TV presenter Belogolovtsev Nikita Sergeevich: biography, personal life and interesting facts. Television and film

Russian journalist, sports commentator, TV presenter.

Biography of Nikita Belogolovtsev

Nikita Belogolovtsev was born in the winter of 1987 in a family famous actor and showman Sergei Belogolovtsev and journalist Natalia Belogolovtseva. In 2010 he graduated from the Faculty of International Journalism of the Moscow state institute International Relations (MGIMO). His brothers Alexander and Evgeny are also journalists and TV presenters.

“In general, people have an interesting position on the children of celebrities. When you achieve something, in the eyes of the public it is not because you are so smart and good, but because dad helped. They say - well, everything is clear, junior Belogolovtsev. But when you mess up, you yourself are to blame, because the horseback riding and nature rests on children. It’s unpleasant, but you quickly get used to it and just understand that the conditional Yura Dud is screwing up, as it were, for himself, and the conditional Nikita Efremov is screwing up for the whole surname. So am I. You accept it as a fact and feel responsible for the surname.

The creative path of Nikita Belogolovtsev

He began his television career as a host of the program " Conversation without rules on the O2TV channel in 2007. A year later, the project " Only at night» on the TV Center channel with his participation.

"All conscious life I tried not to mix my hobby with work, avoiding sports journalism, but nevertheless I started doing it.

Nikita Belogolovtsev hosted the program " Headbutt"On the channel" Russia-2 ", but in December 2011 he was replaced Yuri Dud. In 2012, together with his father Sergei Belogolovtsev, he went on the air of the sports talk show " White vs. White».

In 2012, Nikita Belogolovtsev became one of the presenters of the Sport section on the Rain. Optimistic Channel. Belogolovtsev worked on the Dozhd TV channel until April 2014. In 2014-2015, together with his father and brother Alexander, Nikita hosted the show " Belogolovtsevs on Radio Mayak.

Soon he became the editor-in-chief of a new online publication about education in Russia and the world - Mel, which by the end of 2017 had gained about 11 million readers. "Mel" has become the largest website in Russia dedicated to the problems of parent-child relations, schooling and the quality of education.

"Our the target audience- parents who, for the most part, found chalk boards in schools. So the name is clear to them. In this case, a warm, lamp association arises. Plus, this three-letter word is short, understandable, not implying any other interpretations.

In 2018, Nikita, together with Vladimir Raevsky became the host of the show "Scientific Stand Up" on the TV channel "Culture". Young scientists from Moscow, St. Petersburg, Vladivostok, Samara and Novosibirsk take part in the program. They present their own developments and scientific projects to the jury and the audience.

Personal life of Nikita Belogolovtsev

The sportswriter's wife is his age, Lyudmila. In 2011, their daughter Eva was born. The youngest son of Nikita is Timothy.

Nikita Belogolovtsev declares that he loves to travel, especially in Italy. He also plays basketball in his spare time from raising his daughter.

Nikita and Lyudmila have small business- own agency of individual travel Puzzle Tours.

Sergei Belogolovtsev is a Russian TV presenter, actor, comedian, director, showman and radio host. He received his first fame after participating in the popular comedy show “O.S.P. Studio”, actor of the comedy sitcom “33 square meters”.

Sergei was born in Vladivostok on April 2, 1964. Parents met at the institute, where mother Ksenia Alekseevna was a student, and father Gennady Ivanovich was a teacher. Soon after the birth of Serezha, the family moved to Obninsk, where his father was transferred to teach at the local Institute of Atomic Energy.

Belogolovtsev grew up as a quite intelligent boy, although he was friends with yard ringleaders and city hooligans. First of all, Belogolovtseva was united with these boys by a passion for football. Sergey even tried to get into the youth school of the Moscow "Spartak", for which he has been a fan since the age of 5, but the boy was not accepted.

