How to make a corporate logo in Photoshop. How to Draw a Vintage Logo in Photoshop

A logo is an integral part of any company. Some kind of badge. Do not underestimate its importance. Your potential customers will be able to identify your organization in the market with the help of a logo. Therefore, I think it is not necessary to rant for a long time on the importance of this component of the corporate image. Everything is so very clear.

Despite the fact that on this moment Quite simple combinations of fonts and shapes without intricate patterns are “in vogue”, the cost of developing a logo is quite high. So what are you paying for when you order a couple of lines of text? For experience, sense of style and taste of the designer. Believe me, these things do not get for free, but are developed over the years. It is quite easy to cross the fine line. And instead of a work of art, which should be your logo, you will get something vulgar and ridiculous.

Why might we need a logo other than the company's distinguishing mark? Believe me, the scope of logos is much more than you think. For example, this element may be useful for your own site, even if it is informational. It is impossible to claim the seriousness of the project without thinking about this component. Avid gamers may need a logo for a clan.

But if you are still confident in your abilities, let's try to create a company logo in Photoshop yourself. Moreover, you do not need special knowledge and skills. Everything is extremely easy and simple.

Let's try to create a logo for this website. Now I will show you with an example how easy it is to create a stylish logo and how little time it takes. We use basic tools that even a teapot has heard about. Let's get started

.

We create a new document. The size of 1000 by 1000 pixels is enough for us to work comfortably.

Fill it with #2f2f2f color. To do this, find the fill on the toolbar.

Enter the parameters of the desired color in the field.

And now just click on the workspace. Workspace we filled it with color.

We are looking for a tool "text" and select white color in the way described above.

We are interested in the Times New Roman font. It is one of the most popular typefaces yet is still loved by designers due to its elegant style. We need a font size of 80, which we set in the adjacent field.

And now we put the cursor on the working field and write. Capitalize the first and last letters by pressing the shift key.

Here is what we have at this stage.

Let's bold the first line. We will find this possibility in the "Text" window. Select the line and press "pseudo-bold".

Let's reduce the company word to 40 pixels.

And now let's slightly squeeze the inscription from the sides, for which we need the "move" tool.

We click on the inscription and drag sideways for the markers that appear.

Well, now it remains for us to give a little zest to our logo. Since we decided to choose a logo that is very simple in execution, let's not get into the wilds and limit ourselves to a flying line that emphasizes the word company. In general, it is quite simple to draw it with a pen, but why? Believe me, you will have to kill more than one hour in order to learn how to work perfectly with a pen, because the lines created by it are oh so naughty. Therefore, we will use a typical arrow figure.

We select the tool "Arbitrary figure" and on the top panel we are looking for the shape of the raster dot "arrows".

That's what we were looking for. We need a narrow arrow with a thin tail. We carry out.

Select the “move” tool, click on the arrow and drag it to the word company.

And now select the tool "Rectangular area" and select an extra piece on the arrow.

In the layers window, select the desired one, with an arrow. Click on it with the left mouse button and click "Rasterize".

Press the del button on the keyboard and delete the selected area.

In total, it took us 10 minutes, no more. As you can see, making a beautiful logo for a website, firm, clan or company in Photoshop is very simple. A start has already been made. You have taken your first step in your career as a web designer.

Depending on your artistic talents, creating a logo can be something you can do even in your sleep, or it can be something that will give you insomnia. If you are one of those who find it difficult to invent and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a decent logo that you can put on your website or business card. So let's get started! Steps 1 to 4 are all about brainstorming the logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo Creation Statistics
Before we move on to tips on how to create a logo, we would like to provide some statistics about top brand logos. Here are a few key points you might want to consider as you develop.

Step 1. Finding an idea for your logo
Online logo galleries such as Logogala.com and LogoFury.com - great places where you can get inspiration from designers.

Look at the logos of other companies that are similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make a few sketches of the future logo. Write the name of your logo in different styles and fonts, draw different characters, icons - in a word, everything related to your company and product / service. Perhaps one of these sketches will become the basis of your logo.

Step 2: Think About Your Target Audience
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, on initial stage creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they appreciate. Finding out is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo

Step 3. Stick to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. To know detailed information about the principles of creating a logo, you can in the article, below we have selected the most important principles with a brief description.

The logo must be simple A: The simple design of the logo makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved through the originality of the logo, which will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be "for the future" and effective in a few years. For example, well-known companies do not create a new logo, but only slightly improve it, making it more modern.

