How to organize a concert for your group. How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? How to organize a concert of a musical group by points

Well, imagine that you want to do a concert for group X.

1. To get started, you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.

2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert (There are three types of payment: if the group is well-known and gathers from 300 or more people, then as a rule this is a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even less often the system "the first N-thousands go to the club, the rest group". The latter type occurs in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;

- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;

- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.

3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for a little famous bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.

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For many people, the organization of concerts seems to be a very easy task - the “stars” arrived, played, received money, the owner of the premises received part, the performer(s) received part, the rest went to the organizer. All. However, the work of the latter involves solving a large number of tasks, and this is not only finding a venue, but also providing a concert with everything necessary - from lighting equipment to a hotel for musicians. The organizer assumes responsibility for the fact that the event will not only take place, but will also be properly organized and include everything necessary. At its core, the organizer is the person who has nothing but the offer of his work. Considering that not a single participant wants to deal with such a global issue, the services of concert organizers are quite in demand. And at the first stages, you can do this business almost alone.

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This niche is relatively busy, so it will certainly be difficult for a beginner to take his place. The main limitation is pop culture, the performers who have gained popularity today are already supervised by fairly large firms, and in this case it is unlikely that they will be able to take over the work. And even more favorable conditions will not help here - neither the musicians nor their producers want to take risks by contacting an unknown company. In this case, it is better to start with the organization of concerts of as yet unknown groups that want to go on stage, and here many opportunities open up if you approach your business correctly. Also, everything depends on the degree of activity of the organizer, if he does not wait until they come to him for services, but looks for clients on his own, then he can count on success. It is worth noting that the scheme of work, depending on many factors, may differ slightly.

In order to start your own business, it is worth registering as a subject entrepreneurial activity. The form of business can be any, although clients will be much more willing to work with legal entity, both partners and landlords will treat him more confidently. However, according to the law, you can remain an individual by registering as an individual entrepreneur. Of the legal entities, the form of a limited liability company is preferable - as well as in the case of an individual entrepreneur, a simplified taxation system is available in this case, which allows deducting 6% (of income) or 15% (of operating profit) to the state.

Registration of a legal entity will be somewhat longer, will require more significant investments, and the document flow in this case is more serious. In the general case, if several people unite to organize a business, then they need to register a legal entity, otherwise, with a business of one person, it is worth calculating future plan to determine the form of entrepreneurship. It is also important to indicate the OKVED codes correctly, and such activities fit the coding (OKPD 2) 93.29 Other entertainment and recreation services.

It is desirable to have your own premises, it will become a place where hired employees work and negotiations are held with clients. However, work can be established without your own office, which often acts simply as a representative office. But this increases the prestige of the institution in the eyes of partners. But in any case, the room does not have to be large, unless you plan to store props for concerts. Some companies also organize their own printing house for printing posters and leaflets, but this is not always economically feasible.

The work can be carried out in two directions: organizing an ordered concert and organizing a concert with an invitation to performers. In the first case, these will be their own concerts of groups and musicians, in the second - festivals and group concerts, where teams of a similar genre, theme, or generally simply focused on a certain category of listeners perform. Each entrepreneur decides which one to choose for himself, but no one forbids doing both at the same time. Only the second type of organizing concerts is an order of magnitude more complicated than the first and requires significant experience in this area and the ability to attract many performers. Therefore, it is better to start with organizing concerts for specific groups, and only after that start doing your own festivals. They can bring much more profit, as sometimes they last several days, not a couple of hours, but they also require a much more serious approach. Moreover, almost all the risks fall on the organizer himself, because he acts as the instigator of the event.

So, for your work, it is immediately desirable to find partners who are ready to provide their venues for the needs of concerts. However, in big cities it is unlikely that it will be possible to agree on a permanent provision of the stage - there are many others who want to use the leased space. Therefore, each time, most likely, the site will have to be found and negotiated with the owners each time it is needed. But this does not mean that this issue should not be dealt with directly before preparation for the expected event, it is necessary to have a list of possible objects, as well as keep information about their workload. In this case, at least informal a good relationship it is very desirable to establish a relationship with the owner of the site, this will allow you to negotiate a lease as soon as necessary.

