What does generation y mean. Generation Z and its place in history
Generation - a group of people who were born in a certain period of time and experienced the same influences of the same upbringing and events, have similar values. We do not notice all these factors that act inconspicuously, but they determine our behavior in many ways: how we build teams and resolve conflicts, communicate, develop, how and what we buy, how we set goals, what motivates us.
Sociologists distinguish generation X, Y and Z. After reading this article, you will find out which people should be attributed to one or another of them, as well as what are the characteristics of each of these groups. Of course, it is only very conditionally possible to single out generations X, Y, Z. However, each of them has its own characteristics in which they differ from each other. The XYZ generation theory is becoming very popular today. We invite readers to get to know her. Let's start with the senior group, which distinguishes the theory of generations.
Generation X
These are people born between 1965 and 1982. The term itself was proposed by Jane Deverson, a British researcher, as well as Charles Hamblett, a Hollywood reporter. The writer fixed it in his work. Events that influenced - "Desert Storm", Afghan war, beginning of the computer era, First Chechen War. Sometimes people born in these years are already referred to generation Y, and sometimes to Z (although the latter were not in the project either). The letter X sometimes combines generation Y and Z.
Features of representatives of generation X
People X in the United States are usually those who were born during the period of the post-population decline in the birth rate. In 1964, Jane Deverson conducted a study focused on British youth. It revealed that people belonging to this group are not religious, enter into intimate relationships before marriage, do not respect their parents, do not love the queen, and do not change their surname after marriage. Womans Own magazine declined to publish the results. Then Deverson went to Hollywood in order to publish a book with Charles Hamblett. He came up with the name "Generation X". Douglas Copeland, a Canadian writer, appreciated this spectacular title. In his book, he fixed it. Copeland's work focuses on the anxieties and fears of people who were born between 1960 and 1965.
Generation Y
Different people can be attributed to this generation, if you rely on different sources. Some argue that this is everyone born since the early 1980s. Others believe that the border should be drawn from 1983 to the end of the 1990s. And some also capture the early 2000s. Another option (perhaps the most convincing) is from 1983 to the late 1990s.
It should be noted that for this reason, 2 people who were born with a difference of only 1-3 years can be attributed to different generations. More like the truth is that even two people born on the same day can belong to different generations. It depends on the cultural context, growing up environment, technological, educational and social opportunities of these people.
Generation Y traits
The term "Generation Y" was coined by a magazine called Advertising Age. The formation of the worldview of its representatives is believed to have been influenced by the collapse of the USSR, perestroika, terrorism, the dashing 90s, wars (in Chechnya, Iraq, etc.), the international financial crisis, unemployment and rising housing costs, pop culture, television, video hosting and torrent trackers, the development of the Internet and mobile communications, social networks, computer technology, video games, meme and flash mob culture, the evolution of devices, online communication, etc.
The main thing that can characterize this generation is its involvement in digital technologies, as well as the philosophical paradigm of the millennium (new millennium). Moreover, he is characterized new round division into conservative and liberal views. Perhaps most importantly, the desire to delay the transition of its representatives into adulthood, which is actually the concept of eternal youth (not without depressive interludes).
Today in sociology there is an acute question of what should be considered adulthood. Larry Nelson suggested that the representatives of generation Y due to negative example of their predecessors are in no hurry to make commitments adult life. On the one hand, this is true and logical. However, on the other hand, this does not take into account the fact that Y people already have different brains. Evgenia Shamis suggested that generation Y does not and cannot have heroes, but there are idols, and later representatives of this generation will become heroes for new ones. Also, people belonging to Y have a special attitude towards corporate culture. They expect benefits and results from work, prefer flexible schedule, seek to adjust working conditions to suit their lives, etc. They realized that life is diverse and beautiful, and hierarchy is a convention.
Generation Z
Until recently, Generation Y also included people who were born before the early 2000s. And only now, after a series of studies, many university journalists and professors, realizing the discordance of the "tree of generations", began to understand that it is incorrect to combine today's twenty and thirty-year-olds into one group, since significant differences between them are visible.
Generation Z - people who were born in the early 1990s and in the 2000s. It is believed that their social and philosophical outlook was influenced by the global economic crisis, development mobile technology, Web 2.0. Its representatives are considered children of generation X, and sometimes Y.
The fundamental property of the new generation
The fundamental property of the new generation is that it has in its blood high tech. It treats them on a completely different level than even representatives of Y. This generation was born in the era of postmodernism and globalization. It accumulated features of predecessors close in time, as well as features that we already feel, but are not yet able to articulate precisely. It will be easier for us to do this in 10-20 years. However, the "building material" is the denial of hierarchy, arrogance, narcissism and selfishness.
Possible Scenarios for Generation Z
It is still not easy to look beyond the horizon in order to understand why these qualities are needed for human evolution. It is likely that they will begin to serve something that is not fully understood even by today's thirty-year-olds. One can only tentatively assume at the present time that, having recovered from illnesses, this generation accused of narcissism and selfishness will take steps towards a balanced lifestyle of the future. He is characterized by work for social benefit and creative pleasure, the creation of a family out of personal feelings, and not because being alone is considered indecent in society, the decision to have a child not in order to avoid loneliness in old age, but in order to convey life values to him. For generation Z, negative scenarios are also possible.