The logo must be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some sketches of the logo
Sketches are quick and easy way transfer ideas from head to paper. So after you have collected all the ideas, take paper and pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphic programs such as Illustrator, Photoshop. If they can’t do it, use online logo designers. With their help, you can find the right icon or font for the logo.

Step 5. Choose a Logo Shape
The shape of the logo has a psychological effect on people. With the help of certain forms, you can evoke the right feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose desired shape logo? Look at the picture below from Logowiks and choose the one that suits your business.

Step 6. Decide on a logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the color of the logo based on the theme of your business. Click on the picture to view it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers distinguish you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, and attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space so that the eyes can remain relaxed.

Useful services for color matching
Finding the right color is not an easy task. Luckily, there are many online services that can help you with logo color matching.

Kuler.adobe.com
Service from Adobe provides big library ready-made color schemes and also with the help of a special color wheel you can choose colors that will be combined with desired color. Detailed video how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but with slightly fewer features. Detailed video how to work with Colorscheme

Step 7. Choose a font for the logo
Font selection is an important aspect of logo design. The right font can emphasize the dignity of your company, and the wrong one can make the logo unreadable and nullify all your efforts in creating positive image companies. At the same time, among the thousands of the most diverse and so attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are a few simple tips to help you: Avoid popular fonts Yes, your Microsoft Office suite includes a set of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The same rule applies to popular publicly available fonts. Be timeless If it seems like everyone is suddenly using a particular typeface style (like the ubiquitous Sketch Block these days), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole must stand the test of time. Trends come and go, and what you definitely don't need is to invest a lot of your time and money into a design that will become obsolete almost overnight.

Choose a readable font. Logo text should look great, and even more readable at a small size. Check how the font will be displayed in different sizes. Give Some Space The great jazz trumpeter Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look “scattered” and incoherent, while too little can make it illegible.

Use font personality. Your logo is the face of your brand. It is number 1 on the list of your company's touch points with society. Therefore, when choosing fonts, think about the nature of your brand and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of a typeface go a long way in creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.ru
Some fonts on the site are distributed free of charge, but you need to buy a license to use it for commercial purposes.

Webfont.com
Catalog of free fonts (there are Cyrillic fonts). There is a search and filter by font families.

Also see a selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to its actual creation. You can do this in 3 ways: - create a logo yourself in a graphics program; - Create a logo with online generator and logos; - use an online logo maker tool.

Create a logo yourself
If you chose this method, you need to decide on a drawing program, for example Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Logo design tutorials with Adobe Illustrator:

Adobe Photoshop is the most popular photo editing software and bitmaps. Its use ranges from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Logo creation tutorials with Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to self-creation logos and lack of resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating the logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, letterheads, favicons based on the created logo.

Zillion Designs
This is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - the picture, color, font. After successful creation logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full various tools and settings so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, in addition, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to home page service and click "Create Logo".

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click "Edit logo".

Use the color matching infographic to help you choose the right font for your business. Similarly, use the tips for choosing a font. If you're happy with the logo, click Save. Download the logo for free (small size) or for $9.99 full size.

In addition to the logo, you can also create other products. For example, business card or form.

Keep listening
Once your logo is created, it's important to stay open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them multiple designs or just the one you feel is the strongest. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You have created a great logo. If not, you might need to redesign your logo.

Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both formats. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. Raster format (PNG, JPEG) is used for web browsing. For example, to place your logo on the website, social networks, in the caption to e-mail. To work with a vector, programs such as Corel, Adobe Illustrator, Inkscape (freeware) are used, for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share a link to the article on social networks.

A good logo improves the perception and recognition of the site. This article explains how to create a logo online and in the program, make a company logo yourself.

Logo— graphic style of the name of the firm, company or site. It is used as an emblem and trademark on letterheads, promotional brochures and product packaging.

It is a promotion tool. Together with other marketing techniques, it attracts attention and improves brand recall in the eyes of consumers. All this allows you to identify and highlight the company in a competitive environment.

Logos can consist not only of inscriptions, but also of drawings. At the same time, they cannot be overloaded with graphics. They should be simple and easy to remember.

It is desirable that the idea of ​​logos is associated with the theme of the site and supported by visual images - this works better.

When designing logos for websites, multicolor should be avoided unless absolutely necessary. Enough 3 colors. Choose them so that they look right when black and white printout and did not mix with each other.

