Solarium business profit. Where to open a solarium? The tanning craze as a reason to make money

Evgeny Smirnov

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• How to start a solarium business
• Where to choose a place for a solarium
• How much does it cost to open a solarium
• Solarium is beneficial
• How to properly promote solarium services
• Recruitment for a solarium

We started this business ten years ago. And it is not surprising that it is developing rapidly, because in terms of profitability and payback period, the "solar" business ranks first in the beauty industry. With a relatively small initial investment (from 30 thousand euros), solariums have a record payback period - up to 10 months. At the same time, the real start-up costs depend only on where you decide to start: installing one solarium in a fitness center, beauty salon, or opening an entire tanning studio.

Solarium services are today one of the most promising businesses. Everyone agrees on this opinion: both experts and sellers of "solar" units, and those who provide services, and even their customers. The demand for solariums is growing every year. People want to have good mood and bronze skin color always, and not just after a summer vacation. Therefore, regardless of the weather, queues line up outside the solarium window.

Tanning in moderate doses is beneficial for both physical and mental health. This has long been understood in the Western civilized world, where solariums can be found anywhere: in a beauty salon, health center, hospital, hotel, supermarket, and even at the airport or train station. We have this type of service at entry level development. In digital terms, the popularity of solariums among Russians is still at the level of 4%. It is such a particle of our compatriots who constantly and regularly visits the solarium.

How to start a solarium business

First, you need to decide what kind of services you will provide. Conventionally, they can be divided into two types:
- those that are provided as accompanying to the main business (solariums install beauty salons, hairdressers, sports and fitness centers for the so-called "integrity" of services);

- those that exist as a separate and self-sufficient business (tanning studios).

Small tanning studios, as a rule, have only two solariums in their “range”: vertical and horizontal. Large ones are equipped with a full range of “solar” units: a vertical, horizontal tanning bed, with and without aromatherapy or massage, a tanning bed only for the face and décolleté area or just for the legs, and even a “solarium without ultraviolet radiation” - the so-called spray shower. Sunburn in such studios is their main activity profile. Therefore, they employ highly qualified personnel who can determine the client's skin type, correctly select a tanning program without harm to his health, and select the appropriate cosmetics.

Where to choose a place for a solarium

If you are not confident in your abilities or have a small amount to invest, then start a business by installing one unit, say, in a business center. Your clientele will then be made up of employees from neighboring offices. When choosing a room, it is very important to correctly formulate the terms of reference. You need to clearly know the desired power for ventilation and voltage for solariums. You also need to take into account the presence of human traffic. It should be a crowded place with good access, close to transport interchanges, fast foods, shopping centers. Even basements will do. The main thing is to ensure good ventilation.

The complexity of choosing a location is related to the size of the rent. It is sometimes higher than in Europe. Whereas the price of solarium services is much lower. Since rent tends to skyrocket, this can significantly increase the payback period of investments.

Regarding the location, experts agree that the fashion for beauty salons in the city center is gradually falling. Now tanning studios located in residential areas are becoming more and more successful. The rent of such premises is less "biting", the number of competitors is optimal, and, most importantly, the client is nearby.

In Russia, unlike the West, vertical solariums are more popular, - says. In percentage terms, it looks like this: in the West, 80% of horizontal and 20% of vertical solariums are sold; and we have 10% horizontal and 90% vertical. Why is that? Probably, the Russians still do not trust the owners of salons and doubt that after each client they treat the surfaces of horizontal solariums with special disinfectants. Although it cannot be otherwise.

How much does it cost to open a solarium

Like any industry, the solar business has its favorites. Currently, the leaders in sales of solariums are German and Dutch solariums Ultrasun, Ergoline, Megasun, UWE, ALISUN and HAPRO. The average price of a professional solarium is 5-20 thousand euros (depending on whether it is new or used). Polish solariums, in particular Cometa, are cheaper. Cometa vertical solarium with a complete set - a mirror floor, a music device, UV lamps, decorative lighting, a remote control with lamp counters and a staff control function, a super body blower with delivery and installation, etc. - can be purchased for 6-7 thousand euros . Features such as: anti-cellulite system "VIBRA", aromatherapy, sea breeze system, all this can be installed for an additional fee.

