What does a bitten apple mean in apple company. How the Apple logos have changed
In our turbulent times, people do not have enough time to sleep, to say nothing of memorizing all sorts of different brands. However, even in such conditions, there are several logos that almost every inhabitant of the Earth knows. For example, you can remember the perfect Mercedes star, the well-known inscription Coca Cola, the inscription of the Nike symbol, the white and blue BMW circle. Among these leaders, the Apple logo can be distinguished. Many people often have a question about the history of the origin of the Apple logo, and how it has changed over the decades.When did the Apple logo appear?
Apple owes its first emblem to Ron Wayne (Ron Wayne). Now the name of this person is almost forgotten and people who are well versed in the history of Apple hardly remember him. Although this person was the third co-founder of the tiny Apple company. And no one remembers him for a very simple reason, this loser, and what else can you call a person who got rid of the shares of a young company after only 11 days from the date of foundation. He sold them for $800. Imagine how much money he would have now. After all, he had 10 percent of the shares, and in modern times this is a cosmic amount.
The symbol that Wayne came up with for his company has nothing to do with the current logo.. It was a carefully crafted picture, in which Isaac Newton occupied the main place, an apple was located on top, it symbolized insight. Much later, Apple will remember Newton when it develops the first PDAs.
On first Apple logo small words are inscribed, if you look closely, you can read " Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone", which can be translated into Russian as " Newton... The mind is always sailing through the many seas of thought... alone". This paragraph was borrowed from a fairly well-known poem in the West by William Wordsworth called "Prelude".
Indeed, the symbol turned out to be very sensible. All these mysterious references to Isaac Newton gave the logo a certain veil of mystery. However, for modern business this logo fit very little. It is for this reason that a year after the founding of Apple, Steve Jobs decided to find a completely new symbol. So he went to a great designer named Rob Janoff. Steve Jobs gave the task to create such an emblem so that it looks modern and at the same time is perfectly recognizable among many similar ones.
During the week, this graphic designer was fully occupied with the task at hand. Many years later, he was interviewed in which he revealed the secret of how he came up with this logo. Rob went to the store, where he bought apples of various shades, then he put them in a vase and began to draw. Gradually removing various elements. That very bite was drawn by him quite deliberately, because his task was to portray such an image of a fruit so that it was strongly associated with an apple, and not, say, with berries, vegetables or fruits. Moreover, in English language the word byte and bite are spelled almost the same (byte/bite), which added even more meaning.
Myths about the appearance of the Apple logo
First legend. Rob depicted the company's logo with rainbow colors. Subsequently, many people began to slander that this coloring is somehow very similar to the symbols of gay minorities, and if we speak Russian, to the symbolism of pederasts. Although this is fundamentally not true, because that famous emblem began to be used on whole year before the buggers invented their rainbow logo.
Second legend. It is believed that an apple painted in rainbow colors is a kind of tribute to A. Turing. This man is famous for being able to hack Enigma cipher and Kriegsmarine, and after the war had a strong influence on the development information technologies. For example, he came up with a special test for intelligence, which later became known as Turing test.
However, even here there were no pederasts. In the West, without this, there is nowhere to go, universal pederasty. So, it turns out that Turing was gay and the authorities began to persecute him for homosexuality, and a not very bright future awaited him. After all, serving two years in prison, where every convict knows about your inclinations, is not very similar to a walk through a flowering meadow. As a result, he was forced to undergo hormone therapy, as a result of which many women's breasts grow and infertility occurs. Moreover, the tolerant authorities forbade this talented pederast from doing his favorite thing. No in this case I mean, not love games with men, but cryptography.
This was a cruel blow to the fragile and tender soul of the scientist gay. As a result of mental anguish, he committed suicide after a while. Yes, being a pederast in the West is a thankless task, and sometimes dangerous for the psyche. What's with the apple, you ask? The thing is that Turing decided to leave this disgusting life in an unusual way. After all, pederasts are creative people. So he bought an apple from the store and injected a lethal dose of potassium cyanide into it, after which he bit off it with appetite. However, alas, he did not have time to chew this juicy piece.
