How to get museum status. How to open a private museum from scratch: a business plan with calculations

Museum space.

The first step is to find a room in which the museum will be organized. The decisive role here is played by the theme of the museum, which exhibits will be put on display, their size, storage conditions and accessibility of the review.

For example, if you have small exhibits in your museum, such as dishes, jewelry, household items and all kinds of antiques, then maybe you will have enough small room or sections in the shopping center, where everything can be accommodated. If your exhibits are of considerable size, be it cars, sculptures, garden items, then of course you need to think about your own building with a local area.

Through a real estate agency, you are looking for the right room for rent, unless of course you own your own. The price will depend on the area, the location of the building, the infrastructure of the territory. The most economical option would be to rent a section in a shopping center. But here it should be noted that the theme of an entertaining nature is best suited or small items, which do not require long-term guided tours of the curator or you plan to combine the museum and the exhibition and sale of exhibits.

For example, opening a museum children's creativity, exhibit the most interesting exhibits created by children different ages, and invite visitors to take part in the replenishment of the exhibition-collection. For example, you offer for sale a set of plastic for modeling, from which a child can immediately create a craft with his own hands.
A more serious theme of the museum will not be entirely appropriate in a shopping and entertainment center.

For the museum, it would be optimal to have its own premises, for example, commercial real estate located on the ground floor of the house. Ideally, the theme of the museum should correspond to the location of the rented premises. For example, an exotic insect museum should ideally be located next to an amusement park or zoo. Museum theatrical costumes, for example, it would be more appropriate to open near operating theaters V historical center cities.

If the exhibits of your future museum take up quite a lot of space, then you can think about museums under open sky or in a separate building.
For example, in an open area, you can organize a museum of unusual garden interiors or sculptures. Here the best option there will be a plot in a landscape gardening area or in the nearest suburbs.

Museum staff.

After you have decided on the premises, you need to think about the staff. How many employees do you need. Here the main ones are the organizer-manager, accountant-cashier and guides-consultants. If the exhibition collection long years was going by you personally, then no one can talk about it better than you, and for the first time as a tour guide, apparently you will be, taking one employee to help.

Having the premises and deciding on the staff, it's time to open the museum. All you need to open is to arrange a collection of exhibits, prepare a description for each item of the exhibition, decorate the facade in an original way and you can open.
To attract visitors, you need a bright, enticing sign. think over advertising company by analyzing the location, the degree of traffic and the theme of your museum.

Financial plan.

The main investment in your business will be the rental of premises, and based on the cost of rent, you will need to calculate ticket prices and determine the payback period for yourself.

For example, consider a variant of a section in a shopping center:
Section rental - from 100,000 rubles / month.
The attendance of the museum is 60 people per day (an average figure, since there are more on weekends and holidays, and on weekdays less).
Ticket price - 150 rubles.

Total per day: 150 rubles. x 60 people = 9,000 rubles / day;
Monthly income: 9,000 x 30 days = 270,000 rubles.

We subtract the cost of rent from income: 270,000 -100,000 \u003d 170,000 rubles.
We subtract the salary of employees (on average 40,000 rubles), so your profit will be 130,000 rubles per month.

The figures presented in the example are indicative and may differ significantly from your data, since the rental amount can be 50,000 rubles / month, or you can rent a building for 500,000 rubles / month.

So the ticket prices can be from 50 to 1000 rubles, depending on the theme of the museum.
Perhaps you own the premises from which you plan to make a museum, then the costs will be associated only with the repair of the premises and its conversion into a museum.

It remains to solve some bureaucratic procedures. Decor legal entity, obtaining a permit for this type of activity, coordinating the necessary inspections. If this seems too complicated for you, then you can contact the agency for registering new companies, they will prepare everything Required documents to open your museum.

Now everything is in your hands, make a profitable museum business out of your hobby.

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As in any other museum, the basis of a private museum is the presentation of collections. various items that might be of interest to the public. Collecting is based on collecting, and collecting is based on a passion for some objects. Many people in childhood or already in adulthood are fond of collecting a wide variety of items, from coins and music records to paintings and antiques. And few people realize that their hobby can be combined with enough profitable business. If you have an interest in collecting, and already have some collections of some items that may be of interest to other people, then you can tell people about your hobby, find like-minded people with similar interests, and also make money on your hobby. And even if you have never been interested in collecting different items, it is never too late to start, and it is not at all scary if there are not so many items in your collection to begin with. It is important that what you would like to present in your private museum is really interesting to you, since this almost guarantees the success of the case, if you are sincerely interested in items from your collection, then it will increase quickly, you will be all time to fill it up with interesting novelties. The main thing is to start collecting something that is really interesting to you, and then you will even have some excitement for collecting, and you will find more and more collectibles, and so with several collections you can already open your own. private museum.

