How to start selling sports nutrition. Registration as an individual entrepreneur

The business of selling sports nutrition does not require large investments and the competition in this segment is still small. The need for such goods increases by 20% every year, the main consumers are young people involved in power sports.

Each of those who would like to start their own business asks the main question: how much will it cost? The most interesting is the business that requires minimum investment. This is understandable: making good money with minimal risk is the dream of any businessman.

The sports nutrition trade is a relatively young type of business that requires very little investment. There is little competition in this market: the distribution of sports nutrition is mainly occupied by small online stores located in Moscow and the Moscow region. According to experts, the annual growth of the market is at least 20%.

Sports nutrition: description, composition, consumer groups

What is sports nutrition? In terms of chemical composition, it is an absolutely harmless concentrated mixture of proteins, carbohydrates, amino acids and minerals.

Most often, it comes in the form of powder, capsules or tablets. Sports nutrition is produced from natural products: eggs, meat, soy, milk, etc. The basis of sports nutrition is protein, which is the main source of energy for an athlete.

Experts determine the following optimal composition of sports nutrition and the cost of these products per month:

• Protein mixtures for muscle growth - from 1,300 rubles.
• Carbohydrates for recovery after high energy costs - from 800 rubles.
• Creatine to increase strength and endurance - about 600 rubles.
• L-carnitine for burning fat - about 600 rubles.
• A complex of vitamins and minerals - about 600 rubles.

Consumers of sports nutrition are young people from 18 to 30 years old who are actively involved in strength sports, as well as professional athletes and individual age fans. various kinds sports.

It is better to open a business selling sports nutrition in cities with a population of 100 thousand or more people, where there are sports schools, fitness centers, boxing clubs, etc.

Some of the main ways to implement sports nutrition:

• Organization of retail outlets in sports and recreation centers, gyms, sports clubs, etc. In this case, the administration of these institutions can be involved in the implementation, having interested it in a percentage of the profits.
• Organization of small (5-7 sq. m.) specialized departments for the sale of sports nutrition in large shopping centers with a large number of potential buyers.
• Organization of an online store for the sale of sports nutrition with home delivery.

The amount of capital investment in the business will mainly depend on the choice of the trading method. In the case of organizing a sales department, the costs consist of acquiring commercial equipment, putting the outlet in order and purchasing goods. Most likely, this option will be the most costly due to the need for constant payment of rent and wages hired vendors.

Let us consider just such an option in more detail, since it is he, despite the costs, that looks the most promising because of the potentially highest revenue.

Organization of a sports nutrition store:

Location selection

The location of the outlet in a large store will be optimal sporting goods, shopping center, on the territory of a large sports and recreation complex, club or gym.

Leased area trading place depends on the expected volume of sales. No need to start right away from the store or major department. At first, 5-7 square meters would be enough. m of retail space for one retail display with goods, and then, as demand grows, it would be possible to gradually expand retail space.

Formation of the assortment

The basis of the assortment of the sports nutrition store is:

• Proteins, creatine.
• Means for ligaments and joints.
• Fat burners.
• Vitamins, minerals.
• Amino acids.
• Protein-carbohydrate mixtures (gainers).
• Glutamine.

At least 100 thousand rubles must be spent on the purchase of the necessary assortment of goods to start the store.

The assortment should include the main running items that are in constant demand. As the implementation progresses, it is necessary to track the positions that are in high demand, and increase the purchase of these particular positions. To increase the volume of sports nutrition sales, consultations on this topic should be constantly held. Sports nutrition advertising should be a continuation of articles about healthy way life, the benefits of playing sports, etc.

The main task in organizing the sale of sports nutrition is the conclusion of contracts with suppliers of quality goods at low prices. When concluding contracts, it is necessary to proceed from the fact that the retail trade margin is at least 50%.

An example here is the German company Milei, which supplies sports nutrition at low prices. In general, direct contacts with importers are most advantageous due to the lowest prices. It can be more profitable only by self-delivery of goods. At the lowest prices, the retail margin can range from 50 to 100%. For each batch of goods, be sure to require quality certificates.

