How to become an organizer of concerts of stars. How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? Instructions for organizing a concert

The ability to organize an event is an important skill for everyone. modern man. For a musician concert - main format his work and source of income. Many creative people seek the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.

I see the goal, I believe in myself

The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform secretly.

Home concert, or Back to the USSR

In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, it is possible to use sound recording equipment within the framework of apartment houses. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.

Help from a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Define the target audience. Studies show that people of all ages and social strata of society donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.

How to organize a charity concert and define your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers must be contrasting - a fast work will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts? It's difficult enough. Popular among managers and organizers popular expression: "If you want everything to be good - do it yourself." This wise aphorism fixes main problem all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then you will be contacted best musicians. Of these, the most talented and disciplined should be selected. Then success is guaranteed.

Where to hold a concert

A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If a professional concert hall no, you need to turn on the fantasy. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.

How to organize a group concert, the practice of holding festivals will tell contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.

To lead is to foresee

It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.

distinguished guests

How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

The artist's fee may vary depending on the circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

If you're thinking about throwing a dream concert but don't know how to get started, follow 15 tips from seasoned organizers and your concert will be doomed to success.

1. Register your business.Alas, an individual cannot organize a concert - for this you need to be individual entrepreneur or legal entity. Such cases will have to be registered.

2. Forget about your own musical tastes.Potential viewers may not like your tastes, so analyze social media and streaming services to get an idea of ​​the approximate audience that is ready to go to this or that artist.

3. Don't you dare forget about social media.Your viewers live there, and without regular notifications like “group Y is coming to city X”, people simply won’t know that you are organizing a concert of their favorite band in the sweat of your face. Do not skimp on advertising and occupy social networks - let everyone know about your organizational activities (but not immediately - see paragraph 10).

4. However, do not rely on polls in the spirit of "Which group would you bring?".Admirers of Shortparis, 1/2 Orchestra, Corpse-Eyed Toads and other not-so-hyped bands will bombard you with likes and comments, but they may not come to the concert itself - in this case, you will be left with an empty hall and a gaping hole in your wallet.

5. Do not grab from the start for large projects.It is better to gain experience by making bumps on small moves than to make a big import, unknowingly make mistakes and fly into the cash.

6. Be as clear as possible on your estimated costs.Make an estimate of the event, remembering to include some amount for unforeseen expenses. And in general, provide yourself with financial safety net - remember about working capital.

7. Do not make events for the last money.Concerts cannot be considered as a joker capable of rehabilitating your financial condition, - you can be left without money at all. Yes, you need to be ready for flights - at first it is inevitable.

8. Get ready to waste time, money and nerve cells.Musicians, venue owners, managers, media representatives, "techies" and officials will piss you off with questions and demands, while making your wallet less dense at the same time. Accept it, but don't let yourself go over budget.

9. Discuss everything.Having decided on the group and the venue of the concert, agree with the musicians and the owners of the concert venue about the date and time of the event. Also, don't forget about the fee: discuss not only the amount, but also the form - some groups work for a percentage of ticket sales.

10. Don't rush to advertise.Before the tour license is issued, any advertising is prohibited. Due to the violation of this rule, the coldwave group , for example, never performed at Corpus last spring.

11. Get a tour.This is a certificate that allows you to hold concerts on the territory of the Republic of Belarus (yes, everything is complicated). To obtain such a certificate, you will have to apply to the city executive committee or the regional executive committee - drag an application for issuing a certificate, an event program, background information about the band and pray that your concert is not branded " ". "Tour" will be needed not only by foreign, but also by domestic musicians - in this case, everything is done in a simplified form, and you do not have to pay for the certificate itself. However, you should not relax - to compatriots, the ideologists of the Minsk City Executive Committee , as well as to foreign performers.

12. Control time.A “tour” is done for about five working days, and ten days before the implementation entrance tickets You must have all the documents on hand.

13. Follow the technical and household rider of the artists.But be prepared for the fact that these requirements can be very crazy things: Kanye West, for example, requires a towel from Versace, and The Rolling The Stones indicate in their rider a separate room with a pool table. It's good that you don't plan to bring these guys to us...

14. Always think about the audience.They are the main link of the whole concert chain. If you goof around with the sound, the dance floor, the warm-up or the wardrobe, you will get massive hoots, a flurry of angry comments and a pile of dislikes.