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But it should be noted that the requirements for the premises of all artists are different, and therefore you need to have several options in mind - from relatively inexpensive to elite halls with a large number of spectators. Depending on the format of the concert, the types of venues are also selected: we can give a conditional example that for symphonic music you need a hall with seating, but for a rock concert, a platform with a simple dance floor is enough. Therefore, the latter are often organized in sports arenas or assembly halls. Music lovers will rarely deny themselves the pleasure of attending a concert of their favorite band just because it takes place in an “inconvenient” institution in their opinion, but otherwise the consumer can draw a lot of conclusions only from where the event takes place.

IN Lately events held in clubs have become very popular, and this option is attractive to listeners, as a rule, the musicians themselves like it, and the organizer greatly simplifies the work, because in clubs, unlike the same sports arenas, there are already lighting and sound equipment. And therefore, the increased cost of renting a club for one evening is compensated by the absence of the need to rent part of the equipment. Moreover, many concerts are held on weekdays (when the club does not work or works in a slightly different format, a bar, for example) and therefore it is much easier to negotiate a discount.

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The cost of sites varies greatly and depends on many factors. The most important thing is the location, then comes the size, format, opportunities additional equipment, the fame of the place. All this should be taken into account by the organizer, and this is all interesting for producers and musicians. They can refuse to give a concert if there is no platform worthy, according to the artists, and here we are talking primarily about profit, and not about its prestige. And the organizer himself is probably interested in the arena bringing as much more money, why many famous musicians do not come to smaller cities: the point is not only that the population will not be able to buy expensive concerts, but sometimes vice versa, that there will be plenty of people who want to, but their venue will not accommodate, and its accommodation possibilities are unlikely to cover even own expenses.

The next step is to find sponsors for your event. At this stage, there are many options for cooperation, up to the fact that the sponsors independently conduct an advertising campaign (though only in the channels available to them) and supply the organizer with the necessary capacities: printing house, equipment, personnel, ticket distribution. In principle, any partner can act as a sponsor, except for the musicians themselves with their producer or label. A rare sponsor gives money directly to the organization, usually it is a barter, when some kind of assistance is provided for the placement of their logo, the message about the sponsor at the event and the conduct of promotions.

Sometimes it is even more beneficial for the organizer, because the sponsor has the opportunity to avoid using third-party companies, and then the costs are reduced due to the partner's advertising. Sponsor logos are usually placed on posters and banners - this is almost always a prerequisite for cooperation. With a successful mutual settlement, sponsorship can turn out to be very good savings or obtaining additional funds. True, when organizing concerts little-known bands or just a concert that is not very popular with the public, some companies that are good in terms of sponsorship may refuse to cooperate or set very unfavorable conditions.

Sponsors will have to sell the future event, and their main criterion, as a rule, for them is the number of visitors. In addition, serious requirements are placed on the advertising campaign itself; but it should be large enough and for the benefit of the organizer. The most common, though a little outdated, but still effective method advertising - posting posters on specially provided places and placing banners around the city. This is usually done by advertising agencies that have sufficient connections and cooperation agreements to provide information about the upcoming event throughout the city. Still, personal posting of posters is already gradually being replaced by more advanced and modern methods. If you have your own website, then, of course, it is worth posting information on it, although the organizer’s website is usually his business card for partners, and not for concert visitors, for them all information about the event is posted on their portal by the ticket distributor.

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Next, you should negotiate with companies that are ready to rent and supply lighting and sound equipment. As already noted, some venues themselves have it, in some (for example, in themed clubs) everything is usually ready for any concert - come and play. But more often you have to find companies that rent equipment, negotiate the delivery, installation and subsequent removal. The equipment itself is paid either in packages (that is, for example, a complete set for a jazz concert), or ordered separately, and the rental of each device is paid separately. In addition to the standard light, you can get hold of a laser, fire or some other spectacular show (and you will have to hire the appropriate workers), and the sound one is selected depending on the genre and features of the game (and even the concert itself) of the musicians. So, Symphony Orchestra plays live, but a rock band will require amplifiers, sophisticated electronics, a drum set, bringing only guitars with them (and even then not always). Therefore, already at this stage, it is necessary to have not only a contract concluded with the group or their producer, but also to discuss the exact concept of the event.