Financial expenses

To get started, registration is required entrepreneurial activity. IP will cost 800 rubles, provided self-study documents. Commercial equipment (racks, showcases) will cost noticeably 50 thousand rubles.

Monthly expenses will be:

• Rent of retail space is approximately 10 thousand rubles per month.
• Purchase of goods - 100 thousand rubles.
• The salary of a sales consultant is 12 thousand rubles.
• Advertising - 8 thousand rubles.

Total: 130 thousand rubles.

It can be seen from the expenses that, when selling the purchase volume of goods for 100 thousand rubles with a mark-up of 50%, the profit will be 20 thousand rubles per month. To increase profitability, you should:

• Increase turnover
• By increasing sales to 200 thousand per month, you can count on a doubling of net profit, up to 40 thousand rubles.
• Increase the markup (reduce the purchase price).
• Reduce costs.

You can, for example, refuse the services of a sales assistant and trade on your own at first.

The business of opening a sports nutrition store is promising and has large reserves for development. It is better to start a business with a small trading department, gradually increasing turnover. The main thing in profitability is to find a supplier with the lowest prices for goods with guaranteed high quality. Great importance has good advertising.

You should look for non-standard ways of working with clients. Income could be increased, for example, by the production and delivery of protein shakes to sports and fitness complexes, sports clubs according to preliminary requests of clients.

Sports nutrition is a fairly popular product. Today, a large number of fitness clubs are opening, people are purchasing subscriptions, and more and more often they are starting to seriously engage in sports. Thanks to this, the sports nutrition market is expanding by approximately 20 percent annually, in the capital by 10 percent.

Business prospects for the sale of sports nutrition

In our state, there are very few sports nutrition stores, and in cities with a population of less than a million people, such stores are often absent at all, but if there are, then these are small outlets with a minimized assortment. Most athletes order sports nutrition via the Internet from foreign companies directly, after which they can sometimes wait for an order for a whole month. Accordingly, this does not suit many. Therefore, the business idea of ​​​​opening a food store is quite attractive.

Popularization of sports nutrition artificially is one of the favorable criteria:

• Experienced athletes understand the effectiveness of such nutrition. They treat training responsibly, so they are ready to purchase sports nutrition (creatine, protein, other supplements) as much as necessary. Approximately this category of people monthly allocates up to 30,000 rubles for this food.

• Most fitness club owners are in partnership with sports nutrition dealers. They actively advertise canned protein among the visitors of their training halls. Most often, beginners listen to their advice.

• Last year, online entrepreneurs entered the market and actively offer protein on the Internet. Millions of people who until that time were not interested in sports at all learned about this nutrition. Of course, many will buy protein all the time, but it is safer and easier for them to buy it in a special store located close to their home or sports center than to buy it on the Internet.

The business of selling such food in our country has a drawback. We have not yet established the production of a high-quality sports product, so we mainly have to trade in foreign-made food. The main suppliers are American, German manufacturing companies.

The purchase price is tied to the exchange rate. Another collapse of the ruble can lead to significant losses.

Investment in opening a sports nutrition store

How to open a store given food, to build on this own business?

• The first step is to decide on the method of opening a point - it will be a franchise store or created independently. To organize a franchise business, you need to have about 150,000 rubles, but this option greatly simplifies opening a shop.

• How much money should be allocated for the first purchase of goods? In order to establish business partnerships with reliable wholesalers, the first transaction must be at least 200,000 rubles.

• Room rental. Depending on the location area, a room for a point can cost 30–40,000 rubles. In the city center, of course, rent is much more expensive, but it is not necessary to create a store here.

• The salary of a hired seller is on average 20–25,000 rubles. It depends on the region where the store is located. But, on initial stage launch point, you can work as a seller yourself.

• The business requires advertising costs, which will depend primarily on the region where the store is located, the chosen ways to promote the product: printed editions, leaflets, business cards, placement of announcements on information boards around the city, on Internet sites, etc.

• When drawing up a business plan, calculating costly funds, it is imperative to provide for a reserve item of expenses.

