How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? Organization of concerts - business and hobby How to organize concerts in your city.

If you're thinking about throwing a dream concert but don't know how to get started, follow 15 tips from seasoned organizers and your concert will be doomed to success.

1. Register your business.Alas, an individual cannot organize a concert - for this you need to be an individual entrepreneur or a legal entity. Such cases will have to be registered.

2. Forget about your own musical tastes.Your tastes may not appeal to potential viewers, so analyze social media and streaming services to understand the approximate size of the audience ready to come to a particular artist.

3. Don't you dare forget about social media.Your viewers live there, and without regular notifications like “group Y is coming to city X”, people simply won’t know that you are organizing a concert of their favorite band in the sweat of your face. Do not skimp on advertising and occupy social networks - let everyone know about your organizational activities (but not immediately - see paragraph 10).

4. However, do not rely on polls in the spirit of "Which group would you bring?".Admirers of Shortparis, 1/2 Orchestra, Corpse-Eyed Toads and other not-so-hyped bands will bombard you with likes and comments, but they may not come to the concert itself - in this case, you will be left with an empty hall and a gaping hole in your wallet.

5. Do not grab from the start for large projects.It is better to gain experience by making bumps on small moves than to make a big import, unknowingly make mistakes and fly into the cash.

6. Be as clear as possible on your estimated costs.Make an estimate of the event, remembering to include some amount for unforeseen expenses. And in general, provide yourself with financial safety net - remember about working capital.

7. Do not make events for the last money.Concerts cannot be considered as a joker capable of rehabilitating your financial condition, - you can be left without money at all. Yes, you need to be ready for flights - at first it is inevitable.

8. Get ready to waste time, money and nerve cells.Musicians, venue owners, managers, media representatives, "techies" and officials will piss you off with questions and demands, while making your wallet less dense at the same time. Accept it, but don't let yourself go over budget.

9. Discuss everything.Having decided on the group and the venue of the concert, negotiate with the musicians and owners concert venue about the date and time of the event. Also, don't forget about the fee: discuss not only the amount, but also the form - some groups work for a percentage of ticket sales.

10. Don't rush to advertise.Before the tour license is issued, any advertising is prohibited. Due to the violation of this rule, the coldwave group , for example, never performed at Corpus last spring.

11. Get a tour.This is a certificate that allows you to hold concerts on the territory of the Republic of Belarus (yes, everything is complicated). To obtain such a certificate, you will have to apply to the city executive committee or the regional executive committee - drag an application for issuing a certificate, an event program, background information about the band and pray that your concert is not branded " ". "Tour" will be needed not only by foreign, but also by domestic musicians - in this case, everything is done in a simplified form, and you do not have to pay for the certificate itself. However, you should not relax - to compatriots, the ideologists of the Minsk City Executive Committee , as well as to foreign performers.

12. Control time.A “tour” is done for about five working days, and ten days before the implementation entrance tickets You must have all the documents on hand.

13. Follow the technical and household rider of the artists.But be prepared for the fact that these requirements can be very crazy things: Kanye West, for example, requires a towel from Versace, and The Rolling Stones indicate in their rider a separate room with a billiard table. It's good that you don't plan to bring these guys to us...

14. Always think about the audience.They are the main link of the whole concert chain. If you goof around with the sound, the dance floor, the warm-up or the wardrobe, you will get massive hoots, a flurry of angry comments and a pile of dislikes.

15. Know it will be scary.What if the flight of your musicians is canceled or the drunk drummer loses his passport? And traffic jams can fly out in the middle of a concert and the vocalist will definitely break an expensive amplifier ... Remember that force majeure happens, and keep an action plan in mind so as not to sit in horror with your head in your hands. If you have total problems with stress tolerance, find a more relaxed activity.

We express our respect to Ivan Vasilyevich, Yan Popkov, Pavel Bogdanovich, Oleg Chubakov and Sergey Polazhenko for their help in preparing the material.