The next step is to find a ticket distributor. Some companies even combine this activity - the distribution of tickets and the organization of concerts, but strictly speaking these are completely different companies. It is practically impossible to sell a large number of tickets without having all the possibilities, which is why an agreement is concluded with a company that will ensure the sale of concert tickets for a commission. You will have to work very closely with this office, because it will partially take over the responsibilities in conducting advertising, it will be it that will accept money for tickets, which means that it must be required to be especially strict in reporting. It will not work to sell tickets only at the box office of the site (which may not be available), we need a well-established scheme.

Negotiations with the musicians themselves take place either personally or through their producer - this is always the case, if there is one. A promoted group will make a huge amount of demands on their visit to a particular city, they need a hotel, food, and props. Usually it is brought immediately to the site, where all the preparations take place in a few hours (less than a day). Thus, in addition to agreements with many companies that provide the event, you will have to agree with organizations that will provide services to the musicians themselves, and this is a prerequisite for artists before visiting the city - so that everything is arranged by the organizer himself. Thus, such a scheme usually involves a huge number of enterprises, between which the organizer runs and tries to launch this rather cumbersome scheme.

It is better to start with little-known groups, acting as a replacement for the producer for them, but in this case it is optimal to find several young talented groups and arrange either a combined concert (that is, including several teams similar in genre) or a local festival. True, in the latter case, sometimes the stake is not on the sale of tickets (and admission may even be free), but on the sale of additional services at the festival. It comes down to the fact that the organizer simply rents out places at the festival to sellers who profit from the large number of people in one place. Many novice teams are sometimes ready to speak only for an idea, wanting to make themselves known to the world, and do not require any part of the proceeds from the organizer. But here he takes a big risk, organizing an event that no one will probably come to (usually, of course, friends and relatives invited by the musicians themselves come, but this does not save the situation). It’s worth starting with very local events, when you don’t have to risk large amounts of money and there is an opportunity, if not to make a profit, then at least to gain experience.

A lot of time will pass before it will be possible to work individually for each team at its suggestion; usually famous musicians work only with big players who can organize an event (and sometimes even an entire tour) in the shortest possible time, raise a lot of money and start selling a few months before the concert. Beginners in this case are not taken into account. Festivals, in the usual sense of the word, can be full-fledged if they are located in a convenient place, surrounded by the necessary infrastructure, interesting for visitors, and a sufficient number of well-known teams perform at them. Events designed for many days are usually beyond the power of a novice player; but no one forbids to come up with a new format.

The business of organizing concerts is sure to be very difficult at first, and for a long time you will have to work for the idea yourself, investing your strength (and sometimes money) just to earn a name for yourself. However, in this case, there are quite a lot of prospects, because, having managed to establish an organization ideally at all stages, you can successfully compete even with well-known companies, which, it is possible, have shortcomings in one area or another.

Spotlights, stars on the stage, excellent sound, happy listeners and, of course, fabulous fees - this is how the work of the organizer of popular concerts seems to many pop groups and performers. Indeed, what could be better than creating all the conditions for holding show programs, inviting famous musicians, to enjoy their performance, and even make decent money on it?

The dreams of many aspiring managers and businessmen are shattered as House of cards when faced with a number of difficulties: finding performers, renting concert venues, holding promotions, selling tickets, fulfilling the conditions of riders for stars. Meanwhile, such a form as organizing concerts of bands, pop artists, rock festivals and other shows can bring a very decent income.

How to start a concert organization business?