However, Rob Yanov has his own opinion on these legends. He believes that there is no double bottom in the Apple logo. The rainbow symbol of the company was supposed to personify the fact that their company is engaged in the development and production of computers, moreover, with color monitors. At that blessed time, the screen of Mac computers had the ability to transmit six shades. These colors are included in Apple logo. Moreover, all the shades were set in random order, and only the green color was placed first by Rob on purpose.
This rainbow logo has existed for twenty-two years.. After returning to the company prodigal son" Steve Jobs in 1998, who had previously been expelled in disgrace began positive changes. In those days, this corporation had very big problems with in cash. Most of Apple's competitors were asleep and saw that this firm was about to go under. In order to survive, it was necessary to radically change the company's policy.
And you ask, what kind of miracle helped pull a dying company back to life? And everyone was saved by a wonderful designer, whose name was Jonathan Ive. He created the latest case for the brand new IMAC G3.
This mac pulled Apple out of the financial abyss and opened up new horizons for it. In addition, from that moment on, this company was seen at the very high level, its logo began to be used in glossy magazines, TV shows and films.
It became clear that the "rainbow apple" logo on the Macintosh g3 would look very strange. Therefore, reluctantly, the company's leaders decided to rebrand and make a new design. Therefore, starting in 1998, instead of the color emblem of the "bitten apple", a monochrome logo appeared. So the company crossed the threshold childhood and became mature and strong, and nothing seems to shake her unshakable confidence, except perhaps the "Financial Apocalypse".
The evolution of the Apple logo
On April 1, 1976, Steve Jobs founded Apple. Today, 41 years later, it is difficult to find a person who has not heard of her. The company that gave the world the mouse, trackpad, and graphical user interface has never fully revealed the origins of its logo, the bitten apple.
Helped make the brand what it is today. The modern user knows what the brand name of the company looks like, and some even remember the rainbow-colored apple that adorns the gray Macintosh. But when it comes to why Apple has a bitten apple - their logo, many are forced to admit that they do not know the right answer to this question.
What's with the apple?
It seems that even now no one fully understands why the company was named Apple. It is unlikely that anyone associates computers with an apple. The history of the emergence of such unusual symbol The brand is overgrown with myths and legends. Because in the summer of 1975, Steve Jobs worked on an apple farm? Or is it all about his love for the Beatles (their record label was called Apple Records)? Or he just liked Macintosh apples.
How did the history of the logo begin?
Few people know, but in 1976 Apple had a different logo. It depicted Newton resting under an apple tree. Such a brand name did not look stylish at all and was not suitable for use in small sizes. If you look at the instructions for the Apple I (the company's very first computer), you can see exactly this complex logo.
So why does Apple have a bitten apple as their logo? The answer to the question goes back to 1976, when the brand was just born. Anyone with even the slightest interest in modern technology knows that Apple was founded by Steve Jobs and Steve Wozniak. In fact, the company had three, and not two, as is commonly believed, founders - Steve Jobs, Steve Wozniak and the lesser known Ron Wayne. The latter relinquished his stake in the company less than two weeks after its inception. Now Ron admits that even then he saw a successful future for the young company, but he does not regret his choice. And if he had the opportunity to change his mind, he would have done the same.
The reason for the refusal of a 10% share in a promising company lies in Ron's negative past experience and his unwillingness to take risks. At the very beginning of the journey, Apple received an order for 50 computers. In order to collect them, it was necessary to borrow $15,000. Wayne had heard that the client company was notorious for having trouble paying suppliers. Already elderly (43 years old), Ron did not want to risk getting involved in deals with the possibility of losing all his property. Unlike both Steves, he had own house and car.
It was Ron Wayne who, at the beginning of the founding of the company, drew the first brand name - the image of the genius Isaac Newton reading a book under an apple tree.