Approximately, to create a business selling such food, you will need 500,000 rubles.

How profitable is the sports nutrition business?

• When purchasing a product directly from a foreign manufacturer, distributors, an extra charge of 40–60 percent is possible.

• IN small town, in which there are practically no competitors, customers will appear quickly. IN big cities competition is stronger, so it is recommended to locate a store selling this food, if possible, near fitness centers.

• If you agree to supply your own goods to fitness clubs equipped with a mini-bar for the sale of sports nutrition, then the mark-up of the goods can be up to 130 percent.

It should also be understood that a large margin on products sold is not a guarantee of a large profit. The business of selling sports nutrition is largely based on regular customers. Therefore, it is necessary to consistently monitor the quality of the proposed product, its range.

• The average profitability of a sports nutrition store is 20 percent. For example, if you reach a turnover of 500,000 rubles / month, then the profit will be 100,000 rubles.

• A sports nutrition business pays off in at least six months, but it can pay off in only two years.

Gradual opening of a sports nutrition store

Registration of IP (LLC)

Both options for registering entrepreneurial activities have their own pros and cons. But experts recommend using the IP form to open a sports nutrition store. In this case, all profits can be freely disposed of, without paying attention to tax issues. If you do not hire working staff, but do sales yourself, then this option entrepreneurial activity is the most flawless.

Taxation

For small businesses, there is a simplified taxation system:

• one tax instead of three;
• no paperwork;
• the ability to choose the optimal tax rate

The standard taxation system at the initial stage of a small business is very inconvenient, unprofitable due to too high deductions, a large amount of document flow.

Main activities for opening a store

• Registration of IP in the IFTS.
• Obtaining permission for trading activities from the state fire safety agency, district administration, SES.

room

For a sports nutrition store, it is quite enough to rent a room with an area of ​​​​50 square meters. The product is quite compact, so there is no need to maintain a separate storage room, and several dozen additional jars of food can be kept at home. The main product can be freely placed on the trading floor. To significantly save money, you can purchase used counters and racks for placing goods.

• shopping mall;
• a large sports equipment store;
• the building in which the fitness club is located or nearby;
• sports complex.

Important Points

The quality of the products offered. Each athlete who consumes this nutrition first of all checks the quality of the product. In this regard, you will not pass them. You can forever lose a potential buyer even because of a torn protective film. This is immediately anti-advertising for the store among familiar athletes.

The target audience of the sports pit shop:

• men aged 20–28. The bulk are students who want to gain muscle mass in a short period, as well as former athletes who follow their own form. This category makes up 70 percent of all buyers;
• men from 25 to 28 years old, average income which is 35,000 rubles;
• professional athletes over 30 years old. If they like the quality of the product, the service of the store, then they will become regular customers and will bring about 15,000 rubles to the store every month.

Women buy such food infrequently.

After some time, the sports nutrition store should become a type of club. Potential buyers will come to the store on the advice of regular customers.

The range of the store must include training programs, thematic literature. To effectively promote the products of the point, it is recommended to create your own website on the Internet, communities in social networks. As a result, many willing athletes will be able to order the product directly on the site. It remains only to arrange courier delivery.

Conclusions: a niche for creating a business selling such food is promising. You can count on a monthly profit from one store up to 80,000 rubles.

Engage in the trade of this food better themes who go in for sports, former athletes. Without understanding the work of sports supplements, the basics of building the texture of the body, it will be quite difficult to find the necessary assortment of goods that would fully satisfy the needs of athletes.

Someone perceives sports nutrition as a normal phenomenon, someone is against this whole idea, but the essence of what many entrepreneurs do is quite successful business on this topic, and it must be covered on our website, since visitors to our resource are interested in various ways earning money. In this article, we will talk about how to open a business selling sports nutrition in your city and what you need to pay attention to even at the start of the idea.

Business features and finding a place for a store

It should be noted that this type of product sells well in big cities, but is completely irrelevant in small ones. settlements. If you are from the provinces, and the population of your city is less than 100,000, then this topic will most likely not come up.

