Rules for the sale of non-food products. Forming an opinion about ourselves

Approved
Government Decree
Russian Federation
dated January 19, 1998 No. 55

Selling Rules certain types goods

I. General provisions














XVI. Features of the sale of liquefied petroleum gas. - expired


XIX. Features of the sale of alcoholic products. - expired

I. General provisions

1. These rules are developed in accordance with the Law of the Russian Federation “On the Protection of Consumer Rights” and govern relations between buyers and sellers in the sale of certain types of food and non-food products. food products.

Buyer and seller

2. The buyer is understood as a citizen who intends to order or purchase or ordering, acquiring or using goods exclusively for personal, family, household and other needs not related to the implementation entrepreneurial activity.

The seller is understood as an organization regardless of the organizational and legal form, as well as individual entrepreneur selling goods under a retail sale and purchase agreement (hereinafter referred to as the agreement).

Seller's working hours

3. The mode of operation of the seller - a state or municipal organization is established by decision of the relevant executive authorities or local governments.

The mode of operation of the seller - an organization of a different organizational and legal form, as well as an individual entrepreneur is established by them independently.

In the event of a temporary suspension of its activities (for planned sanitary days, repairs and in other cases), the seller is obliged to provide the buyer with information on the date and timing of the suspension of activities in a timely manner.

Range and forms of service

4. The range of goods offered for sale, the list of services provided, as well as the forms of service are determined by the seller independently in accordance with the profile and specialization of their activities.

When carrying out retail trade at the location of the buyer outside stationary places of trade: at home, at the place of work and study, on transport, on the street and in other places (hereinafter referred to as peddling trade), it is not allowed to sell food products (with the exception of ice cream, without alcoholic beverages, confectionery and bakery products in the manufacturer's packaging), medicines, medical products, jewelry and other products made of precious metals and (or) precious stones, weapons and cartridges for them, copies of audiovisual works and phonograms, programs for electronic computers and databases.

Requirements for the organization and implementation of trading activities

5. The seller, in carrying out his activities, is obliged to comply with the mandatory requirements for the organization and implementation of trading activities established by regulatory legal acts Russian Federation.

Premises, equipment and supplies

6. The seller must have the necessary premises, equipment and inventory to ensure, in accordance with the legislation of the Russian Federation on technical regulation, the preservation of the quality and safety of goods during their storage and sale at the point of sale, appropriate trading conditions, as well as the possibility right choice buyers of goods.

Measuring

7. The seller is obliged to have and maintain measuring instruments in good condition, timely and in accordance with the established procedure to carry out their metrological verification.
In order to verify by the Buyer the correctness of the price, measure and weight of the Purchased Goods, appropriate measuring equipment must be installed on the trading floor in an accessible place.

Book of reviews and suggestions

8. The seller is obliged to have a book of reviews and offers, which is provided to the buyer at his request.

Bringing the rules to the attention of buyers

9. These rules are brought to the attention of buyers by the seller in a clear and accessible form.

Seller Information

10. The seller is obliged to bring to the attention of the buyer the company name (name) of his organization, its location (address) and mode of operation, placing the specified information on the signboard of the organization.

The seller - an individual entrepreneur must provide the buyer with information on state registration and the name of the body that registered it.

If the activity carried out by the seller is subject to licensing, then he is obliged to provide information on the number and validity of the license, as well as on the authority that issued it.

The specified information is placed in places convenient for familiarization of the buyer.

Similar information should also be brought to the attention of buyers when trading in temporary premises, at fairs, from stalls and in other cases, if trading is carried out outside permanent place finding a seller.

When carrying out retail trade, the seller's representative must have a personal card certified by the signature of the person responsible for its execution and the seller's seal, with a photograph, indicating the last name, first name, patronymic of the seller's representative, as well as information about the seller.

Product Information

11. The seller is obliged to promptly bring to the attention of the buyer the necessary and reliable information about the goods and their manufacturers in a clear and accessible form, which ensures the possibility of the correct choice of goods.

The information must contain:

• Name of product;
• location (address), company name (name) of the manufacturer (seller), location (address) of the organization (organizations) authorized by the manufacturer (seller) to accept claims from buyers and carry out repairs and maintenance of goods, for imported goods - the name of the country the origin of the goods;
• information on the mandatory confirmation of the conformity of goods in the manner prescribed by the legislation of the Russian Federation on technical regulation;
• information about the main consumer properties of the goods;
• information on the energy efficiency of goods in respect of which the requirement for the availability of such information is determined in accordance with the legislation of the Russian Federation on energy saving and on improving energy efficiency;
• rules and conditions for the effective and safe use of the goods;
• warranty period, if it is established for a specific product;
• The service life (shelf life), if it is set for a specific product, as well as information about the necessary actions of the buyer after the specified period and possible consequences if such actions are not taken, if the goods after the expiration of the specified period pose a danger to the life, health and property of the buyer or become unsuitable for their intended use;
• the price in rubles and the conditions for the Purchase of goods, including when granting a loan – the amount of the loan, the full amount payable by the consumer, and the repayment schedule for this amount.

