Food delivery business. How to start a food delivery business
The delivery business has been known to everyone for a long time. Many people make a lot of money from this. However, not so long ago it became fashionable to open online stores with food delivery.
As it turned out, this service is very famous and relevant among busy people, and the idea itself is available to almost everyone. Let's try to understand and figure out what this idea is. What does a food delivery business look like?
Imagine that most of your time is spent on work or any other duties and affairs, and there is absolutely no time left for grocery shopping.
Then you find such a site and just like you order books, CDs or clothes, you place an order for any food. After ordering within an hour, the courier brings your order. The order is paid and everyone is happy!
The scheme is primitive, isn't it? But, as it turned out, such sites are very popular and collect a large number of applications in a short time. Exceptionally quickly, the delivery service began to be used by merchants and various office workers, who either have very little time left at the end of the working day, or they prefer to have lunch in their office.
In addition, lovers of stronger drinks are also happy with such sources. Alcohol is no longer sold after 22:00, and those who did not have time actively use delivery services.
How to arrange online delivery?
- Goal: Starting a food delivery business
- Costs: from $5,000 to $20,000.
- Difficulty: medium.
- Payback: 6 months.
- Business plan: yes.
- Probability of doing online: yes.
- As a home business: yes.
- Dominance: little competition with high demand.
To begin with, you should remember that you can bring such an idea to life only if you put a lot of effort and time not only on the site itself, but also take care of the storage location of the goods that your store will sell. Let's give an example step by step description what you need to do to open online delivery:
- Creation of an online store. First of all, you should pay attention to the fact that your store needs to be different from others, so you should create a unique, but at the same time simple design so that your visitor and potential client understand where he went and what you want to offer him.
- The order of storage and purchase of food. There are two options for online delivery. First: products can be purchased in advance and placed in the required storage space. The second option: the products are purchased immediately after the order, the purchase is carried out already on the way to the client.
However, in this case, alcohol will have to be bought in advance so that there are no force majeure in the evening and at night. The first option is more famous and relevant. You purchase products and post information about their availability on your website. In this case, a rented or own refrigerator will be very useful.
The size of the refrigerator directly depends on the number of goods. Thus, in the process of site promotion, you will have orders. Experts believe that such an idea is only suitable for huge cities like Moscow. But one should not completely agree with this. Everything will depend on the uniqueness of your site and the number of its visitors.
If you imagine that everything will work out, and your online store will be visited by up to 1000 people. Even if you take up to 300 orders per day. If you wind up 20-30% on the price of one order, then as a result you can earn about 30,000 rubles a month. Such an idea is extremely promising and no one has yet applied it extensively.
Quality service, including delivery of goods, is the first rule successful business. Company owners are interested in ensuring that buyers are guaranteed to receive their orders quickly, safe and sound. But not everyone maintains their own courier service, more often they attract companies from outside.
Courier service as a business is one of the options for starting your own business with minimal initial investment. This type of business does not require deep special knowledge, large capacities or complex legal procedures. However, there are nuances, knowing which, it will be much easier to start and succeed in this business.
Logistics Trends: Business Relevance
To understand whether the business of delivering goods is profitable, consider the main latest trends in the field of logistics - the process of moving goods, documents, valuables from the seller (manufacturer, supplier) to the buyer (customer, consumer).
- According to the Data Insight research agency, online trading is growing at least 25% per year even in times of crisis, while most online stores outsource courier services to save money. The result is an increase in the number of parcels that require courier services.
- In 2016, the demand for the delivery of goods to self-delivery points and parcel lockers increased significantly.
For example, customers prefer to pick up almost 90% of orders in the Svyaznoy online store from order pickup points (PIU). Buyers book goods on the site with the opportunity to pick them up within 48 hours from the store most conveniently located. For the delivery of such orders, third-party courier services are involved.
- 2016 was a year of growing demand for the delivery of specialized goods: oversized cargo, food products (including ready meals from restaurants, cafes, specialized bars).
- Many large companies announce tenders for courier services.
- The authorities are discussing the topic of legalizing the online trade in medicines, alcohol, jewelry. If this happens, then a surge in demand for services for the delivery of these goods is inevitable. Some of them require compliance special conditions, for example, the temperature regime for medicines.