Trade in sports nutrition implies the presence target audience near your store. Of course, all these people spend a lot of time in gyms, hence the logical answer to finding a place to shop. It is best to look for those places in the city where there are not one, but several gyms nearby, this way you can reach more wide circle target audience.

Premises and equipment

The space for opening a sports nutrition store can be small, even an area of ​​10 sq.m. quite suitable. The main thing is a good location.

Now consider what you need from the equipment to start working:

• racks for presentation of products;
• refrigerating show-windows, for storage of some types of production and drinks;
• electronic balance;
• counter;
• cash machine;
• furniture for the workplace of the seller.

Documentation

Since the case is about the sale of food, you will need to complete all the relevant documents for the trade.

Here is what you will need:

• you must be registered as an individual entrepreneur.
• you must indicate OKVED for retail sports nutrition. For Russia, this is 52.48.23 , 51.38 / 52.27 , 51.34.1 . For Ukraine - 47.2 , 47.29 .
• all quality certificates for products must be on hand.
• obtain permission to trade from the SES and the fire service.
• arrange a corner of the buyer.

Range and suppliers

If you are opening a sports nutrition store from scratch, then you will need to think carefully about the entire range of goods. You must be "in the know" of this direction and understand what is suitable for gaining mass or drying. An inexperienced entrepreneur in this business will not even be able to tell the client elementary things, and this will accordingly affect the reputation of the store.

• Proteins
• Amino acids
• Vitamins and minerals
• Creatine
• Fat burners
• Pre-workout complexes
• Bars
• low calorie foods
• Sports nutrition for vegetarians
• For ligaments and joints
• Energy and others

The assortment of such stores is simply huge, but in order for the goods to be sold, either you or your seller must understand what's what and could advise the client on the food complex he needs.

Suppliers can be searched on the Internet. There you can easily find the nearest representatives of various manufacturers in your city.

Advertising

In the sports nutrition business, there are rules for attracting customers. Here are just a few of them:

• online store with a full catalog of sports nutrition. Often these products are searched through the Internet, and it sells well through the network. Therefore, such a move must have in your business. Search engine optimization and contextual advertising will bring the first customers.
• creation of profile groups in in social networks. Through Vkontakte, for example, many sellers work and successfully sell goods. It is also worth developing this direction, because in the future it can really become one of the main sources of attracting customers.
• negotiate with gym trainers financially so that they personally recommend your store to purchase the right sports nutrition for training. Very effective method. In addition to money, you can offer them free products or huge discounts in your store and they might be interested
• conducting advertising campaigns on specialized forums on the Internet.
• become one of the sponsors of a tournament.

How much money do you need to start?

In fact, sports nutrition is not a cheap product and investments will be rather big, but if the main part of the product is brought to order, then at the initial stages you can save a little on the purchase of the starting assortment. We will give you only the main directions of expenses, and when drawing up a business plan, you simply take them into account, or expand them to suit your own needs.

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $ 200
• Initial purchase of goods – $8,000 – $10,000
• Purchase of equipment - $800 - $1000
• Advertising - $450 (+ advertising on the Internet).
• Website development — $250.

How much can you earn?

Your earnings will depend on many factors, including the price segment, your investment in advertising, and more.

The average markup on sports nutrition is 50% - 70%.

Taking these figures, you can roughly calculate how much production you need to sell in order to get a plus.

Conclusions. The business of selling sports nutrition is a specific area, and it is suitable for a person who understands this area and is directly related to sports, and not heard something somewhere. Competent assistance in the selection for the client and a properly built advertising campaign can bring a good start and high profits in the future.

Do you have your own store in this direction and have something to add to the article? Looking forward to your comments below.

The sports nutrition store is practically win-win profitable business. Every year the number of sports fans is growing, and this trend is for a long time. More and more people understand that physical activity is the best means for excellent health and well-being, as well as a good appearance, and the market for related products has already reached serious proportions and is constantly growing, stopping growth only during crises.

This article contains an exhaustive answer to the question that interests many novice businessmen: “sports nutrition?”.