If the goods purchased by the buyer were in use or a defect (shortcomings) was eliminated in it, the buyer must be provided with information about this.

The seller must warn the buyer about the shortcomings in the goods not only orally, but also in writing(on the product label, sales receipt, or otherwise).

Commodity-accompanying documentation

12. The seller is obliged, at the request of the consumer, to acquaint him with the shipping documentation for the goods, containing for each item of goods information on the mandatory confirmation of conformity in accordance with the legislation of the Russian Federation on technical regulation (certificate of conformity, its number, its validity period, the authority that issued the certificate, or information about the declaration of conformity, including its registration number, its validity period, the name of the person who accepted the declaration, and the body that registered it). These documents must be certified by the signature and seal of the supplier or seller, indicating his location (address) and telephone number.

Sale of goods made from objects of the animal world

13. The sale of goods made from objects of the animal world (fur and leather clothing, haberdashery, decorative items, shoes, food products) belonging to species listed in the Red Book of the Russian Federation is carried out if there is appropriate documentation for the goods confirming that these objects of the animal world were obtained in accordance with the legislation of the Russian Federation on the basis of a permit (administrative license) issued by the federal executive body in the field of environmental protection natural environment. Sale of goods imported into the Russian Federation, made from objects of the animal world falling under the Convention on international trade endangered species of wild fauna and flora is carried out on the basis of a permit from the competent authority of the exporting country, and goods confiscated as a result of violation of this convention - on the basis of a permit authorized body.

When selling such goods, the seller is obliged to provide the buyer, at his request, with information about the documents confirming the availability of the relevant permit.

Other product information

14. The seller must also provide other information about the goods provided for by federal laws, other regulatory legal acts of the Russian Federation.

Ways of communicating information about goods and its volume

15. Information about the product, its manufacturer and seller must be brought to the attention of the buyer by the methods established by federal laws, other regulatory legal acts of the Russian Federation, and if they are not defined by these acts, then by the methods adopted for certain types of goods.

The amount of mandatory information about the product, its manufacturer, transferred to the buyer along with the product (on the product, consumer packaging, packaging, label, label, in technical documentation) must comply with the requirements of federal laws, other regulatory legal acts of the Russian Federation.

Information about the seller, goods and their manufacturers is brought to the attention of buyers in Russian, and additionally, at the discretion of the seller, in the state languages ​​of the constituent entities of the Russian Federation and the languages ​​of the peoples of the Russian Federation.

Information about the services provided, their prices and conditions for the provision of services

16. The consumer must also be provided with clear and reliable information about the services provided, the prices for them and the conditions for the provision of services, as well as the forms of service used in the sale of goods (on pre-orders, sale of goods at home and other forms).

Acquaintance with the necessary goods

17. When selling goods, the buyer is given the opportunity to familiarize himself or with the help of the seller with the necessary goods.

The buyer has the right to inspect the offered goods, demand that a property check be carried out in his presence or a demonstration of its operation, unless this is excluded due to the nature of the goods and does not contradict the rules adopted in retail.

The seller is obliged to conduct a quality and safety check (inspection, testing, analysis, examination) of the goods offered for sale in the case when the checks are provided for by the legislation of the Russian Federation or the terms of the contract.

Commodity prices

18. The prices of goods sold by the seller, as well as other terms of the contract, must be the same for all buyers, except in cases where federal laws or other regulatory legal acts allow the provision of benefits for certain categories of buyers.

price tags

19. The seller is obliged to ensure the availability of uniform and clearly defined price tags for the goods sold, indicating the name of the goods, grade (if any), price per weight or unit of goods. It is allowed to issue price tags on paper or other information carrier visually accessible to buyers, including those with electronic display of information, using slate boards, stands, light panels.

When selling goods carried out through peddling, the seller's representative must have a price list certified by the signature of the person responsible for its execution, indicating the name and price of the goods, as well as services provided with the consent of the buyer.

Contract form

20. The contract is considered concluded in the proper form from the moment the seller issues the buyer a cash or sales receipt or other document confirming payment for the goods, unless otherwise provided federal law or an agreement between the seller and the buyer.

In case of retail trade, together with the goods (with the exception of the food products specified in paragraph two of clause 4 of these rules), the buyer is given a sales receipt, which indicates the name of the goods and information about the seller, the date of sale, the quantity and price of the goods, and the signature of the seller’s representative .

Calculations

21. Settlements with buyers for goods are carried out using cash registers, with the exception of cases provided for by the legislation of the Russian Federation.

Services in connection with the sale of goods

22. Services offered by the seller in connection with the sale of goods may be provided only with the consent of the buyer.