The young man did not prepare at all for the entrance exams to the institute. Sergey decided to go to the university where his father worked, and believed that he would solve the problems with admission. But at the very first exam, Sergei Belogolovtsev received an unsatisfactory grade and hurried to enter the non-prestigious, but quite affordable Moscow Mining Institute. After high school, the guy had to work for several years at a mine in the Far East. But it was there that the craving for creativity broke through. Sergei created a propaganda team, with which he performed on the stage of rural clubs.

When it turned out to return to Moscow, Belogolovtsev fulfilled his long-standing desire and organized his own KVN team "Magma". This team literally broke into the Major League, and Sergey quickly became a star. KVN became a significant milestone in creative biography Belogolovtsev, opening young man way to the stage and television.

A television

After success in KVN, Sergei Belogolovtsev was invited to an intellectual and ironic game for teenagers " The Magnificent Seven and entrusted him with the role of screenwriter and presenter. Then the premieres of the programs “Once a Week”, “Laughter Scheme”, “Save, Repair”, “Knowledge Avenue”, “To spite the records!?” and about a dozen more.

But the comedy show “O.S.P. Studio” and the TV series “33 Square Meters” produced by the team, where the actor played the head of the outrageous Zvezdunov family, stood apart in Sergey’s career. In these projects, Belogolovtsev, together with, and played performances in which they parodied show business stars, politicians, TV presenters and ordinary residents of Russia.

By the way, the TV presenter did not limit the arsenal only comedy programs. For example, Sergei led an analytical program about football "Heading". And in 2006, he tried on the role of a participant, showing the wonders of artistry in the show "Circus with the Stars."

Since October 2014, Sergei Belogolovtsev, as one of the hosts, has been performing in the Belogolovtsev family radio show at the Mayak radio station. The whole family of the artist is involved.

Movies

After the tremendous success of the series "33 Square Meters", Sergei Belogolovtsev did not abandon his acting career, although it did not become his main one. In the early 2000s, Belogolovtsev appeared in episodes of several high-rated comedies - “ father's daughters”, “My Fair Nanny” and “Two Antons”. In 2006, the artist starred in the film "The Color of the Sky", where he played an uncharacteristic hero-lover, Mikhail, the beloved stewardess Ekaterina (Natalia Kurdyubova). A year later, the actor transformed into the character of Pal Palych in the comedy "All So Sudden" with and in the lead roles.

Sergei Belogolovtsev and Anna Semenovich on the set of the TV series "All So Sudden"

In 2009, Belogolovtsev's filmography was replenished with work in the social drama "Roof" about the relationship between children and always busy parents. The director gathered on the stage a star cast, where they entered , . Being myself father of many children, Sergei Belogolovtsev reincarnated as the father of the girl Dasha.

In 2010, the screening of the crime thriller "Vendetta in Russian" started, where the actor played the editor-in-chief Kim Igorevich. Sergey also appeared in the drama "The Gift".

In 2011, the artist appeared in the film based on the novel "Duhless", where the main characters were played,. Sergei Belogolovtsev played the role of Volodya Gulyakin, director of the St. Petersburg branch of the company. At the same time, Belogolovtsev received leading role in the comedy series Taxi. The film was broadcast for two years in Ukrainian and Russian television.

In 2013, with the participation of Belogolovtsev, the melodrama Cuckoo was released. A year later, work in the comedy "Corporate Party", the fantasy film "Ja's Territory" followed. In 2015, Sergey got into the main cast lyrical comedy"Yurochka".

Personal life

The personal life of the artist has long been established. Sergei Belogolovtsev married while still a student. His wife Natalya was then the leader of the Military Patriotic Club, although she is a journalist by profession. Later Natalia became CEO O.S.P. LLC.

The children of Sergei are related to the profession of a TV presenter. The artist's firstborn, Nikita, is a political columnist for the Dozhd TV channel. The second son, Alexander, graduated from the Faculty of International Journalism at MGIMO and, since adolescence, has been leading various programs, the most famous of which is NEO-Kitchen on the Karusel channel.

