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Concert business. How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? Who is involved in the organization of concerts

Hello! IN Lately I took on my band more actively and encountered some problems in organizing concerts. It turns out that when you have a band that can perform at least every day, there are other difficulties. I will tell you about these difficulties and how to deal with them in this short article.

So. The hardest part is over. You have assembled a great team, you can easily find mutual language with classmates and together you manage to make cool music. You are rushing and not only you notice it. Great. I must say that only a few reach this stage. Most of them merge along the way: they don’t find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.

The first way is to sit straight on the priest.

Another 90% of the remaining survivors go this way. This is a great strategy if your plans do not include conquering the world and the Olimpiysky sports complex packed to capacity. I cannot judge such people. Leadership is not for everyone. Eggs are different for everyone. Some have steel, some have papier-mâché. That is why not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen one. life path. Well, all right, this is all from another article, maybe someday later I will bore on this topic with broader strokes.

Why is the option of sitting on the priest exactly bad? And nothing is bad. Everything is as always - that is, nothing. You have a group, it even seems to be doing something, performing somewhere and sometime, waiting to be invited, fed, watered and put to bed. It doesn't matter if you have records or not. One cynical uncle with a dark past in show business once told me that "nobody just needs songs." And no matter how painfully it beat on pride, I have to agree with him. Even if you have 100% hit, it's not enough. We need a legend, we need a bright image, we need PR, otherwise everything is decay.

Decay is when you are not serious about your music and are not willing to risk everything for it. If you sit and wait for someone to call you to play a concert, you have nothing to live for. Kill yourself and your lazy musicians, make room on the stage for more active guys :) Ok, I didn't mean those for whom music is just a hobby, but the article is not about them either.

Path number 2 is the path of the Jedi.

You have sat enough on your sides in anticipation of a miracle and have already managed to grow fat and gain some immobility and sluggishness in your actions and decisions. Well, the good news is that you are ready to change. As they say, the maggot realized. We take ourselves by the crown and begin to methodically pull out of our own cozy swamp.

We pass to the main thing.

How to make a concert for your band.

Here is your action plan:

We make a list of all clubs, bars, concert halls where theoretically you could organize your gig.
We find contacts of art directors and organizers who work in these clubs/bars/restaurants, etc. We write letters to them or call them on the phone if they do not read letters. Find out the layout of the organization of the concert. If someone has problems with competent speech and by letter, trust someone who will not let you down. You need to make the right impression first, and your first question shouldn't sound dumb. It would seem that simple logic, but logic, like literacy, is far from a universal trait.
You have received answers to your questions. Someone sent you right away, someone asked "what kind of group is that?" drunken orgies stir up.

In case someone didn't understand me, the "percentage of entry" scheme is the best for a beginner. musical project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales is taken by the club, the rest is yours. Of course, the club still earns from the bar. The more a club makes from a bar, the happier their art director is and the more they want to communicate with you in the future. So, the drinking public is good, no matter how blasphemous it may sound.

We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How come you haven't got that sign yet? I'm annoyed.

It is useless to ask if it is possible to hold a concert tomorrow. Specify at least a month ahead, preferably 1.5-2. If the site is large - six months ahead. But most likely, this is not your scale yet, so don't worry. When it's their turn, they will call you.

What you will inevitably encounter at the stage of collecting information:

Some clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as "house format", there is money or losses that you can bring to the club. If your group doesn't have a name (=the art director hasn't heard of you) and you're potentially unprofitable for the club, they'll tell you "goodbye" at the very first stage of communication with them. Sadly. I encountered this when organizing concerts for my gang. But this is no reason to despair. And that's why.
Some clubs will offer you to speak on their terms. Someone will give you an evening for a solo concert, and someone may offer to participate in another hodgepodge. Some clubs make concerts themselves and recruit groups for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab every opportunity to earn money. You need to work with such establishments. This benefits both you and them. It is useless for a small group to rent the Olympic sports complex if three friends and a couple of family members come to the concert. An equal cooperates with an equal. A simple rule that is generally useful to know and repeat to yourself more often in life.