Business registration
You can work both in the status of an individual entrepreneur and an LLC. Taxation - STS - 6% of income or 15% income minus expenses. OKVED codes according to the current classifier: 53.20.3 Courier activities; 53.20.31 Courier delivery various types transport; 53.20.32 Home delivery of food (if it is planned to deliver food); 53.20.39 Other courier activities. No license is required for this type of activity.
At first, you can use your own home as an office, and a personal one as a communication device. mobile phone. In the future, it is advisable to hire a dispatcher (manager) who will take orders and rent an office space.
Opening a courier business makes sense in major cities, because in small settlements, where everything is within walking distance and there are no constant traffic jams, it is easier for people to pick up the goods themselves or send an employee.
It is necessary to decide on the format: whether it will be delivery around the city or long-distance courier services. Use personal transport in work or hire couriers with their own vehicles: trucks (when transporting bulky goods), cars, scooters, bicycles (when organizing the delivery of documents, mail, printed materials and small goods).
If you plan to deliver by public transport, you need to purchase travel tickets for couriers, this will reduce transport costs.
Unusual formats - detuning from competitors
Courier services in large cities are not a novelty, therefore, there is competition, and in order to successfully enter a niche, you need your own “chips” that allow you to find, and possibly lure customers from competitors. How to achieve this? For example, a unique unusual offer could be:
Bicycle mail. Fast delivery of documents by bicycle (or by scooters and mopeds). Students can be hired to work during the summer. The disadvantage is seasonality, since it is not very convenient to ride a bicycle through slush in the rain in winter in snowfall and in autumn in the rain. But you can make this idea an additional service for the warm season. Pros: low costs (no need to spend money on gasoline, travel documents), students are always interested in additional income, and there are many cyclists among them.
For example, the US Express Mail UPS delivers parcels not on the usual trucks, but on bicycles with a trailer.
Congratulatory courier service delivery of flowers, gifts, sweets, balloons and other festive attributes. People do not always have time to congratulate their loved ones in person, and with proper advertising, such a service can be in good demand.
Round the clock delivery. Not every courier service can boast of 24 working days. This can play into the hands of a novice entrepreneur: orders at night are valued higher, and delivered faster due to the absence of traffic jams. But here it will be necessary to hire additional employees to work in shifts.
Delivery of women's trifles or children's goods. Girls are scattered and they have situations when there is no way to go to the store, for example, tights are torn at work, hairspray has run out, diapers for a baby and many other options. You can position your service as a delivery service for the necessary little things or make it an additional service.
Delivery of auto parts , building materials or oversized cargo assistance with relocations. In this case, additional loaders and freight transport will be needed.
Delivery of products grown in summer cottages(can be organized in the summer-autumn season) or in greenhouses: potatoes, beets, cucumbers, tomatoes and other crops.
And as old as the world, and, nevertheless, working ways of detuning from competitors - offering a more loyal pricing policy, speeding up delivery times compared to competitors.
Participants of thematic forums, sharing their own experience in opening a courier delivery service, advise a novice entrepreneur to “get to know this kitchen from the inside.” That is, for a short period of time, get a job in a successfully operating courier delivery service and learn all the nuances of the business.
Where to look for clients
A natural question arises, is it difficult to find customers for a delivery service? We answer: if you know how and where to look for them, then it is not difficult. Of course, advertising costs should be included in the business plan of the courier service, but if you are smart, they will be small.
So, the list of working, and most importantly, not requiring large investments, options for finding clients:
Such customer search channels will definitely help you find customers for the first time, you should not stop advertising in the future. It is better to immediately lay in the monthly costs of the article: advertising. When the profit begins to grow, it will be possible to think about expanding, creating a website, hosting contextual advertising.
Franchises of courier services
Another option to simplify the start is to open a franchise business. Below short review two franchise offers from Russian companies.
1) CDEC
The Novosibirsk company CDEK Logistics Solutions offers a franchise on the following terms:
- Lump sum- 150 thousand rubles.
- Royalty: paid from the 7th month of work - 10%.