The cost of a solarium depends on the number of lamps and their power. Lamps are from 80 to 230 watts. The more expensive the lamps, the more expensive the solarium. The cost of lamps today ranges from 9 to 40 euros apiece. But in 800 hours they occupy themselves.

For example, the INTERSUN company sells turbo solariums with lamps, the power of which lies in the range of 180–200 V. The price of such solariums is from 7 to 11 thousand euros. Of course, there are cheaper devices - for 3.5 thousand euros, but they are not "turbo", they have less power and a limited number of hours of continuous operation. There are also more expensive devices - up to 35 thousand euros. They are powerful, high quality and equipped with additional services: "breeze", air freshener, stereo audio system. Most often, customers opt for a good powerful solarium, but without these "bells and whistles".

Solarium is beneficial

Marketing researches have proved that on average a solarium even at 30% load pays for itself in 6-7 months. A new solarium before the first lamp replacement can not only pay for itself, but also earn money for new lamps and leave the owner about 15% of the profit.” You yourself can calculate the profitability of a new business for yourself. To do this, you need to analyze the predicted customer flows. Understand how the number of customers will depend on your pricing policy. And take into account the influence of competitors. And you can predict revenue using the following formula:

Revenue per month = K max. x To load. x K season x V 1min. x D, where:

K max. – the maximum possible number of visitors per day. It is determined by dividing the working hours by the average number of minutes allotted for the procedure (for example, a working day is 10 hours, 20 minutes are spent per client: 600:20 = 30 - as many clients can be served as a maximum by one solarium in one day).

To load - load factor. He is at different stages your activities will be different. For example, in the first days of work, it can be 0.1–0.2. And its maximum value is 1.

To the season. is the seasonal factor. It displays the change in attendance depending on the season. Its maximum value "1" falls on winter and spring. Mid-summer is considered “off-season” for a solarium. This ratio varies by region.

In 1min. - the cost of one minute of tanning in the solarium. It is different for different solariums.

D is the number of working days in a month.

When you predict your monthly revenue in this way, you only need the expense part to determine the profit. To do this, calculate how much money you plan to spend on opening a tanning studio (buying units, renting a room and renovating it, hiring employees and training them) and add monthly maintenance costs to them. They will belong to wage personnel. But first of all, they will consist of rent and energy costs. Solariums have different power and level of electricity consumption (the minimum power of a turbo solarium, for example, with a connection to a 380 V power supply is 8–9 kW). But they all belong to energy-intensive devices. Multiply the cost of 1 kW by the number of "working" hours of the solarium to find out how much money you will need to pay for electricity for a month. Annually, you will also have to provide for the costs of disposing of used lamps, since they are considered hazardous waste. The sanitary epidemiological station may require the signing of agreements with the relevant organization for the disposal of used lamps.

So what should be the initial investment? It is clear that the final figure will depend on your requests. But experts say that 50,000 euros is enough for a small studio with two units. A turnkey tanning studio can be purchased for 100,000 euros.

How to properly promote solarium services

There are two types of sales in the solar business: passive and active. Passive sales are those activities that contribute to the appearance of customers without the participation of sellers. That is, it is necessary to create in the solarium and around it such conditions under which the client himself wants to sunbathe.

But not only the studio employee should be the bearer of information about tanning. Around in places accessible to the client, thematic brochures, magazines and posters, posters and banners should be laid out. Then a particularly incredulous or shy client can easily find answers to their questions and feel the idea of ​​a tan.

Let's move on to active types of sales. They must be supervised by a solarium administrator. After all, only he can develop a loyalty program, introduce the issuance of coupons for a free session in the solarium after determining the skin type of a future client, or introduce a system of discounts for regular customers according to the principle: the more you go, the less you pay.

Self-promotion also belongs to the active types of sales of the "sun". The cost of it is comparable to investments in fixed assets - miserable. But you can't forget about her. Be sure to spend money on printing information flyers that can be thrown into the mailboxes of houses adjacent to the solarium. After all, not everyone knows what a solarium is. And here also conservative cosmetologists disseminate information about their harmfulness. Marketers also consider the method of providing discounts to the bearer of the flyer as trouble-free.