Here, for example, is a very interesting story about the famous private museum of the city of Yaroslavl, which is called "Music and Time". So, the director of this museum from childhood began to get involved in collecting various bells, in childhood no one paid much attention to this, but time passed, and with age, the love for collecting such objects only intensified, and the people around did not understand this, considered it strange and did not take this hobby seriously. Over the years, the collection has grown significantly and, in addition, a new hobby for collecting a collection of watches has appeared. The watch was quite unusual, many were used before famous people and had an honorable age, the collector was engaged in the restoration of some for years, in his spare time. But then, after being fired and retired, this man began to think about what he should do next and remembered his collections. And then he got the idea to create a private museum independent of the state, since the collections were already decent and he, like most collectors, wanted them to be presented to the public. First of all, of course, it was necessary to resolve the issue of premises, and he bought an old building, on which he spent a lot of time and effort on restoration. Now the museum brings such income to its owner that it allowed to significantly expand the museum and purchase an expensive organ in Germany, which he decided to place in a specially purchased room next to the museum so that people could walk in the museum park and listen to music.

It may sound a bit complicated that you need to first collect several collections in order to have something to show, but in fact, if you start to get involved in collecting any items that fascinate you, then the collection grows quite quickly, depending on the cost and rarity items. And also, if you are interested in opening a private museum to a greater extent as a fairly profitable business, and you do not want to spend long time for collecting, you can simply buy a few collections of various interesting items and open your own museum, but without forgetting that for the success of the museum must be constantly evolving.

In any case, for the success of such a business, it will not be enough just to have material that would be placed in a potential museum, it is also necessary to study the basic rules and principles for the functioning of such a business. To open a private museum, you must follow a series of procedures very similar to those required when opening a private company. As in any other business, success in such a business also depends on factors such as the availability of a competitive and relevant idea, sources of stable funding, good placement of the museum premises, and, of course, professional staff.

If you have exhibits, then you need to determine the motivation and ideology of your museum. The next step, of course, will be the issue of a room, which, if possible, is better to buy than to rent, since various unforeseen situations may arise if the premises do not belong to you, and constant instability in the cost of rent will also not contribute to stable development. affairs. If it is not possible to buy a room, you can try to find a sponsor, a larger institution that would agree to place a museum in its premises, or you can get more acceptable conditions renting a room in some cultural institution of the municipal authorities. After resolving the issue with the premises, it is necessary to select a staff for the museum, at least this is an accountant, a specialist who will monitor the state of the exhibit and their restoration, a computer technician, to work with the museum’s equipment and website, to promote on the Internet, a guide is also desirable with knowledge foreign language and a cleaning lady.

The staff has been selected, now we need to develop a budget, salaries for employees, payment for rent if the premises are not our own, utility bills, advertising, and the cost of purchasing exhibits.
And once again it should be repeated that in order for a private museum to be successful, it must constantly develop and be replenished periodically with new exhibits.

* Calculations use average data for Russia

Opening your own private museum seems to a small number of people a promising undertaking, yet a trip to such an institution is perceived by a few as interesting view leisure. However, there is still demand, and if you choose the right theme for your museum and properly organize it, you can count on a good profit. Moreover, there are a huge number of development options here, an entrepreneur can work in different formats, offer his visitors something unique, and the variety of topics allows you to occupy a niche that no one else is engaged in. good museum can be popular and generate income absolutely everywhere - both in small towns and in large cities, it is especially convenient to engage in such a business in historically important places. Given some of the features of running this kind of business, you can start a business that will bring a stable and fairly high income. At the same time, for many entrepreneurs, such a business becomes an interesting undertaking, because it allows you to do exactly what he devoted his life to.