- The amount of investment to start: from 200 thousand rubles.
- Return on investment: from 3 months.
You can fill out an application or send a questionnaire on the official website of the company.
2) Express.ru
The company's franchise offer is valid for the following cities: Krasnodar, Volgograd, Kazan. The conditions are as follows:
- Entrance fee: from 75 to 200 thousand rubles, depending on the city;
- Payback: 14-21 months.
- Royalty: 8% (paid from the 4th month).
The head office of the company is located in St. Petersburg. Partners are provided with comprehensive support, consumables, training, descriptions and instructions for all business processes.
Many people are looking for various business ideas to start their own business. One of the niches in which it is profitable to develop your business is food-related services, as they are affordable and enable people to save their time.
So, the delivery of meals to offices (in another way, this business can be called catering) is a promising and fairly quickly paid off direction, also because this market is not saturated.
Project Summary
For example, a food delivery project involves the creation of a company that will prepare and distribute meals for office workers. For this purpose, it is advisable to be located in one building with the subsequent possibility of expanding the leased area.
IN currently delivery to offices is in increasing demand, which cannot be covered by existing organizations. The main emphasis of many workers is on the fact that the diet is healthy and balanced. Accordingly, special attention should be paid to the quality of the products from which cooking is carried out. In addition, dishes should be versatile and not heavy.
The target audience similar project - employees aged 25 to 45 working in various companies with an average level of income.
At the same time, it is important to understand that initially food delivery should be organized within the same city - so that the costs of organizing activities are not so large.
The main points to pay attention to are:
- Accounting for the needs of the target audience.
- The main factor this service– not only high-quality food, but also fast delivery.
- The issues of storage, serving and transportation of products are among the most complex and require a careful approach.
- Initially, it is desirable to analyze the principles of business organization of competitors.
You can watch an interesting interview with the owner of such a business in the following video:
organizational plan
In order to organize such an enterprise, you will need:
- Prepare documentation and obtain permits.
- Rent a room.
- Buy equipment.
- Hire staff.
- Develop a menu.
- Attract customers (this will require the creation of a website, promotion, etc.).
The organization of documents can take from 1.5 to 3.5 months. It will take 1 to 2 months to rent the premises. In parallel with this, you can look for a supplier for the purchase of equipment. If the volumes are planned to be small, it is enough to buy used equipment. The search for staff can take about a month (as well as the development of the menu).
Attracting customers is a long-term process that is important not only at the stage of starting a business, but also in the development process. If the number of clients increases, some steps will have to be repeated.
As a result, opening such a business will take from 5 to 8 months without taking into account the creation of a customer base. It is important to understand that initially you should not open a large production and office, since this is very unprofitable in terms of costs and payback period.
Finally, it comes with high risks: if the company makes a mistake in the strategy, it will not be able to build a customer base. As a result, the investment will not pay off.
Financial plan
In order to open such a business, you need about a million rubles. Most often, such services are used by large and medium-sized companies. If the markup in restaurants is at least 400%, then in order for the catering project to pay off, the markup should be at the level of 80-100%.
Accordingly, it is desirable that the cost of lunch per person was about 200-300 rubles– this amount will allow you to compete with restaurants and cafes (and even with the option of cooking at home due to time savings) and at the same time have enough revenue to pay off your investment.
- To rent a room, it will take from 1200-1500 rubles per square meter.
- The cost of equipment is about 500 thousand rubles.
- The salary of cooks will start from 30 thousand (depending on the level of their training and employment).
- In the first months of the company's operation, it will be enough to have 1-2 couriers for delivery (their salary is from 20 thousand rubles).
Subsequently, the staff should expand (as an option, you can use the services of third-party companies).
Marketing plan
Such companies most often do not work directly with office employees - most often they negotiate with a company that will order food for all office workers. This tactic has many advantages:
- Saving shipping costs.
- Possibility of economies of scale.
- Reducing the amount of time spent on cooking.
- For the company itself, this is an opportunity to increase employee loyalty to it.
From a marketing standpoint, it makes sense to focus on direct sales. Search for clients is carried out using:
- Cold phone calls.