How to make a logo online

You can't call this approach professional. However, giving online services a little time you can pick up a completely tolerable template. Take it as a basis and create a logo for a website or a clan in the game.

If you want your logo to be different from others, then look at English resources. Russian speakers use first. With their help, many emblems and pictures of the same style have already been created.

Free Logo Maker

After registering, check the box next to your logo and click the "FREE WEB LOGO" button.

Online Logo Maker

Next web resource Online Logo Maker positions itself as a free tool for professional logo and emblem design with a focus on usability and quality.

Let's take a look at the interface and the main features of this editor.

After going to the main page of the site, find and click on the link "Start online logo maker right now". Will load after a while online editor and you can get started.

So, a few seconds have passed, this is how the window of the loaded program looks like.

On the left is a menu with tools:

1. Add symbol - add a symbol
2. Add text - add text
3. Upload image - upload an image
4. Download logo - download
5. Save project - save the project

Using one of the tabs, you can select any of the available emblems, add text and save your logo. Pay attention to the bottom panel, with its help you can work with the selected object: move, change the size and color.

As an example, here is what you could do and it would take no more than 1 minute of your time.

Logo maker

You can make a company or website logo in almost any image editor. The most popular include: Photoshop, Illustrator and CorelDRAW. Of course, there are other common programs, but it is not possible to list them all.

photoshop

After launching the program, go to the menu "File" - "New" or press Ctrl + N.

Create a new image 300 by 300 pixels, choose any background.

Add a new layer by pressing Shift + Ctrl + N at the same time. Next, use the Oval Marquee Tool (M) to draw a circle. To make it even, hold down the Shift key.

Select Fill (G) and fill the created circle with any color. After that, deselect by pressing Ctrl + D.

Now decorate your circle a little - select the menu "Layers" - "Layer Style" - "Inner Shadow". In the window that appears, set the parameters you need.

Here's what happens.

Add a "flare" by going to the menu "Filter" - "Rendering" - "flare".

Let's add an inscription: site.

Illustrator

Illustrator is a paid product from Adobe. However, on the official website, everyone can download a trial version and use it for 30 days from the date of activation.

Adobe Illustrator is a good alternative to Photoshop. It is suitable for working with all types of vector design and illustrations. It creates posters, postcards and logos.

IN next video It shows you how to draw a logo in Illustrator.

CorelDRAW

Another professional tool for working with vector graphics is CorelDRAW. It supports a huge number of formats. With its help, you can implement any creative ideas in graphics, whether it is the creation of logos, photo editing, web design development.

The following video shows you how to make a 3D logo in CorelDRAW.

Now you know how to make a logo for the site yourself online and in programs. Before proceeding to their creation, remember the general recommendations, they were discussed at the beginning of the article.

Often, when creating a website, you need to develop a logo that should be bright and memorable. Why is it so important? A logo is a kind of emblem, a symbol of a company or website, which is used as advertising and awareness. Therefore, a logo is an important attribute of every organization that represents its name.

A good logo should meet the following requirements:

• memorability - it is desirable that the logo is remembered by a person after a couple of glances at it;
• uniqueness - the logo should not be similar to any of the already existing logos on the market. Moreover, it should stand out against their background;
• originality - the logo should contain an interesting "chip", which also affects recognition and memorability;
• conciseness - the logo should not be overloaded with information;
• associativity - the logo should leave a clear association with the company.

Logos are divided into three types:

• The name, which is presented in the original graphic processing;
• Company logo;
• The corporate block is a symbiosis of the name and the brand name.

Creation of a logo

Large companies and organizations use the services of professional designers. But when in question about creating an emblem, for example, for your site, you can do it on your own and with Photoshop help do the work yourself. Therefore, later in the article it will be described how to make a logo in Photoshop.

Before starting the lesson, it is worth mentioning online logo generation services such as: www.logaster.ru, ogotypecreator.com, etc. Of course, this is convenient, but in this case there is no element of personal creativity and the user will not always be satisfied with the result. While creating a logo in Photoshop gives you complete freedom and the opportunity to make the logo as close as possible to the author's idea.

So, let's begin.