15. Know it will be scary.What if the flight of your musicians is canceled or the drunk drummer loses his passport? And traffic jams can fly out in the middle of a concert and the vocalist will definitely break an expensive amplifier ... Remember that force majeure happens, and keep an action plan in mind so as not to sit in horror with your head in your hands. If you have total problems with stress tolerance, find a more relaxed activity.

We express our respect to Ivan Vasilyevich, Yan Popkov, Pavel Bogdanovich, Oleg Chubakov and Sergey Polazhenko for their help in preparing the material.

Organization of concerts as a business today is not only interesting, but also extremely profitable business. Just think: doing this kind of thing, you can kill two birds with one stone - get money and enjoy listening to your favorite music.

What qualities do you need to have to organize such a business?

It should be noted right away that the organizer of concerts is not an easy profession. Firstly, it requires a lot of time and effort, and secondly, a person who is engaged in such a business must have certain qualities. First of all we are talking about stress tolerance.

After all, in order to make the organization of concerts a business that brings good income, you will have to communicate with different people. Including with the stars, as well as their producers and representatives. Some of them are quite pathos personalities.

In addition, before becoming a concert organizer, you should understand that shy and unsociable people have no place in this area. After all, you will need a sense of purpose, a healthy share of perseverance, grammatically correct speech and the ability to quickly make the right decisions.

Do you think that such a thing is up to you? Then you should learn more about how to organize an artist's concert and make money on it, where to start and how to please the performer and the public.

Before you organize an artist's concert on your own, you should decide what kind of event you are going to hold. Will this performance be one famous person, group, ensemble or festival with multiple performers. Only after that you should start thinking about how to start organizing a concert. Here are a few simple recommendations that will help you make your dream come true and earn money at the same time:

• You should start, of course, with the choice of a suitable site. Don't get hung up on one option. If you organize such an event in your city, do not be too lazy to meet with the directors of clubs and halls in person. Discuss rentals, inspect dressing rooms or other facilities that will accommodate artists.
• Contact the director, producer, or other representative of the artist ( musical group). Contacts of these people can be found on the Internet on the official website or on the covers of discs. Discuss with representatives of the stars the size of their fees, the rider and other nuances.

It is worth noting that initially it is better to opt for little-known performers who are in demand in narrow circles. This experience will be enough before organizing a concert of a star or a group that literally gathers stadiums.

First steps

Prepare a detailed commercial proposal that you will need to find sponsors. This happens according to the following scheme. The space you rent for the duration of the concert belongs to you, which means that you can attract sponsors by placing advertisements in the hall, on the stage, and so on. In addition, you can invite representatives of certain companies to run promotions and other promotional activities. With agreed sponsors, be sure to conclude an agreement.

Before organizing a group performance, you will need to take care of an advertising campaign. Put up posters, advertise in the media and social networks, distribute free flyers to high school students and students, which will also help you spread the word about the upcoming event.

• At least ten days before the event, hold a press conference with journalists. You can also distribute invitations and flyers, organize a small buffet, and provide representatives of the fifth power with all the necessary information that will be needed to write articles and release reports on TV and radio.
• Before organizing a concert in your city, take care of the calculations and distribute in advance the funds that will be received from the sponsor. It is necessary to immediately calculate the profit, as well as the fees of the stars and the wages of their assistants.
• On the long-awaited day of the concert, try to personally receive the stars on the site and see them off after.

Now you know how to organize a concert and where to start. You should not have high hopes about the first profit - perhaps it will not be too big. But the first organizational experience you get is worth much more.

If your interests include music, then it can also bring you good profit. Naturally, if this is not limited to an extensive playlist in the player. How to make money on such a hobby? Organize a concert, of course. It could be a music festival or solo concert. This activity will not only bring a lot of experience and acquaintances, but can also increase your capital. If you feel that this idea is for you, then we will consider all aspects in order.

And so, there is an idea, there is a desire and aspiration. But where to start? And you should start with the following. It is unlikely that you will go to conquer the capital with only one idea and aspiration. There are enough of them, and they have more money.

You will get your first experience in this business in your city, even if it is just a small provincial town. At this stage, it is worth studying: what kind of music is preferred by the inhabitants (especially young people) of the city. Here you should close your eyes to your opinion on a particular genre, unless, of course, your goal is to make a profit. To do this, it is necessary not only to attend several events, having studied the number of those who came, but also to be close to young people, to study their preferences. Who knows, maybe there are a lot of rock fans in your city who limit themselves to "garage" concerts.