- Meetings with representatives of medium-sized companies.
- Low price.
- The optimum ratio of price and quality.
- Providing a wide range of choices.
- Emphasis on healthy eating.
- High quality products (food must be delicious).
- Availability of additional services.
- Service level.
Initially, in order to establish processes, it is best to involve an organization with a staff of 25-35 people. This will allow you to find bottlenecks in the activities of the enterprise and those advantages for which other customers will choose it.
Calculation of return on investment
Based on the fact that the total cost of opening an enterprise will be about 1-1.2 million rubles (the main ones will go to renting premises and purchasing equipment), payback period will be from 1 to 2 years. It will depend on how competent decisions are made on initial stage functioning, as well as the balance of the menu in terms of dishes and prices.
After reaching the payback, the profitability of the project can be from 100 thousand rubles and more per month. First of all, it will depend on the number of customers: it is important to understand that it is beneficial for the company to build long-term cooperation with its customers - in this case, they will be more loyal and place orders more often.
A successful company should invest its earnings in expanding capabilities.
So, you can not only buy optional equipment and hire more qualified staff, but also think about expanding the business and providing a wider range of services. This will quickly increase the client base and raise the level of profit up to 200-250 thousand rubles per month.
Thus, food delivery is a profitable project, primarily due to the relatively low level of competition. Focusing on core competencies and striving for high quality will help the company to win its niche of consumers and bring high level income.
In Samara in 2018, there are more than 1205 organizations in the field Catering. Not each of them has its own delivery service. The new service will help solve this problem. Below is a business plan for a food delivery service with calculations.
Brief Summary
In order to organize a profitable food delivery business, in addition to a detailed business plan for the enterprise, it is necessary to start investments in the organization of daily order processing and delivery services, a web application for customers, renting a room and purchasing the required office equipment. To bypass cash gaps and expenses in case of force majeure, it is better to leave a certain amount (airbag) on the company's accounts.
Given the low competition in the chosen niche and the medium-high demand in Samara, you can quickly increase the influence of a new company on the market and reach the break-even point.
Brief characteristics of the project for Samara:
- Initial investment - 427,890 rubles;
- Payback period - from 5 months;
- Monthly profit (projected) - 117,442 rubles.
The sphere described in the business plan assumes only intermediary services without organizing its own production.
Volume Russian market food delivery reaches $1.5 billion. About 150,000 Russians daily use food delivery to their homes. These data confirm that the industry is developing rapidly, and the presence of demand in this area allows you to build a successful business.
The benefits of a food delivery business idea are:
- Locality - large organizations cannot cover the entire range of regional companies. The service is aimed at residents of Samara and provides more accurate local data.
- Convenience - unlike its own delivery service for cafes and restaurants, the service has the functionality of ordering dishes from different points catering, collected in one place.
- Low competition- the project has no local competitors in Samara.
- Simple business schemes- food delivery business processes have a clear and well-established mechanism that is easy to calculate.
Project description
Food delivery, as a business, involves certain structures:
- Aggregator for receiving orders (website or mobile application);
- Call center for processing incoming requests;
- Courier service (own).
When creating such a business plan, the owner must take into account the presence of fixed (monthly) costs to maintain the operation of the enterprise (salaries, maintenance of transport, etc.).
Enterprise characteristics
| Name | Characteristic |
| Organizational and legal form | Individual Entrepreneur (IP) |
| Taxation system | Simplified tax system (6%) |
| OKVED | 56 - main, 56.1,56.10 and 56.29, 56.29.1 - if you plan to deliver food to special institutions (transport and construction companies, personnel of the armed forces of the Russian Federation, etc.) Accurate information must be provided by the employee or accounting firm of your food delivery company. |
| Office | The room is 30 sq.m. for call center and delivery service |
| hired personnel | 7 people (4 couriers, 2 call center operators, 1 manager) |
| Schedule | from 9:00 - 22:00, seven days a week. |
The location of the office of the food delivery company does not play of great importance as the work is being done throughout the city. For the convenience of employees, it is preferable to be close to public transport stops.
List of rendered services:
- Search and order food in the office and at home for consumers;
- Cooperation with public catering organizations.