The buyer has the right to refuse the services offered during the sale of the goods, as well as demand from the seller the return of the amounts paid for the services provided without his consent.

The Seller is not entitled to condition the sale of some goods by the obligatory Purchase of other goods or the obligatory provision of services in connection with their sale, except in cases where the goods cannot be assembled and (or) installed (connected) according to technical requirements without the participation of relevant specialists.

In the case of delivery of bulky goods by the buyer, the seller is obliged to ensure the loading of the goods on the buyer's vehicle free of charge.

Transfer of goods

23. The seller is obliged to transfer to the buyer goods of proper quality, in containers and (or) packaging, with the exception of goods that, by their nature, do not require packaging and (or) packaging, in a certain set (set of goods) and completeness, with documents related to the goods and accessories.

Requirements for the quality, container and (or) packaging of the transferred goods, their completeness, accessories and documentation, a set of goods, as well as the conditions for the delivery of goods are established by the legislation of the Russian Federation.

Transfer of goods with an expiration date

24. The goods for which the expiration date is set, the seller is obliged to transfer to the buyer in such a way that it can be used for its intended purpose before the expiration date.

Sale of goods with the condition of its acceptance

25. When selling goods with the condition that the buyer accepts them within a certain period, the seller cannot sell the goods to another buyer during this period.

Unless otherwise provided by the contract between the seller and the buyer, the buyer's failure to appear or take other necessary actions to accept the goods within the period specified by the contract may be considered by the seller as the buyer's refusal to purchase the goods.

Product exchange

26. The buyer has the right, within 14 days from the date of transfer of a non-food product of good quality to him, if a longer period is not declared by the seller, to exchange at the place of purchase and other places declared by the seller, the Purchased goods for a similar product of a different size, shape, dimension, style, colors or configurations, making the necessary recalculation with the seller in case of a difference in price.

If the seller does not have the goods necessary for the exchange, the buyer has the right to return the Purchased goods to the seller and receive the amount of money paid for it or exchange it for a similar product at the first receipt of the corresponding goods for sale. The seller is obliged to inform the buyer, who requested the exchange of non-food goods, of its receipt on sale.

The buyer's demand for the exchange or return of goods is subject to satisfaction if the goods were not in use, their presentation, consumer properties, seals, labels are preserved, and there is evidence of the purchase of goods from this seller, with the exception of goods that are not subject to exchange or return according to the specified in this clause on the grounds in accordance with the list approved by the Government of the Russian Federation.

Sale of goods of inadequate quality

27. The buyer, to whom goods of inadequate quality were sold, if its defects were not specified by the seller, has the right, at his choice, to demand from the seller:

• replacement for a product of a similar brand (model, article);
• replacement for the same product of another brand (model, article) with a corresponding recalculation of the purchase price;
• proportional reduction of the purchase price;
• immediate gratuitous elimination of defects in the goods;
• reimbursement of expenses incurred by the buyer or a third party to eliminate defects in the goods.

In this case, the buyer has the right to demand also full compensation for losses caused to him as a result of the sale of goods of inadequate quality.

The buyer has the right to demand the replacement of a technically complex or expensive product in the event of a significant violation of the requirements for its quality (detection of fatal flaws, flaws that cannot be eliminated without disproportionate costs or time, or are detected repeatedly, or appear again after their elimination, and other similar shortcomings).

With regard to technically complex goods, the specified requirement of the buyer is subject to satisfaction in accordance with the list of such goods approved by the Government of the Russian Federation.

In case of detection of defects in the goods, the properties of which do not allow them to be eliminated (food products, perfumes and cosmetics, household chemicals and other goods), the buyer has the right, at his choice, to demand the replacement of such goods with goods of good quality or a commensurate reduction in the purchase price.

Instead of presenting these requirements, the buyer has the right to refuse the Purchased goods and demand the return of the amount of money paid for the goods.

In this case, the buyer, at the request of the seller and at his expense, must return the received goods of inadequate quality.

When returning to the buyer the amount of money paid for the goods, the seller is not entitled to withhold from it the amount by which the value of the goods has decreased due to its full or partial use, loss of its presentation or other similar circumstances.

If the buyer presents a demand for the seller to eliminate the shortcomings of a durable product or replace such a product, the buyer has the right to simultaneously demand that he be provided with a similar product of adequate quality for the period of repair or replacement of goods of inadequate quality, with the exception of goods according to the list approved by the Government of the Russian Federation, for which this requirement does not apply.

Checking the quality of goods

28. The seller or an organization that performs the functions of a seller on the basis of an agreement with him is obliged to accept goods of inadequate quality from the buyer, and, if necessary, to check the quality of the goods. The buyer has the right to participate in the quality control of the goods.

If a dispute arises about the reasons for the appearance of defects in the goods, the seller or an organization performing the functions of the seller on the basis of an agreement with him, are obliged to conduct an examination of the goods at their own expense. The buyer has the right to challenge the conclusion of such an examination in court.