To begin with, in general, you need to study the market in order to determine what exactly is interesting to the population. When working in resort or simply popular cities with tourists, it is worth focusing not even on the local population, but on visitors, there are a lot of opportunities here. Determining the theme of the museum is the most difficult stage, here the entrepreneur has to do a full-fledged research, because in case of an unsuccessful choice, it will be impossible to even talk about covering expenses, not to mention making a profit. As for competitors, they are unlikely to significantly affect the conduct of their business, because no one will create two museums of the same subject, and when choosing a museum, people always go exactly where they themselves are interested, here a marketing campaign is unlikely to will affect their choice. However, there are museums that are just trying to attract their visitors through something new and unusual, these are, of course, most often museums in tourist cities, because it is difficult to attract the local population to an exhibition of some kind of too much unusual collection constantly. But tourists will be happy to visit not only historical sights, but also very unusual museum. In general, after finding out what people are interested in and making sure that there will be enough people as visitors, you can start opening your museum.

An important point is the registration process. At its core, an entrepreneur has only one way out - to register a legal entity in order to make a profit on the provision of services, and his museum will simply be an entertainment, cultural and leisure institution. The process of registering a legal entity is standard, there are no special conditions here. But if he does not aim to make a profit, then he can register non-profit organization, which will become autonomous institution. It is quite difficult to obtain the status of a museum, which allows you to apply to the Ministry of Culture for any subsidies and support, usually private commercial organizations do not become them. But in any case, the application is submitted just to the Ministry of Culture, and there the value of the collection and its significance as a cultural asset are already assessed, as well as the state of the museum itself. In general, there is a difference here, commercial museums most often amass a collection that is unlikely to matter to the Ministry of Culture, and more "traditional" museums are almost always NPOs.

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A separate conversation if the entrepreneur has objects of important cultural and historical significance if they are really in private collection, then the Ministry of Culture will be interested in having these exhibits on display, but it will be very difficult to rent items of this kind. This is in case the entrepreneur assumes the possibility of renting some valuable things in other museums or other institutions. In general, from a legal point of view, there are no restrictions on the conduct of one's activities, the main thing (in the case of commercial organization) - pay taxes, but to one degree or another historical Museum in any case, on many issues I have to contact the Ministry of Culture in my district. Therefore, before starting work, it makes sense to contact there in order to find out about the requirements and some provisions in the region, because, for example, there may be a restriction on the use of any items obtained during even a private archaeological expedition, this may be for example, if the excavations took place on the territory of hostilities in the past.

The next step is to find a place to work. There are many options here, but they depend, just on the chosen format of work. Some private museums are even located in the houses or apartments of their founders, but these are rather small museums that are of interest only to a small group of like-minded people. For a normal museum you need at least one showroom about 100 m 2 in size. True, there are smaller halls, and much larger ones, museums in general are very, very different. An important point maybe it is the location in the city, the best, of course, is located in the center, but there the cost of rent will be very high. 100 m 2 will cost 70 thousand rubles a month on average, but this is a very rough indicator, in major cities this money will not be enough, in a small locality on the contrary, it will be possible to save. When working in a smaller room, of course, the savings will be more significant. In general, the museum in this regard is a rather complicated undertaking, because in some cases there is seasonality (for example, in tourist cities), and not every month the flow of visitors is equal, but the rent is constant, and it must be paid without delay.

In general, it is better to have a reserve fund Money to be able to pay rent for at least six months ahead without the risk of being left without a room. With 70 thousand rubles for rent, such a fund will amount to 420 thousand rubles. For six months, at least work will be done to attract visitors, after which the risks will decrease. And the museum, which is subject to seasonality, should plan its budget for the year ahead. Some entrepreneurs, by the way, find temporary places to place their expositions, thanks to which they can not engage in this activity at all for several months, but also not pay rent. For example, you can negotiate with an already operating museum to open its exhibition only for the summer months. Here you already need to explore the possibilities in order to find the best way out of your situation.

In general, if a decision was made to open a museum, then the organizers probably already have some exhibits, that is, the exhibition is ready to one degree or another. In extreme cases, a decision has already been made about what and where to buy. It must be said here that the cost of the exhibits can be very different. These may be the finds of archeological students who sold them for a symbolic sum, it may also be things made by the entrepreneur on their own (some people who are fond of some kind of creativity subsequently think about opening a museum of their crafts, and some it succeeds), and it can also be real works of art, antiques, things of great historical value - such expositions can be estimated at millions of dollars. That is, even the approximate cost of purchasing exhibits cannot be named, the range is very, very wide, in fact, from “free” to “astronomical amounts”. It all depends on what exactly you are doing. And, of course, you need to consider what size the exposition will be, and in general, how many of them there will be in one museum.