Niche in the market
The target audience
Due to the specifics of the food delivery business from various restaurants, the target audience of the project is all residents of the city of Samara from 18 to 46 years old, which is reflected in the business plan.
For systematization, you can divide the target audience into groups:
- Men (22-46 years old). They use the service due to the lack of personal time for cooking, up to 7 times a week.
- Women (22-36 years old). Mostly unmarried. The service is used to save time spent on work and leisure. They can use the services throughout the working week.
- Office workers. The business plan should include the delivery of food (lunches) to offices. Maximum download up to 5 times a week.
- Family couples. They use the service to diversify their routine cooking, most often they order 1-3 times a week.
- Students and pupils. Place orders for special events. Orders no more than once a week.
- For events. This could include the rest of the demographics.
The volume of the public catering market in Samara with a population of 1.1 million people (data for 2018) is more than 15 million rubles a year. The potential revenue of the food delivery business can be 10-18 million rubles a year.
When making forecasts for the development of a niche in the market, it is necessary to take into account the growth in the number of city residents, the level of average wages and demand for catering services.
The advantage of the chosen type of business described in the business plan is the insensitivity to seasonality in sales.
Competitive Analysis
Competitors in this industry are similar organizations that provide delivery services in the field of catering. Samara is a city with a million population, but there are few popular local food delivery services in the city, and the big players (Yandex Food and Delivery Club) are not very popular.
The above factors allow us to highlight the following advantages of the current lunch and food delivery business plan from restaurants:
- Detailed system of cooperation with partner catering organizations;
- Functional web application - online service(web version and mobile version) allows you to quickly and easily order any dishes from your favorite cafes and restaurants in Samara;
- Loyalty system for regular customers;
- Payment is not only in cash;
- Cloud CRM system for order control.
- High level of service and support.
Considering the size of the existing market, an offer with average quality will be in demand even with the current level of competition.
SWOT analysis
| STRENGTHS | WEAKNESSES |
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| OPPORTUNITIES | THREATS |
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Marketing strategy
The specifics of order processing require the use of online and offline marketing tools equally. However, the effectiveness of investments in attracting new customers and increasing profits from each ruble invested in marketing will depend on the quality of the services provided.
From time to time, work needs to be done on the development of the quality of services provided and strict control over the fulfillment of obligations to customers. The organization needs free funds for "explosive" growth at an actively emerging market. This is achieved by allocating free cash in the company's accounts.
Advertising campaign (during the start of the project)
An approximate start date for pre-launch marketing activities can be considered 14 days before the full start of the project.
For pre-launch events, the following are suitable:
- POS materials. You can place promotional materials (flyers, business cards, booklets, etc.) in partner catering establishments. Partners will not refuse you this request, as this will increase the number of repeat orders. Accommodation in other organizations of the city (gas stations, car washes, hostels, etc.) is possible.
- Advertising in public transport. The target audience is quite large, so this promotion tool will be preferable for you. You can place advertising banners in vehicles or on the walls of the subway (depending on the size of the budget).
- Mass media. In this tool, you can use both online and offline promotion methods. Advertisements can be placed on city bulletin boards, on pages in in social networks or in Samara magazines.
- SMM and Contextual advertising. Advertising in social and search networks on a paid basis is a quick, simple and effective way to attract attention to the project.
It is worth allocating at least 75,000 rubles for pre-launch marketing.
Permanent advertising campaign
Once orders have begun processing, you can attach POS materials with your company logo to each order to further promote your brand. The budget for such events can vary from 10,000 to 30,000 rubles per month.
Most of the customers in this food delivery business plan are planned to be attracted from the Internet. Therefore, it is extremely important to monitor the performance of applications. The website should be planned to be optimized for the requirements of search engines, increasing its position and attracting additional users from the Google and Yandex search engines.
Partnership with catering organizations
The income of the enterprise is the total revenue from the cost of delivering food to the buyer and commissions from the partner organization. Therefore, promotion and advertising of the second direction should be included in the Marketing plan.