Much can only be clarified by time. After all, the oldest representatives of this generation were barely 18 years old. However, they are already infamous. Marketing companies and the media announced that this generation is "screen-dependent" and their attention span is very poor. The salvation of the world and the need to correct the mistakes of the past are also thrown on their shoulders.
Note that the theory of generations often does not have sufficient scientific accuracy, and research in this area is a confusing process. This also applies to the last scientific articles. Many recent studies focusing on the theory of generations are full of stereotypes and prejudices. Generation Z doesn't deserve to be treated so unfairly. Already now, this group makes up about a quarter of the population, and by 2020, about 40% of consumers will fall on it. Therefore, it is extremely important for companies to understand this generation.
"Eight Second Filters"
If recent research is to be believed, it can be noted that generation Z has reduced attention span to 8 seconds. They can't focus on anything else. long time. However, it would be more correct to speak, rather, about "eight-second filters". Representatives of this generation grew up in a world where the possibilities are simply endless, but there is not enough time for everything. That is why they have adapted to the need to evaluate and sift through huge amounts of information very quickly. IN mobile applications and the web, they rely on sections and tabs for the latest and most popular content.
Follow the curators
Representatives of this generation follow the curators. They trust them, trying to figure out where the most relevant information is and the best entertainment. All of these tools are essential to Generation Z in order to reduce the potential choice from a multitude of options.
However, if this group finds something worthy of their attention, its representatives can become dedicated and very focused. The Internet in their era allowed to study any topic deeply and learn a lot from like-minded people.
This generation's radar is set to find what's worth their time. In order to win their attention and overcome these filters, you need to provide experiences that are immediately beneficial and highly entertaining.
Social interactions
Generation Z is often portrayed in the media as a group of socially inept netizens. Older people cannot understand why young people spend so much time online. However, in reality, this generation is under enormous pressure: they need to be able to manage both professional and in order to be able to fit into reality and stand out at the same time.
Influence of social media
Generation Z on a personal level strives to be immediately accepted and approved through social media. It is here that important conversations take place, where their peers are. With the help of social media, they manage multiple identities in order to be able to satisfy each of the audiences, as well as reduce the risk of conflict.
Generation Z, on a professional level, is very attentive to the negative stereotypes that plague Generation Y. They strive to stand out with their ability to survive and work hard offline.
Gen Z is caught between two forces: they need social media to build their personal brands, but they don't want social media to define who they really are. Those who belong to generation Z strive for the approval of society, but do not want to be differentiated in the sense of the profession.
Entrepreneurial spirit
Generation Z has also been dubbed the "entrepreneurial generation" by the media. This emphasizes the desire of their representatives to build their startups, and not be immersed in a corporate routine. Although this generation values self-employment, many people in the Z group tend to be risk-averse. They are pragmatic and practical. The entrepreneurial spirit allegedly inherent in them is more a kind of survival mechanism than an idealistic pursuit of wealth or status.
While Generation Y has often been criticized for not being focused enough, Generation Z wants to plan for the long haul. Parents belonging to X (individualists who rely on themselves) strongly influenced them. They want to avoid the mistakes made by their Y predecessors.
In order to get rid of their inherent anxiety, they want to find work in growing areas that are not very actively automated: medicine, education, sales, etc. In doing so, they develop fallback options in order to apply them if the labor market will change quickly.
The truth is in the middle
Society tends to either criticize youth for doing things differently or romanticize it. However, in reality, the Zorro generation (Z) is somewhere in the middle. Its representatives are faced with problems that arise at a certain stage of life for everyone: separation from their parents, the beginning of a career, the formation of a personal identity. However, they have to do it in a fast paced technological age.
So, you briefly met with such interesting topic as a theory of generations. In Russia, it was adapted in 2003-2004. a team led by Evgenia Shamis. This theory itself originated in the United States. William Strauss and Neil Howe are considered to be its authors. In 1991, the Howe-Strauss theory of generations was created.
Generation Y is different from its predecessors, so these employees need special approach. Read about 10 types of players, their interests, as well as ways to manage them in the article.
From the article you will learn:
Generation Y: years of birth
Generation Y is a category of people born between 1981 and 2003. On the territory of the CIS, there is a different starting point - 1983-1984, that is, the beginning of perestroika. As a synonym for the word "Greeks", the term "millennials" is used, which was introduced by the authors of the theory of generations Neil Howe and William Strauss.
Howe and Strauss believed that people's values are formed before the age of 12-14, but the foundations are laid by nature. As the players develop, their career growth psychological picture may change. To understand how to interact with the younger generation now, you need to study the character traits of employees.
Hint for HR. Features of Generation Y employees
Key Features of Generation Y
Some features of the behavior, communication style and priorities of the players may repel managers, but if a person is unsympathetic to you, this does not mean that you have a bad specialist in front of you. Keep in mind that all Generation Y people have different character, goals and values, but they are still united by some features. They are expressed to varying degrees in young millennials, so they are noticeable when talking or studying resumes.