The youngest son Eugene was born seriously ill - he has cerebral palsy. It was the state of Zhenya's health that prompted Sergei and Natalya to settle in Moscow, where it was possible to provide the boy with full-fledged treatment. Despite the illness, Eugene is also the host - the young man appears in the frame of the program "Various News" on the Raz TV channel.

Repeatedly Sergei Belogolovtsev appeared on television in programs dedicated to the problems of the disabled. In 2013, in the release of the talk show “Let them talk,” Sergei spoke out with sharp criticism of the state, which cannot provide normal conditions for treatment and rehabilitation for children with disabilities. After a fiery monologue, Belogolovtsev was ranked among the oppositionists.

Faced with the problem of a sick child, the Belogolovtsevs decided to help other children whenever possible. They organized non-profit organization"Dream Ski", which teaches children with cerebral palsy to ski, as such physical exercise improve the condition of patients.

Sergey Belogolovtsev now

In 2016, the actor participated in the program "Relish" with a TV presenter. Sergei Belogolovtsev shared the recipes that had to be mastered after his wife Natalya came to grips with the development of a rehabilitation center. On the air, Sergey also shared information about recent projects in which it participates. Belogolovtsev is fond of poetry and performs at parties, dedicated to creativity

In the same year, Sergei was invited to two new TV projects - the Guess the Movie show, which started on the Che TV channel, and the Show show, which was aired on the NTV channel. Belogolovtsev's co-hosts in the second program were, Dmitry Kolchin, and.

Projects

• 1995 - "Once a week"
• 1996 - "O.S.P.-studio"
• 2002 - "To spite the records!?"
• 2007 - "Circus with the Stars"
• 2014 - "Wedding General"
• 2016 - Guess the Movie
• 2016 - "Saltykov-Shchedrin Show"

Sergei Belogolovtsev is an artist with an amazing sense of humor and indefatigable creative energy. He found himself in such fields as television, radio and cinema. Want to learn more about his career and family? We are happy to share this information.

Biography of Sergei Belogolovtsev: childhood and student life

He was born in Vladivostok in 1964 (April 2). Then the Belogolovtsev family moved to the city of Obninsk, located on the territory of the Kaluga region. Sergei's father, Gennady Ivanovich, has nothing to do with art. He, a physicist, worked as a teacher at the Engineering Physics Institute (Obninsk). His mother, Ksenia Alekseevna, has a specialized secondary education. But for many years she was a housewife.

The Belogolovtsev family often moved from one service apartment to another. Because of this, Serezha had to change schools. But each time he quickly managed to join the new team. IN school years he attended the basketball section, and was also an ardent fan of the Moscow Spartak. After receiving the “certificate of maturity”, our hero decided to enter the Obninsk branch of MEPhI. His father worked at the same university. However, Belogolovtsev Sr. refused to protect his son. Then Serezha chose another educational institution - the Mining Institute in Moscow. And he succeeded on the first try there.

KVN

Upon graduation, Sergei was sent to Far East for several months. Returning to the capital, the young man decided to start implementing creative plans. And he began by creating his own KVN team. The team called "Magma" became a real discovery of the Major League season. Sergei Belogolovtsev was the author of most of the jokes and skits.

Television and film

In 1993, our hero was offered to participate in the creation of the Magnificent Seven program. And he decided to try himself in this area. At first, Sergei Gennadievich worked as a screenwriter for the program. Then he began to appear in the frame.

All-Russian popularity and audience love came to Belogolovtsev after he began acting in the comedy show "O.S.P-studio" ("TV-6"). Seryozha tried on various images. For example, he masterfully made parodies of Evgeny Petrosyan, Vladimir Pozner, Lev Novozhenov and others. IN different years Sergei Belogolovtsev hosted such programs as “The Scheme of Laughter” (“REN TV”), “Prospect of Knowledge” (“OTR”), “Save, Repair!” ("STS"), "Guess the Movie" ("Che"), " housing lottery+” and so on.