Recruitment for a solarium

It is at the level of service quality that the competition between tanning studios is unfolding today. Even the price has no such influence. People are always trying to buy low and sell high. This is wrong, it is better to set the price per minute of tanning depending on the power of the device. In a turbo solarium, the tanning time is shorter - accordingly, the price should be slightly higher.

Unlike beauty salons, where there is no separate employee for servicing visitors to the solarium, the so-called solar consultant or tanning consultant must work in the studios. Helioconsultant is the first assistant to the owner of a tanning studio. It is he who meets the client and works with him. He helps the client determine the phototype of his skin and choose the optimal time for sessions to achieve the desired shade of tan. It is the helioconsultant who provides the client with comprehensive information about cosmetics for tanning and after it.

The presence of such an employee often attracts customers. After all, our people are still afraid of solariums. And they need to be able to professionally talk about all the nuances of the "artificial sun". To convince of the usefulness of the influence of ultraviolet radiation on the human body.

They train consultants for tanning studios in companies that sell solariums. At least in those that sell certified equipment and take on its warranty and post-warranty service.

How many workers should a tanning studio run? For a studio with three solariums, two people are enough, who work in shifts. And they need to be selected according to two main criteria. It is sociability and pleasant appearance. We must not forget that the employees of the tanning studio are representatives of the beauty industry.

And your own creativity to help

You can increase profits from a tanning studio by selling special cosmetics. The most popular today are the products of the following companies: Australian Gold, Magical Sun, Power Tan, Body Drench, Swedish Beauty, John Abate, California Tan. In addition to the sale of cosmetics, it is possible to provide other related services. For example: infrared saunas or hardware massage. In the West, such an accompanying type of service for solariums as teeth whitening has already appeared. During this procedure, a cap with a special solution is put on the teeth, which, under the influence of ultraviolet light, whitens the tooth enamel.

Many people want a beautiful body. No matter how hard people put in for this. They spend their time and energy in fitness clubs, sweat for hours in saunas in the hope of overweight, leave considerable amounts in beauty salons, hairdressers, use the services of virtual stylists.

Everyone has different criteria for beauty, but no matter how slender or pumped up a person is, the beauty of the body will be incomplete without a good, as it is now fashionable to say “chocolate” tan. You probably already guessed that today's topic is a business idea: how to open a solarium from scratch.

You can buy a tan in two ways (the third, in my opinion, has not yet been invented): natural And artificial. And if getting a tan under a hot, say, Mediterranean sun, is associated with considerable costs (in terms of getting under this sun), then getting a tan in a solarium is available to almost everyone (if not medical contraindications), which many successfully use.

We sell ultraviolet

Before you open a solarium from scratch, you must definitely draw up a business plan (how to do this, you can see the link), and determine your target audience, i.e. which category of people will use your services. “Isn't the solarium for everyone?” You ask. Let's clarify the situation. Opening a solarium for elite clients means not only expensive equipment modern technology but also the provision of a host of additional services.

Clients with average incomes are less pretentious. To open a solarium for this category, the costs are much less. By the way, the lack of finances is not at all an obstacle to the realization of your dreams, you can take a loan to start a business, or just borrow money. See how to do it right.

When starting this business, you need to take into account that some decline in visitors occurs in the summer, when you can get the desired skin tone naturally. However, many people still prefer to sunbathe in a solarium than in the open sun. Still much safer...

What are solariums

Design thought truly knows no bounds, and the designers of tanning machines seem to have taken into account most of the preferences of users. Currently, four types of solarium are widespread:

• Horizontal. Many people prefer this type of tanning beds because of the convenience. In this solarium you can take a nap, relax. But horizontal solariums are gradually becoming a thing of the past because of their obvious disadvantages: human discomfort in enclosed space; the inevitability of body contact with the lower glass, which causes a feeling of disgust in some; due to the same contact of the body with the inner surface of the solarium - the possibility of leaving white, unburned spots.
• vertical. This type of solarium is perfect for economy tanning salons. Firstly, such devices are cheaper, secondly, they allow you to get a more even tan, and thirdly, it allows you to avoid contact with the surface of the structure. But there are also disadvantages, which include the fact that the upper part of the body tans much better than the lower one, and the fact that the dose of ultraviolet radiation over a time period is much higher.
• Solarium chairs. This type is used when you need to quickly get an even tan of certain areas of the body - face, neck, hands. From the name it is clear that tanning is taken in a sitting position. The main disadvantage of solarium chairs is a large exposure.
• And finally the last word technology - turbo solariums. Such devices contain a set of specific functions, such as a call button for a salon employee, an audio system, the ability to change aromas inside a solarium, a cooling system, hydro and vibration massagers, a ventilation system, and much more. This is the most expensive type of solarium.

Where to open a solarium

In general, a solarium takes up little space, and therefore it can be installed almost anywhere:

• In a beauty salon.
• At the company office. In this case, the solarium will play a role.
• At the hotel.
• Even at the train station or airport.

But the most profitable would be to organize a kind of tanning studio. However, it is not so important (at least for us now) how exactly it will be called. The main thing is that people will purposefully come to you for the use of a solarium. As entrepreneurial practice shows, specialized business is taken more seriously by customers.

Most owners of solariums try to open their business either in the central part of the city or in a residential area, where the opportunity to use the service for those who wish will be practically close to home. But in this case it is again necessary preliminary estimate categories of your customers.

Necessary equipment

First of all, decide on the type of solarium that you will use in your business. Ideally, if you have all four of these units installed. An important role is played by the interior of the room. It is important that clients can truly relax and enjoy to the fullest. Then you will get a guarantee that they will come to you again and again and recommend your establishment to their friends and acquaintances. Still, "word of mouth" is a great thing.

Think about purchasing comfortable armchairs, sofas, exclusive tables, plasma TV panels where visitors can watch their favorite shows, movies, or listen to good music. Among other things, fashionable glossy publications should be present in the salon: magazines, catalogs, booklets. By the way, you can earn extra money on this by offering interested parties to lay out their price lists with you.

Provision of additional services

Any business should be able to scale, so providing additional services will bring you additional income and pleasure for your customers, and the opportunity to save money and time by getting several types of services in one place. Such services can be:

• Manicure services, photo printing on nails.
• Beauty parlour.
• Small fitness room.
• Massage room.
• Sale of related products- creams, gels, belongings, lotions, etc.
• Opening of a phytobar.

Hiring staff

Hiring staff should be after you designate the days and hours of operation of your solarium. In any case, you will need at least:

• Two shift workers for customer service.
• Administrator.
• Cleaning woman.

The rest of the staff - depending on the type of additional services provided. Accountant for drafting tax reporting and maintaining financial records can be invited as needed. I think that in the near future most small businesses will switch to this form of work with hired specialists.

Competent advertising is a way to beat competitors

It is not enough to be puzzled by the question of how to open a solarium from scratch, you also need to competently organize its advertising. This will help you creative business cards of your institution, which you should give to each of your clients, media advertising, traditional signs,

MS Word Volume: 34 pages

Business plan

Reviews (27)

You can see a carefully drawn up solarium business plan on our resource and take advantage of the best practices of specialists. The beauty industry is still highly paid, popular, because millions of people strive to keep themselves in shape. It is fashionable and helps a person to live a full life, feeling attractive and relaxed, successful and lucky. Opening the solarium is enough profitable investment in business, if you approach it professionally.

Having a ready-made document, you don’t have to look for missing numbers and calculate the payback period in the long term, think about what equipment should be purchased in order to provide clients with an instant tan. You will save yourself from unnecessary expenses and be able to get around the sharp corners of unprofessionalism. You are offered calculations for the remuneration of employees and the maintenance of the premises.

You can study the information on the organization of the work of a tanning studio right now on our resource to make sure that your undertaking is promising. The investment will definitely pay off, and grateful customers will appreciate your approach to this necessary and useful service. The beauty of a tanned body is always popular, you just need to adhere to the planned actions and follow the recommendations of the developers of this document.

How much will the opening of your own tanning studio cost - one of the main questions that interest an entrepreneur. It is impossible to specify the exact amount of the initial investment, since it all depends on what kind of studio format you are counting on.