Questions for evaluating candidates younger generation Y
✔ ambition
Most millennials are extremely ambitious, although in this regard they are very different from their predecessors. Although employees want to receive well, they are not inspired by high positions if they do not live up to their dream. Young people can leave everything and go to another area if they decide that they will be more comfortable there or they will be able to realize creative potential. Often, an organization is left without a valuable specialist in one day, and it is difficult to convince him not to quit, because he is already mentally not here.
✔ The cult of individuality
Generation Y pursues freedom of choice. Its representatives are difficult to drive into the framework - people do not want to adhere to a strict dress code, carry out a number of instructions from the authorities, follow the routines. They consider themselves individual, unique and free. They are difficult, but you can work. If a millennial manages to find his niche, prove himself, it inspires him, energizes him. For a player, it is important that his merits are appreciated, and his success is envied.
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Example The manager regularly accrues bonuses to the best employee and believes that his professional duty has been fulfilled. But the specialist is not particularly happy. When the manager shared his annoyance and bewilderment with HR, he decided to have an in-depth conversation with the employee. Thanks to this, it turned out that what the manager considers a good reward is not such for the employee. It is important for him to know that his merits are known in the organization. HR explained to the head of the department how to meet the employee's expectations. He emphasized the need to publicly celebrate his contribution, ask the CEO to present him with a diploma for corporate event or shake hands. Combined with a monetary incentive, this will be the very reward that the player expects and which is really valuable to him. The head of the department followed the advice, and soon the young employee began to work more efficiently. |
✔ infantilism
Infantilism is inherent in all players, no matter how old they are - 20 or 40. They are still not ready to get married, have children, live separately, because in this case they will be entrusted with increased responsibility, they will have to do more things, and The most important thing is to quit what you love. Generation Y always compares themselves to their parents. Its representatives do not want to live as it was before. Working in an unloved place, getting a penny and raising heirs is not for them.
✔ Emptiness and loneliness
Many Y-players live with a sense of inner dissatisfaction, emptiness. They believe that there is no person in the world who is ready to accept and understand them, to share difficulties. Millennials are in a constant quest for something meaningful to themselves, but when they get it, happiness does not increase. They always think that others live better, richer, happier, so Generation Y is prone to depression.
10 types of millennials
To understand the characteristics of Generation Y, Exponential experts conducted a large-scale study, according to which young people were divided into 12 subgroups. As Exponential vice president Brian Melmed notes, each group is defined by a characteristic reaction to the economy, globalization, social media.
Type #1. Hopeless
Young people do not have jobs, prospects, and some of them do not have a completed education. They are ready to perform any tasks, agree to the role of laborers, do not require a large salary. Some of them have high ambitions, so they think they deserve more, but to be a courier, a janitor, etc. - humiliating. For this reason, they are constantly in active search.
Type #2. baby boss
Active and purposeful careerists value financial well-being, do not go on maternity leave "without declaring war." They are not afraid of difficult projects. Looking at them, there is a feeling that fatigue does not overtake them. Such Generation Y employees are a godsend for HR. Most of them can be safely placed in leadership positions or enrolled in the personnel reserve, despite their young age. The lady boss will not give a descent to any subordinate, and the work in the headed department will boil.
Type #3. Nostalgic
The group of individuals includes old school lovers who practice a meaningless and empty pastime. They do not want to work, take responsibility, and official duties perceived as real torture. Employees are suitable for ordinary positions, but they always need to be urged and forced. As a rule, they stay in companies for a short time.
Type number 4. Brogrammers
Representatives of generation Y do not spare themselves, do not think about the consequences. They generate ideas and immediately turn them into reality. Employees are ambitious and cheerful at work, and free time spend at the races, in bars, companies of their own kind. They can be attributed to valuable specialists who fit perfectly into the culture of modern organizations, but shortcomings are not ruled out in their work.
Type number 5. part-time
They have recently received a diploma, they dream of a beautiful life, but they do not want to take them on permanent job, so they are content with one-time projects. Employees make good professionals over time. If you offer them an adequate salary, they will immediately show themselves.
Hint for HR. How to set goals for the younger generation
Type number 6. Travel Enthusiasts
Young people love to change places, are educated and speak several languages. Employees are suitable for organizations that provide for the traveling nature of work. It is easy for them to get ready for the road even in the middle of the night, to get comfortable in another locality and start working.
Type number 7. Culinary Researchers
They have long found a place in life, they have money, work and passion for food. They can be found on social networks by photographs in which they are happy to pose with one or another dish. If you are looking for a face to advertise products, they will gladly agree, especially since most of them have a suitable appearance.
Type number 8. Collectors
Collectors notice everything around, they literally absorb information. Employees rarely make mistakes, learn quickly by analyzing how others work. If necessary, they can conduct a real investigation - find out what and how the competitors work. Representatives of Generation Y are growing professionally and can apply for leadership positions.
Type number 9. Millennial Crisis
These are inefficient employees who do not know how to make choices, since their parents still decide everything for them. Almost at the interview, they try to call their mother to find out how to answer HR questions. It is easy to notice them, offering to make a choice in favor of one thing, and the resume should alert you with vague wording.