The following are the most interesting films with his participation:

• comedy series "33 square meters" (1998-2003) - head of the family Sergey Zvezdunov;
• lyrical tape "The Color of the Sky" (2006) - professional negotiator Mikhail (main character);
• crime thriller "Vendetta in Russian" (2010) - Kim Igorevich;
• Ukrainian comedy "Taxi" (2011-2013) - Uncle Lesha;
• sitcom "Voronins" (2015) - Vera's boss;
• comedy "All About Men" (2016) - Maksimych.

Sergei Belogolovtsev: personal life

One's soul mate famous TV presenter met as a student. Young Muscovite Natalya Barannik conquered him with her natural beauty and high intelligence. At that time, she held the position of commissar in the Military Patriotic Club. Then she took up journalism, having received the appropriate education. In the last year, the lovers played a wedding. Soon their firstborn was born - the son Nikita. It so happened that Natasha with a baby, who was 1 month old, remained in Moscow, and Sergei had to leave for distribution to the Far East. He worked as a foreman in the mine and sent most of his salary to his family.

Sergey Belogolovtsev missed his wife and son very much. Our hero never wrote poetry, but then inspiration appeared. In poems, Seryozha described loneliness and heartache that a man experiences when he is away from his beloved woman. Belogolovtsev's work was highly appreciated by his colleagues. Two or three poems were even printed in the local newspaper. True, he signed creative pseudonym- Sergey Nechaev.

Our hero returned to Moscow when Nikitka was 6-7 months old. Soon Natalia became pregnant for the second time. At that time, the first child was not even a year old. Belogolovtsev's wife had a hard time enduring her second pregnancy, because under her heart she carried not one baby, but twins. The birth was premature. The babies were born at 7 months old.

The boys were named Alexander and Eugene. Such a joyful event was overshadowed only by the fact that one of the babies was born very weak. Doctors diagnosed Zhenya with 4 heart defects. At the age of 9 months, he survived the operation. Then complications followed. The boy's heart was beating weakly. One day, Zhenya fell into a coma, in which he remained for almost 2 months. Then the baby survived clinical death. Subsequently, he began to develop a disease called cerebral palsy. Eugene learned to speak only at the age of 6. However, his parents did everything to improve his mental development and health. As a result, Zhenya graduated from a school for gifted children, and also entered a university.

Favorite sons

The family of Sergei Belogolovtsev (see photo below) has always been close-knit and friendly. A few years ago they became grandparents. Their eldest son Nikita got married, he has two wonderful children - Timothy and Eva.

What are the heirs of Sergei Belogolovtsev doing? Nikita is a quite successful radio and TV presenter. Over the years, he worked on the TVC and Russia-2 channels. He is a TEFI award nominee. Currently, he combines two positions on the Dozhd channel - a sports producer and a political observer.

Alexander followed in the footsteps of his older brother. He became a TV presenter and producer. Behind him is studying at MGIMO (Journalism Faculty). Now Sasha is the executive producer of the MB-group television company. And the young man also leads the NEOKitchen program on the Carousel.

Evgeny Belogolovtsev, who was diagnosed with cerebral palsy, is also not sitting idle. Recently, he has been broadcasting "Various News" on the Raz TV channel. Parents are proud of each of their sons, they love them equally.

• What is Sergey Belogolovtsev interested in? He plays football and also loves extreme quad biking and downhill skiing.
• In 2014, the comedian and his wife created a non-profit organization called Dream Skis. Their goal is to introduce children with cerebral palsy to skiing. All classes are held under the strict supervision of specialists.
• At one time, our hero helped Pavel Kabanov, who played Klara Zakharovna in "33 square meters", enter the Moscow Mining Institute. Since then, their friendship began.