The appearance of the famous logo
The logo appeared shortly before the release of the Apple II. Its history began in April 1977. Steve Jobs turned to Rob Yanov, a middle-aged designer at Regis McKenna Advertising. Then, many predicted the company would fail if they left the old logo. He was too intellectual and not suitable for portraying him in small sizes. According to the author of The Little Kingdom: private history Apple Computer by Michael Morritz, Steve Jobs did think that the logo might be one of the reasons for the poor sales of the Apple I. Intrigued, Rob spent several days looking at the apples he bought from a nearby store from different angles. As a result, the designer came to the conclusion that simplicity is the key to success, and drew a logo in the form of a monochrome bitten apple.
rainbow apple
Jobs liked the idea, but he insisted that the logo be in color, despite all the attempts of the head advertising company dissuade him because of too much printing costs. By the way, all the attacks of the company's ill-wishers, who claim that Yanov borrowed the idea of a color logo from the notorious rainbow flag, have no basis - the symbol of sexual minorities began to be used by the community only in 1979. However, there is an opinion that it was the similarity of the flags that caused the change in the color of the logo in 1998. The bitten apple became what it was originally intended - monochrome.
"There was also a practical reason for the multi-colored stripes on the first logo: the Apple II was the first personal computer that could display color images on a monitor," Yanov explained.
most expensive logo
Steve Jobs was responsible for most of the work in creating the logo. The challenge was to print it in multiple colors next to each other. The four color printing technologies known at that time in several stages left the risk that the layers could be displaced and overlap each other. Yanov proposed to separate the layers with thin black lines. This would solve the problem and make printing cheaper. However, Steve Jobs firmly decided - the logo should be without stripes. For this reason, Apple's Michael M. Scott called it "the most damn expensive logo ever made."
It is noteworthy that Rob Yanov did not receive a penny for his legendary work. “They didn’t even send postcards,” he said in an interview. Steve Jobs had a great relationship with Silicon Valley's chief marketer, and he allowed the growing company to use the services of his subordinates for free.
Bitten Apple Apple
According to Linzmeyer, Rob Janov started out with a silhouette of a black apple on a white background, but felt something was missing. The play on words that Apple had previously used in advertising for the Apple I prompted Janov to bite the apple (“bite” in English translates as “bite” and is pronounced like a computer “byte”).
"A bitten apple means that the logo also no longer resembles a tomato, a cherry, or any other fruit," Yanov said.
Bill Kelly, also of Regis McKenna Advertising, remembers a different story. He says that a bitten apple is a symbol of temptation and the acquisition of knowledge (a reference to the biblical tree of knowledge). A hint of how modern technologies help humanity learn and develop faster, but at the same time make it more and more dependent on them.
inspired by Apple?
In 1954, computer scientist and brilliant mathematician Alan Turing died after biting into a cyanide apple. It has long been speculated that it was suicide, possibly due to the chemical castration that the British government imposed on him after confessing to having sexual relations with a man. Although it is now assumed that Turing's suicide was not intentional. He was often careless about his experiments and could very well accidentally inhale cyanide or put an apple in a puddle of cyanide.
Whatever happened, the bitten apple was found by Turing's bedside. Two decades later, two guys started making computers in their garage. They knew about Turing's contribution to programming and computer science and decided to honor his memory. And the world got an iconic logo.
According to the designer behind the Rob Yanov logo, this beautiful story does not apply to reality. "It's just amazing urban legend", he said in 2009. Other theories - a reference to the first woman, Eve, who bit the forbidden fruit or Newton's discovery of gravity - are also wrong.
However, when actor Stephen Fry once asked his good friend Steve Jobs about whether the famous logo was related to the Turing apple, Jobs replied: "God, we wish it was."
What does a bitten apple mean at Apple?
The true reason for the birth of such an unusual brand name remains a mystery even to Apple employees. On the other hand, such an abundance of legends around it gives a special mystery to the history of the logo, allowing each user to interpret it in their own way.
According to Apple employee Jean-Louis Gassier, this is precisely its magnificence: “Our logo reflects passion and confusion, reason and hope at the same time. We couldn't have dreamed of anything better." Today, no one dares to deny that the icon, memorable and simple at first glance, played a crucial role in the development of the brand.
The history of the appearance of the famous bitten apple on the products of the world famous Apple company is far from being as unambiguous and simple as Steve Jobs and his companions are trying to present it.