Type number 10. Millennial Moms
Young women would be happy to go to work, but they have no one to leave small children with, so they spend all their free time on social networks, looking for entertainment on the Internet. If you're recruiting remote employees, for example, to distribute promotional information, millennial moms are the best fit. However, they can take on other projects, including in their specialty, but on a remote basis.
How to Motivate Generation Y
Millennials cause a lot of problems for teachers, parents, and only then leaders. Even experienced HRs do not know how to influence individual employees, as they do not accept instructions and act as they see fit in this moment. Based on long-term observations, psychologists have identified the main ways of managing and motivating players.
Observe Generation Y employees to develop a plan for working with them. Remember what they value:
- fair and equal competition, as they strive to become the best;
- partnerships with all employees of the organization, rather than a rigid hierarchy;
- leadership and mentoring;
- free exchange of information;
- making collective decisions.
If you can rally the team, you will notice the dedication and determination of subordinates, because nothing will strain and disappoint them. Create conditions in which young people can realize their potential, give them freedom of choice, set interesting tasks, reward them with small and significant bonuses.
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Example
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Don't let generation Y get bored, entertain the youth, but don't forget about financial incentives, because modern people are not used to denying themselves something. Talk with subordinates more often, find out what does not suit them, maintain a positive and friendly atmosphere.
It often happens that between modern generations there are certain misunderstandings. We quarrel with our children, both because of global things and completely unimportant little things. In order to understand why this happens, it is advisable to consider the well-known theory of generations. Enough scientists around the world for a long time doing research on similar topics. After all, everyone understands that the huge difference between those people who were born with a difference of just a couple of years cannot be caused just like that. Of course, there are special reasons for this.
Scientists are sure that modern people it is simply impossible to characterize by combining into a single whole. That is why the theory three generations: x, y, z. Each of them deserves special attention, and therefore we offer a closer look at all these features.
Generation X
Other names: Xer, Xers, Generation 13, Unknown generation. Born in 1965-1982.
The term was first proposed by British researcher Jane Deverson and Hollywood reporter Charles Hamblett, and was fixed by writer Douglas Copeland. This generation was influenced by a significant number of important events: The Afghan war, operation "Desert Storm", the beginning of the era of personal computers, the first Chechen war. Sometimes people born in these years are classified as generation Y and even Z (although the latter were not included in the project), and sometimes they try to combine millennials (Y) and MeMeMe (Z) with the letter X.
If we talk about the country that actually first introduced this term to the world, then the United States usually refers to Generation X people who were born during the decline in the birth rate that came after the population explosion.
A study of British youth conducted by Jane Deverson in 1964 year for Womans Own magazine, which showed that young people "sleep with each other before marriage, are not religious, do not love the queen and do not respect parents, do not change their last name when they get married." However, the journal refused to publish the results. After that, Deverson went to Hollywood to publish a book with reporter Charles Hamblett. It was he who came up with the name "Generation X". Canadian writer Douglas Copeland liked the catchy title and cemented it in Generation X: Tales for an Accelerated Culture, which dealt with the fears and anxieties of people born between 1960 and 1965: they talked about the loss of cultural connection with the Baby Generation. Boomers (a generation that arose in post-war times and was due to a population explosion).
What are the characteristic features?
Generation X is the new "lost generation" like all other generations before them who grew up in a period when social institutions weakened and lost confidence. During this period, individualism flourished again. And the main factor for the anxiety of this generation is the loss of orientation to spiritual values. And, it's not just that all the best positions are already taken by baby boomers. It doesn't matter, because in fact, the problem is that these positions are not of interest to the Xs at all. What was valuable for the previous generation (home, work, family as a unit of society) now seems petty and not worthy of attention. They lose faith in the universe, it seems to them corrupted, rotten and even hostile. However, even more worrying is not that there is no alternative to this world, but that they themselves are simply not capable of building this alternative. Therefore, this generation is busy constant search something better in the world and a place on earth.
It is worth noting that they hallmarks is that they are skeptical of everything that surrounds them, and therefore choose the ability to rely solely on their own strength. They are characterized by alternative thinking, as well as high awareness of absolutely everything that happens in the world. At the same time, X's are extremely flexible, it is not a problem for them to somehow change. Their main goal is to work hard and achieve individual success. After all, this generation no longer sees the point in building any collective goals and objectives. The success of each individual is much more important than teamwork.
However, it's all about Western culture. And I must say that it was quite different from how the worldview of generations was built in the conditions of the USSR. Of course, this contrast is due to political, economic and cultural factors. Therefore, it is not appropriate to consider Generation X exclusively through the prism of the Western world.
So how was it with us?
If we talk about X's from the times of the USSR, then they also appear in 1964-1984. This period is characterized by economic instability and a great propensity for the emergence of new, even more global crises.
In these times there is a huge problem with drugs and AIDS, the psychological state of people after the war in Afghanistan is extremely affected. There is a trend of divorce, and therefore, one could see a large number of single mothers. The latter, in turn, did not have the opportunity to exclusively stay at home and take care of children. After all, they had to be provided for, so the number of women in factories and factories grew, this ceased to be news to others. In addition, all these factors have led to a significant decline in the birth rate.