In any case, you must understand 2 simple things

Your group is your business. If you're not ready to start treating your music like a business, re-read the point about hitting yourself against the wall.
For the club, your performance is their business. They have no euphoria and tenderness from your creative impulses and never will. There is only a dry balance - the box office after the end of the event. There is money in the cash register - everything is ok. A lot of money - zashib. Is the club gone? You didn't bring guests? They paid the bartender/waiter/sound engineer/cleaner/security guard. And you stupidly didn’t even work to zero? What conclusion will the art director of the club make. Right. He doesn't want to work with you anymore. Standing on the carpet at the owner of the establishment, he will report for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.

Welcome to the entertainment industry!

Yes, I almost forgot about the hodgepodge. There are quite a few such events. they are concerts for 4-7 groups, sometimes more. Everything happens in complete turmoil, it is impossible to adjust the sound, to make a proper impression on the audience with your performance - even more so. The organizers of such festivals often sell tickets to the bands themselves so that they can distribute them further. In general, this is the most pioneering, most terrible option. It is bad because no one here has professionalism, neither the bands, nor the organizers, nor the sound engineer. Everything is complete schoolboy. The output from such events is zero. They do nothing for the image. Attracting a new audience? Doubtful. I have a bad idea of a person who will trample on such a fest. What for? Drink beer? Therefore, I simply do not consider the option of school matinees, and I immediately send such grief organizers away or put a barrage price on our performance. Questions disappear by themselves.

Learn to be professional. Learn to run your own gigs. Learn to put on your show and keep the listener in suspense. This is much more important than performing in front of a crowd of teenagers who don't care about you. Be very selective about these activities. I won't say they all suck, but for the most part they do.

Concert for 1-2-3 groups is ok. More than 3 is overkill. Or is it already a festival under open sky Invasion type. That is, not yet our format.

So, you have beaten out a date for your SAMI performance. And now the fun begins.

How to fill the hall with people?

You make a poster, make events on facebook and vkontakte, spam all your friends with a message about the upcoming wonderful gig. And you watch how many people express a desire to go to the concert, some part will say "maybe". Most will not care about your concert. A great test of your friends' loyalty.

At this stage, I stop my story, because. I can not give any recommendations about PR events, so far this topic has not been disclosed by me. This is what I've been thinking about the most lately. It is not possible to experiment so often, because. it makes no sense to perform more than once a month, people quickly get tired of your music, and access to a new audience is a difficult thing. If you have any thoughts on this - share in the comments, I will be happy to discuss with you ways to expand the fan base and attract a new audience to my work.

If you think in economic terms, then your group is new brand that you are marketing. The brand must give the consumer some value so that he wants to buy it. Here a lot of questions arise about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This also includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, Internet (ppc, smm)) etc. As you can see, this is a rather serious game and, in general, quite expensive. There must be guerrilla methods that will allow you to take the first steps before you break even (break even, break even). What works and what doesn't, you can only learn from your own experience and mistakes. No one wants to burn chips.

I read a lot of articles about the music business. And by and large they are all about nothing. And here's why: a certain undeserved aura of exclusivity and unusualness is attributed to this business. But in fact - the same eggs, only in profile. You are the artist, you are the product. You are responsible for the quality of the product, but in order for it to be bought, it must be promoted. And this is all in textbooks on economics, management and marketing, just in a little different words. There are two ways - to work on demand and to be a group of "Ivanushki". They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to swell a lot of money into promotion at the first stage so that it goes. The second way is to create your brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the way creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people just like you. And you may not be the most genetically valuable material.

Respect for reading and patience :) Music is cool. Creating a group is just the beginning.