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You also need to take care to properly equip your rooms. To do this, you will need to purchase the appropriate equipment. In general, placing exhibits in museums may require the purchase of somewhat unusual equipment (for example, racks for armor), but we will consider ordinary shelving and display cases. They are usually made from simple materials, but sometimes you need an increased degree of protection if you have to deal with valuable items, that is, when there is a possibility of theft. Of course simple local history museum hardly needs a complex and expensive security system, but in some cases it is critically necessary. The cost of a rack 4-5 meters long is 30-40 thousand rubles, small showcases are 1.5-2 times cheaper, that is, one average museum hall can be equipped with furniture for 200-300 thousand rubles. Of course, there are many options here too, a lot depends on the exhibits themselves, sometimes you don’t even have to buy something more expensive than a simple table. Additionally, a security complex is installed, for this you can contact a specialized private security organization, which will be able to connect a security system for an amount of about 50 thousand rubles, but in the future you will have to pay for security. Here, too, much depends on the complexity of the system, on the level of security, you need to count on the amount of 5 thousand rubles. For protection big museums the amount will be several times higher. A separate item of expenditure will be the creation of a design project, if this, of course, is appropriate when creating a museum. Some of these institutions are really equipped in accordance with any theme, so it makes sense to contact a specialized office that performs such work. The cost of a design project (its development) is approximately one thousand rubles per square meter of a room (taking into account that the size is 100 m 2, that is, if it is a large room, otherwise it is 1.5-2 times larger). Thus, about 100 thousand more rubles are needed for a design project.

It is also worth considering who exactly will work in the museum. It should be noted that the entrepreneur himself is quite able to serve a small institution, but if the museum has a huge number of exhibits, and many of them are valuable, then it is worth attracting special employees. Well, if they already have experience in similar positions, many museum workers who have worked in public institutions, will almost certainly be interested in the higher salaries that a private museum can offer them. To service an average museum, a staff of 4-5 people will be enough, the value wages one person here lies within 20 thousand rubles for an average city. Of course, in large settlements, people will have to pay a little more. In fact, the entrepreneur himself can also continue to take part in the work of the museum, especially if he forms a collection that is of interest to him. Here you will need a person responsible for the exhibits, their accounting and maintenance, an administrator, and in some cases a guide. Sometimes an additional cheap work force for organizing exhibitions; this is necessary, for example, when working with big pictures or heavy sculptures. Thus, the salary fund is about 100 thousand rubles a month, but this figure only applies to really large museums, which are visited by a lot of people. At the same time, it is better to outsource all business processes that are not related to making a profit, this includes the already mentioned security activities, as well as bookkeeping. Deal with issues of settlement of relations with the Ministry of Culture should either additional knowledgeable person, or the entrepreneur himself, but even a specialist from the outside does not have to be hired, but contact him only if necessary.

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Now let's take a closer look at the possible formats of work. The simplest example is an ordinary historical or similar museum, which is mostly interesting for a certain group of people, but “general cultural” institutions often host entire school classes or even student groups if their exhibits consist of objects of research in a certain field of science. Here already people go to the museum for the sake of enlightenment (and in the case of schoolchildren - often simply on a voluntary-compulsory basis). Therefore, when organizing a museum of this kind, it is worth starting cooperation with educational institutions, offering a discount on mass trips. The entrepreneur only benefits from this, because the discount on tickets does not affect the level of income, because many people come at the same time. However, the most interesting for schoolchildren, students and their teachers are registered museums, which, as already noted, are most often non-profit enterprises.

A different format of work is museums with unusual subjects, there are a huge number of such small institutions in the world that collect things that are incomprehensible to a simple layman. The most banal example is the Museum of Celebrity Items. Everything is determined by the founder's imagination, but the biggest risk in this direction is not finding an audience. On the other hand, there are examples of museums of this format that people from all over the world go to. The cost of a ticket to such institutions is usually an order of magnitude more expensive than a ticket to a simple museum, although only a well-known institution can set such a price. The next category is museums designed for tourists, these are exactly the institutions that are most dependent on the season, but in special cases they can earn many times more in a couple of months than a regular museum. Usually these museums are devoted to the history of the city, its architecture, art, some events that took place in the life of the city. It is clear that such a museum will be successful only in a city that is initially interesting to tourists. And a separate category is museums that are dedicated to some unusual direction, which the organizer himself is fond of. What distinguishes such museums is that most of the exhibits are the product of the creative thought of the museum owner himself, such institutions just start with exhibitions in own apartment or home. It can also be anything, but here you need to be sure that there will be enough like-minded people to make money on it. An additional (and sometimes the main or even the only) item of income is the sale of made things; in general, any museum can deal with the sale of exhibits.