On the one side, recommend sports nutritionVespecially for those who are fond of sports andknows a lotin proteinsprotein drinks,gainers,energy drinks and vitamins for athletes.

It's rare to get into this business by accident. Good connections among the regulars for a confident start and promotion of the business will not hurt either. However, with a thoughtful and attentive approach, success can be achieved, even if you are far from this topic.

The procedure for creating your own sports nutrition store

With this legal form, you can open a business with partners, for which it is not suitable.

Individuals who are the founders of an LLC should not be liable for its obligations with their own property - in case of problems, they lose only the contribution they made to the authorized capital.

There are other differences between individual entrepreneurs and LLCs related to the features and methods of management, lending and investing. To clarify complex issues and finally decide on the optimal organizational and legal form, you can use the advice of a specialist.

Registration as an individual entrepreneur

If you are going to open one small store and do not have plans for further expansion, registration as an individual entrepreneur is optimal. The application for registration can be downloaded on the website of the Federal Tax Service http://www.nalog.ru/cdn/form/4162994.pdf.

Choosing a taxation system

Renting space for a sports nutrition store

Sports nutrition is a fairly compact product. Showcases for its placement will not take up much space, and, therefore, store space can be quite small.To start in30 sq. is enough. m.retail space.

For a city with a million population, the rent for such a room, which includes utility bills, can be about 60 thousand rubles.

Two good locations for a sports nutrition store

• a place with high traffic - for example, near the subway;
• a point near a large fitness club or near a sporting goods and sports equipment store - that is, a place where regulars of gyms and other athletes often visit.

It is also possible in the same room with a fitness club, combined with its fitness bar - that is, a place where athletes can look before a workout, after it, or even in the middle of a workout to have a little rest, relax and drink a cup or two of protein, gainer or energy.

After the lease agreement for the premises is concluded, you need to go through the necessary approval procedures in the SES, the State Fire Supervision Service and the city administration.

Store Equipment

If you are still not going to combine a store with a fitness bar, you will not need to purchase any special equipment. It will be enough to buy:

• racks and shelves;
• video surveillance if the store will work on a self-service system;
• cash machine.

Purchase of the initial batch of goods

The purchase of the initial batch of goods is the main item of expenditure. It will take about 15,000 rubles to purchase the minimum lot from wholesalers, and the minimum amount that it is desirable to spend on this is near200 000 rub. This money is already enough to create a good assortment - the more goods, the greater the turnover.

Most consumers prefer products from foreign brands such as the German Multipower and Weider. It is considered to be of higher quality and more effective than sports nutrition of domestic manufacturers, and studies show that this opinion is quite true.

At the same time, the products of Russian companies have an important advantage - low price. For this reason, it is often preferred by novice athletes and just athletes who want to save money. When choosing an assortment, regional peculiarities should also be taken into account: as a rule, the preferences of athletes in different cities and regions differ.

It should also be noted that sports nutrition must have state registration, which confirms its safety and compliance with technical regulations. Customs Union TR CU 021/2011.

Store staff

The best sales assistants will be people who play sports themselves and, therefore, are well versed in sports nutrition. Good sellers who can give the visitor competent advice on any issue is the main condition for successful trading.

Another important point - Thisappearance of sellers.

If they look athletic and fit, and the male salespeople also have good muscle mass, you can expect customers to be imbued with confidence both in them and in the store as a whole.

Sports nutrition store business plan

Sports nutrition in the form of a small point - for example, on the territory shopping center- it will take 300-400 thousand rubles or more. The exact amount varies by region.

Many factors influence the payback period, but on average, with the right organization of the business, you can get a plus within six months.

If the business has already gained momentum, a good customer base has been developed, and contracts with suppliers have been concluded for good conditions,monthly sports nutrition with an area of ​​30 sq. m. may look like this:

• revenue 500,000 rubles;
• net profit 50,000 rubles.

Nuances and possible problems when starting a business

Since sports nutrition is not an essential product, in times of crisis, its sales, as a rule, are significantly reduced. Therefore, the difficult situation in the economy - is not best background to start such a business.