The USSR generation of Xs grew up extremely active, with a great need to give their love to others. Therefore, it is not surprising that next generations does not much understand the excessive attention or patronage of the Xs. And they, in turn, simply want to give their children what they did not receive from their parents (many of them were children of the war, worked hard and did not have time for guardianship or care). This need was sometimes so strong that women tried at all costs to find a partner, even if he was prone to aggression or had an addiction to alcohol.
In general, this generation grew up in a difficult time of conflict, instability and other things. Therefore, they are most prone to depression, inner feelings, emotional instability. However, self-knowledge and self-development remain simply necessary for Xs.
Millennials (or Generation Y)
Other names: Y Generation, Millennium Generation, Peter Pan Generation, Generation Next, Network Generation, Echo Boomers, Boomerang Generation, Trophy Generation.
Various sources refer different people to this generation. Some say that this is all born since the early 80s. Others specify: from 1983 to the end of the 1990s. And still others capture the early 2000s. The second option is from 1983 to late 1990s- perhaps the most persuasive.
The term was coined by Advertising Age magazine. It is believed that the formation of Ygrek's worldview was influenced by: perestroika, the collapse of the USSR, the "dashing nineties", terrorism, wars (in Iraq, Chechnya, etc.), the international financial crisis, rising housing costs and unemployment; television, pop culture, torrent trackers and video hosting, the development of mobile and Internet communications, computer technology, social networks, digital media and video games, flash mob and meme culture, online communication, the evolution of components, and the like.
Characteristics:
One of the most noticeable features of Ygreks is their dependence on knowledge that they find not in books from libraries, but on Internet resources. This is a generation that loves to learn, but the process for them is completely different from the X's. Education for Millennials is something interesting and original. They absolutely reject the already outdated canons, because at the time when the information age comes, the value of information itself changes. What previously could only be learned from teachers and lecturers is becoming much more accessible for Ygreks. This leads to another feature of this generation - excessive trust in the information presented on online services, especially without any censorship on it.
If we talk about education, then it is increasingly losing its meaning. The Greeks leave institutions and do not see the point in them, because the professions they are studying for are either already outdated, or will become so in the foreseeable future. In addition, they do not inspire confidence in the teachers themselves, most of whom follow outdated methods. The gamblers who saw how their parents with higher educations had to go to trade in the market or do something similar simply became disillusioned with education. They are more interested in self-development.
Millenniums pay considerable attention to their own comfort. For them, self-realization comes to the fore. It cannot be said that they are not interested in the family, however, career growth still remains in the first place. This is also because the Greeks live in conditions of constant instability, they do not know what will happen tomorrow, and therefore do not see the point in planning anything for the future.
Characteristic for this generation and the theory of "eternal youth". Millennials are trying to delay the moment of the arrival of the stage of growing up until the last. This situation is connected with the fact that being an adult means taking responsibility. And this does not fit into the plans of the Igrekovs. However, such a tendency is characteristic of this generation solely because they saw all the mistakes of their parents, and therefore simply refuses to be responsible for anyone's future.
In general, Ygrek is a generation of freethinkers. Some kind of hipsters. They love freedom, value it the most. They follow modern trends - in fashion, food and digital trends. Glamor parties, constant "movement" with like-minded people - the best option recreation. However, their negative characteristic is that they want to have everything at once. If a career is something very important for them, then long-term development, professional growth is something completely meaningless. The Greeks were never interested in hard work and the lengthy process of getting the best position. They want everything right here and now. Besides, not last place profitable acquaintances occupy them, because, in their opinion, this will help much more than higher education. This generation does not like strict limits, and therefore flexible working hours and comfortable working conditions are indispensable conditions for high productivity of Millenniums.
The same can be said about money, for Millennials, it is the path to opportunity. There is money - there is also a road to success. Therefore, in addition to being individualists, they also have a thirst for everything material.
Of course, social networks deserve special attention of the Ygrekovs. A virtual reality- this is what they need for a successful existence. On such online platforms, you can create yourself new look, even if it does not exist in real life. Millennium love to find friends according to their interests, and in the social. networks is the easiest to do. As for food, they know absolutely everything about the amount of calories, proteins, fats, carbohydrates, however, they often do not even suspect the origin of products and their composition.
Despite everything, maybe negative traits of this generation, it is interesting and extraordinary in its own way. The players have enough positive thinking, believe that life is beautiful and diverse, and all people are brothers. From work, they expect significant results, and therefore give all the best. However, it is important for them that what they do is a real passion.
Generation Z (Generation Z), or Generation YAYA (Generation MeMeMe)
Other names: Generation YAYA, Generation Z, Net Generation, Internet Generation, Generation I, Generation M (from the word "multitasking"), Homeland Generation, New Silent Generation, Generation 9/11
So, Generation Z (or Generation YAYA) are people born in the early 1990s and 2000s (Business Insider writes that Gen Z is born from 1996 to 2010). Their philosophical and social outlook was influenced by the global financial and economic crisis, Web 2.0 and the development of mobile technologies. Generation Z is viewed as the children of Generation X, and sometimes also as children of Generation Y, that is, millennials.