For partners, the following tariffs are presented:
Service Implementation Planning
The planning of the implementation of services is based on the calculation of the volume of daily orders from website visitors. Average check varies between 900-1000 rubles.
Depending on the location of the client and its distance from the catering point, the cost of delivery can be 150-300 rubles. If a client orders delivery from several points, then each additional catering point adds 150-300 rubles to the order. The average check for each order is about 225 rubles.
Below is the calculation for the first six months of the functioning of the food delivery service, with 2 couriers in the state:
This plan for the implementation of services was calculated based on the workload of up to 15 orders per courier.
Production plan
Food delivery as a business consists of several mandatory steps.
- Business registration
It is necessary to choose the form of ownership for the enterprise (LLC or IP). The easiest step is to register an individual entrepreneur and select the USN 6%.
- Web platform development
The food delivery service website is a one-stop platform for customers. Website development and support can be ordered from a third-party organization (web studio). The filling of the website will be carried out on its own, as applications from new partners are received.
- Partner network development
For the owner of such a business, this stage is the most important, as it determines the future success of this enterprise. The more enterprises and types of dishes in your assortment, the more potential demand you can cover.
When preparing a business plan, first of all, you need to collect a list of all catering establishments and divide them into groups:
- Warm leads. Establishments in which there is a need to deliver food to your home or office, but do not have their own delivery service.
- Potential leads. Organizations that do not yet feel the need for your services or are unable to meet the additional demand.
- Cold leads. Companies with their own delivery service that are already your potential competitors.
Depending on the status, miscellaneous work with partners. Warm "leads" are processed first of all, after that, potential "leads" are worked out and trained (we explain the need for growth). The last thing to do is to take on cold leads (only if all groups have been exhausted).
- Office space
For such a business, any type of non-residential premises of 10-35 sq.m with lease is suitable. Employees will need to be provided with office equipment and office furniture.
- Hiring
The first start can be made with 6 employees (2 call center operators and 4 couriers). One shift involves the work of half of the aforementioned staff. You can save a lot by hiring couriers with their own vehicles.
- Getting started with pre-launch marketing
This stage involves the preparation of all necessary POS materials. The next step will be the search and conclusion of contracts with contractors for the placement of advertising products (online catalogs, billboards, organizations for advertising in the subway, etc.). After selecting the required sites for placement, a budget is allocated and an order is placed for the development of the required advertising materials.
- Beginning of work
At this stage, it is important to trace each link in the order processing chain, track down errors, check the teamwork of the staff and set up customer processing scripts (refusals, complaints, questions, etc.).
Customer Journey Diagram
organizational plan
Functions of the management staff:
- Participation in the signing of contracts with partners and contractors;
- Planned work with the web application. Regulation of the assortment, control of the functioning of the web resource, control of the process of feedback from users and promotion of the web resource;
- Financial management (expenses, budgeting, salary, etc.);
- Business development, preparation of a promotion strategy for scaling the enterprise and connecting new counterparties.
- The salary of an employee is within 35,000 rubles.
Call center operator functions:
- Reception of incoming applications and communication with users;
- control of work of couriers;
- Notification of a partner institution about a new order;
- crisis management (settlement of disputes and negativity from clients).
There is one call center agent per shift. Working schedule 2/2. Salary of 12,000 - 15,000 rubles. To measure the performance of an employee, you can link his KPI to the revenue per shift (30,000 rubles). If an employee fulfills the norm within a month, he must be rewarded (1,500 rubles in addition to the RFP).
Courier Features:
- Must receive an order from the partner's establishment and pay for it;
- Deliver the previously received order on time, receive payment and issue a check;
- Send received cash management staff.
One work shift involves two couriers, each working 2/2. For greater efficiency, we split the salary into two parts. The fix is 1,000 rubles per shift and an additional bonus of 70 rubles for each delivered order. An employee's performance measurement is taken at the rate of 15 deliveries per shift. If an employee fulfills the norm within a month, he must be rewarded (1,500 rubles in addition to salary).
If you do not want problems with the tax service, you will need to keep accounting for the food delivery service and submit all reports on time. by the most in a simple way there will be a delegation of this function to an outsourcing organization. It is better to choose companies with accounting experience and a good reputation, such as service.