Having decided on the audience, it will not be difficult to find a potential band or singer. Here you can create a poll on social networks and rely on the popularity and originality of the "star". Do not stop at one option, because the stock should always be. But do not rush to invite the performer. Now it is worth thinking about such issues as the venue for the concert and the equipment. Why?
These aspects often become a stumbling block in this business. Either the venue will not be affordable, or there will be no musical equipment.
The platform issue can be resolved as follows. If the city has night club, or something similar, then go there. Such institutions attract more people than the palaces of culture. Here you can relax, and the bar is nearby.

It is better to talk with the director of the club, since the manager will not be able to help you in all matters, and it is better to talk about the rental price directly with the owner. But here it is worth showing confidence in your work. Make it clear that the idea is worthwhile and profitable. Without any doubts!

Do not let the interlocutor think that you will run away with money, if you can earn it at all. If everything goes smoothly, then you can even agree that you pay the rent from the money you earn, but this does not always work out. Solve this issue and move on to the next one.

Finding equipment for your concert is very an important part process. So let's break it all down. The necessary apparatus varies from genre to genre. And the more complex the execution, the more difficult it is to find a quality device. This is where the knowledge of musical craft comes in especially handy. And if there is no knowledge, then it is best to find a person who can help with this. Do not try to climb into this jungle without any elementary understanding. After all, if there is equipment for club music in any nightclub, then for rock you will have to look for everything from the console and amplifiers to the drum kit. But if there is knowledge (or knowledgeable person), then it will not be difficult to find it. Often musical technique can be found in studios or rehearsal spaces.

Those who know will find them without difficulty. The question will remain small. The services of rental companies will cost much more. Such firms can get you almost anything you want, but for your money.

There is one more point: the technical rider.
Well-known performers do not hesitate to demand the best equipment from the organizer, and you can find a tech-rider on the website of the band or singer. And as already noted: the quality, and therefore the price of the device varies depending on the genre. Of course, if your concert is limited little-known groups, then what you get in local rehearsal places, studios or even palaces of culture will be enough for them.

It is also important to prepare lighting equipment. You will not find them in the studios, but even the most seedy club has the minimum necessary kit. The rest can be ordered from companies that have already been written about above.

Now you have everything you need to hold a concert, except for the performer. In this case, you should have already stocked up on options. Approaching the issue of invitees is no less subtle. If this famous performer, then the fee will be appropriate, which means that the price of tickets will rise. For small towns, the price is a very weighty argument, and sometimes people can refuse just because of this. To begin with, it is worth thinking about the "hodgepodge" of different performers.

Such a festival will gather a lot of spectators, and musical groups may not be as well known. The fee of those often comes down to paying for travel, and some are ready to work for the idea. So, skill to convince and elementary friendliness will help here. But if you decide on a "big fish", then get ready for difficulties. The stars are very picky, and failure to comply with their requirements can cost you a pretty penny.

When all this is done, it may seem that everything is ready. But no. There are, perhaps, two questions left, and if one can be skipped, then without the other you will be nowhere. The first is sponsors. But keep in mind that few people want to give you their money, even if you hang it all over concert venue their advertisement. This question can be addressed as follows. Of course, no one forbids advertising in a newspaper, on the Internet, or even just sticking it around the city near large shops or establishments.

However, it is often easier for a sponsor to give you the necessary supplies than their money. So, for a concert, try looking for a sponsor among musical instrument stores. Maybe they will provide some of the equipment. In return, any sponsor will require a promotion from you. Simply put, don't forget to mention it at the concert and attach the logo on the event poster.

There is another type of sponsors - informational. They will help you spread the news about the upcoming concert. These can be local newspapers, the Internet portal of your city, public in the social. networks. Do not forget about the major Internet music portals, which very often place posters in exchange for their logo on it. It is worth recognizing that large sites are visited more often than they read the local newspaper. Here we come to the last moment - advertising. What is written above is a very important part advertising company. But that's not all.

Do not be stingy to print posters and stick them around the city. Just do not trust this business to hired posters - you fool yourself. Walk around the city. Offer to place posters in shops or cafes. Suitable and educational establishments if the event is cultural enough. Since we live in modern world, do not forget to create a concert page on the Internet. It doesn't have to be a website. A page is enough social network. By the way, this is a very convenient way to distribute advertising and monitor people's activity.

Having done all this, it remains to draw up an exact plan for the event. Coordinate it with the speakers and the director of the club. Do not forget to think about who will lead the event, especially if there are many groups and they will need to be presented to the public. Finding a leader is not difficult. Advertise in the newspaper and post on the Internet. The management of the club will be able to help you with this question. Do not forget to prepare texts for the presenter. Some of them can be obtained from the performers themselves.