It is easy to guess that it is almost impossible for a person who decided to make money in show business to organize concerts of famous bands and pop stars from scratch, but who forbids “promoting” musical groups and rising pop stars who do not have big names and too high opinion of themselves?

It is known that the organization concert programs eminent companies and production centers deal with the stars of the musical Olympus. Even if we assume that you can interest the managers of the stars and offer interesting terms of cooperation, nothing will come of this venture anyway.

First of all, this is due to the reluctance of band leaders and pop performers to contact little-known organizers, since a lot of money is at stake, and disrupting a concert for any reason is fraught with trouble.

If you want to organize concerts and do it on a professional level, then start conducting own business follows with cooperation with the unknown musical groups who wish to perform at big stage. Even an unknown manager is able to achieve tangible results in this field with a skillful approach.

First of all, you should understand that in this business everything depends on your organizational skills and certain knowledge. At first, you will have to work hard and offer your services to the musicians yourself. You have to learn how to convince pop groups and performers, that it is you who will be able to provide the concert and the necessary technical equipment of the stage. Remember that musicians are also businessmen, they are also interested in providing them with services that will allow them to effectively hold a concert and earn a decent fee.

Business registration

First of all, you need to register your enterprise, and this can be either a form of individual entrepreneur or a legal entity. It is preferable to register your company in the form of a limited liability company, since in this case the degree of trust among potential customers increases many times over. Please note that in both cases there is a simplified system for paying taxes for organizing concert activities. In this case, it will be necessary to pay an amount of only 6% of the profit received.

Office rent

As for the representation of your business, it is necessary to make modern furniture in it and create all the conditions for receiving potential customers and business partners. By the way, over time, you will be able to professionally provide, which will bring additional income.

Engagement of bands and variety performers

Now let's talk about how to organize a meeting with musical groups and arrange concerts with performers. Like every entrepreneur, artists are interested in the issue of profit (after all, we are not altruists, you can work for free only as part of charity concerts), therefore, first of all, it is necessary to interest singers in the amount of payment for a performance. Further, it is necessary to discuss the conditions of the rider, including the provision of the musicians' life (accommodation in a hotel, classy rooms, meals, etc.) and the technical equipment of the stage. Here, one should take into account the venue lighting, electrical equipment and networks for connecting instruments, the sound accompaniment of the concert and the placement of spectators in the concert hall. For technical equipment concert venues, if necessary, you can attract specialists. Many musicians have their own websites, which contain contact information for contacting the director or manager of the band (performer). The leadership of the group (and for little-known groups, this role can be played by a soloist or one of the musicians) must be interested in a carefully thought-out commercial proposal in advance. In show business, as in any type of entrepreneurial activity, there are practically no verbal agreements on cooperation, so you should worry about drawing up an appropriate agreement, which the interested parties will have to sign. It is mandatory to clearly define the obligations of the parties, actions in case of force majeure, the form of payment for services, the amount of the fee, etc.

Choosing a venue for a concert

This is one of the key issues that must be addressed first of all in order to organize a high-quality concert for a group or performer. Select several options for venues and stages that, in your opinion, will be suitable for the performance, as well as technically equipped with everything you need. You should also consider the amount of rent that you need to pay for the show. If the site owners are asking too high a price, then this can affect your income. There is one trick that experienced organizers successfully use in their activities - if the group is scheduled to perform on weekdays, then you can get substantial discounts. Please note that sites must be sought in places in the central part of the city or near metro stations where a large number of people pass daily. This at times increases the likelihood of attending the concert by the audience, besides, your ad will be seen by a large number of music lovers.

How to run a business organizing concerts?

Consider the important nuances in the work that will allow you to professionally organize the concerts of groups and solo performers.

Project advertising and sponsorship

Resolving all rental issues concert venue or hall, you need to start looking for sponsors. Let's not focus on the importance of this issue, but let's talk about how to attract a potential philanthropist who is ready to allocate some of the hard earned money for the promotion of your project. As you know, advertising drives the processes of trade and the provision of services, so you can offer a prospective sponsor to advertise his company (services). It can be banners in a concert hall, holding all kinds of promotions, distributing flyers with relevant content. In addition, the attention of sponsors should be focused on the fact that the posters of the upcoming concert musical group will contain promotional material indicating a specific patron. Provide potential sponsors with a concert program and explain what will guarantee the success of your enterprise, as well as how it will affect the advertising campaign.