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I don't know how in big cities everything happens in our country. I myself am from Petrozavodsk. The Internet is a good mover in this matter, as I think! It all depends on what expanses the group itself wants to cover ... In the sense of performing in Europe in Russia or somewhere else ... I will simply express my ideas on this topic... It makes sense to write not only demos, singles, but also videos. stage image and pump it up, as you would do it at a concert. At the same time, try to show directorial talent based on your concept as a whole or turn to someone for help so that it is filmed with soul. After all, for sure, through acquaintances there will be a photographer who can shoot well and he will turn out to be someone’s acquaintance and he will be interested, especially if he didn’t shoot like that and this experience will be for him and mutual assistance is obtained, it is also possible to move with a video operator. In our circle, for example there are such people, thank God. Of course, not for free, but for a democratic price, since people have experience shooting. Yes, it will not be a super duper clip like in popular bands, but it can be done in an acceptable underground quality. And it will be small but a movement that can shoot hard. It all depends on how competently it is to work it all out. It's the same with singles, demos. And put the so-called product on YouTube on the social network wherever possible. This is a very good help! Regarding concerts. The best thing is to get to the opening act of a famous band, you may have to pay, but it all depends on the situations, but as an option you can consider! Or a concert with two or three unknown bands and a headliner (It also makes sense to participate in incomprehensible hodgepodges only somewhere in beginning, end it will be all shit who plays what there, someone will get drunk, and someone will get bored, because, for example, comrades played before you in such a way that the ears could no longer withstand this mockery). It makes sense to make a banner not big size with the name and logo of the group and hang during their performance over drum set or in another place visible to everyone, unless of course the organizer allows it. If someone likes your music, so as not to ask the question, "What kind of group is this?" The problem with sound along the way is not only in PTZ, but in St. Petersburg according to my friends, the musicians who went to perform in the St. Petersburg Clubs. As for Moscow, I don’t know how it is there. Not everyone has the opportunity to carry a backline with them, and most don’t have it yet ... But it also can’t always save the situation. But a greater percentage of the fact that you still stand out from the rest of the participants and this will attract the attention of the listener. Especially when your device is set up, the sound engineer will set the bypass on his remote control and he will also thank you that he doesn’t need to do anything). Or carry a floor preamp with you, which will save the situation a little ....

I'm trying my hand at promoting a very successful music project and looking for all the information that pertains to it :) Your article shed some light on some remaining questions :)

Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.

Maxim, thanks. You had to answer, you can understand.)))

Interesting article, thanks. He drew attention to ".. and together you manage to make cool music.". And how are you convinced of the coolness of your music? Since the early 2000s, to my ears, no one worthy has appeared. In addition, there is a feeling that all niches are occupied, and simply no one wants to deal with young people, and it’s good without them. It remains to be patient.

Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage, listenable bands can be counted on the fingers, and those who want to listen to, and even less. And these groups best case part of the performances are carried out abroad, at worst they stop playing. So, in my opinion, there are two ways: - find a local niche and squeeze all the juice out of it by promotion, image and other non-musical means, while there may be earnings, since the audience will be large here; - be critical of your own music, compare it with foreign music, and ask yourself more often whether you would listen to such music yourself, whether something outstanding or another passing material has really been created. In the second case, with positive answers to all questions, the main thing is to ensure maximum accessibility of the material. As for concert hodgepodges (as it happens in Moscow), I agree. They are only suitable for training to perform on stage in bad conditions. But thematic fests attended by the right audience can be a good intermediate step on the way to their own solo concerts.

Intragroup psychology interpersonal relationships, PR, marketing of the pop industry is of course interesting .. But damn it - boring). I thought something when I saw the headline) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS BUYERS!. Where will you play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)

I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, such a promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be distinguished that really went along the path solo concerts and promotion of the image and have achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. Everything else is taverns for labukhs and 90% of musicians make money from this. From time to time there are concerts like Emerjanza or fests, as described in the "hodgepodge" article, but they are wildly cool and the most seasoned bands tend to play there. Therefore, I consider the feature about "not playing hodgepodges" to be ineffective, since the market will always dictate its conditions, and in these conditions you need to perform at every opportunity, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single group that plays its own material and that starts earning money from the first concerts, also giving solo albums. To make solo albums in clubs, and even to be visited when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, make advertising at your own expense, pay for small expenses at your own expense, pay for the filming of the performance and parties at your own expense, and everything else ... naturally at your own expense.