Hello! IN Lately I took on my band more actively and encountered some problems in organizing concerts. It turns out that when you have a band that can perform at least every day, there are other difficulties. I will tell you about these difficulties and how to deal with them in this short article.

So. The hardest part is over. You have assembled a great team, you can easily find mutual language with classmates and together you manage to make cool music. You are rushing and not only you notice it. Great. I must say that only a few reach this stage. Most of them merge along the way: they don’t find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.

The first way is to sit straight on the priest.

Another 90% of the remaining survivors go this way. This is a great strategy if your plans do not include conquering the world and the Olimpiysky sports complex packed to capacity. I cannot judge such people. Leadership is not for everyone. Eggs are different for everyone. Some have steel, some have papier-mâché. That is why not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen one. life path. Well, all right, this is all from another article, maybe someday later I will bore on this topic with broader strokes.

Why is the option of sitting on the priest exactly bad? And nothing is bad. Everything is as always - that is, nothing. You have a group, it even seems to be doing something, performing somewhere and sometime, waiting to be invited, fed, watered and put to bed. It doesn't matter if you have records or not. One cynical uncle with a dark past in show business once told me that "nobody just needs songs." And no matter how painfully it beat on pride, I have to agree with him. Even if you have 100% hit, it's not enough. We need a legend, we need a bright image, we need PR, otherwise everything is decay.

Decay is when you are not serious about your music and are not willing to risk everything for it. If you sit and wait for someone to call you to play a concert, you have nothing to live for. Kill yourself and your lazy musicians, make room on the stage for more active guys :) Ok, I didn't mean those for whom music is just a hobby, but the article is not about them either.

Path number 2 is the path of the Jedi.

You have sat enough on your sides in anticipation of a miracle and have already managed to grow fat and gain some immobility and sluggishness in your actions and decisions. Well, the good news is that you are ready to change. As they say, the maggot realized. We take ourselves by the crown and begin to methodically pull out of our own cozy swamp.

We pass to the main thing.

How to make a concert for your band.

Here is your action plan:

1. We make a list of all clubs, bars, concert halls where theoretically you could organize your gig.
2. We find contacts of art directors and organizers who work in these clubs/bars/restaurants, etc. We write letters to them or call them on the phone if they do not read letters. Find out the layout of the organization of the concert. If someone has problems with competent speech and by letter, trust someone who will not let you down. You need to make the right impression first, and your first question shouldn't sound dumb. It would seem that simple logic, but logic, like literacy, is far from a universal trait.
3. You have received answers to your questions. Someone sent you right away, someone asked "what kind of group is that?" drunken orgies stir up.

In case someone didn't understand me, the "percentage of entry" scheme is the best for a beginner. musical project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales is taken by the club, the rest is yours. Of course, the club still earns from the bar. The more a club makes from a bar, the happier their art director is and the more they want to communicate with you in the future. So, the drinking public is good, no matter how blasphemous it may sound.

1. We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How come you haven't got that sign yet? I'm annoyed.

It is useless to ask if it is possible to hold a concert tomorrow. Specify at least a month ahead, preferably 1.5-2. If the site is large - six months ahead. But most likely, this is not your scale yet, so don't worry. When it's their turn, they will call you.

What you will inevitably encounter at the stage of collecting information:

1. Some clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as "house format", there is money or losses that you can bring to the club. If your group doesn't have a name (=the art director hasn't heard of you) and you're potentially unprofitable for the club, they'll tell you "goodbye" at the very first stage of communication with them. Sadly. I encountered this when organizing concerts for my gang. But this is no reason to despair. And that's why.
2. Some clubs will offer you to speak on their terms. Someone will give you an evening under solo concert, and someone can offer to participate in the next hodgepodge. Some clubs make concerts themselves and recruit groups for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab every opportunity to earn money. You need to work with such establishments. This benefits both you and them. It is useless for a small group to rent the Olympic sports complex if three friends and a couple of family members come to the concert. An equal cooperates with an equal. A simple rule that is generally useful to know and repeat to yourself more often in life.