On the other hand, it was noted above that the number of people who take training seriously is quite large and is constantly growing, so the sports nutrition market is very promising, and successfully enter it if there are good plan possible even in difficult crisis years.

Since the share of domestic products in the sports nutrition market is low and does not exceed 10-15%, in conditions of a low exchange rate of the national currency or large fluctuations in the exchange rate, there may be problems with purchases that you need to be able to cope with.

Sports nutrition is a very popular product. Now a lot of fitness clubs are opening in the country, and people are increasingly buying subscriptions and starting to train in earnest. As a result, the sports nutrition market is also rapidly growing – by 17–20% per year in the regions and by 10% in Moscow.

Sports nutrition store: perspectives

Let's say a few words about how things are with sports nutrition in our country. There are few sports nutrition stores. If we talk about cities with a population of less than a million, then there are often simply no full-fledged stores there - only small outlets operate, where an extremely narrow assortment is offered. Because of this, many athletes order sporpit online or directly from foreign manufacturers, and then wait weeks (sometimes months) for delivery. It is clear that this state of affairs does not suit anyone.

Another favorable factor for entrepreneurs is associated with the artificial popularization of sports nutrition.

1. The owners and instructors of many fitness centers cooperate with sports nutrition dealers, and therefore actively promote the idea of ​​​​the indispensability of canned protein and creatine among visitors to strength halls. Beginners usually listen to them.
2. Experienced athletes know from their own experience that sports nutrition is good. Moreover, they treat the training process very responsibly and are ready to buy sports nutrition in the complex (protein, creatine, BCA and other supplements at once). Professionals and amateur veterans can spend from 10,000 to 20,000-30,000 rubles a month on supplements. Read the builder forums and you'll see for yourself.
3. More recently (in May 2015), enterprising online businessmen entered the market, actively promoting just one brand of protein over the Internet. Millions of people who were not interested in sports at all suddenly learned about sports nutrition. Naturally, many of them will continue to buy protein in the future, and stocking it in a special shop around the corner is easier, cheaper and more reliable than buying from someone on the other side of the monitor.

Only one minus can be singled out, but quite significant: good sports nutrition is practically not produced in Russia. If you open a sports nutrition store, you will only have to trade in foreign-made products (primarily German and American). This means that the purchase price will be tied to the exchange rate. If the ruble collapses again, it will be possible to burn out great.

How much does it cost to open a sports nutrition store?

First you need to decide whether you will open a store on your own or through a franchise. Note that buying a franchise greatly simplifies life. The cost of a franchise ranges from 100-150 thousand rubles.

How much to buy? If you immediately establish contact with reliable wholesalers, you will have to spend about 200 thousand rubles at least. There is no need to rent a spacious room for a store in the very center of the city, so the cost of rent will be small - in the range of 25-50 thousand rubles. You may need to hire a salesperson (although at first you can work behind the counter and on your own). The average salary of a seller is 15-30 thousand, depending on the region. The amount of advertising costs varies depending on the region and promotion methods. As you prepare your business plan, be sure to include a contingency reserve.

Thus, the minimum amount for opening a store is 500 thousand rubles. However, it is worth considering that the exchange rate is still unstable, and the ruble may well collapse again. This, in turn, will directly affect the purchase price.

Is it profitable to open a sports nutrition store?

So, how much profit should you expect? Let's first define the markup. When buying sports nutrition from distributors or directly from a foreign manufacturer, you can make a markup of 40-60%. This is quite good.

If you live in a small town with few or no competitors, you will have buyers quickly. In Moscow and St. Petersburg, the situation with competition is more difficult, but even in the capitals, attendance will be good, especially if you are located near a fitness club.

Every mid-range fitness center has a minibar that sells protein shakes, creatine bars, and other "light" supplements. If you manage to negotiate the supply of your goods to fitness clubs - excellent, you can safely make a markup of 100-130%.

However, the ability to make a large margin does not guarantee success. If you do not gain good momentum, the business will not bring much income. Keep in mind that sports nutrition stores survive due to regular customers, so you will have to constantly monitor the range and quality of the supplements sold.