Financial plan
Below is a table of initial investments for a successful start of the project. The financial plan includes the cost of developing a web application, purchasing the required inventory and expenses for the first months of the operation of the enterprise.
We will estimate the development of the web version of our platform at 180,000 rubles.
Project payback
To calculate the return on investment, you need to analyze the costs and revenues of the project in the first 5 months of life.
| Operating costs | 1m | 2 m | 3m | 4 m | 5 m |
| Premises for rent | 8000 | 8000 | 8000 | 8000 | 8000 |
| Deductions to payroll | 165500 | 174000 | 180200 | 192000 | 192000 |
| Taxes and social contributions funds | 21053 | 21053 | 21053 | 22058 | 22058 |
| Internet and communication expenses | 3000 | 3000 | 3000 | 3000 | 3000 |
| Communal payments | 2000 | 2000 | 2000 | 2000 | 2000 |
| Marketing | 75000 | 30000 | 15000 | 8000 | 8000 |
| TOTAL | 274 553 | 238 053 | 229 253 | 235 058 | 235 058 |
| Enterprise revenue | |||||
| Shipping revenue | 105000 | 130 000 | 160 000 | 180 000 | 200 000 |
| % of order value | 80000 | 112000 | 138000 | 175000 | 175000 |
| TOTAL | 185 000 | 242 000 | 298 000 | 355 000 | 375 000 |
| Profit before tax | -89553 | 3947 | 68747 | 119942 | 139942 |
| taxes | 11100 | 14520 | 17880 | 21300 | 22500 |
| Net profit | -100653 | -10573 | 50867 | 98642 | 117442 |
| TOTAL | -100 653 | -10 573 | 50 867 | 98 642 | 117 442 |
The table does not take into account the cost of gasoline and the maintenance of vehicles, as the business plan involves working with couriers with a private car.
The table above shows that this enterprise will start making a profit from 3 months of operation. The payback period of the project is more than 5 months.
- Initial investment - 427,890 rubles;
- Payback period - from 5 months;
- Monthly profit (projected) - 117,442 rubles.
Risk management of a food delivery business
| Name | Description | Degree of risk |
| Financial Risks | The situation is due to the risk of a possible drop in demand, which will affect the prices of similar services or the catering industry as a whole. | The degree of risk can be considered "medium", due to the flexibility of demand for similar services (it is not flexible). That causes the absence of the possibility of a sharp decline in demand. |
| Operating Risks | Possibility of fraudulent actions by visitors | The degree of risk is reduced by the introduction of registration personal account with account verification |
| Market risks | The possibility that your service will be unnecessary | We can consider this factor “missing”, since the food service industry shows positive growth, and running your own food delivery service is costly. |
| Commercial risks | The possibility that your operating expenses will not be covered by income. | The factor does not cause concern, as the financial plan showed the payback period of the project is 5 - 6 months. |
| Risks within the organization | Possible problems in the functioning of the company due to unscheduled sick leave, errors in the work of partners, etc. | The degree of risk can be considered "medium", because. these unfavorable factors can be prevented by carrying out planned preventive measures. |
The table above shows that the chosen niche has a low degree of risk and does not interfere with functioning.
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Recently, I received two almost identical letters. One is from a resident of the countryside, the other is from a native city dweller. The first complained that big city opening your own business, even a small one, is much easier than in the countryside. The second one said the exact opposite - that closer to the village it was easier to organize your own business. I replied to both that it was not at all geographical location a novice entrepreneur, not in his social position, and even more so not in the initial capital, but in their desire to change something in their lives. The ancient Greek philosopher Socrates once said: "Whoever wants - looks for an opportunity, who does not want - a reason." I wish all my readers to find the first, and forever forget about the second.
The business idea that I propose for consideration today is intended solely for implementation in urban environments. This is the delivery of lunches to the office. How many office workers do you think work in cities with a population of, say, 100,000 people or more? Of course, there are no official statistics on this issue, but if you “dig” on the Internet, you can find numbers of 4-6 thousand, depending on the city.