In any case, you must understand 2 simple things

1. Your group is your business. If you're not ready to start treating your music like a business, re-read the point about hitting yourself against the wall.
2. For the club, your performance is their business. They have no euphoria and tenderness from your creative impulses and never will. There is only a dry balance - the box office after the end of the event. There is money in the cash register - everything is ok. A lot of money - zashib. Is the club gone? You didn't bring guests? They paid the bartender/waiter/sound engineer/cleaner/security guard. And you stupidly didn’t even work to zero? What conclusion will the art director of the club make. Right. He doesn't want to work with you anymore. Standing on the carpet at the owner of the establishment, he will report for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.

Welcome to the entertainment industry!

Yes, I almost forgot about the hodgepodge. There are quite a few such events. they are concerts for 4-7 groups, sometimes more. Everything happens in complete turmoil, it is impossible to adjust the sound, to make a proper impression on the audience with your performance - even more so. The organizers of such festivals often sell tickets to the bands themselves so that they can distribute them further. In general, this is the most pioneering, most terrible option. It is bad because no one here has professionalism, neither the bands, nor the organizers, nor the sound engineer. Everything is complete schoolboy. The output from such events is zero. They do nothing for the image. Attracting a new audience? Doubtful. I have a bad idea of ​​a person who will trample on such a fest. What for? Drink beer? Therefore, I simply do not consider the option of school matinees, and I immediately send such grief organizers away or put a barrage price on our performance. Questions disappear by themselves.

Learn to be professional. Learn to run your own gigs. Learn to put on your show and keep the listener in suspense. This is much more important than performing in front of a crowd of teenagers who don't care about you. Be very selective about these activities. I won't say they all suck, but for the most part they do.

Concert for 1-2-3 groups is ok. More than 3 is overkill. Or is it already a festival under open sky Invasion type. That is, not yet our format.

So, you have beaten out a date for your SAMI performance. And now the fun begins.

How to fill the hall with people?

You make a poster, make events on facebook and vkontakte, spam all your friends with a message about the upcoming wonderful gig. And you watch how many people express a desire to go to the concert, some part will say "maybe". Most will not care about your concert. A great test of your friends' loyalty.

At this stage, I stop my story, because. I can not give any recommendations about PR events, so far this topic has not been disclosed by me. This is what I've been thinking about the most lately. It is not possible to experiment so often, because. it makes no sense to perform more than once a month, people quickly get tired of your music, and access to a new audience is a difficult thing. If you have any thoughts on this - share in the comments, I will be happy to discuss with you ways to expand the fan base and attract a new audience to my work.

If you think in economic terms, then your group is new brand that you are marketing. The brand must give the consumer some value so that he wants to buy it. Here a lot of questions arise about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This also includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, Internet (ppc, smm)) etc. As you can see, this is a rather serious game and, in general, quite expensive. There must be guerrilla methods that will allow you to take the first steps before you break even (break even, break even). What works and what doesn't, you can only learn from your own experience and mistakes. No one wants to burn chips.

I read a lot of articles about the music business. And by and large they are all about nothing. And here's why: a certain undeserved aura of exclusivity and unusualness is attributed to this business. But in fact - the same eggs, only in profile. You are the artist, you are the product. You are responsible for the quality of the product, but in order for it to be bought, it must be promoted. And this is all in textbooks on economics, management and marketing, just in a little different words. There are two ways - to work on demand and to be a group of "Ivanushki". They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to swell a lot of money into promotion at the first stage so that it goes. The second way is to create your brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the path of creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people just like you. And you may not be the most genetically valuable material.

Respect for reading and patience :) Music is cool. Creating a group is just the beginning.