The buyer's absence of a cash or sales receipt or other document certifying the fact and conditions of the purchase of goods is not a reason to refuse to satisfy his requirements and does not deprive him of the opportunity to refer to witness testimony in support of the conclusion of the contract and its terms.

Terms of satisfaction of requirements

29. The deadlines for the seller to satisfy the buyer's requirements, as well as liability for violation of these deadlines, are determined in accordance with the law of the Russian Federation “On Protection of Consumer Rights”.

Product warranty period and expiration date

30. The buyer has the right to present the claims specified in clause 27 of these rules in relation to defects in the goods if they are discovered during the warranty period or the expiration date.

The warranty period of the goods, as well as its service life, is calculated from the date of sale of the goods to the buyer. if it is impossible to determine the day of sale of the goods, this period shall be calculated from the date of manufacture of the goods.

The shelf life of the goods is determined by the period calculated from the date of manufacture of the goods, during which it is suitable for use, or the date before which the goods are suitable for use.

If the buyer is deprived of the opportunity to use the product due to circumstances that depend on the seller (the product needs special installation, connection or assembly, it has defects, etc.), the warranty period is calculated from the date the seller eliminates such circumstances. if the day of delivery, installation, connection, assembly of the goods cannot be determined, the warranty period is calculated from the date of conclusion of the contract of sale.

For seasonal goods (clothes, fur goods, shoes and other goods), the warranty period is calculated from the moment of the onset of the corresponding season, the onset of which is determined by the authorized state body of the constituent entity of the Russian Federation, based on climatic conditions buyers' locations.

If the warranty period is less than two years and defects in the goods are discovered by the buyer after the expiration of the warranty period, but within two years, the seller is liable if the buyer proves that the defects in the goods arose before it was handed over to the buyer or for reasons that arose before that moment.

Consequences of failure to set the expiration date guarantee

31. If the product does not have a warranty period or expiration date, claims related to the defects of the goods may be presented by the buyer, provided that the defects are discovered within a reasonable time, but within two years from the date of transfer of the goods to the buyer or within a longer period established in accordance with federal law or treaty.

XX. Monitoring compliance with these rules

142. Compliance with these rules is monitored by the Federal Service for Supervision of Consumer Rights Protection and Human Welfare.

Everyone knows that for the sale of each individual product there are certain rules that must be followed. This article will outline the rules for the sale of certain types of goods in retail outlets.

To begin with, we will provide you with general rules for the sale of goods that apply to absolutely all categories. Firstly, the seller is obliged to comply with all safety, sanitary, veterinary and fire regulations. Secondly, the place of trade must be equipped with all the necessary equipment for the proper storage and sale of goods. Thirdly, if the buyer demands to provide him with a book of reviews, then the seller is obliged to do so. Fourthly, there should be a buyer's corner in the premises, where, if necessary, he can familiarize himself with the license, registration and other documents permitting trade. Fifth rule: the seller is obliged to familiarize the buyer with the manufacturer, with the term for the sale of goods, with the price of the goods and, if necessary, provide quality certificates.

Now we will present to your attention the rules for selling individual by category:

On the packaging of the goods put up for sale, the composition of the product, its calorie content, cooking conditions, shelf life, contraindications must be indicated. Bread and others bakery products in places of small trade it is necessary to sell only in packaged form. The seller, before selling a certain product, must familiarize himself with its quality by external signs. These rules for the sale of certain types of goods of the food group must be followed in addition to those set out above.

Clothing and footwear. To begin with, all products of this type must undergo pre-sale preparation. That is, sorted by type of material, models, sizes. Goods for women, men and children must be in different trading floors. Each product has a label that contains information about the price, size, fabric composition and more. The buyer must be provided with conditions for fitting.

Perfumes and cosmetics. Product labels, in addition to the previously listed list, should contain information about the purpose of this product, the effect it has, contraindications, conditions of use, and so on. The buyer is provided with samples of goods. When buying a product, the person who purchases it must familiarize themselves with the contents of the packaging box (paper).

Weapons and ammunition for it. Each unit of goods, except for tear substances, must have its own registered number, stamp. The pre-sale preparation of this type of product includes, in addition to unpacking and putting it on display in the store, cleaning and lubricating it in order to avoid malfunction due to improper care. The label of this product, in addition to the above information, must also contain it specifications. Sale is allowed only to persons with Required documents for the acquisition of weapons and further maintenance.

Rules A product that does not contain a warning on the label that excessive consumption of alcoholic products is harmful to health should not be allowed to be sold. The sale of alcohol to people under the age of majority is prohibited. It is also prohibited to sell alcoholic products in children's institutions, educational and medical buildings, in public transport and places of culture. For the sale of alcoholic beverages, the seller must have such types of documents as an invoice for each type of product (commodity-transport) and a license authorizing the sale of alcohol. Alcoholic products should be sorted by type.