On the day of the concert, it's a good idea to arrive early at the scene. So you can manage all the preparations. The sound engineer, whom you will receive as a load for any device, even from a tenant company, even from a local studio, will have to rebuild the device. The sooner he starts it, the better. After all, various small problems take place.

Before the start of the concert, take the time to carefully inspect the site with a representative of the club. It is advisable to record the inspection in a special act, because all the damage that may occur during the concert will fall on your shoulders and wallet.

Don't forget to personally greet the performers. Consider the wishes of the artists. Some, for example, may need a dressing room or a room where they can accommodate musical instruments.

Payments will be made after the concert. And don't despair if your first gig doesn't pay off too much. Even if you were able to recoup it by recovering all the costs (i.e., going into a plus), then you should already rejoice, because you have gained great experience, new acquaintances and connections. And all this will definitely help you in organizing concerts in the future.

It's no secret that in the world of music there is always competition. But, despite this, there are still people who have an interest in organizing concerts and music festivals. And if you also sometimes thought about how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

To get started you will need:

• No budget
• Knowledge local groups or contacts through which you can invite stars
• Friends willing to offer help
• Sociability, without it nothing
• The designer who will be busy with the artwork
• Computer with internet access

Instructions for organizing a concert

• Before organizing a concert, it is necessary to conduct a small analysis of music venues and teams. To do this, you will need a computer with Internet access, thanks to which you can go to specialized sites where you will learn a lot of information about groups and even find contacts to contact them.
• It is necessary to think carefully about the genre of the concert itself, and which venues will be more relevant for it, because the organization of concerts of stars has a completely different focus.
• Decide on the teams that will directly perform at your event. Prepare a list of bands that are most interested and write them an offer letter asking them to perform at your concert.
• Further, when you already have a list of bands and some venues for performing, you need to decide on the date of the concert. Weekends are considered the most best time for absolutely any concert.
• Simply indispensable for the organization of any concert are promotional materials. These include flyers, posters, posters, etc. And just the designer will help to develop them, because who can know better how to make a concert poster. You should make sure that you give the designer accurate information about the teams, dates, name and location of your event.
• The bands that will be participating in the concert can also help you. Just give them a certain number of tickets to resell, naturally offer them a percentage of the tickets sold. This will help attract as many people as possible to the event.
• Activities should be promoted as actively as possible, using posters and a variety of leaflets. They can be given out to musicians, who in turn will distribute them to their friends and fans. Also, don't forget to put up a poster at the venue of the concert itself.

Important points for organizing concerts

Security is perhaps the most important point in organizing concerts. That is why all the thoughts of the organizers about how to properly organize a concert should first of all be directed to organizing all the necessary security measures for this event. And all because holding any kind mass events carries a certain hidden threat, because the concert has a very large amount of equipment, which makes you think at least about fire protection.

In addition, even decorations are dangerous, because if their fastenings are not of high quality, then they can collapse at any moment, which can subsequently harm the guests themselves. Often, in the productions of their concerts, the organizers use fiery and light shows which require more caution and compliance with special safety rules.

Group concert organization

If you are thinking about how to organize a band concert, then you should know two main points that the concert attendees do not know, but you, as the organizer, must know.

• The first is the fee, namely, how much the work of this or that group on stage will cost you.
• The second is the rider, or in simple words technical and living conditions. Usually it depends on the popularity of the team.

Classification of performing groups

• Widespread popularity in wide circles. Groups of this kind gather stadiums, their fees are very high, the conditions of the rider are almost impossible, but they will undoubtedly gather a full hall, from babies to pensioners.
• Widespread popularity in narrow circles. It's basically successful groups, which work in any style other than POP. Their fees are usually quite acceptable, and the riders include several points.
• Narrow popularity in wide circles. They have less success than the groups from the first point, however, their fees are higher than those of the groups from the second point, and the riders are painted on several sheets.
• Narrow popularity in narrow circles. Almost no one knows about them, although they probably have two released albums and one video clip in their piggy bank, which was shown a couple of times on music channels.

And if you are thinking about how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of mistakes and shortcomings, it is better to turn to trusted organizers - professionals in their field. The cost of organizing a concert may not reach the mark of $ 1,000, or may exceed a million, so before starting work on organizing a holiday, you will need to decide from the very beginning on that amount Money that you are willing to spend.