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Comments

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I don't know how in big cities everything happens in our country. I myself am from Petrozavodsk. The Internet is a good mover in this matter, as I think! It all depends on what expanses the group itself wants to cover ... In the sense of performing in Europe in Russia or somewhere else ... I will simply express my ideas on this topic... It makes sense to write not only demos, singles, but also videos. stage image and pump it up, as you would do it at a concert. At the same time, try to show directorial talent based on your concept as a whole or turn to someone for help so that it is filmed with soul. After all, for sure, through acquaintances there will be a photographer who can shoot well and he will turn out to be someone’s acquaintance and he will be interested, especially if he didn’t shoot like that and this experience will be for him and mutual assistance is obtained, it is also possible to move with a video operator. In our circle, for example there are such people, thank God. Of course, not for free, but for a democratic price, since people have experience shooting. Yes, it will not be a super duper clip like in popular bands, but it can be done in an acceptable underground quality. And it will be small but a movement that can shoot hard. It all depends on how competently it is to work it all out. It's the same with singles, demos. And put the so-called product on YouTube on the social network wherever possible. This is a very good help! Regarding concerts. The best thing is to get to the opening act of a famous band, you may have to pay, but it all depends on the situations, but as an option you can consider! Or a concert with two or three unknown bands and a headliner (It also makes sense to participate in incomprehensible hodgepodges only somewhere in beginning, end it will be all shit who plays what there, someone will get drunk, and someone will get bored, because, for example, comrades played before you in such a way that the ears could no longer withstand this mockery). It makes sense to make a banner not big size with the name and logo of the group and hang during their performance over drum set or in another place visible to everyone, unless of course the organizer allows it. If someone likes your music, so as not to ask the question, "What kind of group is this?" The problem with sound along the way is not only in PTZ, but in St. Petersburg according to my friends, the musicians who went to perform in the St. Petersburg Clubs. As for Moscow, I don’t know how it is there. Not everyone has the opportunity to carry a backline with them, and most don’t have it yet ... But it also can’t always save the situation. But a greater percentage of the fact that you still stand out from the rest of the participants and this will attract the attention of the listener. Especially when your device is set up, the sound engineer will set the bypass on his remote control and he will also thank you that he doesn’t need to do anything). Or carry a floor preamp with you, which will save the situation a little ....

I'm trying my hand at promoting a very successful music project and looking for all the information that pertains to it :) Your article shed some light on some remaining questions :)

Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.

Maxim, thanks. You had to answer, you can understand.)))

Interesting article, thanks. He drew attention to ".. and together you manage to make cool music.". And how are you convinced of the coolness of your music? Since the early 2000s, to my ears, no one worthy has appeared. In addition, there is a feeling that all niches are occupied, and simply no one wants to deal with young people, and it’s good without them. It remains to be patient.

Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage, listenable bands can be counted on the fingers, and those who want to listen to, and even less. And these groups best case part of the performances are carried out abroad, at worst they stop playing. So, in my opinion, there are two ways: - find a local niche and squeeze all the juice out of it by promotion, image and other non-musical means, while there may be earnings, since the audience will be large here; - be critical of your own music, compare it with foreign music, and ask yourself more often whether you would listen to such music yourself, whether something outstanding or another passing material has really been created. In the second case, with positive answers to all questions, the main thing is to ensure maximum accessibility of the material. As for concert hodgepodges (as it happens in Moscow), I agree. They are only suitable for training to perform on stage in bad conditions. But thematic fests attended by the right audience can be a good intermediate step on the way to their own solo concerts.

Intragroup psychology interpersonal relationships, PR, marketing of the pop industry is of course interesting .. But damn it - boring). I thought something when I saw the headline) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS BUYERS!. Where will you play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)

I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, such a promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be singled out, which really took the path of solo concerts and image promotion and achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. Everything else is taverns for labukhs and 90% of musicians make money from this. From time to time there are concerts like Emerjanza or fests, as described in the "hodgepodge" article, but they are wildly cool and the most seasoned bands tend to play there. Therefore, I consider the feature about "not playing hodgepodges" to be ineffective, since the market will always dictate its conditions, and in these conditions you need to perform at every opportunity, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single group that plays its own material and that starts earning money from the first concerts, also giving solo albums. To make solo albums in clubs, and even to be visited when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, make advertising at your own expense, pay for small expenses at your own expense, pay for the filming of the performance and parties at your own expense, and everything else ... naturally at your own expense.

