time, otherwise the purchase of 24.4% would have been meaningless. So far, Dekra prefers not to talk about the deal, however, based on the fact that the total cost of Manezhnaya Ploshchad joint-stock company is $350 million, experts estimate the deal at $87.5 million.

As for the opinion of experts on the forthcoming deal, it is ambiguous. Okhotny Ryad is currently one of the most attractive retail properties, - says Yulia Dalnova, director of retail real estate at Knight Frank. - The key to the success of this mall was the location, which led to a powerful flow of customers.

However, some experts are inclined to believe that Manezhnaya Ploshchad OJSC is not the most profitable investment funds. “Any large retail property built in Moscow in the 90s has certain shortcomings, both architectural and conceptual,” Alexander Tishkov, director of development at the Magazin Magazin consulting agency, told the VZGLYAD newspaper. - Which is directly related to the low level of development of the retail real estate market in recent years. Therefore, today these shopping centers may receive less income, work inefficiently. The Okhotny Ryad complex is no exception.

However, the possibility is not ruled out that this deal is the result of an oligarchic war, the reflections of which appeared in the form of a teaser advertisement in August. Then posters were hung all over Moscow “ZanadVORov works in the Seventh…” or “ZanadVORov, why do you need an island?” And the sale of shares in the Okhotny Ryad shopping center is Alexander Zanadvorov's retreat.

There is a shopping center Okhotny Ryad. It is located on three underground floors under Manezhnaya Square. The easiest way to enter it is from the metro station of the same name, as well as from the side of the Alexander Garden from the side of the Manege.

Shopping center Okhotny Ryad - history

The history of the creation of the Okhotny Ryad complex began in 1995, when Manezhnaya Ploshchad OJSC was formed, to which it belongs. The construction of the underground complex was completed in 1997. The design was carried out by the Moscow institutes Mosinzhproekt and Mosproekt. The very idea of ​​redevelopment of the underground space in the very center of the city, oversaturated with engineering communications, can be called bold. Nearby - Red Square, the Moscow Kremlin, underground - three metro lines. In order not to cause damage historical monuments center of Moscow, a thorough examination of the strength and stability of already constructed buildings, as well as underground structures and communications, was carried out. The design of the new underground complex was carried out using new modern technologies. All decisions on its construction were made only on the basis of the results of the research. The stages of construction were determined in such a way that the movement of land transport in the central part of the city was not disturbed. Thanks to the original technology, the builders were able to remove all engineering communications from the development zone without violating the life support of buildings. In 1997, the constructed Okhotny Ryad Shopping Center became a laureate international competition MIPIM AWARDS.

Shopping center Okhotny Ryad - modernity

During the construction of the Okhotny Ryad Shopping Center, many articles appeared about the dangers that underground construction can cause historical buildings. Scientists of the Russian Academy of Sciences, commissioned by the Moscow government, conducted a study of soils under the city. They concluded that underground construction in Moscow is safe. The monitoring of the state of buildings located next to the construction site also showed this: there is no subsidence of the Duma, National and other buildings. In modern times, Okhotny Ryad is a developing complex. Here you can chat with friends in cozy cafes, pass the time before an appointment. It is curious to drive in glazed panoramic elevators.

It is one of the oldest among Moscow points of sale. The main owner of the shares is the Dekra group, which bought the shares of the Manezhnaya Ploshchad company from the Moscow government and other owners.

Shopping center Okhotny Ryad - shops

More than 100 points of sale of various brands are located on three levels with a total area of ​​62,711 sq.m. The area of ​​the complex is 29400 sq.m. Getting to it is very convenient, because the metro will take you right to the entrance. It is not always worth going by car, as there are often no places in the parking lot. Some visitors come here to buy a certain thing, others to see something. The design of the upper level of the complex is made in the style 19th century. And it was planned as the most expensive floor. Initially, it was really filled with points of sale with such high prices that there were few people here. But gradually the difference between the levels was erased. Now they sell both very expensive things and those that are popular with the people, such as Mango and Guess. The popular McDonald's and Planet Sushi are also located at the highest level.

Having gone down to the average level, with more democratic prices, you can find something interesting for yourself from clothes. There are many boutiques for young people, including sports ones. In addition to them, the Seventh Continent supermarket and the Finservice bank are located here.

The lower level is especially attractive for denim lovers. For a relatively small price here you can find the original thing.

Most of the 25 restaurants, cafes and bars are also located on the lower level, in its 700-meter zone. Here you will be offered a variety of dishes for every taste of different cuisines.

For visitors to the shops of the Shopping Center Okhotny Ryad, there is a ground and four-level underground parking with a check-in from the side of the Moscow Hotel.