Characteristics:
Generation Zeta is a prime example people who appeared in times of great globalization and postmodernism. Their feature is that with all modern technologies they are on "you" even with early childhood. Moreover, it often happens that the baby has not even learned to speak, but knows perfectly well how to turn on the computer and open his favorite game. So the Zetas are the children of the internet and modern technologies. Due to this, they did not have a typical childhood "in the yards", and therefore they are not team players, they need to be taught this.
This generation is distinguished by the absolute absence of a clearly defined life position. Unlike all their predecessors, the Zetas are not motivated by money or career growth. Moreover, they are completely independent and constantly need someone to point out to them what they should do. However, freedom-loving enough, they cannot be forced to do anything. After all, they will never do what they do not wish themselves. Even from childhood, it is important for them that their opinion is listened to. They like to learn, they quickly learn new knowledge. Large amounts of information do not present any difficulties for them.
The vast majority of knowledge they receive from Internet resources. However, there is a problem here. The outlook of the Zetas is quite superficial. Due to the fact that they do not see the point in school or university, they do not receive basic knowledge and skills. Everything they learn online is purely situational. Despite this, the Zetas are distinguished by their incredible multitasking and creativity. They love finding solutions difficult situations and solve the most unusual problems.
There are enough negative traits in their character. They have a tendency to whims and tantrums, they want everything to be exclusively as they say. They have a pronounced arrogance, selfishness and narcissism (remember only the culture of "Selfies").
Generation Z are travelers. They do not need comfort, work and money. They strive for everything new and unknown. Therefore, they will not care where to spend the night, what to ride (even hitchhiking), and the sense of danger is completely absent. The main thing is the emotions that they can experience.
Quite often the Zetas oppose bad habits (smoking, alcohol) and are also vegetarians. They believe in world peace, strive to solve environmental and social problems.
How to win the attention of the Zetas?
One thing is for sure - they need to be motivated. Everything they do requires a reaction from others, whether negative or positive. The main thing is attention to their personality, they are simply eaters of emotions. All the tasks that you set for this generation must be formulated clearly and in detail. But for each completed - immediately give a reward. They do not like to work for the future result, they need motivation for each completed task. Even though the Zetas are individualists, they also love parties and co-working, so they should always be involved in teamwork. So that their labor gives best result, it is necessary to offer them creative tasks that are most interesting for the most zetas. In addition, make sure that they really consider their activities useful to others.
So the generations are very different. Therefore, when communicating with your children or parents, it is necessary to take into account all the features characteristic of this generation, in addition, take into account events that could affect a person. Thanks to this, it will be possible to avoid possible conflicts and maintain excellent relations with each other.
Hello everybody! There is an interesting theory about similar values and behaviors of generations, that is, groups of people who are born in a certain period of time and brought up under the influence of some large-scale events. These groups of people are called generation x y and z, and today I want to talk about each of them in more detail.
The emergence of the theory
In 1991, William Strauss and Neil Howe put forward this idea about the similarities of certain groups of people who have come under the influence of economic and political events, or because of actively developing technologies. It was originally used to increase the level of sales, in order, given the characteristics of a certain age of a person, to have an idea how to offer him a product so that he would be bought by him.
In general, to this day it finds application in business, among team builders, PR specialists and managers. It also helps a lot in relationships when there is a misunderstanding between different age groups. When you understand about the conditions of life and development, for example, of a grandmother, you are more accepting of her behavior style, habits, values, and even ultimatums. After all, she grew up in a completely different environment, and this is not her personal behavior, but her whole generation.
There are only 4 generations, and they replace each other approximately every 80 years. Scientists managed to trace the connection of times only for the last 500 years, but if we continue the research, it is likely that there will be a similarity of character traits with people who lived a millennium ago. So there is the baby boomer generation, x, y and z.
I will talk about the conditions for the formation of the value system and the character of people in Russia. Because each country has its own historical events, political and economic situation, which have left their imprint on the life of the population. We are closer, clearer and more familiar with the conditions in which our relatives lived and we live.
baby boomers
A strong generation of people who were born between 1943 and 1963. This period saw the victory in the Great Patriotic War, achievements in the conquest of space, and the living of the Khrushchev "thaw". They are named so due to the fact that at this time there was a huge surge in the birth rate due to the rebalancing after the war. They are distinguished by their patriotism, because they had to restore their country, in which they believed and considered a superpower.
Awards, diplomas, medals and all kinds of certificates are valuable. They are active, and even now, who is still alive, they try to maintain their health with the help of at least minimal, but physical exertion. They work well in a team, commonality is very important to them. They are active, do not stop in their development, as they have a great interest in learning something new. Their whole life was devoted to work, which they started at an early age, striving for independence.