Brief business analysis:
Business setup costs:10,000 - 300,000 rubles
Relevant for cities with a population: from 100 000 people
Situation in the industry:service market is saturated
The complexity of organizing a business: 1/5
Payback: from 1 month to 1 year
Work is work, and lunch is on schedule
Several thousand people who spend 8-9 hours at the workplace, going out of need and during the lunch break. Not every office provides a kitchen for employees; some modesty does not allow many to take food for themselves from home. How! Fumbling in front of colleagues with jars, containers, etc. not everyone will. Also, have you ever heard the saying, "Tell me what you eat and I'll tell you how you live"? Tell. How would you feel when you eat chicken leg with pasta, when your colleague eats battered shrimp at the table, or deer kidneys in white wine? Right! I would be uncomfortable too.
And the prices in nearby cafes are usually such that it is easier to endure with dinner until the evening than to leave a very significant “piece” of your salary on your stomach every day.
Maybe that's why, or maybe for some other reason, office lunch delivery services are in high demand in cities. Delicious, satisfying and reasonably priced. In addition, employees often order the same thing for themselves, so it will be difficult to “fall” in the eyes of colleagues, eating the same thing. In general, I hope that you have already "ripened" to the idea that prepared food with delivery is a great business idea worth trying. Moreover, it belongs to the category of projects with a small initial capital.
Ready or buy?
There are two options for running such a business. The first is self-cooking to order. This is more troublesome and much more costly than the next way of doing things. In fact, this option can be attributed to the opening of your own cafe. I have already written about some varieties of this business (cafe on wheels, children's cafe, Internet cafe).
The second option is the purchase and delivery of dishes from inexpensive cafes. Ideal for those who want to start their own business, but are on a tight budget. In this situation, you can even try to conclude an agreement with the cafe owner for a price discount in exchange for daily purchases in his establishment. But you can still sell on your own behalf.
We make an assortment
Of course, for the whole day you won’t get enough with one pie and a glass of tea, but I suggest you start with this:
- Tea, coffee, juices, mineral water
- Pies and other pastries, pizza. By the way, you can read about the latest "squeak" of culinary "fashion" - pizza in cups, and how to organize such a business.
After you understand what this business is, you can create a more extensive and "essential" menu-assortment, consisting of first, second, and third courses.
What do you need to open a business
Let's look at the organization of the technical part of our own production of various dishes, since all that is needed for delivery is transport (even a bicycle).
- First, you will need room for cooking food. This means that it must meet all the required SES criteria.
- Secondly, your kitchen should have everything you need. inventory from kitchenware to microwave ovens and electric stoves.
- For food delivery it is better to have your own automobile. As I already wrote, it can even be a bicycle, which, by the way, is a very relevant means of transportation in traffic jams, but a car, in my opinion, would still be preferable.
We arrange your business
Unlike the pie vendors on the street, you still have to formalize your business. You will work with a large number of people, and sooner or later rumors about your trading will reach the “right” ears anyway. Therefore, issuing an IP will be the most the best option- and you are calmer, and there is more trust from customers.
A few words about the staff
There will be just a few words, because there is nothing special to paint here. All your employees working in the kitchen must be professionals in their field, have health books, and proof of their qualifications.
In addition to cooks, couriers will be required to deliver orders. It is desirable that the courier has a driver's license, and combines the position of a driver and a delivery person.
How to find clients and make them repeat customers
How to attract clients? You can start with banal rounds of office buildings when the time is approaching dinner, and offer your products. And what?! No wonder they say - "the legs feed the wolf"! Buyers need to talk about it. That if they like the prepared dishes, they can order by phone. And leave your contact details.
Try to apply in your work a few simple tips that will allow you to succeed in this business:
- Deliver orders always during! Lunch time is limited, and wasting it waiting for delivery is a business failure.
- Make a website through which you can take orders. So you will significantly expand the circle of your customers.
- Periodically run various promotions, practical jokes. Make discounts for regular customers.
- Food, in addition to quality and taste, should also be warmed up.
It is, of course, impossible to take into account all the nuances of business in one small article. But on the other hand, all this should be reflected in the business plan, which you must definitely draw up before you start your business. You can learn how to write a business plan here -