The minimum amount with which it makes sense to enter this type of business is 400-500 thousand rubles. This money will be enough for you to open your own tanning studio for 1-2 solariums. You can install them on an area of ​​​​8-10 square meters. meters, for which you need to rent a small room somewhere in a shopping center or beauty salon. But such a business, as a rule, most often turns out to be unprofitable.

To count on a more or less solid profit, you should invest at least a million rubles in a business such as opening a solarium. This will be enough to buy 3-4 solariums of various modifications. Additionally, money will be required to rent a separately located premises with an area of ​​​​at least 30 square meters. m. A similar alignment is given taking into account the purchase of high-quality used equipment. New models of solariums are even more expensive. But, judging by the reviews of experienced businessmen, the purchase of new solariums is not necessary to open a solarium.

The volume of profits, as well as the size of probable losses, depend very much on the location of the solarium. When choosing a room for rent, you need to understand that any tanning studio has a limit above which it will not be possible to rise, no matter where it is located. Therefore, when opening your solarium, you need to be as careful as possible about the cost of renting premises for a solarium. Don't take unnecessary risks and settle for high rates just because you're tired of looking.

If you are the owner of a studio for 3-4 solariums and do not provide any additional services, then the rental price for you should not exceed 60 thousand rubles. Otherwise, the risk of becoming bankrupt is too great. The fact is that the studio needs time to promote, and if you miscalculate a little, how the rent will pull you out last veins. In addition, one should take into account the pronounced seasonality of this type of business. Not having time to unwind, in the off season you will instantly fall into a minus. Even with good revenue, high rent will simply "eat" most of your profits.

According to experts, the payback period for a solarium business in Russia does not exceed one and a half years. In some cases, with a good location and the absence of obvious competition, you can return your money in 3-4 months. In many ways, the result depends on in which city you decide to open a solarium. This business pays off most quickly in the periphery, where this niche is still little occupied. If you want to not only open a solarium, but also turn it into a profitable business, be sure to use a competent solarium business plan. From it you will find out at what time of the year it is profitable to open a solarium and what types of additional services are most in demand in a tanning studio.

The success of a solarium business depends on many factors. But leading role definitely plays right choice device. Clients come to the solarium with one goal: to get a beautiful, even tan. If you are able to offer services of adequate quality and at adequate prices, you can be sure that you will definitely not have a shortage of customers.

To do this, never and under no circumstances save on equipment by opening a tanning studio. This does not mean that you should buy only the most expensive and necessarily new solarium devices - far from it! You can quite afford to install used solariums, but only if they are supplied from European countries.

In no case do not use old lamps that have served their allotted time in work. The maximum service life of solarium lamps is 700-800 hours. After that, they still continue to work, but it is no longer possible to get a normal tan with their help. But the risk of burns for the client increases many times over. It is not difficult to imagine that such a quality of service will sooner or later lead to the fact that customers will scatter, and your company will acquire a bad reputation, which will be very difficult to fix.

On modern market tanning salons there are many devices that allow you to get an even tan of varying intensity in several sessions. When planning to open your own solarium business, navigate this sea of ​​proposals by choosing the best option for your studio. Of course, the amount that you can invest in a purchase is decisive. But here the principle works as precisely as possible: less is better, but better. That is, it is more profitable to purchase two high-quality devices than 3-4 low-power solariums.

Customers can no longer be surprised with standard horizontal and vertical solariums. As the analysis of the dynamics of the solarium market shows, many tanning studios have modern devices that create the illusion of a sea tan, solariums with aromatherapy and massage. If desired, you can even change the color of the lamp. Business on vertical solariums is considered the most profitable. Customers appreciate such devices for their hygiene, since there is no need for the whole body to come into contact with the solarium surface. Their cost is higher compared to horizontal ones, but, as practice shows, they pay off much faster.

In order for a tanning studio to bring normal profit, it is advisable to equip it with at least 3-4 solariums, and best of all - of various modifications. For these purposes, you will need from 30 to 60 thousand dollars. After learning about the prices for a solarium, many businessmen understand that opening a solarium is expensive, but also profitable, as the same entrepreneurs realize after only a few months of activity. Judging by the reviews about the solarium as a business, the use of a professional solarium business plan in the process of organizing a business allows you to increase the chances of success. A competent plan for a tanning studio is your chance to stay afloat in a competitive environment and develop your business in the shortest possible time by creating a whole network of solariums.