Typically, spin own creativity takes no less effort than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how they did it creative people of your direction, which it really helped. After all, you don’t want the works created on the wave wonderful feelings and lovingly improved by labors, gathered dust on a shelf or in a drawer.

One spirit will not be full

The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.

Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.

Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. You can hold both a solo concert and a joint concert with some well-known or the same beginner group.

Where to begin?

In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.

It is necessary to think over the type of event: it will be a solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.

First steps towards the goal

Let's say you already have a rough idea of ​​​​what the upcoming event will be like, you can organize a concert in a club or in an open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.

How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. This is either a fee that you share with them, or other interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.

If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national scene. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.

Specify the place and time

How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. There, most likely, you will find all necessary information. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.

The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for the rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.

Get support

How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.

You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.

Organization of concerts as a business can seem quite complicated. But if there is a desire to make money on music in this way, we will describe where to start for an entrepreneur and show the profitability of the project.

At first, it will be very difficult to deal with organizational issues. Indeed, in large cities there is high competition between such firms, and in small towns it is difficult to provide the required conditions for artists. It is possible that you will have to work without profit at first, or even invest your own money, until you create a name for yourself in certain circles.

Registration questions

Of course, in order to become a concert organizer, it is not necessary to go through registration with the tax service. But the fact is that artists will be more willing to enter into an agreement and make a deal if you represent entity or registered as individual entrepreneur.

In the first case, the company is more trusted by sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state under a simplified system. And the process of paperwork at the same time is much cheaper and faster.

If several people unite to organize such a project, then you have to open an LLC. This will make it much easier to deal with the many issues that confront the organizer of concerts. It is important to indicate the correct OKVED code. In this case, 93.29 - services in the field of entertainment and recreation is suitable.

Market analysis

Where to start the first business? You can choose two directions:

1. Focus on your own tastes, invite those artists that you personally like and hope that someone else wants to attend such an event.
2. But in order to earn money, it is advisable to conduct a survey among city residents, acquaintances, on forums and find out which groups and directions in music others prefer. If you are going to hold a concert with the performers that most people are waiting for in the city, with proper organization, you can earn large sums.

Before you tackle all the issues, draw up a business plan and decide what you need, what is missing, how much you have and what you will focus on.

Artist choice

Thinking through the upcoming event, decide how best to do:

• Invite only one artist or group and offer the audience a solo concert.
• Or to gather several performers in one hall and provide the audience with something like a festival.

It is worth noting that it will be difficult for a beginner to get a “star”, so it makes sense to target aspiring singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present the minimum requirements. Sometimes such bands perform at the club even for free, just for an idea or advertising.

To clarify the conditions and cost for the performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be useful to clarify tour schedule to offer to speak at a time that suits him.

What needs to be prepared?

It is quite difficult to organize an artist's concert on your own. This will require many details to be taken into account. Start with the platform and equipment. So, depending on the group, its popularity, the number of people who want to attend the event, you need to find a suitable place in the city for this.

Usually for concerts choose:

1. Clubs that already have all the equipment, lighting and a place for the public.
2. Stadiums where there is enough space for a large number of people.
3. Houses of culture or other concert halls.

It is important to agree with the owner of the establishment about acceptable prices, date, possible discounts, ticket distribution and advertising. Do not forget that for the performance of performers you need a certain technical equipment and in each case it will be something else.

At famous bands a technical rider is posted on the official website, that is, a list of those tools and other equipment that will be required for their performance. But you can personally discuss this moment with the producer or artists and rent equipment in advance. Make it available through special agencies, studios, rehearsal rooms, houses of culture, etc.

Sometimes it makes sense to pay a little more for renting a club for a concert than to separately look for a venue and the required equipment. Indeed, in such institutions, usually everything is already there for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.