X
This is exactly the generation that charged water through the TV when Chumak became popular in the 90s, or was coded from alcoholism thanks to Kashpirovsky's performances. The period of birth fell on 1964 - 1984. At this time, the number of divorces and the number of single mothers who worked in factories to raise children on their own began to increase, as a result of which the birth rate fell. There were drugs and AIDS. The war in Afghanistan also affected the quality of life and the value system.
Xs are distinguished by hyper-responsibility, therefore, they put care for others in the first place, sometimes even sacrificing their own interests. Due to the fact that their parents lived in difficult times, many of whom were children of war, they did not learn how to care and give love. Therefore, Xs, having not received affection and attention in childhood, are already looking for them in a partner. They wanted love and family so much that many women were ready to endure the beating of their husband, or his addiction to alcohol.
The difference with their predecessors is that they were not ready to work for the public good, preferring to engage in self-education and self-knowledge. It is believed that this generation is more prone to depression. Since for the most part in life they experienced anxiety, restlessness and a feeling internal conflict, emotional instability. Apparently due to the fact that they ignored own desires and needs, preferring to satisfy others.
Greeks
They call the generation of zero or millennium (1984 - 2003). The formation of their values was influenced by the collapse of the USSR, the emergence of new technologies, terrorist attacks and military conflicts. They prefer the Internet to newspapers and books, where they can get any knowledge and learn about the news in the world. These people are distinguished by their naivety, due to the fact that the information is available, they do not need to look for censored literature, while the Xs had no publicity at all, and they had to study any materials with suspicion.
The Greeks value their freedom, they are optimistic and cheerful. The baby boom generation, having achieved the goal of lifting up an entire country, does not understand at all the Ys who are ready to obey and adapt, and especially for their rejection of the shortcomings of other people. Millenniums differ from others in that for family life strive to choose an equal partner who will inspire to achieve any goals, who knows how to support.
They pay attention to the level of quality of their life, wanting to receive pleasure and satisfaction. So for them career is more important than starting a family. They do not rush with the birth of children, and do not seek to plan their future. Because the economic crisis, which “broke” many people, showed zero that it is worth taking care of the present and living here and now, due to the fact that the future is changeable and unreliable. They are flexible and able to adapt to new conditions.
They do not value knowledge, believing that success can be achieved thanks to their resources, acquaintances and the ability to "cool". This depreciation was due to the fact that they watched how parents who had higher education, scientists and doctors of science, were forced to go to trade in the market due to the restructuring in the country in order to survive.
The Zetas
Now they are still children, our near future, which was born or will be born in the period 2003-2023. They do not know what a famine is, they feel the care and love of their parents, who strive to provide them with a quality life. It can be assumed that favorable conditions for their “cultivation” will contribute to the development of a healthy value system, the ability to build relationships that do not destroy the personality, but help it to reveal its capabilities.
The Zetas, unlike the X's, will understand that, above all, they need to learn and gain knowledge. And that they can rely on them. And they already differ even from zero in that they grasp new information very quickly. And the development of technology is not at all difficult for them. A child born during this period learns to handle a phone or tablet very early, sometimes even without being able to speak.
Sometimes their age and style surprises, because with the development of the fashion industry, in free access a huge amount of beautiful clothes, and the kids are already early years attach importance to how they look, wanting to be fashionable and beautiful. They are very freedom-loving and from an early age they try to defend their opinion, demanding that it be taken into account. A huge number of opportunities around, in addition to what develops, but also affects the style of behavior.
The Zetas are prone to tantrums and whims, they just demand what they want. Experts believe that this generation will not be able to find compromises, let alone make efforts to achieve their goals. In addition, when faced with failure, these children will give up in the future, instead of looking for solutions. And this will contribute to the development of self-doubt, they will not take risks in order to succeed.
Conclusion
That's all, dear reader! Regardless of how old you or your loved ones are, and what type they belong to, it should be remembered that this characteristic is general, which does not exclude individuality in manifestations, perception and character traits. It’s just that the conditions in which we and our relatives lived are very different, and if you understand this, then you can accept the other as he is, without trying to impose your vision.
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People who have something to do with the selection of personnel, more and more often today can hear about certain generations X, Y and Z. But what does this mean? Who are these people and why should they be involved in cooperation? According to HR specialists, the young theory of generations opens up wide boundaries for attracting and managing staff.
date of birth question
For the first time, two people spoke about the features of age differences in 1991 - US researchers Neil Howe and William Strauss. They created a theory that was based on differences in the values of people of different generations. These differences have been studied, as well as the reasons for them, for example, the situation in the economy and politics, the technological development of society, etc. Some time later, the theory began to be applied in practice, because. she proved to be very effective in business. Today, this theory is being used more and more.
The age theory includes three main components (generations X, Y and Z) and one additional (baby boomers). Let's consider them in more detail.
baby boomers
Baby Boomers are people born between 1943 and 1963. As a rule, they are collective work and team play. Self-development is understood by them as an increasing ability to achieve collective goals.
Currently, most baby boomers are retired, although there are those who are still working. A distinctive feature of this category of people in Russia is enviable endurance.