Thus, the cost of opening a museum can be both very small and very significant, an average simple museum can be opened (without taking into account the collection, the cost of which, as was noted, cannot be estimated at all and is always calculated individually) for the amount of about one million rubles with taking into account reserve funds for maintaining work in the first months. The amount of monthly expenses is 200 thousand rubles, and it should be noted that this is a very large figure. To cover the costs, you need to maintain at least a page on the Internet about your museum, and for this you need to invest at least an additional 50 thousand. The cost of a ticket to the museum starts from 50 rubles (but not even the one described here, but much simpler), average cost- 300 rubles. Thus, to cover the costs, almost 670 people will have to be involved every month, or about 30 people per day (a working month with 22 days is taken into account).

For a museum that is located in a relatively large settlement and has established cooperation with schools and other educational institutions, this is quite realistic; for museums of a different format and a different way of attracting customers, this figure can be very large, unrealistic. In this regard, many commercial museums are located in small areas and are served by one person. But a popular place always has its visitors, you just need to understand that it will take several months of hard work before there will be many customers in open museum. This business is very complex, and definitely suitable for those who themselves are passionate about a particular area and are ready to develop an interest in it.

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Matthias Laudanum
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After several decades of desolation, Surkov's brewery in the center of Arkhangelsk, founded 100 years ago, was sold at auction. As a result, the city budget received 34.2 million rubles, and new owner- StroyTekhnologiya company - three emergency buildings of the former brewery and the obligation to use the restored one in strict accordance with historical appearance object only as administrative and commercial premises or for "non-destructive production".

The project for the reconstruction of the building is almost ready. Most likely on historical squares another shopping mall will open. The commercialization of the project is also evidenced by the fact that a pub has already been opened on the first floor of the plant. Many historians of Arkhangelsk hoped that the famous building would still be given over to an exposition that would tell about the history of brewing in the North. By the way, it is very entertaining, because until now the "secret" of Surkov's beer has not been revealed, and many modern brewers only copy the recipe.

Now the question arises as to whether an object with a cultural function can be attractive for investment? And what is this cultural function- the purpose of the building, its age or architectural features? - says Andrei Sokolovsky, co-owner of several interactive art projects. - We are accustomed to a clear division: the library cannot generate income, so it should be on the balance sheet of the city, and the shopping center is a commercial facility, so the museum does not belong in it.

European trends are such that today museums and libraries are located in shopping centers, large shops are located in museum complexes. And cultural objects themselves can and should generate income. It just takes the right approach.

The average payback period for a new museum is about five years. However, you can get income much faster if you know some secrets of running a museum business.

If we talk about art, then to create a quality museum collection significant investment is required. The museum, of course, cannot pay off only by selling entrance tickets, these incomes are hardly enough to support economic activities, - says the executive director of the online art auction "ARTLOT 24" in St. Petersburg, Alexander Gubanov. - Successful business model contemporary museum provides for the presence of its own gallery and infrastructure facilities that provide additional opportunities for monetization.

Among the private museums that successfully use this model in St. Petersburg, we can single out the Museum contemporary art Erarta and the Faberge Museum.

So, one of the types of additional income can be called the holding of temporary commercial exhibitions by the museum, tickets for which can cost more than visiting the museum's permanent exhibition. In addition to exhibitions, the museum can also host other third-party events - lectures, master classes, presentations, concerts.

Also, almost every museum has its own "exit through the souvenir shop" - an additional source of income from the store at the museum, which sells themed books, postcards, souvenirs and miniature copies of sculptures. Approximately on the same principle of creating a museum, an initiative group of Arkhangelsk search engines decided to go. In December, a new "Military Museum" was opened in the capital of Pomorye, its exhibits were things found during the expeditions. Visitors can learn about military operations during the Intervention and the Great Patriotic War on the territory of the Arkhangelsk region.