Finally

There were many sad events in the life of a comedian and TV presenter. But, despite this, Sergei Belogolovtsev considers himself happy man. After all, he has a caring and faithful wife, talented sons and wonderful grandchildren.

Belogolovtsev Nikita Sergeevich, son famous father, did not hesitate in front of the star name of the parent, but he himself achieved the fact that today he is known and invited to the most interesting projects. Who is this? Let's meet my son famous person closer.

TV presenter career

Nikita Belogolovtsev is an experienced host, despite his young age. He began his career in television at the age of 20. Then Nikita aired the program "Conversation without rules" on the O2TV channel.

Just a year later, a new TV project “Only at Night” was released with the participation of a rising star on the air.

Belogolovtsev Nikita Sergeevich always called sports topics his favorite field of journalism. At the beginning of his creative way he treated it solely as a hobby and sincerely tried not to mix it with work. However, fate does not always follow our plans, and Nikita Belogolovtsev, whose biography had previously been associated only with various talk shows, was adorned with participation in the Headbutt program aired on the Russia-2 channel.

And a year after leaving the program, together with his star father, Nikita Sergeevich Belogolovtsev goes on the air of the program “White vs. White”, which also had a sporting character. In the same year, the young man became the co-host of the Sports section on the Rain. Optimistic Channel.

Of course, it was not without criticism. Where without it in the media business? Belogolovtsev Nikita Sergeevich was accused of preparing custom-made programs, conducting them with a clear distortion of facts. The greatest flurry of negativity fell on the program dedicated to the assassination of the President of the United States of America Kennedy, aired on the Dozhd TV channel. Surprisingly, criticism fell on the presenter, despite the fact that the main emphasis in the program was placed precisely on official version crime and further investigation.

What happened before?

Nikita Sergeevich Belogolovtsev was born in a family famous artist and TV presenter After graduating from school, he entered MGIMO. After graduating from the faculty of international journalism, he followed in his father's footsteps.

In addition to Nikita, two more sons were brought up in the family. As in a fairy tale about three brothers, the children were brought up very friendly.

family trial

The Belogolovtsev family is truly amazing. Not only acting talent and parental connections lead to success. Solidarity, mutual support, raising children in a spirit of respect. All this has created a reliable springboard for achieving the set goals.

The twin brothers were born at seven months old. Long months of rehabilitation helped the children get out, but Nikita's younger brother, Evgeny, was diagnosed with cerebral palsy. Who knows, maybe it was this test that brought the family together. There is no doubt that it was her support that helped Eugene also conquer the television studio. The RazTV channel invited him to lead one of the headings in the program "Various News".

The entire Belogolovtsev family actively promotes healthy lifestyle life and instills a love for sports. They actively promote the rehabilitation program for children with cerebral palsy, Down's syndrome and autism "Dream Skiing". Parents believe that through skiing with competent coaches and specialized equipment, children achieve significant improvements.

Personal life of Nikita Belogolovtsev

Nikita Sergeevich Belogolovtsev married his classmate. Even in their student years, young people spent a lot of time together, especially in the institute team of the Cheerful and Resourceful Club (KVN).

Lyudmila Ivanova and Nikita Belogolovtsev, whose family began its history immediately after graduating from MGIMO in 2010, today are already experienced parents. One year later life together, a daughter was born to young people, who received the name Eva.

Four years later, in 2015, Lyudmila gave her husband another 3890 grams of happiness. This time, the son, heir, named by the spouses Timothy.

Daughter Eva today is engaged in choreography, attends various master classes. In all his undertakings he feels the presence and support of his parents.

Awards

TV presenter Belogolovtsev Nikita Sergeevich became a nominee for the All-Russian National Television Award TEFI in the nomination "Best Sports Journalist" in 2012.

In social networks

What celebrity today does not have a page on social networks? Belogolovtsev Nikita Sergeevich is no exception. He is quite widely represented on the Internet, his official pages are on Vkontakte, Facebook, Twitter and even Instagram. Information about the TV presenter can be found in all kinds of ratings.