We bring to your attention three main versions of the creation of one of the most recognizable logos in the world.
funny version
Joking version of what the logo is for a long time it didn’t work, and at some point, Steve Jobs put a bitten apple on the table, saying that if the logo was not invented by 6 pm, then this would be it. Nobody came up with anything like that.
Official version
Originally the logo of Apple Computers, founded April 1, 1976 Steve Jobs And Steve Wozniak, looked like this.
It depicted Isaac Newton sitting under a tree. And on the tree, in a halo, just hung an apple. This logo was designed Ron Wayne is one of the partners of the two Steves in the early stages of the company's development. He was a co-founder for a while, but then, considering Apple too risky, he took his $800 seed capital and left.
This logo did not last long. After the failure of Apple I, Steve Jobs felt that too confusing logo affects sales.
To develop a more profitable marketing plan logo, the company turned to the services of the Regis McKenna advertising agency represented by the designer Rob Yanova. It is he who is considered the creator of the famous apple logo.
According to legend, Yanov went to the nearest supermarket and bought a bag of apples. In search of a form, he began to cut them: in different directions, into slices, in half, etc., spending more than one hour doing this. But I never came up with anything better than an apple with a bite on the right side. Why it is bitten, Rob himself still cannot really explain. According to one version, a bite on a fruit in the minds of people is strongly associated with an apple, and not with a cherry or apricot. Another version says that a couple of consonant words were played in the logo: bite (bite) and byte (byte).
The creation of Rob Yanov originally looked like this.
But Steve Jobs, against the advice of designers and marketers, insisted that the apple be painted in iridescent colors. Allegedly in order to emphasize the fact that Apple also works with color graphics. At the same time, Yanov recalls, Steve also uttered the enigmatic phrase "Color will be the key to humanizing the company."
The rainbow logo lasted until 1998, when it was changed to a one-color apple, which is still used today.
blue footprint
And finally, the most intriguing and zealously rejected by Jobs version.
This is her background. In the middle of the 20th century in England lived and worked, who later became world famous famous mathematician Alan Turing. Among other things, it was he who invented one of the first computers for the first time in the world.
Turing was a homosexual and his problem was that at that time in the UK homosexuals were considered mentally ill people and, moreover, were prosecuted. In 1952, the scientist was charged with "gross obscenity" for being gay. Turing was convicted and given the choice between a two-year imprisonment and hormone therapy in the form of estrogen injections, which was essentially chemical castration. Turing chose therapy. One of the effects was growing breasts and decreased libido. In addition, as a result of the conviction, the scientist lost the right to conduct new developments.
A year after the sentencing, Alan Turing died of cyanide poisoning, apparently contained in an apple, half of which Turing ate before his death. It was acknowledged that he committed suicide.
Here, in memory of this tragic and unfair event, Steve Jobs, who bowed to the achievements of Turing, decided to display that very bitten apple on the logo of his company. The head of Apple himself strongly rejects this version, and there are many reasons for this. The main one is quite logical and understandable - such recognition can reduce sales of products around the world, especially in countries with a low level of tolerance for homosexual relationships.
Another interesting point in support of the "blue" version of the origin of the Apple logo. The rainbow-colored flag around the world is the banner of adherents of same-sex love, which also fits into the concept of the version that Steve Jobs wanted to pay tribute to the great scientist who initiated the computer era with his bitten rainbow apple.
Alexey VOROBYOV, specially for the site "Country of Soviets"
First Apple logo was created by Ron Wayne. This name says little, not only to the townsfolk, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If not for this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $ 30 billion. Analysts say that the value of Apple will triple in three years, which means that Wayne may have lost about 100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing to do with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple is about to fall (an insight!). In the future, the "Newton theme" will continue when Apple releases its PDA.
If the logo is enlarged, you will notice that along the border there is a text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone This is a line from William Wordsworth's autobiographical poem, The Prelude, which goes like this in its entirety:
And from my pillow, looking ahead by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
It looks like this in translation:
From my pillow, lit by the light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like a mind dial that's alone
Floats through Thoughts strange seas.