Of course, it is impossible to give exact numbers, but on average, the profitability of such outlets is 20%. If you reach an average turnover of 400 thousand rubles per month, you will be able to receive 80 thousand profits. The store pays off in a period of six months to two years. Having drawn up a good business plan and opening a sports nutrition store, you can make a decent profit - this is a fact. But there will be no super profits - this is also a fact.

How to open a sports nutrition store: step by step

Before opening a store, you have to resolve the traditional dilemma of start-up entrepreneurs: individual entrepreneurs or LLCs. Both forms have many pros and cons, which are pointless to list within the framework of this article. Perhaps, in the case of a sports nutrition store, the optimal form will still be an individual entrepreneur. You will be able to freely dispose of all profits and almost not bother with tax issues. IP is simple, fast and convenient. And if you open a store alone and do not hire a seller, the entrepreneurial option is completely ideal.

With regard to the taxation system, it is better to go the traditional way and choose the simplified tax system. One tax instead of three, the ability to choose a flexible tax rate, no paperwork - what you need for a small business. Concerning common system taxation, then it is extremely unprofitable and inconvenient at the start stage: deductions will be too large, as well as the volume of document flow. With VAT in DOS, too, not everything is going smoothly.

Before opening a store, you will need to go through four preparatory stages:

• register as an individual entrepreneur;
• register with the IFTS;
• obtain permission to trade in the SES and the State Fire Supervision Authority;
• obtain permission to carry out trade in the regional district administration.

Room selection

No need to rent a spacious room - rooms of 50 square meters. m. will be enough. A warehouse is not needed at all, because most of the goods can fit in the main hall (in extreme cases, a dozen or two cans can be kept in your apartment). Buy only used racks and counters - you can save a lot on them.

To place the store, you should choose one of the following places:

• a building near a fitness club (it would be just great if you can stay in the same house with such an institution);
• shopping mall;
• sports complex;
• a large sports shop (even if you manage to rent there completely small room, you will have many buyers).

Just do not rent semi-basement premises or offices in any yards. The reach of the audience will immediately narrow significantly.

Important nuances

1. It sounds trite, but the product must be of high quality. Athletes (especially bodybuilders and who consider themselves as such) really care about quality. You can't deceive them, they will immediately detect an unusable product, since experience allows. Sometimes even a torn protective film on the lid can cause a person to never come to you again. And at the same time he will tell all his friends who are jocks (and at the same time all the clients of the fitness club where he is engaged) about what a bad store you have.
2. Target audience - men aged 20 to 28 years (70%). Most of them are students who want to quickly pump up, there are also former athletes who keep fit. The core is men aged 25–28 with an average income of 30–40 thousand rubles. (in Moscow - twice as much). Clients over 30 are usually professional athletes. If they like your store, they will be purchased monthly for at least 10-15 thousand rubles. Women, alas, rarely buy sports nutrition.
3. Ideally, the sports nutrition store should eventually become something like an interest club. The most loyal customers will come to you on the recommendations of regular customers.
4. Complete the range thematic literature and training courses. Be sure to create a shop website and social media community. Advertising on the Internet is a powerful tool that, if used correctly, will allow you to increase sales at times. Let athletes from your city order supplements directly on the site. You only need to conclude an agreement with a courier agency or hire a courier under a contract.

Summing up

The niche of sports nutrition is promising and will remain so for at least another 5-6 years. Is it profitable to open a sports nutrition store? Yes, but not always. The consumer audience is limited, and you should not count on big profits. 50, 80 thousand rubles of net profit is an achievable result, but it will be difficult to overcome the bar of 100 thousand. True, well-configured online advertising can break through this ceiling.

Do not forget that the "sports" niche is very specific. It’s worth trading sporpit if you yourself are in the know (doing power sports now or have trained before). Without understanding the basics of bodybuilding and the principles of action of various sports supplements, it is difficult to find a good assortment and satisfy the needs of athletes and fitness enthusiasts.