Not television alone

TV presenter Belogolovtsev Nikita Sergeevich is not fixated on only one area of ​​self-realization.

In addition to his media career, he also realizes himself as a sports producer.

Also at one time, Nikita Belogolovtsev headed the editorial board of the educational resource "Mel". According to the management, their main target audience is the parents of students, and not the students themselves and future students.

At the beginning of the journey, only six employees worked in the editorial board of the resource. The main investor and financial partner of Mel is the head of Nova Capital, one of the directors of Delovaya Rossiya Alexander Rudik. Nikita Sergeevich believes that the main profit of the team will be realized not so much from the sale of the publication itself, but from related services and services that they will offer.

Belogolovtsev also tried himself in the journalistic field as the author of articles for the Vokrug Sveta and Geo publications. He was the host of the air at the Mayak radio station.

Hobbies in free time

The eldest son of Belogolovtsev considers traveling to be his hobby. He considers Italy and all its provinces to be his favorite region. She loves to travel around Europe and around the world. Most often he rests with his family by the sea.

Values ​​time spent with children. Joint participation V " Merry starts”, culinary master classes, DIY crafts. All this, of course, brings parents and children together, which is what Nikita Sergeevich does. Today you can find many photos where Nikita poses with her daughter.

The undoubted advantage of him, as a father, is that he instills in his daughter his love for sports. Previously, he himself also actively played football, but after an injury, he replaced his favorite pastime with basketball, which he also appreciated from childhood.

Today, Nikita Belogolovtsev is not only the bearer of a star family name, but also a full member of the showbiz world. Today, his presence is in demand on many projects. Therefore, Belogolovtsev can justifiably be called a stellar personality.

Nikita Belogolovtsev is known in the media environment no less than his father, actor Sergei Belogolovtsev, in the world of show business. He hosted programs on channels such as Dozhd, Rossiya-2, TV Center, and was nominated for TEFI. In an interview Pressfeed Nikita told how, with the help of a publication on education, he restarted his career, what is taboo in Mel, and how a PR person can not be blacklisted.

Nikita, you were a sports journalist, broadcast on TV and radio, including with your father, famous Sergey Belogolovtsev. Helped in career growth such a relationship?

If I say no, it will be slyness. Of course it helped. In some places, my candidacy was considered precisely because I was the younger Belogolovtsev. But my father and I had few intersections in professional activity, we work in too different areas, except for a short period when both were TV presenters. Still, dad was an actor in the entertainment genre for most of his life, and I initially took up journalism.

In general, people have an interesting position about the children of celebrities. When you achieve something, in the eyes of the public it happens not because you are so smart and good, but because dad helped. They say - well, well, everything is clear, the younger Belogolovtsev. But when you screw up, you yourself are to blame, because the horse-peddler and nature rest on children.

It’s unpleasant, but you quickly get used to it and just understand that the conditional Yura Dud is screwing up, as it were, for himself, and the conditional Nikita Efremov is screwing up for the whole surname. So am I. You accept it as a fact and feel responsible for the name.

Why, after sports journalism, suddenly online media about education?

Largely by accident. Unexpectedly shown wisdom said - do something else. You will always have time to return to sports journalism. Unfortunately, now there is only one sports channel left - Match TV, with which I did not really grow together. There are also very few places on the sports Internet and even less money. When I was offered to participate in the creation of the educational publication Mel, I liked the format, the very idea.

It was also an opportunity to restart his career. Before Mel, I wasn't involved in creating digital publications. I talked to an investor who said - listen, a good guy, nice, knows a lot, but he understands absolutely nothing in education. What was true. But we decided to try it, to see how I would show myself during a short preparatory period. In the end, everything worked out.

Why such a name - "Mel"?

Our target audience is parents, who mostly found chalk boards in schools. So the name is clear to them. In this case, a warm, lamp association arises. Plus, this word of three letters is short, understandable, not implying any other interpretations.