At every step you can meet someone's small business. , tanning studios, and just ordinary hairdressers are in every district of the city. Sometimes their concentration reaches the point of absurdity: a couple of salons in one building.

I think everyone was wondering: “Is it profitable to open something like this if the market is already oversaturated? After all, the competition in this area is very high.” With his story of opening a tanning studio with a magazine Reconomica shared Ekaterina Krylova.

Why I decided to open a tanning business

I currently live in the city of Krasnoyarsk. At the time of starting my first business in 2008, I was 22 years old, I was graduating from university and planned to develop my own tanning studio, but, unfortunately, the business had to be closed two years after opening. About why I decided to try myself in this business, about all the subtleties and difficulties that I encountered while working, read below.

The tanning craze as a reason to make money

At the end of the 2000s, the passion for tanning in solariums reached its peak. It was just a boom!

My friends and I went almost every day to the house next door, where there was a small tanning studio. Coming in Once again sunbathing and watching a decent queue of people eager to betray their skin to a bronze tint, I figured out in my mind the approximate costs of opening such a business and got excited about the idea.

Moreover, an acquaintance of an acquaintance of my friend personally knew the owner of this studio, and according to rumors, for a year of work, this very owner from the profits received, which also fueled my desire to try myself in this business.

Tanning studio business plan

Along with writing thesis I was preparing a business plan for opening my own tanning studio.

I planned to open a budget studio, the quality of tanning is not inferior to expensive ones. It was supposed to save on the design of the premises and hired employees, since I planned to work there as an administrator, an accountant, and a cleaning lady myself.

Should you choose a vertical or horizontal solarium for your business?

Due to the limited Money To begin with, I decided to buy one solarium booth. Having studied on the Internet (thanks to those who invented it!) a fairly extensive market for solariums, my choice fell on a vertical model of medium power at an affordable price for me of 170 thousand rubles with delivery.

Since I am very skeptical about loans, 150 thousand rubles were accumulated by me, the rest of the money was borrowed from friends, acquaintances and unfamiliar people. I swore to everyone with an oath to start returning the money from the first profit, and we agreed on this.

IP registration

So, when everything was planned and I was ready to organize my first business, the case was set in motion. The first thing I started with, having previously studied the information on the Internet, is. Having gone to the tax office in advance, on the day “X” I came fully armed, namely with a full package of documents.

On the way from the stop to the tax office, at least five times they offered to help me with the registration of an individual entrepreneur, LLC - yes, even a CJSC - for a completely symbolic amount.

But in fact, there is nothing wrong with registration, the procedure is very fast and soon you will be given the coveted certificate! The most difficult thing for me, I think, was to decide on the OKVED code.

It is important to register an individual entrepreneur or other legal entity.

Finding a space for a solarium and its arrangement

Inspired by the success of registering my IP, I enthusiastically started looking for a suitable premises. Determined, I looked through all the real estate sites in the city, but day by day my gas fuse, I could not find anything worthwhile on my own.

I had to contact, and for me this is the first unplanned expenses. After visiting a couple of unsuitable premises, I finally found a room that suited me.

The room with an area of ​​16 square meters was located on the first non-residential floor of an apartment building. To get to the tanning studio, you had to tell the administrator where you were going, and go through the intricate labyrinth of corridors to the very end. In the key places of the corridor, I hung signs in the form of an arrow and the name of the tanning studio, otherwise it was simply impossible to reach the studio.

Rent price

The rent of the premises at that time cost about 16 thousand rubles, the first and last months paid immediately. In addition, I had to pay the realtor a monetary reward in the amount of a monthly rent.

Before the signing of the contract, I carried out reconnaissance on the ground: the premises were located in a residential area not far from the city center, on the contrary there was a technical school, which gave hope to young students who wanted to sunbathe, in the neighboring house there was a beauty salon with a solarium, but this solarium was not particularly popular enjoyed.

High human traffic will be a big plus.