Visitors can also get acquainted with the work of search engines and their unusual finds, - says one of the founders of the "War Museum" Alexei Sukhanovsky. - The average ticket price in this segment is about 300 rubles. All exhibits can be touched by hands - this is one of the trends to attract visitors in the modern museum business.

Marina Bjornsgård, Deputy Director for Development of the Art Deco Museum, believes that a number of conditions must be met to ensure attendance at the exposition. Firstly, it must present unique samples, secondly, it must be geographically accessible and, thirdly, it must provide high level communications (excursions and educational projects based on the exposition).

For people to come to the museum, you need to surprise. Often they try to achieve this with the use of modern lighting or graphic effects. Most promising direction are now interactive museums, where the visitor not only walks through the halls, but also performs some actions himself, interacts with the exhibits. It can be, for example, a "museum of entertaining science" or a petting zoo. Such an idea looks promising for a province that has not yet been spoiled by such entertainment, - Oleg Tkach, financial director of the Greenwood trade and exhibition complex, notes.

The Northern Maritime Museum in Arkhangelsk also thought about how to attract visitors. The renovated building in the city center, new expositions and the maritime theme itself, it would seem, should attract visitors, and therefore generate income.

We came to the conclusion that if we do not arrange presentations, various events in the museum and do not work with travel agencies or with schools, colleges, then the flow of visitors will be very small, not like shopping centers, - thinks and. O. Director of the Northern maritime museum Evgeny Tenetov. - I am sure that a museum, even the most modern one, cannot generate income. IN best case it can work to zero - to earn for its own development.

According to Tenetov, a museum or an art space is always a growth point for the development of a territory.

As the head of the cultural and production cluster "Kolomenskaya Pastila" Elena Dmitrieva notes, the appearance of a museum in small towns, cultural object stimulates the opening of related businesses, increases the value of real estate, makes it possible to create new products and types of economic proposals, the main of which is not knowledge, but impression.

Now most of the opening museums in the regions of the North-West are focused on tourists. Basically, these are small expositions dedicated to some kind of folk craft, where leading role plays interesting story guide and a visit to a large gift shop.

A good move is the organization of a museum in which the historical part is combined with entertainment, for example, as in the Museum of Soviet slot machines, - notes the director of the Russian abstract art Anna Karganova.

Approximately along this path, private museums have gone, which are opening in tourist-attractive areas of the Arkhangelsk, Murmansk regions and Karelia. Whether they survive, time will tell, and competent strategic planning can help them in this.

A museum is a special institution that stores monuments and objects that have their own unique story. Any museum begins with a collection, and the more original it is, the greater the interest in it. The main museum tasks include constant monitoring and analysis of the work of a particular museum. Modern museum technologies include several components:

• Museum exhibitions - demand special approach because they must be properly organized and planned.
• Equipment for storage of exhibits.
• museum climate. At low humidity or too high humidity, the exhibits are deformed, and their value is also lost. It is necessary to install all the necessary equipment to prevent this.
• Museum showcases.
• Restoration equipment.
• Keepers.
• The concept is a document that will show the uniqueness of this institution at the present stage. It consists of three main points: modernization, innovation and the preservation of one's own traditions.

To create new museum, it is necessary, first of all, to specifically identify its goal, it will depend on it further development activities. You can combine several appointments, for example, tell the story of your city in a club of like-minded people. Then you need to choose a room where certain exhibitions will be held, it is better if it is a very crowded place, you can save on advertising. An important factor is the choice of working staff (for the good functioning of the museum, at least four employees are needed). It is necessary to competently organize excursions in order to interest more people, and they began to bring their friends here. But, excursions alone are not enough, interest in them quickly disappears, it is necessary to hold creative evenings, meetings of like-minded people and various cultural events.

No museum can exist without constant funding. Therefore, it is necessary to find a rich like-minded person to solve this problem. It is necessary to prove the significance of this institution for the benefit of society, and then things will go up, increasing profits. To create a museum that will constantly have visitors, you need to have a lot of experience in this area, otherwise it will be a complete fiasco. This should be done by masters who know how to properly organize everything and outperform competitors. A competent trend in the development of a modern museum is the creation of internal and near museum structures that create a single space. People visiting the institution should receive cultural general development.