You have two children, they are still small, but, for sure, you are already thinking about which school to choose for them, according to what criteria. What do you personally dislike most about Russian education?

I have no personal complaints about school education. I have always studied in good schools so I can't complain. But the main problem Russian school as an institution - education is half Russian, half Soviet. Something new has appeared, but no one understands why it is and what to do with it. Children go to school to what? No one can answer this question - neither the school administration nor the parents.

And one more thing, I think Russian education there is a monstrous lack of flexibility and reasonable autonomy, which is especially important for such a huge country as ours. An attempt to unify everything does not contribute to the creativity and free-thinking of children, but it contributes to dogmatism, which in Lately actively returns to textbooks. Of course, the beginnings of free-thinking appear in some schools, but this is more in spite of than thanks.

When you launched the project two years ago, you said that some services on the site would be paid, and that in addition to this you would earn through partnership with educational resources. Did you manage to do both?

We are now actively engaged in the creation of a marketplace, which will collect information about all kinds of courses, circles and sections for children. There is also a Castle Quiz game application. It was conceived as a gaming simulator for preparing for the exam, but now adults also play it a lot. I really like it and I think it has great potential. At some point, we made a wise decision that synergy between projects does not need to be invented and imposed artificially. We help each other locally, but in general these are two independent projects.

Mel's income ceiling as a niche media about education and upbringing is generally clear. It is not particularly large and is not very interesting for investors. But "Mel" as a platform where parents will receive both content, and communication, and useful information about educational institutions, will be able to enroll children in schools, choose the best options, for example, to prepare for universities - this is a fundamentally different story. That is, content is only the core around which everything else will be formed.

How many people now work in the editorial office of "Mel"? Are your writers journalists or educators?

25 people, but this is the entire editorial staff, not only journalists - developers, commercial department, etc. Most of the articles are written by our freelance writers and bloggers.

What other projects besides Mel are you currently involved in?

My wife and I have a family business - an individual travel agency Puzzle Tours. But in general, 90% of my time, of course, is occupied by Chalk. We continue to test various hypotheses that will allow us to grow further.

In two years, our audience reached 1.4 million this September, by the end of the year we expect 2 million, by the end of 2018 - 4-4.5 million.

What is the most difficult decision in life you had to accept, as the editor-in-chief?

We had to fire people, including those with whom we worked for quite a long time. This is always a very painful story, especially for a small editorial. Last year's redesign was also hard, although it was not such a global change. appearance site.

In general, one cannot say that there were some really difficult situations. I'm very lucky with Mel. We are bypassed by some scandals, we have a cool investor with whom it’s nice to just deal with human beings ( Investor "Mel" -President of the Nova Capital Group Alexander Rudik - ed.Pressfeed). We started developing the resource before the big media began to pay more attention to the topic of education, so we managed to get our audience. "Mel" is happy project, with which more everything works out than it does not work out.

What main idea, as a journalist, would you like to convey to PR people?

Do not do useless, unnecessary things to anyone. An unimaginable amount of noise is produced. People send press releases knowing full well that they will never be published. And if they do not know this, it turns out that they do not understand the principles of the media. It's even worse.

I would like to say to PR people - friends, you live in the 21st century, the century of awesome advertising and sponsorship activations, cool corporate content, advanced social networks, brands, etc.

If you keep calling the editors-in-chief with an offer to come to the dog show in Sokolniki, you will not cause anything but rejection.

I want to be written about me in"Mele". What needs to be done for this?

The easiest and fastest way is to start a blog on our website and write it yourself. We underestimated the function of blogs when we created the site, but blogs do provide a lot of interesting content. With the help of a blog, you can tell your audience about your news. You can also suggest a topic that will be of interest to our audience. If the content is suitable, with an interesting message or case, we will always find a way to package it. If this is just an appeal to us, that we have a general director who can give comments, then this, of course, is not immediately possible. Because if there is good news, we ourselves will find someone who will comment on it to us.