Generation X
Generation X are people born between 1963 and 1983. Their distinctive features are such features as the ability to rely only on themselves, alternative thinking, awareness of what is happening in the world, willingness to choose and change. By and large, the people of this age category are loners who are focused on hard work and achieving individual success. They move through their careers for long years, keeping one direction
Generation Y
Generation Y people are people who were born between 1983 and 2003. Their understanding of purposefulness and success is different: in most cases, they do not like to start professional growth from the lower levels, counting on the fact that they will be promoted in a few years. Their main focus is immediate growth. This is also considered their disadvantage.
However, this disadvantage can be partly justified by the desire for maximum awareness and professionalism in several areas at once, because. it is not permissible for these people to be experts in one thing. Generation Y is the hope of today's business. he is characterized by the highest technical literacy, a desire to work after hours and a craving for knowledge.
It can also be added here that, according to some experts, for example, Mikhail Semkin, executive director of the Labor Market Experts non-profit partnership, and Olga Pavlova, HR specialist at MDM Bank, in the next decade, generation Y will become the main workforce.
Generation Z
Those who were born after 2003 belong to Generation Z. It is too early to evaluate these people in terms of professionalism, given their age. And it is not possible at this time to say what values will prevail in their minds.
But what is all this information for?
"Personnel hunting"
If you approach the question of “hunting” for employees correctly, then it suggests an answer to why HR specialists need to know about generations XYZ, because HR literally sounds like “Human Resources”, which means “Human Resources”, which means that the individual plays a dominant role.
The attention of modern HR-specialists is increasingly focused on human capabilities. And it is the potential of employees, and not the material base of companies and corporations that becomes their main wealth.
In addition, there is an increasingly fierce competition for applicants in the personnel market, and in order to emerge victorious from it, it is necessary to provide talented representatives of each generation with only the most Better conditions. Plus, it is extremely unacceptable to evaluate these people on the same scale, because they may have diametrically opposed ideas about the “work of their life”. And employees can be understood the best way only from the position of the theory of generations XYZ.
What conditions are acceptable for each of the generations?
When working with staff, you need to understand that people of different generations will have different needs.
Baby boomers, as a generation with stable demands, are mainly focused on sustainability. It is stable conditions that are of decisive importance here, and it is possible to motivate these people without even resorting to the use of material benefits.
The main motivation for generation X is the desire to be confident in the future and a clear knowledge of all the details of their work. In addition to this, as a motivation, it is recommended to use the opportunity to constantly be in the process of learning and personal growth. If we talk about the financial side of the issue, then for people who belong to generation X, the most interesting is a fixed salary, and the system of commercial incentives does not cause them very positive emotions.
Considering that generation Y is often referred to as the “network generation”, it is also possible to attract them very successfully through the Internet, in particular, through social networks. For generation Y, the basic motivation is monetary reward, the absence of bureaucratic "troubles" and the technological component, for example, the presence of high-tech equipment at the workplace. In the same case, if the organization does not introduce new technologies and the work process is not optimized, then this may adversely affect the interest of applicants to this company and activities in it.
Among other things, generation Y prefers those organizations that have the least number of prohibitions and restrictions. A relaxed atmosphere is important here, a free style in communicating with colleagues, the opportunity to dress in a familiar manner, etc. And it will be even better if the working routine is somewhat reminiscent of a game, because this generation was brought up on computer games.
What else is important to consider?
Everyone is free to hold their own opinion, and many may consider the theory of generations XYZ to be an ordinary "fairy tale" that is not worthy of attention. However, any company that does not focus on modern trends (as well as any company that blindly takes everything on faith) slows down its development. According to the opinion of Olga Pavlova mentioned above, HR specialists must certainly take into account the interests and characteristics of the baby boomer generations, X, Y and Z. If a company needs a person from generation Y, then X or a baby boomer will never replace him. The situation is considered ideal in which person-X leads person-Y, while paying attention to his point of view and.
If the theory of generational differences is not given due attention, there will be a high probability of negative consequences for the company, since Practice shows that very often a completely unsuitable person is hired for a vacant position. Striving for quick results, employees personnel service they can “customize” the applicant to the template, which subsequently causes disappointment for both the company, and the employee, and the person who approved his candidacy, and they will have to look for a new person.
Undoubtedly, guided by the principles of the XYZ generation theory, a company can spend much more time evaluating it, compiling and analyzing personal and professional characteristics, etc., but the result is worth it, because the company gets not only the opportunity to implement strategic plans, but also satisfied and grateful employee.
The theory of age differences can also be used to advise existing staff, as well as applicants. If the recruiter can correctly convey information to the applicant, in case of refusal, the applicant will understand that the reason for this may not be his personal indicators, but the totality of the labor market and the specifics of the company. In addition, knowledge about the theory of generations will help the person who is looking for a job to correct his actions and start moving in a new direction, if the previous one did not work out.
What about corporate culture, then the XYZ generation theory helps to build it properly, because focusing on the features of generational differences, one can make a bias towards those values that are important for representatives of the generation that prevails in the company. But the interests of others, of course, must always be taken into account.
In their work, personnel officers should focus on both traditional recruitment methods and new trends and trends in this area, because the company's success depends on the application of the most effective strategies, and those can be found in any period of time - both in the past and in the present.