• After launch Photoshop programs you need to create a new file. For this example, the width and height will be set to 300 by 250 pixels, respectively;
• Fill the background. To do this, select "Layers" from the menu. New fill layer", "Color ":

• In the "Filter" menu, go through the item " Filter Gallery» and choose the appropriate filter:

• Next, draw a logo in Photoshop using the Ellipse tool and fill it with color:

• After that, in the menu " Layers"Choose" Layer Style". In the window that appears, go to the tab " Stroke":

The current result is shown below:

• Now you need to complete the inscription to get a beautiful logo in Photoshop. Since at the moment only a blank has been created - the background of the logo. Using the tool " Horizontal text", create an inscription of the desired color:

• Then you need to warp the text and use Stroke, as was done earlier, and apply the Shadow style. All settings for layer styles and tools are set depending on your preferences:

And at the end of the lesson on how to create a logo in Photoshop, let's add thematic images to the already created emblem. To do this, in Photoshop you need to open the pictures that will be added to the logo, select the desired areas and drag them onto the background layer. The result is a rather interesting logo:

This tutorial gives a general idea of ​​how to make logos in Photoshop. Any user, having read the above information, will be able to create his own logo according to the same plan, using other colors and shapes.

Thus, a graphic editor will save money for a person who needs a logo and who draws it himself without the help of professionals. The article provides information on how to draw a logo in Photoshop, giving a general idea of ​​\u200b\u200bthe process of independent "production" of emblems.

Good bad

The development of logos is considered to be the activity of professional illustrators and design studios. However, there are times when it is cheaper, faster and more efficient to create a logo on your own. In this article, we will look at the process of creating a simple logo using a multifunctional graphic editor Photoshop CS6

Photoshop CS6 is ideal for creating logos, thanks to the ability to freely draw and edit shapes and the ability to add ready-made bitmaps. Layered organization of graphics elements allows you to work with a large number of objects on the canvas and quickly edit them.

Install the software before you start. Instructions for installing Photoshop are given in this.

After installing the program, let's start drawing the logo.

Before making a logo, let's set the parameters of the working canvas in Photoshop CS6. Choose "File" — "Create". Fill in the fields in the window that opens. In the line "Name" we come up with a name for our logo. Give the canvas a square shape with a side of 400 pixels. It is better to set the resolution as high as possible. We will limit ourselves to a value of 300 points / centimeter. In line "Background content" choose "White". Click "OK".

Freeform drawing

Call the layers panel and create a new layer.

The layers panel can be activated and hidden with the hot key F7.

Choosing a tool "Feather" in the toolbar to the left of the working canvas. We draw a free form, after which we edit its anchor points using the Angle and Arrow tools. It should be noted that drawing freeforms is not the easiest task for a beginner, however, having mastered the Pen tool, you will learn how to draw anything beautifully and quickly.

By right-clicking on the resulting contour, you need to select in the context menu "Fill Contour" and choose a fill color.

The fill color can be assigned arbitrarily. Final Options colors can be selected in the layer options panel.

Copying a form

To quickly copy a layer with a filled path shape, select the layer, on the toolbar select "Moving" With the "Alt" key pressed, move the figure to the side. We repeat this step one more time. Now we have three identical shapes on three different layers, which were created automatically. The drawn outline can be deleted.

Scaling elements on layers

With the desired layer selected, select from the menu "Editing" — "Transformation" — "Scaling". Holding the "Shift" key, we reduce the figure by moving the corner point of the frame. If you release Shift, the shape can be scaled out of proportion. In the same way, we reduce another figure.

Transformation can be activated by pressing Ctrl+T

Having picked up the optimal shape of the shapes by eye, select the layers with the shapes, right-click in the layers panel and merge the selected layers.

After that, using the already known transformation tool, we increase the figures in proportion to the canvas.

Shape fill

Now you need to give the layer an individual fill. Right click on the layer and select "Overlay Options". Go to the "Gradient overlay" box and select the type of gradient that fills the shape. In the "Style" field, set "Radial", set the color extreme points gradient, adjust the scale. Changes are instantly displayed on the canvas. Experiment and settle on an acceptable option.

Adding text

It's time to add your text to the logo. Select a tool from the toolbar "Text". We enter the necessary words, after which they are selected and experiment with the font, size and position on the canvas. To move the text, don't forget to activate the tool "Moving".

A text layer is automatically created in the layers panel. For it, you can set the same blending options as for other layers.

So we looked at one of the ways how to create a company logo yourself for free. We applied the method of free drawing and layered work. With practice and familiarity with other Photoshop features, after a while you will be able to draw logos more beautifully and faster. Who knows, maybe this will become your new business!