Getting ready for the concert

As practice shows, the greatest effect in attracting visitors to the concert can be achieved by distributing flyers. It is easy to guess that the main part of the people who will come to the concert are young people. In this regard, promotional materials should be distributed near educational institutions, shopping centers, metro stations, schools. It is advisable to organize a press conference for journalists a few weeks before the concert, as well as a buffet table (of course, at the expense of attracted sponsorship funds). Care should also be taken to provide the “masters of the pen” with promotional materials that will allow journalists to write articles and disseminate information about the upcoming event. It is mandatory to provide them invitation cards to the concert. Establish yourself as a social media professional. On the Internet, you can easily find information about Odnoklassniki, Facebook, Instagram and other popular sites. It would be useful to create a web resource about your activities, to which visitors to your publics from social networks will go.

It is also necessary to organize security for the people who will come to the concert of the group, and for the musicians themselves. In this case, it is better to turn to security companies that can ensure order in the hall and prevent disruption of the concert. You need to personally meet the performers on the day of arrival at the concert, escort them to their hotel rooms and take care of their accommodation. At the end of the concert, you will need to arrange the payment of fees, the amount of which is discussed in advance with the manager of the musical group.

What does a beginner organizer need to know?

To professionally organize a concert of musical groups and pop artists, you need to learn how to arrange bright, memorable shows, because this is what the audience is waiting for. It is important from the first days to declare yourself as an organizer capable of resolving any issue and arranging unforgettable holiday. In addition to posters and other promotional materials, you will need to advertise the project on radio and television (this is another powerful argument for attracting sponsors).

It would be useful to get acquainted with the technical workers of the concert venues. Make friends with sound engineers, directors, lighting technicians and others who will help (for a fee, of course) put on a show. If possible, you should get a job as a manager in concert halls, to the palaces of culture and other venues where show programs are often held. This will allow solving organizational issues with minimal loss of funds and time.

Advice: to scale your business of organizing concerts of bands and artists, you need to gradually increase the number of partners, find new connections and expand the scope of activities. Think carefully about commercial offers and contract terms that will be mutually beneficial, and success will not be long in coming.

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It is worth remembering that the organizers of concerts can both earn a lot of money and suffer considerable losses (unfortunately, these are the realities of show business). Therefore, it is recommended to start your own business in this field with a solid start-up capital.

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A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start for a young specialist, about the hardest part of being an organizer and success in the concert field.

FIRST EXPERIENCE

WHERE TO START?

STAGES OF WORK

ABOUT VERSATILITY

ABOUT ADVERTISING

THE MOST DIFFICULT

The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.

Control all stages of preparation at the same time. Gathering an audience is also not always an easy task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.

WOMAN OR MALE PROFESSION

This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.

It's definitely hard physically. Personal life suffers a lot. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.

SELECTION OF ARTISTS

Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.

I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.

I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.

YEAR OF WORK

I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.

This is influenced by the number of projects that you are working on at the moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This is a continuous work with musicians.

CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?

EDUCATIONAL ACTIVITIES

I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow me to get the necessary knowledge from scratch, take an artist and start working with him.

As such, I do not have educational projects yet, but they are planned. In February, together with the BM50 art space, we will launch a project for future organizers of cultural events.

I am a fan and electronic music. Last year we held an experimental music festival. In addition, I cooperate with the non-commercial Potential short film festival, one of the few in Russia that does not accept finished films, but selects the best scripts (or synopses) and allocates a budget for filming.

WORK IN THE FIELD OF MUSIC

And where without it! Music is associated with the feeling of happiness. We make people happy!

This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.

ABOUT PERSPECTIVES

For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.

Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.

ABOUT SUCCESS

From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.

For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.