What needs to be done in order to"Mele"never wrote about me?

It’s more complicated here, because filters about “not allowed” and about “taboo” require common sense in application. There are a number of stories that we never write about. We agreed that we would never write about rubbish like “Seventh-graders in Izhevsk raped a homeless person” - this is not right away.

However, there are exceptions. If the news can actually influence our reader's decision making, then yes. Relatively speaking, a story about fights in a Moscow school, because a certain number of our readers can send their children to this school.

We try not to write about strange bills and all sorts of absurd proposals from the authorities. Although we live in Russian reality, and often absurd proposals become laws, so we have to write about it. Also, we do not write about deliberately outrageous statements.

Although here, too, for example, one of the most widely read materials in our country was the material “9 unexpectedly reasonable theses of Zhirinovsky on education”. At a meeting of the State Council on improving the system of general education, a person said some nonsense and suddenly bam - he gave out really interesting thoughts.

As for companies, then, of course, no one likes to work with those who cheat, do not fulfill obligations, miss deadlines. There are situations when they write to the editorial office at the same time from one company, from a bunch of different accounts. Well, guys, you will first figure out who is responsible for communication there.

We really dislike the game of thimbles when they send a press release under the guise of copyright material.

Another completely unacceptable situation is when people try to enter the publication from all sides - they are at the door, they are at the window. If you turned to the editor-in-chief, and he refused, you do not need to write to the correspondent further. It will not give anything, and it is ugly, not in a boyish way somehow. You will be blacklisted.

What qualities should a person you hire have?

I'm a rather blunt leader, so the staff must have some thick skin. There must be human adequacy and reasonable pleasantness. For me, the option is categorically unacceptable when I take an unpleasant person to work, even with his cosmic professionalism. And it is also very important that a person shares the ideology of the project, understands that he works in a start-up. The variant - it's now half past seven in the evening, I've reworked for half an hour - it can't help but exist, it can't come to mind.

It is also necessary that a person has a desire to do something that he has never done before. This is very important for small editions. That is, the editor should not only write texts, but also be able to compose them, make these texts better read by users and searched in search engines.

What do you do as soon as you come to work?

Every morning I look at the plan of articles for today, review the texts again and send them to the publication. I have not yet found the strength to delegate this task to anyone.

What are your favorite and least favorite 30 minutes of the day?

My least favorite thing is raking mail, I hate doing it. My favorite moments are when I see that one of the texts starts tearing the audience right in front of my eyes. I am a real time traffic addict.

The best article you have read in your life.

I really like what Ilya Zhegulev writes in Meduza. It seems to me that this is one of the best things that is happening now in Russian journalism. If about what I like once a year and not in Russian, then this, of course, is Bill Simmons ( AAmerican sports journalist, analyst, writer - approx.Pressfeed). Even if you don't like sports, these things should be read at least from the point of view of theoretical journalism, because they are beautiful.

Of those who do something similar in Russia, this is Vitaly Suvorov, the author of Sports.ru. On my favorite Sport.ru, which I open right after Mel, this is one of the best authors. True, he rarely writes lately, to my regret.

Dud or Pozner?

Dude, of course.

Cord or Urgant?

Urgant. Also, of course.

What is your most valuable personal item?

I can not call myself such a wealthy person, so it is difficult to answer this question.

your most dear to my heart personal item?

It must be something family related. I used to be fond of sports, maybe then there were some things dear to my heart. But when there are children, the rest fades into the background.

What is the best advice you would give to your 20 year old self? AND best advice What will you be like in 20 years?

Don't quarrel with your wife for a year. Seriously, I can't complain. I have good family, nice job. I can’t say that all this was given to me at the cost of some incredible effort.

If you weren't a journalist, what would you be?

Maybe something related to politics or social activities. I love people, talk, love attention. Therefore, in any case, it would be some kind of public profession.

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