Well, imagine that you want to do a concert for group X.

1. To get started, you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.

2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert (There are three types of payment: if the group is well-known and gathers from 300 or more people, then as a rule this is a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even less often the system "the first N-thousands go to the club, the rest group". The latter type occurs in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;

- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;

- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.

3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four concerts for little-known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.

Organization of concerts as a business today is not only interesting, but also extremely profitable business. Just think: doing this kind of thing, you can kill two birds with one stone - get money and enjoy listening to your favorite music.

What qualities do you need to have to organize such a business?

It should be noted right away that the organizer of concerts is not an easy profession. Firstly, it requires a lot of time and effort, and secondly, a person who is engaged in such a business must have certain qualities. First of all we are talking about stress tolerance.

After all, in order to make the organization of concerts a business that brings good income, you will have to communicate with different people. Including with the stars, as well as their producers and representatives. Some of them are quite pathos personalities.

In addition, before becoming a concert organizer, you should understand that shy and unsociable people have no place in this area. After all, you will need determination, a healthy amount of perseverance, competent speech, as well as the ability to quickly make the right decisions.

Do you think that such a thing is up to you? Then you should learn more about how to organize an artist's concert and make money on it, where to start and how to please the performer and the public.

Before you organize an artist's concert on your own, you should decide what kind of event you are going to hold. Will this performance be one famous person, group, ensemble or festival with multiple performers. Only after that you should start thinking about how to start organizing a concert. Here are a few simple recommendations that will help you make your dream come true and earn money at the same time:

You should start, of course, with the choice of a suitable site. Don't get hung up on one option. If you organize such an event in your city, do not be too lazy to meet with the directors of clubs and halls in person. Discuss rentals, inspect dressing rooms or other facilities that will accommodate artists.
Contact the director, producer, or other representative of the artist ( musical group). Contacts of these people can be found on the Internet on the official website or on the covers of discs. Discuss with representatives of the stars the size of their fees, the rider and other nuances.

It is worth noting that initially it is better to opt for little-known performers who are in demand in narrow circles. This experience will be enough before organizing a concert of a star or a group that literally gathers stadiums.

First steps

Prepare a detailed commercial proposal that you will need to find sponsors. This happens according to the following scheme. The space you rent for the duration of the concert belongs to you, which means that you can attract sponsors by placing advertisements in the hall, on the stage, and so on. In addition, you can invite representatives of certain companies to run promotions and other promotional activities. With agreed sponsors, be sure to conclude an agreement.

Before organizing a group performance, you will need to take care of an advertising campaign. Put up posters, advertise in the media and in social networks, hand out free flyers to high school and college students to help spread the word about the upcoming event.

At least ten days before the event, hold a press conference with journalists. You can also distribute invitations and flyers, organize a small buffet, and provide representatives of the fifth power with all the necessary information that will be needed to write articles and release reports on TV and radio.
Before organizing a concert in your city, take care of the calculations and distribute in advance the funds that will be received from the sponsor. It is necessary to immediately calculate the profit, as well as the fees of the stars and the wages of their assistants.
On the long-awaited day of the concert, try to personally receive the stars on the site and see them off after.

Now you know how to organize a concert and where to start. You should not have high hopes about the first profit - perhaps it will not be too big. But the first organizational experience you get is worth much more.

Hello! Lately I've been more involved with my band and I've run into some problems organizing gigs. It turns out that when you have a band that can perform at least every day, there are other difficulties. I will tell you about these difficulties and how to deal with them in this short article.

So. The hardest part is over. You have assembled a great team, you easily find a common language with your classmates and together you manage to make cool music. You are rushing and not only you notice it. Great. I must say that only a few reach this stage. Most of them merge along the way: they don’t find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.