In this article, you got acquainted with the basics, but you can always study the rules for the sale of certain types of goods in more detail using the consumer protection law.

Many business owners in Russia choose the sale of non-food products as their main activity. In this regard, managers must have knowledge of trade rules, responsibilities and rights. The specificity of this direction requires an understanding of the nuances and the ability to apply them in practice.

How trade rules have changed in 2019, and what bills have come into force, as well as other information regarding trade in the Russian Federation, can be obtained from qualified lawyers of our portal.

You can use the consultation 24 hours a day for free.

Retail sale in the Russian Federation of non-food products is regulated by the Legislation of the Russian Federation and has strict rules taking into account the rights of consumers.

Sale of goods can be carried out:

• with the help of special organizations;
• at specialized enterprises;
• in supermarkets;
• in departments;
• in retail organizations;
• in small retail;
• in other designated places.

Despite the apparent simplicity, sales are subject to established norms and standards all the way to the buyer. In this regard, it is necessary to adhere to the following order:

• acceptance of products from the supplier, in accordance with the regulations of the rules of the Russian Federation;
• verification of documents (quality certificates, certificate for the right to trade or production, declarations, etc.);
• storage of products, according to the norms of the product type;
• compliance with technical regulations (safety of packaging, completeness, warranty period, etc.);
• preparation of goods for sale;
• compliance with the terms of service;
• delivery and transportation (presence of brand, weight, container, etc.);
• observance of responsibility for the products sold;
• observance of consumer rights.

You must follow all of the above rules, as well as many others. Thus, business processes should be set up in such a way that they proceed according to the regulations and are automated. This will minimize participation in them.

In the event that there is an unhealthy tendency for problems to arise, then the area in which they arise should be reconsidered. Additionally, you can invite a business consultant to adjust the activities of the company. Such a solution to problems is resorted to quite often, because. this reduces the risk of unpleasant situations, both with consumers and with regulatory authorities. Not infrequently, a consultant helps to increase net profit.

Changes in trading rules

In 2019, in Russia, the rules governing the activities of retail trade have undergone some changes. The obligatory conclusion of a contract for the sale of retail products remained unchanged.

In this regard, the seller (legal entity) acts as a person who sells goods. And the consumer is citizens who purchase products for personal use, i.e. uses the goods not for resale. This definition spelled out in Decree No. 81, clause 2 and in the Civil Code of the Russian Federation.

It is also not prohibited to sell product groups on the territory of the consumer's location, i.e. outside of a stationary store. In 2019, Decree No. 81 included the following changes:

1. A group of goods that is prohibited for retail sale. On the basis of paragraph 4, it is prohibited to sell such products as ice cream, intoxicating drinks and those that do not contain alcohol, confectionery and flour products, medicines, products made of precious metals, weapons and additional materials for it.
2. In retail peddling, the organization represented by the seller is required to identify itself to the buyer. Thus, the representative must have a “badge” with him, in which the following information is entered: the name of the seller, the details of the organization (name, address, TIN), activity.
3. The representative of the organization in retail trade is obliged to have a price list certified by the seal of the company and the signature of the head.
4. Be sure to issue a sales receipt or cash receipt, which is signed by the seller. It is also necessary to enter data on the date of sale of the goods, details of the organization, nomenclature of the product group, price and quantity in the check.

In the current rules in 2019 on the territory of Russia, clause 11 has also undergone changes.

Now the seller is obliged to notify the consumer about the presence of defects in the product. Previously, it was allowed to inform only orally, on the basis of changes, it is necessary to warn in writing. For example, product data on the price tag or on the attached information sheet.

Thus, the seller provides accurate data without violating the rights of the buyer. And the buyer, in turn, having paid for such products, has no right to make claims.

In the event that the buyer was not notified and discovered a defect, he has the right to demand:

• make a replacement;
• reduce cost;
• to fix the defect free of charge;
• compensate for the costs of self-correction of defects.

The conclusion of the contract between the seller and the buyer is the moment when the buyer receives the goods and the payment receipt. Based on the amended rules of 2019 in paragraph 28, the buyer can make claims even in the absence of a payment document.

Confirmation of the concluded contract may be witness testimony, video surveillance recording, and more.

The main change that came into force in 2019 also applies to paragraph 33. It affects, first of all, the sphere of food products, which, before being sold on the market, must be subjected to a sanitary examination.

Rules for the sale of commission goods

Rules for commission trade in non-food products appeared due to the spread of outlets such as "Second Hand". The legislation of the Russian Federation strictly regulates the rules of trade in relation to goods that were in use. In this regard, the following requirements apply:

1. Preparatory stage. All goods must undergo a mandatory pre-sale preparation procedure, which consists in inspecting products, sorting for wear and tear and quality control.
2. Sanitary standards. In retail sales, the goods must undergo a procedure of cleaning, washing and disinfection. However legislative framework Russia does not provide documents that could confirm these actions. In this case, the seller is obliged to independently carry out these procedures.
3. Informing. The seller is obliged to inform the consumer about the quality of the goods, the presence of defects, what procedures were performed (see clause 2), technical characteristics, purpose of the product.