Repair for yourself

In the rented premises, I made a small cosmetic repair: I painted the walls, changed the blinds. A partition was also installed, which divided the room into two zones: directly the one where the solarium was installed, and the entrance zone.

In the entrance area, I installed a rack for displaying samples of cosmetics and related products, a sofa, a TV, an administrator's desk, and a hanger. In the area where the solarium was installed, the apparatus itself stood, a large mirror hung, a floor fan, a dressing table, a wastebasket were installed, a couple of posters adorned the wall. Of all the above, I bought a sofa for 7 thousand rubles. Mirror, fan and dressing table together cost about 5 thousand rubles.

Socket issue

Most of the tanning beds in question, including mine, were powered by a 380 watt outlet. In the rented premises, there were only 220 W sockets. So, before concluding a lease agreement, I agreed with the administration of the premises on the possibility of an additional 380 W socket. The administration of the premises gave its go-ahead and sent electricians.

As a result, for 30 thousand rubles and a day of work, a new outlet was installed for me. These were my second unplanned expenses. More precisely, these expenses were planned, but in a much smaller amount.

You should also pay attention to the fact that the lamps in the apparatus have a certain expiration date and must be completely replaced after the specified hours, otherwise they begin to emit harmful radiation. At that time, a set of lamps with installation cost about 40 thousand rubles.

How to attract customers to a new solarium

Organizing my own business, I managed to be, among other things, a creative director. I independently developed the general concept of the tanning studio, I came up with a sonorous name and a beautiful signboard, developed a layout for business cards and subscriptions, as well as a discount system.

look interesting video about typical mistakes in this kind of business.

Bonuses and other "goodies" for customers

Guests of the studio could sunbathe as a one-time for 13 rubles per minute, or purchase a subscription for any number of minutes, in which case the cost of a minute of tanning was cheaper by a ruble. For clients who came to a cold tanning bed, I always added two minutes of tanning for free in order to preheat the tanning bed.

In addition, I sold a variety of creams and oils “before and after sunburn” of various price categories, stikini and hats. There were always free cotton pads and make-up remover milk, paper towel rolls and wet wipes on the dressing table. After each client, it was necessary to wipe the tanning booth with an antiseptic solution, in my case it was Alaminol. All consumables were bought in the same organization where the solarium was purchased.

The working hours of the studio were from 10:00 to 20:00. In some cases, by prior agreement with the client, I could open earlier, but I could not close later, since the entire office complex where I rented the premises was open until 20:00.

It is worth noting that for all the time I have been working, I have not had any checks from supervisory authorities. In the room, in the corner at the entrance, a fire extinguisher given to me by the administration was lonely gathering dust.

The advertisement is engine of the trade

• by prior agreement with the administration of the premises, an advertising banner with the name of the tanning studio and a telephone was hung on the facade of the house;
• leaflets were produced with a promotion like “come with this coupon and get 50% off your first tan”, which were scattered in mailboxes in the nearby area;
• the same flyers were given to a promoter girl who handed them out not far from the tanning studio (by the way, the girl handed them out at random, threw some away, hid some in her bag, but when she came for wages, she was convicted of poor-quality work) ;
• 1000 business cards were printed for 650 rubles, plus a layout for 300 rubles. Business cards lay in the studio at the reception desk and at the reception desk of the entire office complex.

Seasonality of business is a minus

The peak of tanning activity occurs in the spring. There were also many who wanted to sunbathe before the big holidays: New Year, graduation at school, etc. I launched the business in the fall with the expectation that, firstly, everyone’s summer tan will gradually fade, and crowds of people will rush to me to maintain a bronze skin tone, and secondly, that by the season I am recognized in all the surrounding areas.

As a result, in the off-season months, there was barely enough money for rent, a little advertising and the purchase of consumables. In the season, things went better and I managed to fully pay off my debts, but I never saw the expected profit. During the summer months, as you can imagine, there is usually complete silence in the solarium. Due to the very disastrous situation, I went to negotiations with the owners of the rented premises and agreed to reduce the rent for three summer months.