The first way is to sit straight on the priest.

Another 90% of the remaining survivors go this way. This is a great strategy if your plans do not include conquering the world and the Olimpiysky sports complex packed to capacity. I cannot judge such people. Leadership is not for everyone. Eggs are different for everyone. Some have steel, some have papier-mâché. That is why not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen life path. Well, all right, this is all from another article, maybe someday later I will bore on this topic with broader strokes.

Path number 2 is the path of the Jedi.

We pass to the main thing.

How to make a concert for your band.

Here is your action plan:

We are compiling a list of all clubs, bars, concert halls where you could theoretically organize your gig.
We find contacts of art directors and organizers who work in these clubs/bars/restaurants, etc. We write letters to them or call them on the phone if they do not read letters. Find out the layout of the organization of the concert. If someone has trouble speaking and writing well, trust someone who doesn't let you down. You need to make the right impression first, and your first question shouldn't sound dumb. It would seem that simple logic, but logic, like literacy, is far from a universal trait.
You have received answers to your questions. Someone sent you right away, someone asked "what kind of group is that?" drunken orgies stir up.

In case someone didn't understand me, the "percentage of input" scheme is the best for a beginning musical project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales is taken by the club, the rest is yours. Of course, the club still earns from the bar. The more a club makes from a bar, the happier their art director is and the more they want to communicate with you in the future. So, the drinking public is good, no matter how blasphemous it may sound.

We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How come you haven't got that sign yet? I'm annoyed.

What you will inevitably encounter at the stage of collecting information:

Some clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as "house format", there is money or losses that you can bring to the club. If your group doesn't have a name (=the art director hasn't heard of you) and you're potentially unprofitable for the club, they'll tell you "goodbye" at the very first stage of communication with them. Sadly. I encountered this when organizing concerts for my gang. But this is no reason to despair. And that's why.
Some clubs will offer you to speak on their terms. Someone will give you an evening for a solo concert, and someone may offer to participate in another hodgepodge. Some clubs make concerts themselves and recruit groups for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab every opportunity to earn money. You need to work with such establishments. This benefits both you and them. It is useless for a small group to rent the Olympic sports complex if three friends and a couple of family members come to the concert. An equal cooperates with an equal. A simple rule that is generally useful to know and repeat to yourself more often in life.

In any case, you must understand 2 simple things

Your group is your business. If you're not ready to start treating your music like a business, re-read the point about hitting yourself against the wall.
For the club, your performance is their business. They have no euphoria and tenderness from your creative impulses and never will. There is only a dry balance - the box office after the end of the event. There is money in the cash register - everything is ok. A lot of money - zashib. Is the club gone? You didn't bring guests? They paid the bartender/waiter/sound engineer/cleaner/security guard. And you stupidly didn’t even work to zero? What conclusion will the art director of the club make. Right. He doesn't want to work with you anymore. Standing on the carpet at the owner of the establishment, he will report for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.

Welcome to the entertainment industry!

Concert for 1-2-3 groups is ok. More than 3 is overkill. Or is it already an open-air festival like Invasion. That is, not yet our format.

So, you have beaten out a date for your SAMI performance. And now the fun begins.

How to fill the hall with people?

If you think in economic terms, then your group is a new brand that you are promoting to the market. The brand must give the consumer some value so that he wants to buy it. Here a lot of questions arise about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This also includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, Internet (ppc, smm)) etc. As you can see, this is a rather serious game and, in general, quite expensive. There must be guerrilla methods that will allow you to take the first steps before you break even (break even, break even). What works and what doesn't, you can only learn from your own experience and mistakes. No one wants to burn chips.