The logo turned out to be interesting (all these references to Newton, who really was alone, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was required to create a simple, modern looking, well recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought some apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: it was necessary to draw the logo so that it was strongly associated with apples, and not other fruits / vegetables / berries. The similarity of pronunciation byte / bite (byte / bite off) also played into the hands.
Rob Yanov made the logo in color, which gave good ground for speculation and myths. The most common, actively supported by Win-users and Linux users, is that the Apple symbol reflects the support of sexual minorities. This is not entirely true. Apple really supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began to use the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect for Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a feasible contribution to the fight against fascism. During the Second World War, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge impact on computer science (Turing test, works on the theory of artificial intelligence). Turing's merit did not save him from criminal prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, the most valuable thing was taken away from Turing: the opportunity to do what he loves - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov debunks both myths. According to him, do not look for secret meaning. The color Apple logo was meant to reflect the fact that the company makes computers with color monitors. The poppy display at that time could display six colors. These colors were just indicated on the logo. There are also no regularities in the arrangement of flowers. Yanov placed the colors in random order, only green color was placed first intentionally.
In this form, the logo lasted 22 years. In 1998, Steve Jobs, who had previously been expelled from Apple, returned to the company. Apple was in huge financial trouble at the time. Competitors sarcastically advised to close the shop and distribute money to shareholders. We needed drastic measures. And do you know what pulled Apple out of the crisis? industrial designer Jonathan Ive has come up with a new case for the iMac G3.
Computers that look like lollipops literally saved Apple. Moreover, they have become iconic - their images flashed in films, TV shows, glossy magazines. It is clear that a motley logo on a colored poppy would look silly. Apple has moved away from using a color logo. So since 1998 we have seen a laconic monochrome logo. The company has matured. And we are with her.
Rob Yanov created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov's merits were not somehow particularly noted by Apple. At the beginning of the post, I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, at the time a young company, paid $35 for the work. But ten years later, the founder of the company, Phillip Knight, gave her an expensive ring with a diamond "stroke" - corporate identity, as well as an envelope with company shares. Knight appreciated the designer's work, making her co-owner of Nike (albeit with a small package).
Many people know that Apple is on this moment is the most valuable brand in the world. But no one knows about the "bitten apple". Why is it bitten? Who is Ron Wayne? We will learn more about this later...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple, owning a 10% stake in Apple. But after 11 days of registration, he sold them for 800 dollars.
You can also call him, pardon the rudeness, a loser. If right now, Apple is the most valuable brand, then Ron would be a Billionaire at the moment.
The first logo is not like all subsequent ones. It is something like a work of art. On it was Newton, and above him that ominous apple that will turn the life of the Physicist, Alchemist, in general - the scientist - Isaac Newton.
If you look at the frames of the logo, you can see a certain inscription: " Newton… A Mind Forever Voyaging Through Strange Seas of Thought… Alone..."(Newton... A mind that swims alone through thoughts strange seas).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time he was of little use for Business.
Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.
And then he turned to Rob Yanov, a graphic designer. He told how the logo was created in the blog Revert To Saved
Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat an apple, and took a bite of it. And then, like Newton, he seemed to be hit on the head. He also came to the aid of the similarity of the pronunciation of Byte and Bite (Byte and Bite).
And he created a new "logo" Yanov in a week.
But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the "logo" was invented a year before the adoption of rainbow colors in the ranks of the Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were colored and showed these colors.
Black is the color of courage...
The rainbow logo lasted for 22 years. A very long time. 1998 At that time, Steve exiled from Apple returned. At the same time, Apple was in a difficult position. Competitors, innovations..
Jonathan Ive, currently known as Designer, Apple Vice President and "Creator" of iOS 7, has created a new case for the iMac G3.
New colorful computers literally pulled Apple out of a cloud of problems. But it is somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the black color.
Since 1998 - Black, dark "logo" of the apple will be with Apple.
Metal and Aluminum - new perfection
2007 Apple starts launching the first iPhones. And at the same time, he refuses Computers in the name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create a new logo. So that it fits both the new iPhone and the upcoming iPad. Jonathan Ive again, came up with a new logo, gray, like a mixture of metal and aluminum with a sheen.
This "logo" is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its "logo".