It is mandatory to provide all data on the label or price tags, if the organization does not do this, then the consumer has the right to act in accordance with clause 27 General Rules trade in Russia, which are concluded in the legal requirement to provide a discount, repair, etc.

For sale commodity groups– electronics, household appliances, computers, etc. information should be provided on the possible service life. Also, the store is obliged to provide a warranty period of 14 days.

By the way, there are changes in the acquisition of such a group of goods abroad by Russian citizens. In the Republic of Belarus (RB), the rules for the sale of consignment goods are similar. In this regard, a citizen of the Russian Federation has the right to purchase products in Second Hand stores on the territory of the Republic of Belarus on the same terms as citizens of the Republic of Belarus. If you have any complaints about the quality, you can use the rules of commission trading in the Republic of Belarus.

Goods not for commission

The rules of commission trade, both for retail and wholesale, involve a number of groups of goods that cannot be accepted for commission. These include those products that were seized and goods turnover on the territory of Russia. The ban also includes those products that were banned from being sold by the authorities of the Russian Federation.

Also in the Decree of the Government of Russia for 2019 there is a comment regarding those products that are forbidden to be sold:

• medical group of goods;
• medications;
• personal care products;
• cosmetics and perfumes;
• chemistry used in everyday life;
• underwear;
• disposable tableware.

Violation of the sales rules entails liability both under the Civil Code of the Russian Federation and the Criminal Code of the Russian Federation.

How is the goods processed when accepted for commission?

IN retail consignment goods, there are a number of important nuances that relate to the stage of registration of goods. So, according to the rules changed in 2019, the product, in addition to the price tag, must have a label in which the following data is entered:

• price;
• Document Number;
• product information;
• mandatory indication of whether the product is new or used;
• guarantee period.

Commission trade rules in Russia require sellers to provide reliable information about the goods sold.

According to the Decree of the Government of the Russian Federation No. 569 (see attachment), a citizen who delivers goods to the commission department has the right to terminate the contract with the commission agent at any time.

However, the commission agent has the right to demand compensation for losses, if any. In the event that, upon termination of the contract, the citizen did not pick up his goods, the seller has the right to transfer this position to the storage warehouse, I rent a fee, which is paid by the citizen who handed over the goods. Also, the seller has the right, after the expiration of the storage period, which is indicated in the contract, to dispose of the commodity unit at its discretion. You can download forms and samples of workflow when registering products for commission sales on our portal.

The principle of pricing and remuneration

In 2019, the Russian Government published changes to the rules for trading in commission goods. An important point is how to determine the price and what remuneration is due to the commission agent. At the same time, there are no clear instructions in the rules according to which formula the calculation is made. Thus, the price and percentage size are determined independently. The calculation of remuneration can be prescribed in the contract, but it also allows for an option in which the amount is not indicated. And the cost of services is calculated on the basis of generally accepted in this segment.

In 2019, there were changes regarding the launch of goods for sale. The seller must not later next day after receiving the goods, put it up for sale. Otherwise, the committent may demand a penalty in the amount of 3% of the agreed amount to the commission agent.

The commission agent must sell the goods on favorable terms for the committent. Thus, the seller acts as an intermediary.

With regard to the warranty period for products sold through the commission department, the committent is obliged to attach documents, certificates, technical certificate and other documents from the manufacturer. In the event that the end customer purchases a low-quality product and at the same time without warning, the consumer can act in accordance with his rights, i.e. demand a refund Money, replace, reduce the cost, etc.

Salespeople tend to make the same mistakes that keep them from growing and increasing their results. Almost all of these errors lie on the surface and are not noticed due to their obviousness. So I decided to reflect and write my own set of rules for selling. Naturally, it is impossible to take into account everything and a lot important points I will not indicate, by the fact that I forgot or considered them not so significant. Therefore, I recommend that you draw up your own sales rules and supplement them as necessary.

I want to make a reservation right away that in this article, the word seller means an employee who either sells himself or organizes the sales process. Since the average seller rarely wants to improve himself, these sales rules are still primarily for managers.

Look for problems and areas of growth only in yourself

That's what infuriates me the most, it's when you approach the seller (and possibly the manager), you ask: well, how are the results today? And in response, he starts complaining about customers, talking about potentials, about the fact that a competitor has launched a new offer, about the global crisis and outbreaks in the sun. And absolutely nothing about his work. In the first years of my work, I listened to this, now having worked in sales for more than 10 years, I have already listened to so many stories that I can tell the continuation at the beginning. And the result is always the same, the seller did not sell.