I read a lot of articles about the music business. And by and large they are all about nothing. And here's why: a certain undeserved aura of exclusivity and unusualness is attributed to this business. But in fact - the same eggs, only in profile. You are the artist, you are the product. You are responsible for the quality of the product, but in order for it to be bought, it must be promoted. And this is all in textbooks on economics, management and marketing, just in a little different words. There are two ways - to work on demand and to be a group of "Ivanushki". They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to swell a lot of money into promotion at the first stage so that it goes. The second way is to create your brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the path of creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people just like you. And you may not be the most genetically valuable material.

Respect for reading and patience :) Music is cool. Creating a group is just the beginning.

tell friends

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I don’t know how everything happens in the big cities of our country. I myself am from Petrozavodsk. The Internet is a good mover in this matter, as I think! It all depends on what expanses the group wants to cover ... In the sense of performing in Europe in Russia or somewhere else. ..I'll just express my ideas on this topic... It makes sense to write not only demos, singles, but also videos. available repertoire, pick up a stage image and pump it up, as if you did it at a concert. At the same time, try to show directing talent based on your concept as a whole or turn to someone for help so that it is filmed with soul. After all, for sure, through acquaintances there will be a photographer who can shoot well and he will turn out to be someone’s acquaintance and he will be interested, especially if he didn’t shoot like that and this experience will be for him and mutual assistance is obtained, it is also possible to move with a video operator. In our circle, for example there are such people, thank God. Of course, not for free, but for a democratic price, since people have experience shooting. Yes, it will not be a super duper clip like in popular bands, but it can be done in an acceptable underground quality. And it will be small but a movement that can shoot hard. It all depends on how competently it is to work it all out. It's the same with singles, demos. And put the so-called product on YouTube on the social network wherever possible. This is a very good help! Regarding concerts. The best thing is to get to the opening act of a famous band, you may have to pay, but it all depends on the situations, but as an option you can consider! Or a concert with two or three unknown bands and a headliner (It also makes sense to participate in incomprehensible hodgepodges only somewhere at the beginning, at the end it will be all shit who plays what, someone gets drunk, and someone gets bored, because for example, comrades played before you so that the ears could not stand this mockery). It makes sense to make a banner of a small size with the name and logo of the group and hang it over the drum kit or in another place visible to everyone during your performance, if the organizer allows it, of course. If you have to your music to anyone's taste, so as not to ask the question - "What kind of group is this?" The problem with the sound along the way is not only with us at PTZ, but in St. or perform in St. Petersburg Clubs. As for Moscow, I don’t know how it is there. Not everyone has the opportunity to carry a backline with them, and most do not have it yet. ..But it also cannot always save the situation. But a greater percentage of the fact that you will nevertheless stand out from the rest of the participants and this will attract the attention of the listener. that he doesn’t need to do anything). Or carry a floor preamp with you, which will save the situation a little ....

I'm trying my hand at promoting a very successful music project and looking for all the information that pertains to it :) Your article shed some light on some remaining questions :)

Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.

Maxim, thanks. You had to answer, you can understand.)))

Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage, listenable bands can be counted on the fingers, and those who want to listen to, and even less. And these bands, at best, spend part of their performances abroad, at worst, they stop playing. So, in my opinion, there are two ways: - find a local niche and squeeze all the juice out of it by promotion, image and other non-musical means, while there may be earnings, since the audience will be large here; - be critical of your own music, compare it with foreign music, and ask yourself more often whether you would listen to such music yourself, whether something outstanding or another passing material has really been created. In the second case, with positive answers to all questions, the main thing is to ensure maximum accessibility of the material. As for concert hodgepodges (as it happens in Moscow), I agree. They are only suitable for training to perform on stage in bad conditions. But thematic fests attended by the right audience can be a good intermediate step on the way to their own solo concerts.