PROFESSIONAL MOTTO

Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.

For me, loving my job means putting my soul into it. Without a soul, a successful project will not work. In every case that I undertake, you can see me.

If you're thinking about throwing a dream concert but don't know how to get started, follow 15 tips from seasoned organizers and your concert will be doomed to success.

1. Register your business.Alas, an individual cannot organize a concert - for this you need to be individual entrepreneur or a legal entity. Such cases will have to be registered.

2. Forget about your own musical tastes.Your tastes may not appeal to potential viewers, so analyze social media and streaming services to understand the approximate size of the audience ready to come to a particular artist.

3. Don't you dare forget about social media.Your viewers live there, and without regular notifications like “group Y is coming to city X”, people simply won’t know that you are organizing a concert of their favorite band in the sweat of your face. Do not skimp on advertising and occupy social networks - let everyone know about your organizational activities (but not immediately - see paragraph 10).

4. However, do not rely on polls in the spirit of "Which group would you bring?".Admirers of Shortparis, 1/2 Orchestra, Corpse-Eyed Toads and other not-so-hyped bands will bombard you with likes and comments, but they may not come to the concert itself - in this case, you will be left with an empty hall and a gaping hole in your wallet.

5. Do not grab from the start for large projects.It is better to gain experience by making bumps on small moves than to make a big import, unknowingly make mistakes and fly into the cash.

6. Be as clear as possible on your estimated costs.Make an estimate of the event, remembering to include some amount for unforeseen expenses. And in general, provide yourself with financial safety net - remember about working capital.

7. Do not make events for the last money.Concerts cannot be considered as a joker capable of rehabilitating your financial condition, - you can be left without money at all. Yes, you need to be ready for flights - at first it is inevitable.

8. Get ready to waste time, money and nerve cells.Musicians, venue owners, managers, media representatives, "techies" and officials will piss you off with questions and demands, while making your wallet less dense at the same time. Accept it, but don't let yourself go over budget.

9. Discuss everything.Having decided on the group and the venue of the concert, agree with the musicians and the owners of the concert venue about the date and time of the event. Also, don't forget about the fee: discuss not only the amount, but also the form - some groups work for a percentage of ticket sales.

10. Don't rush to advertise.Before the tour license is issued, any advertising is prohibited. Due to the violation of this rule, the coldwave group , for example, never performed at Corpus last spring.

11. Get a tour.This is a certificate that allows you to hold concerts on the territory of the Republic of Belarus (yes, everything is complicated). To obtain such a certificate, you will have to apply to the city executive committee or the regional executive committee - drag an application for issuing a certificate, an event program, background information about the band and pray that your concert is not branded " ". "Tour" will be needed not only by foreign, but also by domestic musicians - in this case, everything is done in a simplified form, and you do not have to pay for the certificate itself. However, you should not relax - to compatriots, the ideologists of the Minsk City Executive Committee , as well as to foreign performers.

12. Control time.A “tour” is done for about five working days, and ten days before the implementation entrance tickets You must have all the documents on hand.

13. Follow the technical and household rider of the artists.But be prepared for the fact that these requirements can be very crazy things: Kanye West, for example, requires a towel from Versace, and The Rolling Stones indicate in their rider a separate room with a billiard table. It's good that you don't plan to bring these guys to us...

14. Always think about the audience.They are the main link of the whole concert chain. If you goof around with the sound, the dance floor, the warm-up or the wardrobe, you will get massive hoots, a flurry of angry comments and a pile of dislikes.

15. Know it will be scary.What if the flight of your musicians is canceled or the drunk drummer loses his passport? And traffic jams can fly out in the middle of a concert and the vocalist will definitely break an expensive amplifier ... Remember that force majeure happens, and keep an action plan in mind so as not to sit in horror with your head in your hands. If you have total problems with stress tolerance, find a more relaxed activity.

We express our respect to Ivan Vasilyevich, Yan Popkov, Pavel Bogdanovich, Oleg Chubakov and Sergey Polazhenko for their help in preparing the material.