Almost no concert is complete without the involvement of sponsors. They are needed for financial support, assistance in organizational matters, or for advertising and ticket sales. There are two main forms of cooperation:

• Financial - it can be profitable, but usually this is rarely done and only with already well-known firms. No one allocates money directly to novice organizers.
• In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on the stage, and the sponsor offers some kind of help for this. This may be the dissemination of information about the concert, the organization of a press conference for artists, the provision of accommodation for them, a hall for performances, equipment, printing products, etc.

1. Print flyers and distribute them in crowded places, leave them in youth cafes, educational institutions etc.
2. Put up posters all over the city.
3. Use the services of special agencies that will not only help sell tickets, but also create advertising.
4. Make a page on the Internet or on social sites, provide information about the concert on a local forum.
5. Organize a press conference and invite journalists.

What else to pay attention to?

In order for the expected event to take place and be held at a decent level, you need to do the following:

• When inviting artists, take an interest in their requirements and wishes. Arrange for them accommodation, meals, rehearsal.
• A few days before the concert, you can do a press conference or an interview on a local TV channel with performers.
• When drawing up a club lease agreement, note in writing all the details and features of the premises after a thorough inspection together with the owner. After all, any damage will have to be reimbursed to you as the organizer of the event.
• Payments are made after the performance, although some artists require a deposit of a certain amount even before their arrival.
• Don't expect your first profit to make you a rich man. Perhaps a few concerts will have to work for free or even at a loss. It will take some time to create the company's image and gain credibility in the musical environment.
• Take care of the security of the premises or the stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private firms.
• Think through the entire scenario, and also hire a host. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their own lyrics for such occasions.
• Before the concert, give the technicians the opportunity to set up equipment, lighting, and the performing group to rehearse on stage. To do this, it is better to allocate a whole day.
• Keep in mind that when renting a club, it is much more profitable to take it on weekdays. Then the cost will be lower, and it is easier to carry out preparatory work, since at this time there is a low attendance of such establishments.

Profitability

In order to calculate at least approximately your expenses and expected profit, you need to think about how much the ticket costs, how many people are expected for the concert and clarify the prices for all of the above. organizational issues. Here are some approximate figures.

If you set the ticket price at 250 rubles and sell them in the amount of 500 pieces, then the income will be 125,000 rubles. With the indicated expenses for organizing the event, it turns out to earn 50 thousand in its pure form. Thus, already from the first concerts, you can reach the full payback of the business.

Video: lecture - Vladimir Filippov, organization of concerts and tours.

A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start for a young specialist, about the hardest part of being an organizer and success in the concert field.

FIRST EXPERIENCE

WHERE TO START?

STAGES OF WORK

ABOUT VERSATILITY

ABOUT ADVERTISING

THE MOST DIFFICULT

The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.

Control all stages of preparation at the same time. Gathering an audience is also not always an easy task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.

WOMAN OR MALE PROFESSION

This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.

It's definitely hard physically. Personal life suffers a lot. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.

SELECTION OF ARTISTS

Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.

I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.

I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.

YEAR OF WORK

I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.

This is influenced by the number of projects that you are working on at the moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This is a continuous work with musicians.

CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?

EDUCATIONAL ACTIVITIES

I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow me to get the necessary knowledge from scratch, take an artist and start working with him.

As such, I do not have educational projects yet, but they are planned. In February, together with the BM50 art space, we will launch a project for future organizers of cultural events.

I am a fan and electronic music. Last year we held an experimental music festival. In addition, I cooperate with the non-commercial Potential short film festival, one of the few in Russia that does not accept finished films, but selects the best scripts (or synopses) and allocates a budget for filming.

WORK IN THE FIELD OF MUSIC

And where without it! Music is associated with the feeling of happiness. We make people happy!

This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.

ABOUT PERSPECTIVES

For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.

Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.

ABOUT SUCCESS

From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.

For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.

PROFESSIONAL MOTTO

Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.

For me, loving my job means putting my soul into it. Without a soul, a successful project will not work. In every case that I undertake, you can see me.