Intra-group psychology of interpersonal relations, PR, marketing of the pop industry is of course interesting .. But damn it - boring). I thought something when I saw the headline) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS BUYERS!. Where will you play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)

I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, such a promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be singled out, which really took the path of solo concerts and image promotion and achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. Everything else is taverns for labukhs and 90% of musicians make money from this. From time to time there are concerts like Emerjanza or fests, as described in the "hodgepodge" article, but they are wildly cool and the most seasoned bands tend to play there. Therefore, I consider the feature about "not playing hodgepodges" to be ineffective, since the market will always dictate its conditions, and in these conditions you need to perform at every opportunity, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single group that plays its own material and that starts earning money from the first concerts, also giving solo albums. To make solo albums in clubs, and even to be visited when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, make advertising at your own expense, pay for small expenses at your own expense, pay for the filming of the performance and parties at your own expense, and everything else ... naturally at your own expense.

It's no secret that in the world of music there is always competition. But, despite this, there are still people who have an interest in organizing concerts and music festivals. And if you also sometimes thought about how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

To get started you will need:

No budget
Knowledge local groups or contacts through which you can invite stars
Friends willing to offer help
Sociability, without it nothing
The designer who will be busy with the artwork
Computer with internet access

Instructions for organizing a concert

Before organizing a concert, it is necessary to conduct a small analysis of music venues and teams. To do this, you will need a computer with Internet access, thanks to which you can go to specialized sites where you will learn a lot of information about groups and even find contacts to contact them.
It is necessary to think carefully about the genre of the concert itself, and which venues will be more relevant for it, because the organization of concerts of stars has a completely different focus.
Decide on the teams that will directly perform at your event. Prepare a list of bands that are most interested and write them an offer letter asking them to perform at your concert.
Further, when you already have a list of bands and some venues for performing, you need to decide on the date of the concert. Weekends are considered the most best time for absolutely any concert.
Simply indispensable for the organization of any concert are promotional materials. These include flyers, posters, posters, etc. And just the designer will help to develop them, because who can know better how to make a concert poster. You should make sure that you give the designer accurate information about the teams, dates, name and location of your event.
The bands that will be participating in the concert can also help you. Just give them a certain number of tickets to resell, naturally offer them a percentage of the tickets sold. This will help attract as many people as possible to the event.
Activities should be promoted as actively as possible, using posters and a variety of leaflets. They can be given out to musicians, who in turn will distribute them to their friends and fans. Also, don't forget to put up a poster at the venue of the concert itself.

Important points for organizing concerts

Security is perhaps the most important point in organizing concerts. That is why all the thoughts of the organizers about how to properly organize a concert should first of all be directed to organizing all the necessary security measures for this event. And all because holding any kind mass events carries a certain hidden threat, because the concert has a very large amount of equipment, which makes you think at least about fire protection.

In addition, even decorations are dangerous, because if their fastenings are not of high quality, then they can collapse at any moment, which can subsequently harm the guests themselves. Often, in the productions of their concerts, the organizers use fiery and light shows which require more caution and compliance with special safety rules.

Group concert organization

If you are thinking about how to organize a band concert, then you should know two main points that the concert attendees do not know, but you, as the organizer, must know.

The first is the fee, namely, how much the work of this or that group on stage will cost you.
The second is the rider, or in simple words technical and living conditions. Usually it depends on the popularity of the team.

Classification of performing groups

Widespread popularity in wide circles. Groups of this kind gather stadiums, their fees are very high, the conditions of the rider are almost impossible, but they will undoubtedly gather a full hall, from babies to pensioners.
Widespread popularity in narrow circles. It's basically successful groups, which work in any style other than POP. Their fees are usually quite acceptable, and the riders include several points.
Narrow popularity in wide circles. They have less success than the groups from the first point, however, their fees are higher than those of the groups from the second point, and the riders are painted on several sheets.
Narrow popularity in narrow circles. Almost no one knows about them, although they probably have two released albums and one video clip in their piggy bank, which was shown a couple of times on music channels.

And if you are thinking about how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of mistakes and shortcomings, it is better to turn to trusted organizers - professionals in their field. The cost of organizing a concert may not reach the mark of $ 1,000, or may exceed a million, so before starting work on organizing a holiday, you will need to decide from the very beginning on that amount Money that you are willing to spend.

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