In truth, a great phrase: the weak are looking for reasons, the strong are looking for opportunities. I am always pleased to work with those who say: I didn’t sell today, there were so many opportunities, I couldn’t work out such and such, I plan to change this and that. But this option is extremely rare, such people grow up very quickly and sell a lot. And then they go up.

It is still not clear to many people that you can change yourself yourself and quickly, but the world changes for a long time and little depends on you. Therefore, make it a rule for yourself - always look for ways to increase results, do not shift the responsibility for your results to a client, competitor, etc. You will achieve much greater results with the idea that everything depends on you, and not on the external environment.

Sales is math

The result of sales can be easily calculated, for this it is enough to know . And master the math. Very often we look for a growth area in the wrong place and try to influence the indicator that is the most difficult to influence, but it is obvious. It is clear that there are a great many and you need to influence everything at the same time, but in business there are always main areas of growth, by influencing which today you can quickly change the result. It is important to be able to identify them, while it is desirable that these growth zones depend on you.

For a better understanding, I will give an example, if you have a store, the revenue began to be missed, so hard times have come in the country. What to do? Many stores are starting to arrange promotions and sales, in general, they are trying to influence incoming traffic. But this is a short-term solution to the problem, selling at a minimum margin will not last long. Moreover, competitors are likely to respond symmetrically. But there are other options: add a product that is currently in use to the product line, look at the quality of work of the sellers in your store, refocus on premium segment products, and offer new services. All of these methods increase average check. Calculate what average check you need, look at the conversion of your sellers, increase the number of products in the check and average cost goods. It makes no sense to revive a dead market, the situation in sales is changing very quickly and only those who can quickly adapt to new conditions win. Study current ones, keep up with the market.

I often observe the opposite situation, when salespeople are trained, motivated, and come up with new features. But to increase sales, the required number of contacts with the client is simply not enough. One of the important rules of sales is the daily calculation of results and analysis of your KPI indicators.

Knowledge is power

As one of my employees said, any woodpecker can be taught to sell, it's a matter of conversion. In fact, if you walk around and offer a product, sooner or later they will buy it. And this creates a deceptive euphoria for some novice sellers. A new seller got a job with you, studied for a week, learned a few phrases and a couple of benefits of the product, stopped being afraid of people and sales began. Often this is where the employee development process ends. First of all, because the employee does not see the need for training. He sells anyway, why would he need to study something else. A couple of months pass and the employee’s sales are declining, motivation has fallen, and professionalism has not appeared. begins to motivate the fighter, perhaps even trying to introduce new knowledge into the hardened brain. The result will be that in a few months the seller will quit. Because he was tired of work. She does not bring him joy.

Eat good joke on this occasion:

What is a sale?
This is a dialogue between two people!
What if one of them is stupid?
That the second one remains without a prize !!!

So that your employees do not burn out. It is necessary to make them professionals in the first month of work. - This is the most important rule of sales. If you teach staff to develop, then they will do it themselves. It's like reading books, who in childhood were forced to read every day, they still do it today.

Faith gives confidence

Often, and therefore sales do not peck. To sell something, it is not enough to talk about it, you need to convey faith in the product to the client. But if the seller does not believe in the product, he will never convince him to buy.

The task of the manager is to sell the product to the seller. Make the seller believe in him, and then this faith will turn into confidence and when communicating with the client, the seller will look convincing.

The best seller is a motivated seller

It's really important rule successful sales. Often young people work as sellers, who have a bunch of related important things for them: study and communication with peers. If work is not in the first place, then the manager does not have enough leverage to influence the result. You can’t motivate an employee only with money, so work on motivating your staff constantly. The topic is very broad and there are a lot of ways to motivate staff.

Always follow a sales strategy

Sales is a sequence of actions of the seller when interacting with the client. A sales strategy is a sequence of actions that you have chosen and tested. The strategy is your choice, the company's business processes, and advertising.

Very often, successful sales teams fail to achieve results because they do not follow the sales strategy that was originally chosen. Employees stop doing some important activities that they used to do. I was invited to audit one sales department that was previously successful, but no longer so. After the study, it turned out that the process of training and adaptation of new sellers was conducted very badly. Important knowledge about the product and speech modules was transmitted in a distorted form. There were competencies in the department, but the process of transferring competencies was not organized.

There is a rule in sales: when something stops working, try to return to the starting point where everything was fine. It is also important to capture best practices and scale them to all employees. The main thing is that the immediate supervisor understands the code you need to move and how to influence the results of the unit.

Personnel oversight

Never take anyone's word for it. Most best word, is a word backed up by the result. If there is no result and the actions of the employee were not controlled, then this is the manager’s mistake. First of all, the leader has not fulfilled his function, the staff will always “cut corners”, but if the manager starts doing this, then the system does not work.