Regarding the hot weather outside, I have the following very important observation: when the solarium is on, the air in the room heats up very quickly and strongly. So in the summer heat, neither the fan turned on, nor the window wide open saved me and my clients from the hellish heat in the room, for this reason, for the comfortable work of the tanning studio, it is necessary to install air conditioning.

Difficult choice

In the middle of work, trying to somehow improve my situation, I rented out part of the premises for 5 thousand rubles a month. And yet, two years after starting work, I decided to sell my tanning studio.

Work for the sake of work is not fun.

The debts were paid off, which did not burden me financially anymore, but I did not receive the expected profit either.

By the time I opened a tanning salon, the fake tan craze was past its peak and demand was on the decline. More and more information began to appear in the media that excessive tanning is harmful to health, it is especially dangerous to sunbathe for people with a large number of moles, that “all these tans of yours” lead to the formation of skin cancer. So the number of clients that came to me to sunbathe was twice less than that the amount I expected.

Ahead were three summer months of complete calm and an ambulance replacement of all the lamps in the apparatus. I sold my business not as a business, but as a solarium, plus unsold consumables as a gift. The furniture went under the hammer, the remaining trifle went around the world. After two years of work, I sold the solarium for 135 thousand rubles. As a result, I was not in the red, but I didn’t turn out to be in a big plus either, for two years of work I worked to zero.

Conclusions - why my business failed and what mistakes should be avoided

From my business history of running a tanning studio I can highlight the following points:

1. In the room where the solarium is located, there must be an inflow fresh air and air conditioning, without which, in warm weather, the room becomes simply indescribably hot.
2. After turning off the solarium, always make sure that the client leaves the cabin. It is not uncommon for people in an unventilated room in the heat to lose consciousness in the solarium cabin. Luckily, I didn't have any of those.
3. My ad didn't work. At all. Maybe the reason lay in the disgusting organization of an advertising campaign by me personally, and it was worth hiring professionals for this job. But the budget was extremely limited, and almost no one ever came on leaflets. Usually people came for the first time with phrases like: “But my girlfriend has been visiting you for a month and she is so tanned” or “My neighbor, Baba Klava, highly recommends you.” So word of mouth sometimes works better than low-quality advertising.
4. Be very responsible when choosing a room. A terrible woman worked for us as an administrator, from whom all my clients shied away and, as if under interrogation, answered the question: “Where are you going?”. Towards the end of my work, the notorious local poultry farm began to rent the room next to me, from which my studio constantly smelled of rotten meat. I suspect that this terrible smell was one of the strong reasons for my decision to sell the business.
5. Ideally, if there is a sink in the room where the tanning booth is installed. Because it’s not very convenient to wash off makeup with a cotton pad in front of the dressing table.
6. And finally, an indisputable truth that works not only in the matter of organization own business. When planning, the budget should include about 30% for contingencies.

I wish everyone success in organizing their own business and I will be glad if my story is useful to someone!

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. You can improve your appearance very quickly with the help of artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place where not only people with a good income can afford to come, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

In developed countries, hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where it is summer all year round, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

• The climate in Russia is characterized by a small proportion of sunny days, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
• Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person's status.
• A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
• If you are planning to start such a business in small town where there are not enough offers of this kind on the market, it is not even worth thinking about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include additional services in the range, such as, for example, a phytobar, massage, pedicure and manicure, spa treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as a legal entity or individual entrepreneur. The second option is easier and more profitable. For a solarium, OKVED code 93.04 “Physical and recreational activities” is suitable, and if you plan to sell cosmetic products necessary for tanning, also 52.33 “ Retail cosmetic and perfumery products. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permits similar to those required for the operation of beauty salons. Employees are required to have medical records. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:

• availability of auxiliary premises (bathroom, dressing room, pantry);
• availability of storage space for garbage and equipment;
• equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
• equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

• width - 1.5 m;
• length - 2 m;
• ceiling height - from 2.6 m.

If you are planning to install two solariums, then keep in mind that the total area of ​​\u200b\u200bthe room in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Take close attention the way the supply and exhaust ventilation is arranged, it is necessary to ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one disadvantage - high rent), in newly occupied houses (the advantage is that there is no competition), on the inhabited outskirts, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are nearby shopping centers, cafe, higher educational establishments, Sport halls feel free to rent a room.