Unfortunately, I often observe how the control process in companies is not systematically organized. This leads to a misunderstanding at the top, the real reasons for low results. This doesn't just apply to sales, by the way. Control is not easy, control is food for your mind. Build a system, do not forget to deal with it even if things are going well and then everything will be fine not only with sales.

There is such a stage of sales - preparation

There is an old Japanese parable about small things:

Lost a nail.
Because of the unhammered nail, they lost the horseshoe.
Because of the lost horseshoe, they lost the horse.
Because of the lost horse, the message was not delivered.
Due to the fact that they did not deliver a report, they lost the war.

When carrying out, one often has to observe a picture of the absolute unpreparedness of the trading personnel and often them. This unpreparedness is manifested just in small things, as in the above parable. Nobody wants to pay attention to the little things. And you see, our lives are made up of them. Make it a rule not to forget about and teach this to others.

Long gone are the days when there was a shortage of goods. Young people, and even people of the middle generation, have no idea that once the right thing could only be bought "by pull".

Now the market for goods and services is oversaturated, and it is not so easy to sell almost any product; more than one company sells it. And buyers have become much more demanding and choosy than in the days of "stagnation", when they bought everything, regardless of the quality of goods and services, because this was not enough.

In connection with today's conditions existing in the market of goods and services, the role of a sales manager is very responsible and significant. The modern sales manager differs from the seller of the period of "stagnation" and "perestroika", like heaven from earth. Precisely because the range of responsibilities, opportunities and professional skills of sales managers is now quite wide, not everyone in this profession is successful.

And how can you become a successful sales manager, so that you are appreciated by management, respected by customers and your financial reward is constantly growing?

Here are ten basic rules for being a successful sales manager:

1. A good sales manager is a contact person.

2. A good sales manager is always available to talk on the phone.

Try to always be available to communicate by phone. Leaving an answering machine instead of yourself, you quite possibly lose a potential buyer. When faced with the mechanical voice of an answering machine, the buyer most likely will not call again. By personally answering each call, you will show attention and, rather, be able to convince the interlocutor to make a purchase.

3. A good sales manager is an indispensable person.
That is, he never promises what he cannot deliver. If you promised something to the client, it must be fulfilled. Unfulfilled promises, even if you somehow explained why this happened, undermine the buyer's confidence in you. Promised - do it, and if you are not sure that you can do something, then the best phrase at the same time it will be “I will make every effort to fulfill this, but I cannot promise that it will work out.” And if you can still do it, the client will appreciate not only your honesty, but also your efforts and commitment, and he will trust you.

4. A good sales manager can not only speak, but also listen.
Good contact in a relationship is impossible if it is built only on the monologue of one of the interlocutors; a dialogue is necessary for confidential communication. Therefore, it is necessary not only to be able to speak, convincing the buyer of the merits of the proposed product, but also to be able to listen with interest to your interlocutor. Firstly, the ability to listen always makes a good impression on the interlocutor, secondly, the buyer may try to explain to you some features of the product that he wants to purchase, thirdly, he may tell you something specific about himself that will help you, associate his preferences with the product offered to you.

5. A good sales manager is not afraid of complaints.
No need to dismiss customer complaints, even if they seem insignificant to you. Treat carefully and be sure to consider any customer complaint, both serious and minor. This will strengthen the trust of your customers.

6. A good sales manager is ready to provide any assistance, even if it does not bring benefits.
Provide some assistance within your professional activity, be useful topics, which obviously will not bring profit, such actions of the manager are very much appreciated by buyers. And the next time the need arises, the client is more likely to turn to you than to where they were indifferent and inattentive.

7. A good sales manager should be an expert on the product being sold.
A very bad impression on potential buyers is made by the incompetence of the manager for some qualities and parameters of the product or service. Your uncertain or inaccurate answers to their questions about a product or service may discourage them from buying from you. A good manager must know literally everything about the product being sold or the service provided, and competently and intelligibly answer any questions from customers.

8. A good sales manager must take the initiative.
That is, not only offer the requested product, but also talk about some similar products, thereby enabling the client to make a choice. And if the client is a regular, and has already made more than one purchase with you, be sure to offer him a discount or a bonus on the product he has chosen. This marketing technique will strengthen the desire of customers to buy from you.

9. A good sales manager is not afraid to admit his mistake.

Be sure to acknowledge your mistake, even if the client didn't notice it right away, and of course, apologize. This will show the buyer that you are honest with him and will only increase the degree of trust in you as a reliable seller.

10. A good sales manager does not use the word "try", where he can, even with some effort, to fulfill the promise.

In the event that you know for sure that you can fulfill some promise given to the client, do not say "I will try", but firmly promise "I will". This will show the extent of your capabilities and your efforts to do everything for the convenience of the client.

To paraphrase famous expression, we can say “good sales managers are not born, but become” and it is within the power of any person in this profession to learn to be an excellent professional in their field.